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10.4067/S0718-18762021000200105
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market

by
Shaista Wasiuzzaman
1,
Chong Lee Lee
2,
Ong Hway Boon
2 and
Hemalatha Pannir Chelvam
2
1
Universiti Teknologi Brunei, School of Business, Bandar Seri Begawan, Brunei
2
Multimedia University, Faculty of Management, Cyberjaya, Malaysia
J. Theor. Appl. Electron. Commer. Res. 2021, 16(2), 63-79; https://doi.org/10.4067/S0718-18762021000200105
Submission received: 3 December 2019 / Revised: 3 April 2020 / Accepted: 4 May 2020 / Published: 28 October 2020
Versions Notes

Abstract

This study investigates the various motivations to equity crowdfunding in Malaysia. A total of 169 responses from survey questionnaires are used to test the relationships using Structural Equation Modelling-Partial Least Squares. Investigation into the influence of both intrinsic and extrinsic motivators on the willingness to support equity crowdfunding shows that the financial motive is insignificant in influencing the decision. Among the intrinsic motivators, aesthetic value, emotional value, novelty and trust are highly significant and the desire to be part of a community is the only intrinsic motivator that is insignificant. The willingness to support has a positive influence on the likelihood to invest in equity crowdfunding.
Keywords: equity crowdfunding; cognitive values; affective values; SEM-PLS, Malaysia equity crowdfunding; cognitive values; affective values; SEM-PLS, Malaysia

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MDPI and ACS Style

Wasiuzzaman, S.; Lee, C.L.; Boon, O.H.; Chelvam, H.P. Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 63-79. https://doi.org/10.4067/S0718-18762021000200105

AMA Style

Wasiuzzaman S, Lee CL, Boon OH, Chelvam HP. Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(2):63-79. https://doi.org/10.4067/S0718-18762021000200105

Chicago/Turabian Style

Wasiuzzaman, Shaista, Chong Lee Lee, Ong Hway Boon, and Hemalatha Pannir Chelvam. 2021. "Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 2: 63-79. https://doi.org/10.4067/S0718-18762021000200105

APA Style

Wasiuzzaman, S., Lee, C. L., Boon, O. H., & Chelvam, H. P. (2021). Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market. Journal of Theoretical and Applied Electronic Commerce Research, 16(2), 63-79. https://doi.org/10.4067/S0718-18762021000200105

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