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Article

Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework

1
Ocean University of China, Management College, Qingdao, China
2
Shandong University of Science and Technology, College of Economics and Management, Qingdao, China
3
Shandong University of Science and Technology, College of Electronic and Information Engineering, Qingdao, China
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(2), 155-169; https://doi.org/10.4067/S0718-18762021000200111
Submission received: 18 December 2019 / Revised: 13 June 2020 / Accepted: 24 July 2020 / Published: 28 October 2020

Abstract

Push-Pull-Mooring framework is adopted to identify the antecedents affecting users’ switching intention from Internet payment to mobile payment. Using the data obtained from 264 valid respondents, the results show that both the mooring factors (perceived switching cost and personal innovativeness) and pull factors (relative advantages of substitute information technology and critical mass) are direct antecedents affecting customer switching behavior. In addition, mooring factors could moderate the relationship between push factors (dissatisfaction on system quality and dissatisfaction on service quality) as well as pull factors and customer switching intention. Managerial implications of findings were provided to payment service providers for maintaining incumbent customers and attracting potential customers.
Keywords: mobile payment; internet payment; Push-Pull-Mooring framework; switching intention; structural equation modeling mobile payment; internet payment; Push-Pull-Mooring framework; switching intention; structural equation modeling

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MDPI and ACS Style

Fan, L.; Zhang, X.; Rai, L.; Du, Y. Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 155-169. https://doi.org/10.4067/S0718-18762021000200111

AMA Style

Fan L, Zhang X, Rai L, Du Y. Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(2):155-169. https://doi.org/10.4067/S0718-18762021000200111

Chicago/Turabian Style

Fan, Liu, Xiaoping Zhang, Laxmisha Rai, and Yuanwei Du. 2021. "Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 2: 155-169. https://doi.org/10.4067/S0718-18762021000200111

APA Style

Fan, L., Zhang, X., Rai, L., & Du, Y. (2021). Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework. Journal of Theoretical and Applied Electronic Commerce Research, 16(2), 155-169. https://doi.org/10.4067/S0718-18762021000200111

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