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Nichifor E, Lixăndroiu RC, Chițu IB, Brătucu G, Sumedrea S, Maican CI, Tecău AS. Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(6):2319-2340. https://doi.org/10.3390/jtaer16060128

Nichifor, Eliza, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Silvia Sumedrea, Cătălin Ioan Maican, and Alina Simona Tecău. 2021. "Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6: 2319-2340. https://doi.org/10.3390/jtaer16060128

Nichifor, E., Lixăndroiu, R. C., Chițu, I. B., Brătucu, G., Sumedrea, S., Maican, C. I., & Tecău, A. S. (2021). Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2319-2340. https://doi.org/10.3390/jtaer16060128