1. Introduction
China’s rapid economic growth in recent decades has brought serious environmental pollution [
1], particularly excessive energy consumption and pollutant emissions in heavily polluting industries [
2]. China’s sulfur dioxide emissions decreased from 21.18 million tons in 2012 to 4.57 million tons in 2019, and power consumption increased from 4976.2 billion kw/h in 2012 to 7486.6 billion kw/h in 2019 [
3]. China has recently adopted stricter environmental supervision at the expense of economic growth, resulting in a continuous decline in pollutant emissions. However, pollution still has a negative impact on human health, and increasing energy consumption also poses a critical threat to sustainable development. Of all these pollutant emissions and energy consumptions, industrial sulfur dioxide emissions accounted for an average of 74.41% of the total, while industrial electricity consumption accounted for an average of 70.80% of the total. In view of the importance of sustainable development, China has been committed to pursuing green economy in recent years. In 2020, the Chinese government proposed the goals of reaching “peak carbon dioxide emissions” by 2030 and achieving “carbon neutrality” by 2060 [
4]. It clearly points out that it is necessary to promote energy conservation and emission reduction, which is especially important in heavily polluting industries. But how to promote corporate energy conservation and emission reduction (CECER) while ensuring economic growth remains a problem demanding prompt solution.
Existing research shows that CECER involves many factors such as government, society, capital market, and corporate executives. First, the government can guide and directly constrain CECER by formulating relevant laws, regulations and policies as a powerful external force [
5,
6,
7] and can also supervise CECER by strengthening supervision as the main watchdog organization [
8]. Second, as the public become more aware of the importance of sustainable development, they believe that enterprises should undertake more social responsibilities. Public concern about corporate pollution and moral condemnation will urge enterprises reduce pollutant emissions [
9]. Third, Kong et al. [
10] found that if enterprises shoulder the social responsibility of environmental protection, their market value will rise, and capital costs will reduce [
11]. Therefore, investors’ preferences in the capital market will also affect corporate decisions on energy conservation and emission reduction. Finally, Zhang et al. [
12] found that arrogant CEOs will increase corporate pollutant emissions, while corporate executives who have political connections will reduce pollutant emissions and increase energy conservation [
1]. Although a significant amount literature has discussed the issue of corporate pollutant emissions, there are few studies from the macroeconomic perspective. How digital economy affects CECER requires further research.
Digital economy is the product of the integration of digital technology and traditional economy [
13]. It is an important opportunity for countries to achieve economic development and enhance their competitive strength in the future. It has been proven that digital economy can bring “digital dividends”, effectively reduce economic costs [
13], promote regional economic growth [
14] and sustainable employment [
15]. The application of digital technology can effectively improve the efficiency of financial services and alleviate the problem of corporate financing constraints [
16]. In addition, digital dividends can reduce corporate risks, promote corporate innovation [
17], and enhance corporate value [
16]. However, it is still unknown whether digital economy can promote CECER. As it is important to coordinate economic growth and environmental protection, this study is therefore of great practical significance.
A review of the current mainstream literature indicates that existing studies have mainly focused on the development of the digital industry (Internet and ICT industry) and the digital transformation. There are three distinct views in the previous literature on the effect of the Internet and the ICT industry on environmental pollution, including: (1) the development of the Internet and ICT industry can reduce social pollutant emissions [
18,
19]; (2) The investment in the Internet and ICT industries has driven the development of many sub industries at the same time, causing a large amount of power and resource consumption, directly promoting the carbon emissions of carbon intensive industries such as the power sector, thus indirectly causing environmental pollution problems [
20]; (3) The relationship between the two is nonlinear [
21,
22]. Regarding the effect of digital transformation on environmental pollution, previous literatures have reached a relatively consistent conclusion, that is, the digital transformation of the financial industry can effectively reduce pollution through technological innovation, adjustment of industrial structure and improvement of capital allocation [
4,
23,
24].
Regarding the issue of energy consumption, previous studies have not yet reached a consistent conclusion. Some researchers argue that the development of the Internet and ICT industry and digital transformation increase social energy consumption by promoting economic growth [
25,
26]; Some other researchers argue that digital transformation improves efficiency by promoting technological innovation [
27], correcting distorted industrial structures, and accelerating human capital accumulation, thereby reducing energy demand [
28].
To sum up, most of the previous literatures investigated the impact of ICT industry or digital transformation on the environment from the macro level, and the closest research to us is Li et al. [
29] and Wen et al. [
24]. Li et al. [
29] studied the impact of digital economy on regional environmental quality from a macro perspective (reduce PM2.5), and Wen et al. [
24] studied the impact of industrial digitalization on the pollutant emission of industrial enterprises. Different from these studies, this study discusses the micro mechanism of digital economy on CECER, which is an important channel to control social pollution. This study selects the A-share listed heavily polluting enterprises in 218 Chinese cities from 2012 to 2019 as the sample and examines the effect of digital economy on CECER. Our research indicates that digital economy has a positive effect on CECER by enhancing enterprises’ green technology innovation ability, alleviating their financing constraints, and increasing market competition.
This paper contributes to the existing literature as follows: (1) Previous literature on the impact of digital economy on enterprises mainly focused on enterprise innovation [
17] and enterprise value [
16]. This paper focuses on enterprise environmental behavior, deeply analyzes the impact of digital economy on CECER, and provides a reference for realizing CECER. (2) This paper further discusses the specific mechanisms of the digital economy to promote CECER. The first is to enhance the green technology innovation ability of enterprises, the second is to alleviate the financing constraints of enterprises, and the third is to enhance market competition. (3) This paper considers the heterogeneous impact at the regional level and finds that digital economy can better promote CECER in areas with higher economic development level and less financial pressure from local governments. This finding helps enterprises in various regions achieve their CECER goals with more targeted information.
The rest of this paper is organized as follows:
Section 2 is the theoretical analysis and research hypothesis;
Section 3 is research design;
Section 4 is empirical test and analysis;
Section 5 is a further study, which analyzes the mechanism and the impact of heterogeneity;
Section 6 is the conclusion.
2. Theoretical Analysis and Research Hypotheses
Essentially, there are two ways to achieve CECER. One is improving energy efficiency by upgrading technology and optimizing technological process. The other is reducing the pollutant production and improve pollutant treatment efficiency by upgrading production and pollution treatment equipment. Theoretically, corporate technological progress and CECER involve market, capital, and corporate governance.
First, digital economy can promote technological progress and green innovation capabilities of enterprises, thereby boosting CECER. The development of the digital economy is accompanied by the technological change of industry 4.0, which represents the current development trend of manufacturing automation technology. Technology such as artificial intelligence enable traditional manufacturing to transform into intelligent manufacturing [
30], greatly improving the production efficiency of the manufacturing industry. With these emerging technologies, enterprises can upgrade production and pollution treatment equipment and optimize technological processes, thereby improving energy efficiency and reducing pollutant emissions. A large number of engineering studies have shown that smart factories, a product of digital economy, prompt enterprises to enhance electricity efficiency through the application of technologies such as machine learning and big data [
31], thereby reducing the energy consumption of enterprises and the generation of pollutants. In addition, open-source technology brought by the digital economy can reduce R&D costs of enterprises, thereby enhancing the green technology innovation capability of enterprises and promoting CECER.
Second, digital economy can ease the financing constraints of enterprises. As a result, enterprises can invest more in environmental protection. Enterprises need capital to replace or upgrade production and pollution treatment equipment to improve energy efficiency and reduce pollutant emissions. And many evidences show that financing constraints is a major obstacle to CECER [
32,
33]. Digital economy has given birth to new financial models such as Internet finance through technology such as big data. Its role lies in: (1) reducing the external financing cost of enterprises by promoting the development of the traditional financial industry and alleviating the financing constraints of enterprises [
34]; (2) Through the progress of information and communication technology, the problem of information asymmetry between investors and enterprises can be greatly reduced. With advanced information and communication technology, investors and enterprises can communicate directly, thereby alleviating information asymmetry and reducing transaction costs; enterprises can implement direct financing, thereby attracting more investment [
23] and effectively easing corporate financing constraints. New financial models spawned by digital economy prompt banks to develop new credit technologies that can expand the coverage of bank financial services [
35], thereby increasing the supply of credit to enterprises. Financial technology brought by digital economy also promotes the development of shadow banking [
36], which further facilitates the development of the corporate bond market [
37], thereby easing corporate financing constraints.
Third, the development of the digital economy can boost market competition. Due to fierce market competition, enterprises will invest more in environmental protection and strengthen corporate governance, so as to avoid excessive pollution caused by agency problems [
38] and personal decisions made by corporate management [
12]. Digital economy has spawned new technologies and new models, creating new demands and changing supply markets. For example, virtual reality technology has spawned many VR experience stores; Artificial intelligence and Internet of Things technologies boost demand for smart home appliances and smart cars, and urge home appliance and automobile manufacturers to enhance market competitiveness through digital transformation. In other words, digital economy will further change the product market structure and boost market competition, and changes in market competition will in turn affect corporate decisions [
39,
40]. Facing stricter environment supervision and fiercer market competition, heavily polluting enterprises will proactively invest more in energy conservation and emission reduction to meet government goals, get more government subsidies [
1] or attract investors [
10,
11], thereby ensuring sustainable growth. From another perspective, intensified market competition drives up the prices of factors of production [
41]. Cost pressure not only forces enterprises to improve energy efficiency, but also encourages enterprises to reduce excess production and thus reduce pollutant emissions. Besides, in a highly competitive environment, competitors and the media will hype excessive pollutant emissions, so heavily polluting enterprises will carefully consider energy consumption and pollutant emissions.
It is worth noting that market competition is a powerful corporate governance mechanism in China [
42]. State-owned enterprises belong to all citizens in terms of property rights, and the state, which is entrusted by all citizens, designates government officials as chairmen to manage state-owned enterprises. Owner absence is easy to occur in state-owned enterprises due to multi-layer principal-agent, and neither salary incentives nor debt constraints can effectively stimulate managers to work hard. Therefore, the bankruptcy risk brought by market competition can motivate the managers of state-owned enterprises, thereby improving corporate governance. As there is no cushion in place for non-state-owned enterprises, market competition brings greater operational risks for non-state-owned enterprises, so market competition can be an effective supplement to corporate governance [
43]. And an effective corporate governance can avoid excessive corporate pollution caused by personal decisions made by corporate management such as CEOs [
12]. At the same time, it can also avoid the agency problem hindering the enterprise’s emission reduction and environment investment [
38]. Therefore, market competition, as an external factor, can effectively promote CECER.
Fourth, digital economy can alleviate information asymmetry, make corporate pollution more transparent, and realize CECER. Zhang et al. [
44] found that information asymmetry has become an impediment to environmental governance as it increases the cost of environmental governance and weakens the effectiveness of environmental policies. Digital economy enables the rapid and widespread dissemination of corporate information by promoting the advancement of information and communication technology, thereby effectively alleviating information asymmetry [
45]. And digital governance based on 5G and big data, regardless of time and space limits, strengthens the information exchange between the government, the public and enterprises through the Internet, which effectively alleviates the lack of regulators, placing corporate pollutant emissions under more effective supervision. In addition, El Ghoul et al. [
11] found that if enterprises shoulder the social responsibility of environmental protection, their value will rise, and equity financing costs will reduce [
10], which shows that investors prefer clean production. To maximize value, enterprises will devote more energy to promote CECER and inform investors of their decision through the Internet. From another perspective, the public is becoming more and more concerned and sensitive about corporate pollution. Krüger [
46] also found that investors respond more to negative events related to corporate social responsibility than positive events, so alleviated corporate information asymmetry makes corporate pollutant emissions more transparent, and public concern about environment urges enterprises to reduce pollutant emissions [
9]. Therefore, alleviating information asymmetry can effectively play the role of external supervision on CECER.
Therefore, based on the above analysis, we propose the following research hypotheses.
H1: Digital economy can significantly promote CECER.
H2: Digital economy promotes CECER by enhancing the green innovation capabilities of enterprises, alleviating corporate financing constraints, and boosting market competition.
6. Conclusions
Digital economy is currently an important force driving economic growth, while corporate energy conservation and emission reduction helps achieve green economic growth. Whether the two can be effectively integrated is still a major issue that needs to be answered urgently. This paper uses the A-share listed heavily polluting enterprises in 218 Chinese cities from 2012 to 2019 as the sample and examines the effect of digital economy on CECER. Major findings of this paper are: First, digital economy has a significantly positive effect on CECER. It is found that this effect is more significant for mining and manufacturing enterprises. After controlling endogeneity and conducting a series of robustness tests, the conclusion of this paper still holds. Second, the mechanism study shows that digital economy promotes CECER through three mechanisms: one is enhancing the green technology innovation capability of enterprises, which provides an important technical foundation for enterprises to implement energy conservation and emission reduction; the other is easing the financing constraints of enterprises, so that enterprises can invest more in environmental protection; The third is boosting market competition. Due to fierce market competition, enterprises will invest more in energy conservation and emission reduction to meet government goals and investor preferences, ensuring sustainable growth. In addition, market competition, as one of the important means of corporate external governance, avoids excessive pollution caused by agency problems and personal decisions made by corporate management. Third, the heterogeneity test shows that the digital economy can significantly promote energy conservation and emission reduction of enterprises in economically developed regions and regions with less financial pressure from local governments.
This study enriches the theoretical research on the corporate behavior of energy conservation and emission reduction by further revealing factors that affect CECER. It also provides reliable empirical evidence and useful policy implications. First, the development of digital economy is not only an important force for national economic growth, but also can promote CECER to achieve the goal of green and sustainable economic growth. The impact of COVID-19 pandemic has further highlighted the importance of the digital economy. During the critical period of the development of the digital economy, governments should increase policy support, encourage the digital transformation of traditional industries such as manufacturing, help digital technology companies to accelerate business growth, and actively cultivate digital technology talent. Second, based on regional economic endowments, the development of the digital economy is highly uneven geographically, which weakens the energy-saving and emission-reduction effects of enterprises. It is necessary to introduce digital economy development assistance policies for backward regions, promote the experience of digital economy construction in economically developed regions to backward regions, strengthen exchanges in digital economy construction between regions, and promote the balanced development of the national digital economy. These policies will help alleviate the status quo in backward regions where environmental protection are sacrificed for economic growth.
Our study has the following limitations. First, the digital economy is a newly developed concept, The measurement of the digital economy could be further improved. Second, our research sample comes from China, and China is in a critical period of coordinating high-speed economy, improving people’s livelihood, and environmental protection, Therefore, our findings have reference significance for other developing countries but may not be able to generalize to developed countries.
Scholars should further develop more accurate digital economic indicators. In addition, the development of the regional digital economy is mainly led by the government, causing a gap between the development level of the digital economy in the region and corporate performance in the digital economy. This asymmetry may mean the waste of public resources. Future research may be performed to examine economic consequences of this asymmetry and ways to overcome the problem.