Kauffmann, E.; Peral, J.; Gil, D.; Ferrández, A.; Sellers, R.; Mora, H.
Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining. Sustainability 2019, 11, 4235.
https://doi.org/10.3390/su11154235
AMA Style
Kauffmann E, Peral J, Gil D, Ferrández A, Sellers R, Mora H.
Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining. Sustainability. 2019; 11(15):4235.
https://doi.org/10.3390/su11154235
Chicago/Turabian Style
Kauffmann, Erick, Jesús Peral, David Gil, Antonio Ferrández, Ricardo Sellers, and Higinio Mora.
2019. "Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining" Sustainability 11, no. 15: 4235.
https://doi.org/10.3390/su11154235
APA Style
Kauffmann, E., Peral, J., Gil, D., Ferrández, A., Sellers, R., & Mora, H.
(2019). Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining. Sustainability, 11(15), 4235.
https://doi.org/10.3390/su11154235