1. Introduction
The SARS-CoV-2 outbreak at the end of 2019 has demanded profound shifts in our societies [
1,
2,
3,
4,
5,
6]. Across history, we have witnessed moments of crisis that have always been preceded by moments of transitions. The present state of social, economic, and sanitary dilemmas that we are experiencing appears to be no exception [
7,
8]. Therefore, unprecedented changes are occurring in the tourism industry [
9,
10,
11,
12,
13,
14].
In this regard, many authors and studies state that tourism represents one of the most dynamic economic activities and possibly has the most significant potential for growth in the world [
15,
16]. It is a sector that is increasingly recognized for the great benefits it represents for countries, given its ability to promote and strengthen international relations to generate foreign exchange, create jobs, and potentially contribute to regional development [
15,
16,
17,
18,
19,
20,
21]. According to the World Travel and Tourism Council [
22], it is estimated that this sector contributes 10% to the world GDP. It generates one in 10 jobs, and its business volume equals or exceeds that of other vital sectors such as exports of oil, food products, or automobiles.
On the other hand, it is a fact that tourists’ intentions show many changing dynamics, both in terms of destination and accommodation selection [
23,
24,
25,
26,
27,
28]. Thus, after an infectious disease outbreak, as is the case with COVID-19, these dynamics change on an entirely different level.
However, many studies and investigations have been conducted and published in the last few years pointing to air travel’s decisive role in disseminating contagious diseases, like the one caused by the new coronavirus [
29,
30,
31,
32]. In this sense, several academics have warned about the possibility of a sanitary crisis shaking society and tourism on a massive scale [
32,
33,
34,
35,
36,
37,
38,
39,
40,
41]. According to Burkle [
42]: “It is also known that the relationships between pandemics and travel are pivotal to understanding health safety and global transformation”.
In this regard, in the Azores Region’s insular territories, tourism plays a pivotal role in their socioeconomic sphere [
20,
21,
43,
44]. Therefore, we believe that the consequences of the SARS-CoV-2 pandemic crisis could be even more evident. This study accordingly aimed to respond to the following research problem: “How does the SARS-CoV-2 outbreak influence the accommodation selection of Azorean tourists?”.
The aim of this study was to contextually identify and assess the consequences of SARS-CoV-2 over the accommodation selection of Azorean tourists by analyzing public perceptions and, therefore, providing a contribution to the thematic literature.
2. A Brief Overview about Tourism Crisis Recovery
After a tourism crisis, if we consider the practical role of managers, the recovery phase’s general challenge is to recover operations to normal. According to Scott et al. [
45]: “(...) frequently there is evidence of more progressive, strategic thinking in reshaping the offer as social and tourism infrastructure, equipment, and even staff may have to be replaced, new patterns of operation developed, and new markets sought”. It is thus evident that seeing tourism as a system has numerous benefits [
45].
In this regard, the focus of much of the current research has been on the experiences at the beginning of the crisis, which suddenly led to a disruption of the normal situation, accompanied by the actions needed to re-establish the ”normal” state [
45].
Authors such as Pearson and Clair [
46] in their review of diverse panoramas on the investigation of crises and their development explain the result of a crisis as a system being reestablished to its normal situation. This approach observes the crisis as being different from the rest of the context in which the organization functions, with the importance of the crisis influencing internal technical and social parts of the tourism system running at the time of the crisis experience’s origin [
45]. From this perspective, restoration is reached by a set of actions or stages. Moreover, an alternative outlook is to recognize crisis events from the perspective of a system where a change, such as a crisis event, causes modifications to its distinct parts. In several cases, these changes have system-wide associations that anticipate returning to the system’s pre-crisis stipulations [
45,
46].
Moreover, Scott et al. [
45] state that: “A systems perspective is beneficial as it highlights another variety of consequences or impacts of crises that have not been amply recognized within the tourism literature”.
In this context, the studies of Scott and Laws [
47,
48] explained system resilience, change in system elements, and increases or degeneration in the overall system of tourism due to a crisis. Such studies were corroborated and further developed by Faulkner and Vikulov [
49]. The authors used the floods in Australia as a case study to measure how a disaster may drive a specific shift in a destination’s tourism [
45].
In this tourism system, an event’s influence as a crisis is perceived as having a greater or lesser scale by all system segments [
46,
47,
48]. The implication is that a crisis’s effects may be shifted beyond system boundaries by organizational ties. Scott et al. [
45] provided a very good example: “(...) a baggage handlers’ strike at one airport may delay passengers, impose costs on airlines in accommodating passengers, moving luggage and rescheduling flights, and result in extra stress for airport staff. Nevertheless, it may produce follow-on effects at distant airports and cause a loss of business to hotels in those destinations”.
Therefore, systemic principles can help the range of stakeholders affected to be recognized and lead to a study of factors determining the speed of recovery, the intensity of effects, and the factors producing the effect [
45,
50,
51].
3. Methodology
Considering the scope of this study, diverse approaches and techniques were required, including direct and indirect analysis methods.
Therefore, the methodological procedure was divided into four main steps: survey design, data acquisition, case study analysis, and interpretation of the results, ending with the discussion and conclusions (
Figure 1). The last phase focuses on the impact of the SARS-CoV-2 outbreak in the accommodation selection of Azorean tourists and, from there, provides some guidelines and recommendations for the regional tourism actors.
In this regard, the Azores Archipelago was used as our case study (
Figure 2). Furthermore, considering previous studies that the team conducted on this issue [
52,
53,
54,
55,
56,
57], it was possible to obtain previous knowledge about this regional actuality, permitting us to collect an even more robust quantity and quality of data. Accordingly, the authors gained a precise understanding of the fundamental issues regarding how this sanitary crisis changes the tourism accommodation selections of tourists living in the Azores Region. This also led to the realization of how this crisis will influence local entrepreneurs and the planned sustainable development of the region.
Questionnaire Design, Implementation, and Data Treatment
The questionnaires were designed, acknowledging the necessity to conduct web interviews. This type of interview was chosen considering the social distancing requirements of the ongoing pandemic.
The target population was the residents in the Azores Region. The sample was composed of 700 individuals, and the online questionnaires were carried out in the Spring of 2020 (between May and June). This sample was selected once the authors concluded that they were the most relevant sources of knowledge for this study.
Once the data from the questionnaires were collected, statistical methods and tools were used. In the first phase, we used spreadsheets to assemble data, which was then statistically analyzed using Statistical Package for the Social Sciences (IBM SPSS Statistics).
Within the advanced statistical methods used, we should highlight categorical principal component analysis (CATPCA). According to Mori, Kuroda, and Makino [
59], principal component analysis (PCA) “(…) assumes that data are quantitative, and thus it is not directly applicable to qualitative data such as nominal and ordinal data”. The current study managed 12 items weighed on an ordinal system. Consequently, a categorical principal component analysis (CATPCA), usually known as nonlinear PCA, was used. These two methods reduce the mentioned variables to diverse uncorrelated possible variables—the principal components. Thus, the CATPCA does not assume that the correlations among variables are linear and incorporates nominal and ordinal variables. CATPCA is therefore a valuable method to examine varied measurement levels of data. Moreover, CATPCA can expose nonlinear correlations amongst variables [
59,
60]. According to Linting et al. [
60], “(…) nonlinear PCA can deal with variables at their appropriate measurement level; for example, it can treat Likert-type scales ordinally instead of numerically”. Therefore, CATPCA was applied to the 12 mentioned items in the current study, using the varimax rotation with Kaiser normalization and the variable principal normalization method.
4. Results
In the first stage of the questionnaire, it was possible to define the participants’ sociodemographic characteristics (
Table 1 and
Table 2). Most of the participants were female. The most representational age group was 35–54 years old (with more than 50% of the participants), followed by 18–34 (24.0%). More than 60% of respondents were in a married or in a common-law situation. The most representative professional situation was superior staff, accompanied by intermediate staff, and the least representative was unemployed (with less than 5%). The most representative educational background was university education, and the least representative was basic education (little more than 5%). Additionally, the gross annual household income group with the most representative percentage was 15,000–29,999 EUR (more than 40%).
If we focus on the participants’ island of residence (
Table 2), it can be seen that most of them are from the Azores Eastern Group (more than 50%), more specifically from São Miguel Island.
In this regard, through a five-point Likert scale assessment process, the respondents were asked to declare their agreement with 12 statements, where 1 represents total disagreement and 5 total agreement. Those statements were divided into two groups: (i) A.1 to A.6; and (ii) B.1 to B.6.
The results shown in
Table 3 reveal that the most prevalent response (mode) concerning the level of agreement with the statements of items A.1, A.2, A.3, and A.4 was 4 (I agree). In the case of items A.5 and A.6, the mode was 3 (I neither agree nor disagree) and 2 (Disagree), respectively. A.1 was the item with the most significant level of agreement by the participants, so trusting on a “COVID-19 Free” or “Clean and Safe” seal attributed by Portuguese Health Authorities to tourist accommodation is a scored value. On the other hand, the lowest level of agreement was linked to item A.6. The most prevalent response concerning this item was 2 (Disagree), which indicates some optimism on the participants’ part about the current situation of COVID-19. If we look to the B items, the highest value of the mode (5—I totally agree) concerning the agreement level with statements was found in the case of item B.3.
Regarding items B.5 and B.6, the most prevalent answers were, in both cases, 4 (I agree). For item B.1, the most prevalent response was 1 (I totally disagree), distinctly revealing the prediction of lower spending on the 2020 vacation, opposed to 2019. In item B.2, the most common answer was 2 (Disagree).
Based on the above data, the Spearman’s correlation coefficient values were calculated (
Table 4). Therefore, positive correlations were identified as statistically significant (
p < 0.01), and the following correlations higher than 0.3 should be highlighted: A.1 and A.2 (r
s = 0.475;
p = 0.000); A.3 and A.4 (r
s = 0.797;
p = 0.000); A.3 and A.5 (r
s = 0.588;
p = 0.000); A.3 and A.6 (r
s = 0.400;
p = 0.000); A.4 and A.5 (r
s = 0.653;
p = 0.000); A.4 and A.6 (r
s = 0.396;
p = 0.000); A.5 and A.6 (r
s = 0.395;
p = 0.000).
Table 5 shows the positive and statistically meaningful associations between B.3 and B.6, as well as between B.4 and B.5.
A question regarding the accommodation type for the 2020 vacation was asked. Bearing in mind that these questions were open and short, 10 options were created due to the considerable quantity of answers (
Table 6). Thus, the most frequent choice was to spend 2020 vacation in at the vacation residence of family or friends (24.3%), followed by approximately 20% who chose three- to four-star hotels. A considerable increase in rural tourism accommodation selection intentions was noticed, obtaining the third position with 13.7%, followed closely by guest house with 12.1% of the selection intentions. A close percentage was found between the number of participants who intended to rent an apartment or residence (9.5%) and the participants who stated they will choose their vacation residence (8.8%) for their 2020 holiday. The exact same values were identified for the options of camping and/or cruise and five-star hotels—both with 4.3%. Regarding hotels with less than three stars, the observed values were low (2.1%). Moreover, only 0.8% of the participants said that they had still not decided on their accommodation type for their 2020 vacation.
An option selection question was also asked regarding the type of holiday accommodation (
Table 7), with three options: (i) tourist accommodation in rural surroundings; (ii) tourist accommodation in an urban environment with green spaces; and (iii) tourist accommodation in an urban environment without green spaces. Even if the results were close, the most selected was option ii (tourist accommodation in an urban environment with green spaces), with 47.8% of the responses, followed by option i (tourist accommodation in rural surroundings) with 43.8%. The least selected option was tourist accommodation in an urban environment without green spaces (iii), with only 8.4%.
A question about the choice of company for the 2020 vacation (
Table 8) was asked. This question has four possible options. Thus, the most selected was in the company of the family (56.4%), followed by traveling as a couple (28.0%). The option regarding the company of friends has 8.7% of the responses and “alone” obtained 6.9%.
A similar question was asked about the expected global spending per group for the 2020 vacation (
Table 9). This question has seven possible options—from spending to 300 € up to more than 3501 €. The most verified selected option was from 901 to 1500 € (21.9%), followed closely by from 301 to 600 € (21.4%). Two options with similar selection values were also up to 300 € (18.2%) and from 601 to 900 € (17.8%). The option from 1501 to 2500 € was selected by 12.5% of the respondents, and in the final positions were from 2501 to 3500 € (5.0%) and more than 3501 € (3.2%).
The expected number of nights at the holiday destination in 2020 was also questioned (
Table 10). Here, the participants had four options. The option with the highest percentage of selection was up to six nights (34.3%). The second and third positions were the options up to eight nights (22.8%) and up to three nights (21.9%). The least selected option was more than 10 nights (21.0%).
Table 11 shows the results to the question “Are you willing to pay more for a safe vacation?” About 42.3% of respondents said they are willing to pay more for a safe vacation. It should also be noted that 41.4% consider this possibility. Only 16.2% of respondents answered that they were not considering it.
Of the 620 respondents who selected at least one of the answer options in the previous table, more than half considered that the “Clean and Safe” seal is essential in the choice of accommodation and restaurants (75.8%) and in choosing the destination to visit (50.5%) (
Table 12). Thus, the results suggest that efforts should be made in this regard.
Using categorical principal component analysis (PCA) on the data submatrix that contains items A.1 to A.6 and B.1 to B.6, five principal components were extracted using the varimax rotation with Kaiser normalization, which explains about 70% (22.6%, 13.2%, 12.6%, 11.3%, and 9.9%) of the data variance (
Table 13).
The items mostly related to the first main comment are items A.3, A.4, A.5, and A.6, so this component was called “social isolation”. The second dimension’s most important items are items B.4, B.5, and B.6, which is why this component was called “search for cheaper travel options”. Items A.1 and A.2 are the items that most contribute to the explanation of dimension 3, which is why this dimension was called “security”. The items most related to dimension four are items B.2 and B.3, so this dimension was called “repercussions of COVID-19 at the level of holidays”. Finally, the fifth main component was called “vacation expenditures, compared to 2019” because item B.1 is the most essential item for this dimension.
5. Discussion and Conclusions
In the current context of the pandemic, we have seen an abrupt fall in economic activity. Consumption decreased due to quarantines and decreased incomes on the part of the population. Production slowed due to the fall in demand, the fact that workers were retained at home, and also due to a lack of intermediate and investment goods.
In this context, the financial situation of businesses and individuals is degraded, especially in sectors most exposed to the immediate effects of the crisis, such as tourism.
The economic impact of the health crisis will depend greatly on the responses undertaken at different levels: individual behavior, businesses and workers, national governments, and international entities.
The message “COVID-19 Free” or the “Clean and Safe” seal attributed by Portuguese Health Authorities to tourist accommodation was the item with the most significant level of agreement by the survey participants. On the other hand, the lowest level of agreement was linked to the item “In the future, I will avoid air travel”, which reflects that people do not want to stop traveling. There is some optimism on the part of the participants about the current situation of COVID-19.
The most frequent answers concerning the agreement level with statements were found in the case of item “Will you travel less abroad in 2020 than in 2019?”. The tourists want cheaper flights to save and avoid long-term air travel. This study reveals a prediction of lower spending on 2020 vacations, as opposed to 2019.
Thus, the most frequent choice was to spend 2020 vacations in a family or friends’ vacation residence, followed by three- to four-star hotels. A considerable increase in rural tourism accommodation selection intentions was noticed, obtaining the third position, followed closely by guest house accommodation. Tourist accommodation in an urban environment with green spaces was the most selected option.
About 42.3% of respondents said they are willing to pay more for a safe vacation. Dimension security is essential nowadays in this sector. The “Clean and Safe” seal is essential in choosing accommodation, restaurants, and the destination to visit. Thus, the results suggest that efforts should be made in this regard. We conclude that there are tremendous repercussions of COVID-19 at the level of holiday choices and social isolation matters.
However, and considering the thematic literature, more specifically the studies of Faulkner and Vikulov [
49], a crisis may drive a specific shift in a destination’s tourism, which is not necessarily for the worst. Furthermore, several other relevant studies that analyzed similar phenomena also should be considered for this specific issue (see: Wen et al. [
61], Melly and Hanrahan [
62], Dai et al. [
63], Boğan, Dedeoğlu and Dedeoğlu [
64], and Fakfare and Wattanacharoensil [
65] as just a few examples.
Thus, the main actors and regional decision-makers should use this moment to envision a more sustainable prospect for the Azores territory.
6. Limitations and Prospective Research Lines
Though this investigation extends our comprehension of how the impacts of the SARS-CoV-2 outbreak influenced the accommodation selection preferences of Azorean tourists, critical perspectives for future research remain.
For example, this study only covers an initial timeline of the virus outbreak (May/June of 2020). Therefore, and considering that the pandemic crisis will last longer, similar studies should be continued to be conducted in the upcoming months to monitor the tourists’ perceptions and attitudes regarding the accommodation selection in the crisis period and beyond.
Furthermore, even if this study provides some significant outlooks on the impacts of the SARS-CoV-2 outbreak’s influence on the accommodation selection preferences of Azorean tourists, if more insular territories were studied, it would provide more complete outcomes for this issue on a worldwide scale.