2.1. Literature Review Methodology
The methodological approach procedure on the literature review was qualitative, and the primary main technique for data to collection and analyse data was the analysis content of the papers on technologies to improve innovation in SMSTEs. For this paper, a bibliometric search and analysis was performed executed using through b-on, a which is a research resource which allowing allows access to thousands of scientific texts publications included in sites such as from Elsevier, ISI, Sage, and Springer, among others.
In the beginning of the segmentation, the terminology “Small and Medium Size Towns and Innovation” was used as a first filter and a time horizon of research for the last thirty years (1990–2020), obtaining a total of 15,056 publications. Subsequently, new segmentations criteria of exclusion were used, limiting the number of publications: independent research of peer-reviewed scientific articles in academic publications, the theme was “technology”, and European geography (30 articles).
The analysis goal was to extract and analyse the article’s title, methodology, and findings to extract expressions related to small and medium-sized towns associated with technology, governance, and sustainability.
Moreover, information technologies (IT) have generated innovation [
9] for SMSTEs and companies. IT has also created conditions for a better position of companies in the international markets [
10] through digitalization and digital trade platforms, as well as their participation in international networks and digital value chains, but has also created opportunities to advance in the utilization of new types of resources and materials, regarding the sustainability of the environment and life in those types of SMSTEs. Despite all the economic and political challenges, SMSTEs have the technology to continue to move forward and also to influence the macroeconomic factors of European countries having a significant impact on global markets.
2.2. Disruptive Technologies to Potentiate Innovation in SMSTEs
In this section, an overview is carried out of the leading technologies that emerged from the paper’s analysis and which are being adopted across European countries.
Information and communication technologies (ICTs) are the driving force behind the creation of most other game changers [
11] including personal computers and systems, application and management software, as well as the Internet and cloud technology. The Internet has been leveraging the creation of Industry 4.0, which encompasses the Internet of Things, Internet of Data, Internet of Services, and Internet of People [
12,
13]. In this era where big data is a cross-industry phenomenon that is integrated into the day-to-day activities of businesses and individuals, game changers play the role of the driver and, at the same time, are driven by this phenomenon.
Technological applications are numerous and have revolutionized markets: (a) E-corporate communication: implementation of systems enabling the integration of all areas of the company online. (b) Digital business: the Internet, being a market of millions of users, is a system with numerous advantages in the business world [
14]. Some benefits to be derived from the Internet include, for example, disclosing the image of the company and its services to target markets and the market in general, facilitating the creation of a customer base, using its characteristic interactive tools to implement market analysis, and allowing rapid and effective access to information, and more. However, the question of cybersecurity and data privacy has to be considered at a global level.
Moreover, it is necessary to take into account some aspects beyond the markets, such as an analysis of the costs inherent in the process of creating, updating, and maintaining the digital platforms, combining them with the costs of the marketing strategy adopted. (c) Mobile business, the application of mobile technology to the digital business, adds the advantages inherent in mobility [
15]. The concept of physical space becomes flexible once this technology allows us to carry out business activities through tools such as smartphones and tablets [
16]. (d) Thematic portals allow us to create a user profile to customize the type of information individuals want to view. For example, when accessing a portal, it will be possible to customize it by indicating the themes (finance, economy, business, and others) of interest to you; from that moment on, you will only access this type of information. (e) Simultaneous engineering: the realization of the various phases of a project is done interactively, involving professionals from different specialties from the beginning to the end. Workgroup computing tools are used, which allow cooperative work between the various elements of the project team (project engineers, process engineers, quality elements, marketing, production, among others) to increase the effectiveness and efficiency. (f) Virtual reality is the creation of three-dimensional simulated computer environments that allow real-time interactions. In the business context, virtual reality has multiple applications at the level of the production of simulated situations, such as prototyping, metal alloys, and design, among others.
The advancement of technology continues to drive economic growth and, in some cases, trigger disruptive changes that transform society and organizations. Technology has made possible the creation of new business models, the redefinition of corporate structures, and definition of the content of the work.
In addition to the information and communication systems already discussed, the following technologies will be explored: the Internet of Things, cloud computing, big data, artificial intelligence, robotics, and mobile technologies, as they are the focus of development and implementation by the European Union in the Digital Transformation Scoreboard 2018.
The Internet of Things is technology that represents a network of applications, and hardware, capable of gathering massive quantities of data, and processing it in order to share the information among the users, using the internet communication protocol [
17]. The Internet of Things is changing the manufacturing industry, energy, agriculture, transport, and other industrial sectors of the economy [
18]. These technological applications to industry are leading to the emergence of new business opportunities, but also to new risks for business and society as the access to sensitive data is facilitated with the possibility to to control the physical world, including machines and factories [
19]. The work processes are also being transformed due to new interactions between people and machines [
20].
Cloud Computing allows the possibility for the use of major quantities of data and applications, and access them everywhere, based on the Internet in real-time or on-demand [
21]. Big Data is a concept associated to the increasing data volume [
21], as the massive use of Internet, social networks, and mobile devices has leaded to facilitate the access tolarge datasets such as images or text. It has increased the need for applications and algorithms that easily allows data analysis, data selection, and data security. This technology allows data capture and interpretation, namely, visualisation of strategic information for companies decision-making process.
Artificial Intelligence and Robotics is the development of computer systems capable of performing tasks that usually require human intelligence [
22]. This technology has multiple applications in the industry. Robots with artificial intelligence can perform human tasks [
23], are currently applied in different situations, such as in games, computer programs, security systems, devices for recognizing writing and voice, medical diagnostic applications, and telecommunications.
Mobile technologies are massively used, facilitating the communication process and allowing multiple uses through applications conceived to facilitate the day-by-day citizens life. Mobile technologies allows the emergence of new business models, and new working methods. Examples of these technologies include laptops or notebooks (laptops), palmtops, smartphones, GPS devices (global positioning system). These mobile devices allows to take/make and have access to photos, videos, PowerPoint presentations, and messages. Moreover, allows to make payments, check balances and statements, manage the contact list and the calendar in real-time and everywhere. The main opportunities, facilitators, and obstacles to promote innovation through the introduction of this disruptive technology in SMSTEs (
Table 1) are related to the (a) opportunities of creating new industries, products and services, redefinition of the processes, data and technological infrastructure, and implementing new work practices; (b) facilitators such as the cloud, increase the connectivity, the use of digital infrastructures, the use of real-time analytics, the maturity of the software industry and also the investments of large IT (Information Technologies) companies; and (c) obstacles related to cybersecurity issues without secure, feasible, and stable solutions; legal aspects, namely, complex legal situations associated with privacy and security; increased investment in digital infrastructure; a lack of interoperability standards; difficulties regarding the investment in new technologies and infrastructures; and the need to devise strategies to mitigate security risks, as systematized in
Table 1:
2.3. The governance of SMSTEs
Governance has become a priority for policymakers, financial institutions, investors, companies, and academics, framed by the principles: (1) transparency, (2) accountability, (3) responsibility, and (4) fairness. Governance is crucial as per the society perspective and political environment in order to improve the public confidence (namely, trust, ethics, and moral values), even when the resources are limited to meet the stakeholder’s expectations (citizens, government; service providers, and the corporate sector).
With respect to analysis at a micro level, corporate governance [
23] is the application of best management practices, compliance of law in true letter and spirit, and adherence to ethical standards for effective management and distribution of wealth, as well as the discharge of social responsibility for the sustainable development of all stakeholders. It is the conduct of business following the shareholders’ desires (maximizing wealth) while confirming the basic rules of the society embodied in the law and local customs.
Corporate governance procedures determine every aspect of the role for company management and try to keep in balance and develop control mechanisms in order to increase both shareholder value and the satisfaction of others. In other words, corporate governance is concerned with creating a balance between the economic and social goals of a company, including such aspects as the efficient use of resources, accountability in the use of its power, and the corporate behaviour in its social environment [
24].
The literature has shown that corporate governance matters significantly to a company’s performance, market value, and credibility of stakeholders [
25]. Therefore, companies need to improve their strategy and its implementation framed by the governance principles.
These principles need to be integrated at a political level—in a macro analysis (analysing the variables of the political context)—when regarding the promotion of the SMSTEs and changing them to become more competitive and innovative, as governance is the new mainstream that has assumed a more relevant role since the financial crises, imposing principles of trust, transparency, confidence, and moral values. On the one hand, the goal is to allow better access to external finance and lower costs of capital and interest rates on loans to improve performance, and consequently, sustainability. On the other hand, the goal is to increase the value of the SMSTEs to reduce the risk of financial crises and scandals, achieving sustainable development of all stakeholders in the community.
The main governance research concepts identified in the literature are as follows: individual values, organizational vectors, and mixed individual and organizational dimensions (
Table 2).
2.4. A sustainability framework for SMSTEs
Sustainability means that one effect taken in an action in the present time will have consequences in the future [
26], regarding several fields, namely, financial, environment, climate, natural resources, and others. Regarding the context of SMSTEs, one of the drivers for their development is resources. If resources are used until they run out in the present, then they are no longer available in the future, and the sustainability of the companies that use that resource in their activity is compromised.
Sustainability requires that resources to be used are those possible to be regenerated, taking into account the capacity of the ecosystem [
27]. A good practice is made by the paper industry, with the policy of replanting trees to replace those used in their activity. As the companies are part of a community and in most cases of an SMSTE, a more comprehensive social and economic system (Hart, 1997), it is crucial to consider all the consequences of the current actions, not only to achieve higher efficiency but also to create a context of future sustainability [
28], in the sense of sustainable development.
According to [
26], four aspects of sustainability need to be considered for analysis as they are critical dimensions of sustainability: (1) societal influence, which we define as a measure of the impact that society has upon the corporation in terms of the social contract and stakeholder influence; (2) environmental impact, which we define as the effect of the actions of the corporation upon its geophysical environment; (3) organizational culture, which we define as the relationship between the corporation and its internal stakeholders, particularly employees, and all aspects of that relationship; and (4) finance, which we define in terms of an adequate return for the level of risk undertaken.
Moreover, it is essential to consider a long-term approach to create sustainability [
29] for the future of SMTSEs and also for the companies and to achieve sustainable development, focusing on: (a) an integrated approach as both are fundamental for each other’s development; (b) creating national and international partnerships for sustainability, being part of innovation and knowledge networks and participating in national and international projects; and (c) creating and implementing sustainability monitoring and reporting tools to measure the process and the success of the initiatives and projects implemented.
2.5. Smart Cities: the Effective Future of SMSTEs
A smart city is the one that manages its assets efficiently, investing in innovation to promote sustainable urban development. To be considered a smart city, models of governance, strategy for sustainability, and investment in technologies [
30] to promote social, economic, and political development is crucial.
The literature presents several definitions for smart cities, being the most cited the following ones (
Table 3):
From a more practical perspective, The International Data Corporation defines a smart city as a city that uses digital technologies to develop and make more efficient and greener areas, namely: energy; environment; governance; mobility; and buildings and services to improve the quality of life of the citizens and creating conditions for sustainable economic growth.
Analysing the dimensions of a smart city, we can focus on the strategy of SMSTEs in order to consider the following vectors:
- (a)
Governance: focusing on the definition of a model to manage the city considering both private and public actors and all the economic and social stakeholders. It is needed to develop administrative simplification and modernization, promoting open and interactive governance. The contemporary models of governance are framed by the stakeholder’s theory focusing on citizens’ participation in all the processes of the development and progress of the city.
- (b)
Technology: developing and implementing systems integrating artificial intelligence, robotics, The Internet of Things, and big data. The promotion of digitization can contribute to spreading trade by giving companies new business opportunities, access to a higher number of markets, and placing more products in these markets. Technology can be a solution to improve the competitiveness of SMSTEs as it is a driver of digital trade, flattening barriers that do not allow companies with fewer resources to meet their potential or even to develop themselves and be more competitive.
- (c)
Energy, environment, and buildings: to promote energy efficiency and the use of renewable energies and to develop sustainable solutions for the construction and rehabilitation of buildings. Defining a strategy to reduce the carbon footprint and the impact of human actions on territories and to contribute to climate change. Also, it is essential to include intelligent systems of water and waste.
- (d)
Mobility: implementing efficient mobility systems through the use of eco-efficient vehicles and the development of intelligent mobility solutions.
- (e)
Quality of life: using innovation as a strategy to accomplish social needs in areas such as health, education, tourism, and others, assuring a more inclusive and equitable society.
In this context, the SMSTEs have to focus their strategy to accomplish the level of a smart city in order to achieve a good governance status and sustainability in the future. Technology is a driver for that achievement, but also the focus on social innovation and the citizen’s needs and participation in all the processes, i.e., criteria to achieve an open governance model.