Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach
Abstract
:1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
Appendix A
Dependent Variables | Description |
---|---|
PROVIDER | =1, if respondent reports having provided collaborative services (0, otherwise). |
TRANSPORT | =1, if respondent reports having provided collaborative transport services (0, otherwise). |
ACCOMMOD | =1, if respondent reports having provided collaborative accommodation services (0, otherwise) |
Independent Variables | |
Economic reasons | If respondent reports as a reason/problem to provide collaborative services: |
INCOME | =1, income (0, otherwise) |
FLEXIB | =1, the flexibility of working hours (0, otherwise) |
OPPOR_PROVIDE | =1, that it is an easy opportunity to become a service provider (0, otherwise) |
ADDITIONAL | =1, that it is an opportunity offer additional o more innovative services (0, otherwise) |
ACCESS | =1, the access to more consumers (0, otherwise) |
LEGAL | =1, that it is was difficult or there was a lack of clarity about how to provide the service legally (0, otherwise) |
TAX | =1, that the system for paying taxes was complex (0, otherwise) |
WORK_PROB | =1, that the impact on his/her employment status was unclear (0, otherwise) |
Social reasons | |
INTERACTION | =1, the opportunities to interact with interesting people (0, otherwise) |
Environmental reasons | |
SUSTAINABILITY | =1, that it is a more sustainable and efficient use of available assets (0, otherwise) |
Sociodemographic features | |
FEMALE | =1, if female respondent (0, otherwise) |
AGE | Respondent’s age |
Education | Respondent’s age when stopped full-time education (reference: up to 15 years old) |
HIGHSCHOOL | =1, if respondent stopped full-time education when aged 16–19 years old (0, otherwise) |
COLLEGE/UNIVER | =1, if respondent stopped full-time education when aged 20 years old and older (0, otherwise) |
STUDYING | =1, if respondent is still studying (0, otherwise) |
Employment | Respondent’s employment situation (reference: self-employed) |
EMPLOYEES | =1, if respondent is an employee (0, otherwise) |
MANUAL | =1, if respondent is a manual worker employee (0, otherwise) |
UNEMPLOYED | =1, if respondent is unemployed (0, otherwise) |
INACTIVE | =1, if respondent is not in the labor market (0, otherwise) |
Area | Type of area where respondent lives (reference: rural area/village) |
SMTOWN | =1, if respondent lives in a small/medium-sized town (0, otherwise) |
LTOWN | =1, if respondent lives in a large town (0, otherwise) |
Reg_GDP | Logarithm of the Regional Gross Domestic Product per capita (purchasing power standards per inhabitant) at NUTS2 level |
COUNTRY | Categorical variable, with each category indicating respondent’s country of residence |
References
- World Commission on Environment and and Development. Our Common Future; Oxford University Press: Oxford, UK, 1987. [Google Scholar]
- Strange, T.; Bayley, A. OECD Insights Sustainable Development. Linking Economy, Society, Environment; OECD: Paris, French, 2008. [Google Scholar]
- Toni, M.; Renzi, M.F.; Mattia, G. Understanding the link between collaborative economy and sustainable behaviour: An empirical investigation. J. Clean. Prod. 2018, 172, 4467–4477. [Google Scholar] [CrossRef]
- European Commission. A European Agenda for the Collaborative Economy; European Commission: Luxembourg, 2016. [Google Scholar]
- Petropoulos, G. An economic review of the collaborative economy. Bruegel Policy Contrib. 2017, 5. [Google Scholar]
- Roblek, V.; Meško, M.; Podbregar, I. Impact of Car Sharing on Urban Sustainability. Sustainability 2021, 13, 905. [Google Scholar] [CrossRef]
- European Commission. Environmental Potential of the Collaborative Economy; European Commission: Luxembourg, 2018. [Google Scholar]
- Sundararajan, A. The Sharing Economy. The End of Employment and the Rise of Crowd-based Capitalism; MIT Press: Cambridge, UK, 2016. [Google Scholar]
- Botsman, R.; Rogers, R. What’s Mine Is Yours, the Rise of Collaborative Consumption; Harper Collins: London, UK, 2010. [Google Scholar]
- Cherry, C.E.; Pidgeon, N.F. Is sharing the solution? Exploring public acceptability of the sharing economy. J. Clean. Prod. 2018, 195, 939–948. [Google Scholar] [CrossRef]
- Ala-Mantila, S.; Ottelin, J.; Heinonen, J.; Junnila, S. To each their own? The greenhouse gas impacts of intra-household sharing in different urban zones. J. Clean. Prod. 2016, 135, 356–367. [Google Scholar] [CrossRef]
- Amatuni, L.; Ottelin, J.; Steubing, B.; Mogollon, J. Does car sharing reduce greenhouse gas emissions? Assessing the modal shift and lifetime shift rebound effects from a life cycle perspective. J. Clean. Prod. 2020, 121869. [Google Scholar] [CrossRef]
- Cohen, B.; Muñoz, P. Sharing cities and sustainable consumption and production: Towards an integrated framework. J. Clean. Prod. 2016, 134, 87–97. [Google Scholar] [CrossRef]
- Belk, R. You are what you can access: Sharing and collaborative consumption online. J. Bus. Res. 2014, 67, 1595–1600. [Google Scholar] [CrossRef]
- Geissinger, A.; Laurell, C.; Öberg, C.; Sandström, C. How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms. J. Clean. Prod. 2019, 206, 419–429. [Google Scholar] [CrossRef]
- Griffiths, M.A.; Perera, B.Y.; Albinsson, P.A. Contrived Surplus and Negative Externalities in the Sharing Economy. J. Mark. Theory Pract. 2019, 27, 445–463. [Google Scholar] [CrossRef]
- Curtis, S.K.; Lehner, M. Defining the sharing economy for sustainability. Sustainability 2019, 11, 567. [Google Scholar] [CrossRef] [Green Version]
- Laukkanen, M.; Tura, N. The potential of sharing economy business models for sustainable value creation. J. Clean. Prod. 2020, 253, 120004. [Google Scholar] [CrossRef]
- Curtis, S.K.; Mont, O. Sharing economy business models for sustainability. J. Clean. Prod 2020, 121519. [Google Scholar] [CrossRef]
- Frenken, K. Political economies and environmental futures for the sharing economy. Philos. Trans. R. Soc. A Math. Phys. Eng. Sci. 2017, 375. [Google Scholar] [CrossRef]
- Hawlitschek, F.; Teubner, T.; Gimpel, H. Consumer motives for peer-to-peer sharing. J. Clean. Prod. 2018, 204, 144–157. [Google Scholar] [CrossRef]
- Hawlitschek, F.; Teubner, T.; Gimpel, H. Understanding the sharing economy-Drivers and impediments for participation in peer-to-peer rental. Proc. Annu. Hawaii Int. Conf. Syst. Sci. 2016, 2016, 4782–4791. [Google Scholar] [CrossRef]
- Böcker, L.; Meelen, T. Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation. Environ. Innov. Soc. Transit. 2017, 23, 28–39. [Google Scholar] [CrossRef] [Green Version]
- Bellotti, V.; Ambard, A.; Turner, D.; Gossmann, C.; Demková, K.; Carroll, J.M. A muddle of models of motivation for using peer-to-peer economy systems. Conf. Hum. Factors Comput. Syst. Proc. 2015, 2015, 1085–1094. [Google Scholar] [CrossRef]
- Lamberton, C.P.; Rose, R.L. When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. J. Mark. 2012, 76, 109–125. [Google Scholar] [CrossRef]
- Sung, E.; Kim, H.; Lee, D. Why do people consume and provide sharing economy accommodation?-A sustainability perspective. Sustainability 2018, 10, 2072. [Google Scholar] [CrossRef] [Green Version]
- Möhlmann, M. Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. J. Consum. Behav. 2015, 14, 193–207. [Google Scholar] [CrossRef]
- Hamari, J.; Sjöklint, M.; Ukkonen, A. The sharing economy: Why people participate in collaborative consumption. J. Assoc. Inf. Sci. Technol. 2016, 67, 2047–2059. [Google Scholar] [CrossRef]
- Barnes, S.J.; Mattsson, J. Understanding collaborative consumption: Test of a theoretical model. Technol. Forecast. Soc. Chang. 2017, 118, 281–292. [Google Scholar] [CrossRef] [Green Version]
- Tussyadiah, I.P. Factors of satisfaction and intention to use peer-to-peer accommodation. Int. J. Hosp. Manag. 2016, 55, 70–80. [Google Scholar] [CrossRef]
- Tussyadiah, I.P.; Pesonen, J. Drivers and barriers of peer-to-peer accommodation stay—An exploratory study with American and Finnish travellers. Curr. Issues Tour. 2018, 21, 703–720. [Google Scholar] [CrossRef]
- Ozanne, L.K.; Ballantine, P.W. Sharing as a form of anti-consumption? An examination of toy library users. J. Consum. Behav. 2010, 9, 485–498. [Google Scholar] [CrossRef]
- Ozanne, L.K.; Ozanne, J.L. A Child’s Right to Play: The Social Construction of Civic Virtues in Toy Libraries. J. Public Policy Mark. 2011, 30, 264–278. [Google Scholar] [CrossRef] [Green Version]
- Albinsson, P.A.; Perera, B.Y. Alternative marketplaces in the 21st century: Building community through sharing events. J. Consum. Behav. 2012, 11, 303–315. [Google Scholar] [CrossRef]
- Wang, Y.; Xiang, D.; Yang, Z.Y.; Ma, S.S. Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory. J. Clean. Prod. 2019, 208, 869–879. [Google Scholar] [CrossRef]
- Mattia, G.; Mugion, R.G.; Principato, L. Shared mobility as a driver for sustainable consumptions: The intention to re-use free-floating car sharing. J. Clean. Prod. 2019, 237, 117404. [Google Scholar] [CrossRef]
- Jung, J.; Park, E.; Moon, J.; Ex, W.S. Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model. Sustainability 2021, 13, 1185. [Google Scholar] [CrossRef]
- Zhang, T.; Bufquin, D.; Lu, C. A qualitative investigation of microentrepreneurship in the sharing economy. Int. J. Hosp. Manag. 2019, 79, 148–157. [Google Scholar] [CrossRef]
- Costello, J.P.; Reczek, R.W. Providers Versus Platforms: Marketing Communications in the Sharing Economy. J. Mark. 2020, 84, 22–38. [Google Scholar] [CrossRef]
- Albinsson, P.A.; Perera, B.Y.; Nafees, L.; Burman, B. Collaborative Consumption Usage in the US and India: An Exploratory Study. J. Mark. Theory Pract. 2019, 27, 390–412. [Google Scholar] [CrossRef]
- European Commission. Flash Eurobarometer 467 (The Use of the Collaborative Economy) (ZA6937 Data file Version 1.0.0). GESIS Data Arch. Cologne 2018. [CrossRef]
- Wooldridge, J.M. Econometric Analysis of Cross Section and Panel Data, 2nd ed.; MIT Press: Cambridge, UK, 2010. [Google Scholar]
- Eurostat. Regional GDP Statistics. 2019. Available online: https://ec.europa.eu/eurostat/news/themes-in-the-spotlight/regional-gdp (accessed on 25 April 2020).
- Hosmer, D.W.; Lemeshow, S. Applied Logistic Regression; John Wiley & Sons, Inc.: Hoboken, NJ, USA, 2000. [Google Scholar]
- Schor, J.B. Does the sharing economy increase inequality within the eighty percent?: Findings from a qualitative study of platform providers. Camb. J. Reg. Econ. Soc. 2017, 10, 263–279. [Google Scholar] [CrossRef] [Green Version]
- Schor, M.; Canso, J. The sharing economy. In The Oxford Handbook of Consumption 14; Woodward, I., Wherry, F.F., Eds.; Oxford University Press: Oxford, UK, 2019; pp. 51–76. [Google Scholar]
- Schor, J. Debating the Sharing Economy. 2014. Available online: https://greattransition.org/publication/debating-the-sharing-economy (accessed on 25 April 2020).
- Fan, Y.; Xia, M.; Zhang, Y.; Chen, Y. The influence of social embeddedness on organizational legitimacy and the sustainability of the globalization of the sharing economic platform: Evidence from Uber China. Resour. Conserv. Recycl. 2019, 151, 104490. [Google Scholar] [CrossRef]
- Weng, J.; Hsieh, Y.-C.; Adnan, M.Z.; Yi, L.-H. The motivation for Muslim customers’ participation in the sharing economy. Resour. Conserv. Recycl. 2020, 155, 104554. [Google Scholar] [CrossRef]
- Ianole-Călin, R.; Francioni, B.; Masili, G.; Druică, E.; Goschin, Z. A cross-cultural analysis of how individualism and collectivism impact collaborative consumption. Resour. Conserv. Recycl. 2020, 157, 104762. [Google Scholar] [CrossRef]
- Sharing and Caring. Member Countries Report on the Collaborative Economy, COST ACTION CA16121. 2018. Available online: http://sharingandcaring.eu/sites/default/files/files/CountriesReport2018.pdf (accessed on 25 April 2020).
- Beaumont, K. The Collaborative Economy: A Tool for Boosting Female Employment? CASE Working Papers; Center for Social and Economic Research: Warsaw, Poland, 2016. [Google Scholar]
- Sharing Cities Sweden. Sharing Cities Sweden. 2021. Available online: https://www.sharingcities.se/ (accessed on 14 February 2021).
- Battino, S.; Lampreu, S. The Role of the Sharing Economy for a Sustainable and Innovative Development of Rural Areas: A Case Study in Sardinia (Italy). Sustainability 2019, 11, 3004. [Google Scholar] [CrossRef] [Green Version]
- Nunu, M.; Nausedaite, R.; Eljas-Taal, K.; Svatikova, K.; Porsch, L. Study to Monitor the Economic Development of the Collaborative Economy at Sector Level in the 28 EU Member States; European Union: Brussels, Belgium, 2018. [Google Scholar]
- Naumanen, M.; Rabuel, L.; Karanikolova, K.; Juskevicius, R.; Porsch, L. Study to Monitor the Business and Regulatory Environment Affecting the Collaborative Economy in the EU; European Union: Brussels, Belgium, 2018. [Google Scholar]
- Escande-Varniol, M.-C. The Legal Framework for Digital Platform Work. In Law and the “Sharing Economy”; University of Ottawa Press: Ottawa, ON, Canada, 2018; pp. 321–356. [Google Scholar]
- Mugion, R.G.; Toni, M.; di Pietro, L.; Pasca, M.G.; Renzi, M.F. Understanding the antecedents of car sharing usage: An empirical study in Italy. Int. J. Qual. Serv. Sci. 2019, 11, 523–541. [Google Scholar] [CrossRef]
- Wilhelms, M.-P.; Henkel, S.; Falk, T. To earn is not enough: A means-end analysis to uncover peer-providers’ participation motives in peer-to-peer carsharing. Technol. Forecast. Soc. Chang. 2017, 125, 38–47. [Google Scholar] [CrossRef]
- Van de Glind, P. The Rise of the Peer-to-Business-to-Peer Marketplace. Collaborative Consumption. 2015. Available online: https://www.sharenl.nl/nieuws/the-rise-of-the-peer-to-business-to-peer-marketplace (accessed on 15 June 2020).
Dependent Variables | PROVIDER | TRANSPORT | PROVIDER | ACCOMMOD |
---|---|---|---|---|
Independent Variables | (1) | (2) | (3) | (4) |
INCOME | −0.146 ** | 0.241 *** | ||
FLEXIB | −0.109 * | −0.132 | ||
OPPOR_PROVIDE | −0.027 | 0.050 | ||
ADDITIONAL | 0.072 | 0.052 | ||
ACCESS | −0.286 *** | 0.372 ** | ||
LEGAL | 0.026 | 0.056 | ||
TAX | 0.081 | 0.143 | ||
WORK_PROB | 0.204 * | 0.106 | ||
INTERACTION | 0.263 *** | 0.038 | ||
SUSTAINABILITY | 0.443 *** | −0.106 | ||
FEMALE | −0.108 ** | −0.068 | ||
AGE | −0.014 *** | −0.014 *** | ||
HIGHSCHOOL | 0.218 * | 0.301 ** | ||
COLLEGE/UNIVER | 0.490 *** | 0.572 *** | ||
STUDYING | 0.173 | 0.260 ** | ||
EMPLOYEES | −0.184 *** | −0.303 *** | ||
MANUAL | −0.349 *** | −0.465 *** | ||
UNEMPLOYED | −0.283 ** | −0.373 *** | ||
INACTIVE | −0.309 *** | −0.404 *** | ||
SMTOWN | 0.063 | 0.057 | ||
LTOWN | 0.190 *** | 0.230 *** | ||
Reg_GDP | 0.053 ** | 0.038 | ||
Rho | −1.234 *** | −0.276 | ||
Observations | 26,544 | 26,544 | ||
Chi-square statistic (H0:ρ = 0) | 42.81 *** | 1.331 |
PROVIDER | PROVIDER | PROVIDER | PROVIDER | ||
---|---|---|---|---|---|
(1) | (3) | (1) | (3) | ||
Belgium | 0.134 ** | 0.271 *** | Cyprus | −0.030 | −0.128 *** |
Netherlands | −0.178 *** | −0.220 *** | Czech Republic | −0.246 *** | −0.282 *** |
Germany | 0.023 | 0.034 | Estonia | 0.050 * | 0.146 *** |
Italy | 0.274 * | 0.220 * | Hungary | 0.554 *** | 0.618 *** |
Luxembourg | 0.082 ** | 0.062 ** | Latvia | −0.276 *** | −0.432 *** |
Denmark | −0.093 *** | 0.022 | Lithuania | −0.051 | 0.007 |
Ireland | −0.202 *** | −0.163 *** | Malta | 0.011 | −0.070 ** |
United Kingdom | −0.334 *** | −0.331 *** | Poland | 0.218 *** | 0.265 *** |
Greece | 0.139 *** | 0.144 *** | Slovakia | 0.237 *** | 0.177 *** |
Spain | −0.258 *** | −0.264 *** | Slovenia | −0.003 | −0.030 |
Portugal | −0.132 *** | −0.077 ** | Bulgaria | 0.149 *** | 0.170 *** |
Finland | −0.099 * | −0.099 * | Romania | 0.106 *** | 0.130 *** |
Sweden | −0.005 | −0.010 | Croatia | −0.061 | −0.098 |
Austria | −0.559 *** | −0.547 *** |
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. |
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
Share and Cite
Vicente, M.R.; Gil-de-Gómez, C. Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach. Sustainability 2021, 13, 2465. https://doi.org/10.3390/su13052465
Vicente MR, Gil-de-Gómez C. Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach. Sustainability. 2021; 13(5):2465. https://doi.org/10.3390/su13052465
Chicago/Turabian StyleVicente, María Rosalía, and Carlos Gil-de-Gómez. 2021. "Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach" Sustainability 13, no. 5: 2465. https://doi.org/10.3390/su13052465
APA StyleVicente, M. R., & Gil-de-Gómez, C. (2021). Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach. Sustainability, 13(5), 2465. https://doi.org/10.3390/su13052465