According to the analysis results of the above model, the evolution results of Enterprise A and Enterprise B may be (non-credit sales, innovation), (credit sales, innovation), and (non-credit sales, no innovation). The final equilibrium strategy of both sides of the game depends on the specific value of the matrix variable affecting their returns, and the change of the value of the variable will affect the strategic equilibrium state. In order to deeply explore the specific impact of variables in the income matrix on credit sales financing services and GTI behavior of upstream and downstream enterprises in the supply chain, this paper carried out a numerical simulation based on MATLAB R2018a software, which mainly analyzed the evolutionary stability strategy under different conditions and the influence of the value of variables on the behavior of both sides of the game.
5.1. Initial Conditions and Variable Assignment Simulation
In the simulation graph, the horizontal axis represents time, represented by t, and the vertical axis represents the probability of the evolution of Enterprise A’s behavior to provide a credit sales service or Enterprise B’s behavior evolution to select GTI, denoted as q. With reference to the evolutionary game model of Sun and Zhang [
66] and Zhang et al. [
67], the simulation time range is determined as 0~10, the unit is year, and the step size is 0.1.
The relationship between the parameters is set as follows: The initial data of credit sales refer to the research of Cui et al. [
68], Liu and Peng [
69], and Zhou et al. [
70]. In order to make the analysis simple, the current profit value
of Enterprise A is preliminarily set to be 10 units, and the default loss
, supervision cost
, and the impact of credit sales on its
are all smaller than the current income, and the appropriate value is set. The determination of the initial data related to green technology innovation is based on the research of Zhang et al. [
71], Chen et al. [
72], and Li and Gao [
73]. The current profit value
of Enterprise B is set as 20 units, government subsidy
for GTI, and supply chain enhancement revenue
after GTI is generally lower than the cost of GTI. Since this paper is mainly a numerical simulation, the numerical values of all parameters do not represent the real values, but the relationship between them satisfies the basic logic of the real situation.
- (1)
The parameter satisfies Case 1.
At first, the initial value of the parameters was set referring to the practical situation as follows:
The MATLAB simulation is conducted based on the above parameter assumptions, and the results are shown in
Figure 2. The simulation results show that when the parameters satisfy that the comprehensive benefit of Enterprise B’s GTI is greater than its comprehensive cost, the probability of Enterprise B’s GTI evolves in the direction of 1. Further, when the parameters satisfy that the newly increased shared revenue of Enterprise A in providing a credit sales service is less than the newly increased cost, the probability that Enterprise A provides a credit sales service evolves in the direction of 0. At the beginning of the evolution,
,
, and
,
cases were selected for simulation to analyze the influence of the initial probability of Enterprise A providing a credit sales financing service and Enterprise B carrying out GTI behavior on its evolution results, as show in Panel (a) and (b). The results show that the final equilibrium evolution result does not change except for the evolution speed. In other words, no matter what the initial intention of Enterprise A and Enterprise B is, if the parameters meet the above conditions, the final choice of both sides is stable and unchanged. Therefore, in order to facilitate the analysis, the initial values of
and
are uniformly set as (0.5, 0.5) in the following cases.
- (2)
The parameter satisfies Case 2.
At first, the initial value of the parameters was set referring to the practical situation as follows:
The MATLAB simulation is conducted based on the above parameter assumptions, and the results are shown in
Figure 3a. For firms A and B, their combined returns are positive. Therefore, when the benefit of GTI is greater than the cost, and the new revenue generated by credit sales is greater than the new cost, the stabilization strategy of upstream and downstream enterprises in the supply chain is (credit sales, innovation). This situation is also an important embodiment of the GTI credit sales financing mode of supply chain enterprises.
- (3)
The parameter satisfies Case 3.
At first, the initial value of the parameters was set referring to the practical situation as follows:
The MATLAB simulation is conducted based on the above parameter assumptions, and the results are shown in
Figure 3b. For Enterprise A and Enterprise B, this situation makes the profits of both sides reach the minimum, and the strategy choices are all evolving towards the trend of probability 0. For the supply chain enterprises with the characteristics of “economic man”, profit maximization is their ultimate goal. Therefore, when the benefit of GTI is less than the cost and the new revenue generated by credit sales is less than the new cost, the stable strategy of upstream and downstream enterprises in the supply chain is (non-credit sales, no innovation).
- (4)
The parameter satisfies Case 4.
At first, the initial value of the parameters was set referring to the practical situation as follows:
The MATLAB simulation is conducted based on the above parameter assumptions, and the results are shown in
Figure 4a. The simulation results show that when the parameters satisfy that Enterprise A provides a credit sales service, the newly increased shared revenue is less than the newly increased cost, and the probability that Enterprise A provides a credit sales service evolves in the direction of 0. When the parameters satisfy that the comprehensive benefit of Enterprise B’s GTI is greater than its GTI cost and less than its comprehensive cost, the probability of Enterprise B carrying out GTI evolves towards 0. At this time, the stable strategy of upstream and downstream enterprises in the supply chain is (no credit sales, no innovation).
- (5)
The parameter satisfies Case 5.
At first, the initial value of the parameters was set referring to the practical situation as follows:
The MATLAB simulation is conducted based on the above parameter assumptions, and the results are shown in
Figure 4b. In this case, since the comprehensive benefit of GTI is less than the cost, Enterprise B has an obvious lack of motivation for GTI. For Enterprise A, although the revenue generated by providing a credit sales service is greater than the cost, the premise of this inequality is that Enterprise B makes GTI. Therefore, when Enterprise B does not carry out GTI, the probability of Enterprise A providing a credit sales service is also low, and the final evolution trend is towards the direction of probability 0. At this time, the stability strategy of upstream and downstream enterprises of the supply chain is (no credit sales, no innovation).
- (6)
The parameter satisfies Case 6.
At first, the initial value of the parameters was set referring to the practical situation as follows:
The MATLAB simulation is conducted based on the above parameter assumptions, and the results are shown in
Figure 5a, and on this basis, appropriately increase the value of income variables and reduce the value of cost variables. That is, suppose
increases from 0.05 to 0.1 and
from 10 to 20. Meanwhile,
and
decrease from 5 to 4 and
from 2 to 1, respectively. Then, the new parameter value is:
The MATLAB simulation is conducted based on the above parameter assumptions, and the results are shown in
Figure 5b. Thus, in Case 6, the upstream and downstream enterprises of the supply chain have two evolutionary stabilization strategies, namely (non-credit sales, no innovation) and (credit sales, innovation).
5.2. Influence of Parameters on Simulation Results
The parameters set in this paper can be divided into two categories: one belongs to the variables affecting Enterprise A, and the other belongs to the variables affecting Enterprise B. In the above six cases, the equilibrium point of Case 1 is (0, 1), and the final choice of Enterprise B is innovation, which meets the research expectation. Therefore, the influence of parameter changes on the GTI behavior of Enterprise B can be studied under condition 1. However, the final choice of Enterprise A is not to provide credit sales, which does not meet the research expectation. Therefore, we will not take Enterprise A as the research object. Similarly, the equilibrium point of Case 2 is (1, 1), and the strategy combinations of Enterprise A and B meet the expectation. Therefore, under the condition of Case 2, both enterprises can be taken as research objects. The evolutionary stability strategies of Case 3, Case 4, and Case 5 are all (0, 0), so the final behavior selection of Enterprise A and B is not what this paper expects to study, and the stable strategy set of Case 6 has appeared in the first five cases. Therefore, we chose Case 1 to analyze the influence of parameter changes on the behavior of Enterprise B and choose Case 2 to analyze the influence of parameter changes on the behavior of Enterprise A. The specific analysis is as follows.
- (1)
The impact of government green subsidies or incentives on evolutionary outcomes.
The value of the government’s green subsidy or reward
will have an impact on enterprises’ GTI decisions. In order to obtain obvious results, under the condition of satisfying the Case 1 parameter inequality, we conducted a numerical simulation by resetting the
and
two cases, respectively. The simulation results are shown in
Figure 6. The greater the government’s subsidy to Enterprise B for GTI, the faster the probability of Enterprise B’s GTI tends to 1. The simulation result is highly consistent with the expected results in real life. Indeed, China’s GTI achievements are closely related to the policies issued by the government [
74]. The government’s green subsidies or incentive policies include environmental taxes, incentives for green manufacturing, penalties for non-green manufacturing, and rewards and penalties for achieving the minimum green manufacturing ratio. These government incentives and punishments have a significant positive impact on enterprises’ GTI. That is because the more governments subsidize or reward innovation in green technologies, the more money enterprises will have to do it, and the capital increase can reduce the cost burden to some extent. It also increases the possibility of GTI. In addition, the incentive effect of the government on enterprises’ green transformation can produce a diffusion effect, which further causes social production to change to the green direction. Existing research supports this conclusion. For example, Hussain et al. [
75] studied the decision-making behavior of enterprises’ green technology under the emission reduction subsidy policy and concluded that government subsidies can make enterprises maximize profits while developing green technology, while supply chain enterprises will not adopt GTI without subsidies or authorization. Zhang [
76] pointed out in his research that government intervention should gradually shift from tax to subsidies to help enterprises achieve green sustainable development. Therefore, government subsidies play an important role in implementing GTI by supply chain enterprises.
- (2)
The impact of the new revenue multiple brought by GTI on the evolution results.
The new revenue multiple
brought by GTI can stimulate enterprises to decide to implement GTI. In order to obtain obvious results, under the condition of satisfying the Case 1 parameter inequality, we conducted a numerical simulation by resetting the
and
two cases, respectively. The simulation results are shown in
Figure 7. The greater the multiple benefits brought by GTI to Enterprise B, the faster the probability of Enterprise B’s choice of GTI will approach 1. If other parameters are not changed, the increase in revenue will undoubtedly stimulate the motivation of supply chain Enterprise B to choose GTI. It is worth noting that in reality, the benefit of GTI is a multidimensional concept, which can be either corporate financial performance or non-financial performance, such as corporate reputation and social image. Xie et al. [
77] believed that GTI could improve the financial performance of enterprises. In addition, there may be a time lag between the successful development of green technology and the actual generation of benefits, which leads to the fact that the effect of GTI cannot be fully manifested in that year, thus affecting the enthusiasm of enterprises to implement GTI. For example, Xie et al. [
78] conducted an empirical study on the Chinese A-share listed companies in Shenzhen and on the Shanghai Stock Exchange from 2008 to 2013 and concluded that the R&D investment in the GTI of enterprises had a certain lag effect on their business performance.
- (3)
The influence of the comprehensive cost of GTI on the evolutionary results.
Controlling the cost of GTI can improve innovation efficiency. Therefore, under the condition of satisfying the Case 1 parameter inequality, we conducted a numerical simulation by resetting the
and
two cases, respectively, and the simulation results are shown in
Figure 8. As can be seen from Panel (a), the greater the value of
, the faster the probability that Enterprise B chooses to carry out GTI will approach 1. As can be seen from Panel (b), when the total cost of GTI remains unchanged, the smaller the cost of GTI is and the greater the financing cost is (the value of
is small and the value of
is large), the faster the probability of Enterprise B choosing to make GTI tends to 1. This shows that compared with other financing costs of enterprises, the cost of GTI has a greater impact on enterprise decision-making. This is because if the cost of green innovation is low, less capital is needed to finance it, which in turn reduces the cost of financing. At the same time, the lower the cost of green innovation, the greater the benefit of green innovation. Therefore, Enterprise B is more motivated to carry out GTI.
- (4)
The influence of spillover sharing multiple of GTI on the evolution results.
If the shared revenue multiple
obtained by Enterprise A from technology spillover is relatively large, it may cause the enterprise to not provide a credit sales service. Therefore, under the condition of satisfying the Case 2 parameter inequality, we conducted a numerical simulation by resetting the
and
two cases, respectively, and the simulation results are shown in
Figure 9. The larger
is, the higher technology spillover income can be obtained even if Enterprise A does not provide a credit sales service. As a result, the probability that Enterprise A chooses to provide a credit sales service tends to 1 very slowly. From the perspective of dynamic game relations, if Enterprise A does not provide a credit sales service, then Enterprise B may take various measures to reduce the technology spillover effect. Therefore, the innovation achievements shared by Enterprise A through technology spillover will be reduced. On the contrary, if Enterprise A provides a credit sales service, then the financial pressure of Enterprise B to carry out GTI can be alleviated to some extent. In addition, it also improves the innovation efficiency of the green technology of Enterprise B, and thus brings Enterprise A a larger profit than if there are no credit sales. At this time, the income matrix satisfies the conditions that are beneficial to both parties. This point is completely consistent with the research conclusion of Wang and Chen [
79]; that is, due to the phenomenon of technology spillover, enterprises benefit more from cooperative innovation than from non-cooperative innovation.
- (5)
The influence of shared revenue based on a credit sales service on evolution results.
It is an important guarantee for enterprises to provide credit sales to obtain more GTI-sharing revenue. Therefore, under the condition of satisfying the Case 2 parameter inequality, we conducted a numerical simulation by resetting the
and
two cases, respectively, and the simulation results are shown in
Figure 10. As can be seen from the figure, the greater the shared revenue
obtained by Enterprise A when providing a credit sales service to Enterprise B, the faster the ratio of a credit sales service provided by Enterprise A tends to 1. That is, the shared revenue is an important factor considered by Enterprise A when providing credit sales. In addition, the willingness to provide credit sales services also depends on the density of cooperation between Enterprise A and Enterprise B, and the actual benefits of the final operation. Enterprise B’s technological innovation can reduce its relative product cost and increase output, so it needs to buy more raw materials from Enterprise A, thus expanding the sales volume and sales profit of Enterprise A. Therefore, the new technology adopted by Enterprise B can improve the profit of Enterprise A. Generally, the greater the shared revenue of Enterprise A, the stronger the willingness to provide a credit sales service.
- (6)
The impact of default cost of credit sales faced by Enterprise A on the final evolution results.
The default cost of the credit sales of supply chain enterprises directly affects the decision of Enterprise A. Therefore, under the condition of satisfying the Case 2 parameter inequality, we conducted a numerical simulation by resetting the
and
two cases, respectively, and the simulation results are shown in
Figure 11. Thus, the smaller the default cost of credit sales faced by Enterprise A, the faster the probability of providing a credit sales financing service tends to 1. In other words, if the default probability of Enterprise B can be reduced, it means the reduction of the default cost of credit sales and the increase of shared income for Enterprise A, to improve the willingness of Enterprise A to provide a credit sales service. The research of Meng et al. [
80] shows that technological innovation activities can reduce the default risk.
- (7)
The impact of the regulatory cost of Enterprise A on the final evolution results.
Regulation is a means for Enterprise A to avoid greater losses, but regulation has costs. Therefore, under the condition of satisfying the Case 2 parameter inequality, we conducted a numerical simulation by resetting the
and
two cases, respectively, and the simulation results are shown in
Figure 12. Thus, the smaller the supervision cost of Enterprise A, the more incentive that it must provide credit sales financing services to Enterprise B. If Enterprise B can consciously abide by its commitments and establish trust with Enterprise A, it can reduce the friction between the enterprises, negotiation costs, supervision costs, and other costs, improve the efficiency of cooperation between enterprises, and thus improve the evolutionary efficiency of both upstream and downstream enterprises in the supply chain. Moreover, as the number of collaborations between upstream and downstream enterprises of the supply chain increases, mutual trust is enhanced to a certain extent, thus reducing the cost of supervision. As Cojoianu et al. [
81] said, trust plays a positive role in the supply chain, and trust and innovation are the prerequisites for higher performance in the supply chain.