Sun, X.; Pelet, J.-É.; Dai, S.; Ma, Y.
The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context. Sustainability 2023, 15, 16320.
https://doi.org/10.3390/su152316320
AMA Style
Sun X, Pelet J-É, Dai S, Ma Y.
The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context. Sustainability. 2023; 15(23):16320.
https://doi.org/10.3390/su152316320
Chicago/Turabian Style
Sun, Xuemei, Jean-Éric Pelet, Shiying Dai, and Yi Ma.
2023. "The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context" Sustainability 15, no. 23: 16320.
https://doi.org/10.3390/su152316320
APA Style
Sun, X., Pelet, J. -É., Dai, S., & Ma, Y.
(2023). The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context. Sustainability, 15(23), 16320.
https://doi.org/10.3390/su152316320