Influence of Size and Fit on Malaysian Apparel Industry Sustainability: A Scoping Review
Abstract
:1. Introduction
2. Method
3. Results
3.1. Sustainability and Apparel Industry in Malaysia
3.2. Garment Size and Fit in Malaysia
4. Discussion
4.1. The Malaysian Apparel Industry Research Gap
4.2. Unsustainable Malaysian Apparel Industry Issues Caused by Size and Fit
4.3. The Effect of Apparel Sizing Systems on Size and Fit
5. Future Research Strategy
5.1. Necessity and Challenge of Establishing a Standardised Garment Sizing System in the Malaysian Garment Industry
5.2. Protocol of Establishing Standardised Garment Sizes
6. Conclusions
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
References
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Citation | Summary of Key Findings |
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Hasbullah et al. [24] | Malaysia is in the initial development stages in sustainable fashion but has adopted several initiatives. The initiatives include the Malaysian Foreign Trade Development Corporation sustainability programme, the Fashion Revolution campaign, the World Wildlife Fund (WWF) project, and the ASEAN ACFD collaboration. In 2015, Malaysia joined 193 United Nations Member States in committing to 17 Sustainable Development Goals (SDGs) to collectively advance sustainable, resilient, and inclusive development globally, which charted a more sustainable future for the country and its people. The Malaysian government strongly supported the International Green Product Standard. Despite slow Malaysian economic growth, an increasing number of apparel companies are venturing into sustainable fashion. Start-ups (KANOE, Nukleus Wear, Zibossa, and Real-M) have demonstrated this trend. These fashion companies actively pursue and practise sustainable values. Up to 53.6% of the extended model of the motivation–opportunity–ability (MOA) theory and self-determination theory (SDT) explains Malaysian millennials’ willingness to buy sustainable clothing. |
Malaysia External Trade Development Corporation [32] | The Malaysian External Trade Development Corporation (MATRADE) emphasised the promotion of national businesses to participate in sustainable development initiatives in its 2017 press release and demonstrated the importance it placed on sustainable development. |
Yang et al. [33] | Considering the novelty of sustainable fashion in Malaysia, there are extremely few options and products. |
Augustine et al. [34] | Kuala Lumpur millennials positively influence sustainable fashion purchases. |
Rosli [35] | In 2018, the Malaysian fashion industry recognised sustainable fashion issues, with various global brands implementing pragmatic steps to address their environmental effect. Malaysian fashion consumers must improve their awareness of sustainable fashion consumption and its environmental effect. |
Ali et al. [36] | Research on Malaysian sustainable fashion focussed on sustainable fashion consumption and environmental involvement. The Malaysian government-led Green Technology Corporation (MGTC) initiative is expected to promote sustainable development by establishing quotas for green product production and in various industries. |
Hasan and Ali [37] | Research on Malaysian sustainable fashion typically focused on green business performance, consumer perceptions of eco-friendly apparel, and individual self-efficacy. |
KeTTHA [25] | The Malaysian Green Technology Master Plan (2017–2030) core objective of reducing carbon emissions by 10% represented the national commitment to the strategic development of green technology and a low-carbon economy. |
Hassan et al. [38] | Personal norms, social norms, and environmental awareness significantly and positively influence sustainable fashion consumption. This consumption behaviour influences charitable clothing disposal and Malaysian youths’ clothing disposal behaviour, where economic factors are key. |
Citation | Summary of Key Findings |
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R.B. Otieno and Fairhurst, 2000 [26] | Otieno and Fairhurst noted that consumer dissatisfaction often stems from sizing and fit issues, particularly in online shopping, where trying on clothes is not an option. This leads to increased returns and costs for companies. |
Saaludin et al. 2019 [27] | Shoppers at physical stores also encounter sizing and fit challenges, frequently trying on numerous items for the best fit, a burdensome and time-intensive process. Quality products must meet consumer needs to boost satisfaction. Dissatisfaction can result in complaints, returns, and negative feedback. |
Qian and Zhao [28] | Malaysian clothing brands have differing sizing standards. |
Bong et al. [39] | Local retailers and manufacturers use US or UK sizing standards, which are based on anthropometric data that are notably different from that of the Malaysians. Each Malaysian brand has its own size labelling, and sizing system differences between brands can lead to consumer confusion. |
Sidorchuk et al. [30] | Malaysian consumers’ daily experience of size selection is not applicable to all brands. |
Hasbullah et al. [31] | The MySIZE nationwide study combined 3D body scanning and traditional measurement techniques to accurately measure Malaysians’ body sizes and shapes. Globalisation, consumer body size, and cultural preferences influence Malaysian clothing sizes. Increasing trade globalisation could result in international sizing standards affecting Malaysian clothing sizes. |
Chun [40] | Specialised sizing is required to meet the needs of specific Malaysian body types. This change is reflected in Malaysian clothing sizing to accommodate different body types and preferences. International standards have led to the government developing unique sizing standards that challenge the garment manufacturers and retailers targeting international consumers. These changes highlight the potential effect of these standards on Malaysian garment sizing. Clothing fit is influenced by consumer preference, functionality, and brand image, and reflects the effect of size variation on consumer satisfaction, which emphasises the importance of standardisation. The author’s perspectives on clothing labelling and consumer dissatisfaction with sizing provide insights into the challenges of sourcing well-fitting clothing. The study emphasised the importance of accurate sizing and the effect of size discrepancies on consumer frustration, which highlights retailers’ challenges when catering for different body shapes and sizes. |
Karmegam et al. [41] | There is an urgent need for a Malaysian database of anthropometric measurements. Information on the relationship between anthropometrics and socio-economic status differences in Malaysia is lacking. |
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Wang, Y.; Zakaria, N. Influence of Size and Fit on Malaysian Apparel Industry Sustainability: A Scoping Review. Sustainability 2024, 16, 2486. https://doi.org/10.3390/su16062486
Wang Y, Zakaria N. Influence of Size and Fit on Malaysian Apparel Industry Sustainability: A Scoping Review. Sustainability. 2024; 16(6):2486. https://doi.org/10.3390/su16062486
Chicago/Turabian StyleWang, Yiyan, and Norsaadah Zakaria. 2024. "Influence of Size and Fit on Malaysian Apparel Industry Sustainability: A Scoping Review" Sustainability 16, no. 6: 2486. https://doi.org/10.3390/su16062486
APA StyleWang, Y., & Zakaria, N. (2024). Influence of Size and Fit on Malaysian Apparel Industry Sustainability: A Scoping Review. Sustainability, 16(6), 2486. https://doi.org/10.3390/su16062486