1. Introduction
The local community is one important stakeholder in World Heritage Sites (WHS), and its participation and support in heritage management are vital to ensure quality of life for community residents as well as to promote sustainable protection and development [
1]. Community residents may have lived in a geographical area for generations and comprise a group of people with shared origins or interests [
2]. They depend on natural resources, play multiple roles in tourism, and act as guardians of heritage [
3]. With tourism development, tourism and recreation have become major occupations in which they participate instead of traditional livelihoods. Accordingly, different interest groups’ participation has shaped their various perceptions and assessment of destinations [
4], and some issues may potentially lead to tension [
5].
The establishment of protected areas, including WHSs, is intended to preserve natural resources and promote management and local service levels [
6], while inevitably causing changes and conservation policy-community conflicts for local residents, although the situations vary in different areas. Changes induced by policies can be of different kinds, such as changes in land use patterns, additional requirements for the production of certain goods, or new marketing opportunities for locally produced products [
7]. Residents in WHSs mainly experience shifts in livelihood from traditional life to tourism-related activities, restrictions on access to and use of natural resources [
8], tourism impacts [
9,
10], and related limitations that create more complaints [
5]. Potential impacts and major issues discerned from community members’ perceptions are the key measures to understand these situations. Meanwhile, research regarding residents’ true feelings behind those changes is still lacking [
11]. Thus, there is an urgent need to discover potential tensions and issues perceived by residents regarding conservation policy, which can help planners and managers to make improvements.
Bogda Nature Reserve was successfully designated as a WHS in 2013, and its enhanced international fame has increased the tourism trend there [
12], as well as some debates about the heritage reputation. The community in Bogda is mainly composed of Kakazhs, who have been in the area for centuries as herdsmen and cooperate in the protection of natural resources. Since the application for WHS status, conservation policy in Bogda has rapidly evolved with the tourism development of this protected area, especially a grazing restrictions policy that was implemented in 2005. Accordingly, changes in residents’ traditional livelihood and the use of natural resources occurred, creating tension between residents and the government. For example, due to the protection regulations, any construction or digging on the land was forbidden, even if individuals had obtained permission. Thus, a survey was conducted in one community located in the buffer zone to analyze major conflicts between community development and heritage conservation, examining the following aspects: (1) residents’ awareness of WHS designation and conservation policy; (2) conservation conflicts perceived by the community during heritage development; and (3) possible options for conflict resolution.
2. Literature Review
In protected areas, conservation policies are fundamental tools to preserve natural and cultural resources that create both opportunities and restrictions in residents’ lives, exerting unintended influence and sometimes resulting in conflict [
13]. Though conservation laws have saved some endangered wildlife and natural resources, the use of resources for subsistence-level, basic livelihoods is restricted, a situation that seems to be inconsistent with the interests of local communities [
7]. Previous related studies have provided more details on a number of issues, such as policy interventions that induced changes in livelihood [
14,
15], changes in residents’ attitudes towards WHS [
1], World Heritage Site designation impacts [
12,
14], tourism development and its impacts [
16,
17,
18,
19], and policy conflict issues [
13]. Though cases vary in different sites, residents’ perceptions are widely used to monitor issues in these studies. It is well known that consulting local communities and understanding their views can achieve public acceptance of protected areas and, ultimately, conservation success [
7]. For example, after conducting interviews with partners in the Carpathian Biosphere Reserve, researchers identified specific issues as side effects of the biosphere reserve designation: (1) restrictions in the use of forests; (2) loss of agricultural and pasture land; (3) an increase in wild animals; and (4) protection from floods [
7].
The value of WHSs is widely acknowledged as the outstanding universal value, while differences lie in the diverse impacts on residents in specific sites [
12]. Some case studies in WHS found that changes in residents’ livelihoods are significant, particularly when residents’ primary livelihood used to be farming [
20], crop/fruit tree/livestock raising [
13], forestry [
21], agriculture [
14], and other traditional activities. Once their traditional livelihoods were replaced by tourism-related activities, more family members became dependent on these activities. Debates over tourism activities and livelihoods led to negative attitudes [
17]. Some residents complained about income loss and facing land use change conflicts [
22]. A case in Nepal indicated that insufficient compensation schemes to cover the loss from crop and livestock damage and increased restrictions on access to forest resources created conflict between residents and park officials [
23,
24].
The WHS-embodied cultural and natural values were propitious to tourism development [
25]; ecotourism can be a major force in sustainable development of the WHS [
26], and also helped to improve local residents’ livelihood. Therefore, tourism can effectively promote WHS sustainable development. Meanwhile, some uncontrolled human activities need to be checked in the process of developing ecotourism [
10]. In addition, local tourism development also poses major threats to the security of WHSs and exerts both a positive and a negative impact on traditional social and economic conditions [
15,
22,
27]. On the positive side, it contributed to well-being, but tourism-induced changes on traditional livelihood strategies and lifestyles within the community had a negative influence [
13]. On the whole, a positive perception may invite a more favorable attitude towards supporting tourism development [
28].
The major challenge facing protected areas is how to develop management systems that balance environmental sustainability and tangible long-term benefits for the local people [
5]. Some studies indicated that favorable methods, such as communication mechanisms [
2] and income-generating activities [
29], are significant ways to promote a good relationship between ’conservation’ and ’development’. On the whole, the key problem is to address residents’ core interests as central means of sustaining protected areas [
29]. Accordingly, community organizations should establish local management organizations [
20], including both official institutions and community-based associations. Recently, community-based conservation (CBC) has been well promoted as the most practical approach to stem biodiversity loss [
29] and has gained support and development in some regions. In addition, in the Huangshan mountain area, community-based tourism (CBT) is viewed favorably among residents; it not only improved residents’ livelihoods and conservation awareness but also built dynamic rule systems to mitigate conflicts [
18].
Bogda Nature Reserve was a newly designed site in what used to be the Kazakhs’ homeland. Since a complete grazing restriction policy was implemented on nominated properties, the residents’ lifestyle was affected in many ways during the heritage development. Therefore, it is important to understand how these residents interpret these major changes in their livelihoods [
30], along with their perceptions and their expectations. Moreover, residents’ attitudes towards present living conditions in WHS can have significant implications when assessing whether conservation policy, planning, and management are suitable or not.
3. Study Area and Methods
This section is organized into two parts. First, we will give a description of the study area, including its geographic features, background development, and reasons for its selection. The second part will provide the methods, including measurement and data collection.
3.1. Study Area
The Bogda Nature Reserve is located in Fukang within the Xinjiang Uygur Autonomous Region. The center coordinates are N 43°50′00″ E 88°17′12″, the nominated property is 38,739 ha, and the buffer zone covers an area of 41,547 ha (
Figure 1). Bogda is the highest peak of the north Tianshan Mountains and also includes 12 glacial-dammed lakes; the most famous scenic spot is named Tianchi Lake, approximately 548 km
2, with an elevation of 1910 m.
Tianchi Lake has legal protective designations at the national and provincial levels, such as the national 5A-Class scenic, Man and Biosphere Protected Area, National Nature Reserve, National Park, and other titles. Existing plans and related laws and regulations have been put forward as requirements for protection and management, and a multi-level management system was also built. In 2013, the Bogda Nature Reserve was recognized as one part of the World Natural Heritage site at Xinjiang Tianshan (a serial property) in Xinjiang, because Bogda embodies the superlative landscape, exceptional natural beauty, and the most typical representation of vertical mountain zones [
31,
32]. Furthermore, the declaration text of Xinjiang Tianshan submitted to the World Heritage Centre also offered a scientific and effective planned monitoring system for the protection of Bogda [
33]. The enhanced international fame caused an increasing trend in tourism [
12], and Tianchi Lake received large numbers of tourists as well as benefits.
Bogda Nature Reserve used to be the homeland to Kakazhs, but it has changed with tourism development. They mainly depended on grazing as herdsmen, and now they participate in tourism activity. The Xinjiang Tianchi Scenic Area Administrative Commission was established in 2006 and charged with tourism management, investment, protection, monitoring, and other workings of the whole scenic spot. From 2003 to 2009, for the application of WHS, stricter protective management was implemented, including a complete grazing restriction on nominated properties; a grazing prohibition in the buffer zone had been in effect since 2005. In 2010, residents were finally resettled according to their livelihood options and given relevant subsistence in different villages. Residents belonging to the Bogda Kazakh Folk group all depended upon the tourist industry with less compensation, but the advantages are that they are next to the core area. Those villages farther away from the core area gained more subsistence, while their livelihoods were farming, raising livestock, and working in local tourist enterprises. The Western Tourism Development Company was entitled to develop tourism activities, such as sightseeing vehicles, shipping, and other commercial activities in Bogda.
The Bogda Kazakh Folk group has been established in the buffer zone, which surrounds the nominated properties, approximately 0.94 km away from the Tianchi Lake, where a total of 57 households have settled. Residents here are all engaged in tourist accommodation in traditional yurts, numbered in order. The Kazakh ethnic community was established to consult on the local daily affairs in this area. Due to seasonal characteristics, they devoted their time to tourism activities during the period from April to October, then moved to the city of Fukang when winter comes. The Bogda Kazakh Folk group was selected as our study area because grazing is completely banned here and they have been fully dependent upon tourism-related activities for a long time, which helps to provide insight into their attitudes towards those changes based on their rich experience.
3.2. Measurements and Data Collection
Our analysis consisted of questionnaires, face-to-face interviews, and a literature review. The pre-survey was conducted during the period of 28–31 July 2015, to verify whether questions were goal-oriented and understandable to residents. After modifications, the second survey was undertaken from 8 to 18 August 2015.
The questionnaire is organized in three main parts: the first part involved the basic information, including gender, age, education, number of family members, and length of residency; the second part investigated the awareness of the WHS designation and conservation policy, questions about notable changes exerted on residents’ living conditions, and future expectations; and the last part examined residents’ perceptions of tourism impacts. Questions regarding tourism impacts were based on review studies [
12,
19,
34]. A five-point Likert scale was used to capture residents’ opinions and attitudes [
35], which this study employed to assess tourism impacts. Answers were assessed with scores from 1 to 5, ranging from ’strongly disagree’ to ’strongly agree’. Higher scores mean stronger agreement. These data were finally processed with a statistical program, SPSS 17.0 (SPSS Inc., Chicago, IL, USA).
There was a total sample of 57 households in this community village. Each interview lasted between 20 and 40 min, and a representative member from each family was also encouraged to share personal and honest views to discuss controversial issues during the survey. Most Kazakh residents were willing to be involved in this survey. When faced with refusal, we thanked the residents and left. Some participants lacked comprehensive understanding of the questions [
14]; however, one local university student volunteered to assist us with translation to smoothly promote our survey. Some respondents finished it by themselves. A total of 52 households were investigated, from which 48 questionnaires were valid, and the effective rate was 92%.
In addition to the investigations of residents, some members from the Tianchi Scenic Area Administrative Commission and Western Tourism Development Company were also invited to talk separately about some key issues. Comparing answers from different views allows for fair judgement of the various problems. During the investigation, some tourists also gave constructive suggestions.
5. Discussion
Since the Bogda Nature Reserve was designated as a WHS, its reputation has attracted an increasing number of tourists. Residents appreciated their conserved natural resources, better services, and economic benefits, and they were positively involved in tourism development. However, due to the impact of the conservation policy, their attitudes were negative towards benefit losses in different aspects, even though they still support local heritage conservation. In this study, three major conflicts were detected: (1) divergence in residents’ awareness of the WHS designation and the conservation policy; (2) significant changes emerging in the comparisons of the period before and after the WHS designation; and (3) degradation of well-being in life caused by tourism impacts.
5.1. Divergence in Awareness
The results highlighted that residents perceived the WHS designation to be an enhanced version of a grazing restriction policy instead of a marker of reputation. Residents understood the designation of WHS and recognized the conservation policy was aimed at WHS protection, while they tended to associate WHS with its policy and were sensitive to the policy’s impacts and its threats to livelihoods.
The misunderstanding of these two terms may be partially affected by the impact of conservation policy; the reasons for this assumption were derived both from individual thoughts and external influence. The internal cause was that residents disagreed with local announcements regarding the policy’s objectives. Due to policy regulations, residents are excluded from protected areas [
36] and deprived of their traditional livelihood. They believed that the grazing restriction was unreasonable, and that grazing’s impact on nature conservation can be better addressed in traditional ways. Furthermore, residents with intimate knowledge of traditional herding methods stated that the grassland ecosystem even indicated unhealthy status under long-term limitations. The external cause was that they complained of unfair treatment under conservation policy, which seemed to place limitations only on residents, while other stakeholders were excluded, a situation opposite to previous promises. This phenomenon also appeared in Royal Bardia National Park because non-governmental organizations enjoyed preferential treatment from management while residents did not [
37].
Residents’ awareness varies regarding heritage developments and is affected by conservation programs in the WHS, and these various impacts may shape different individuals’ perspectives [
38]. Furthermore, residents’ awareness had a significant effect on their involvement in the development process [
28]. Broad-based education and awareness campaigns can increase understanding and support for local development [
16]. Therefore, local organizations should take initiatives to help residents clearly recognize the distinction between the perceived meaning and the official statement with respect to the terms of the WHS and conservation policy. The media are encouraged to train and educate local communities to improve their awareness, knowledge, and readiness for heritage conservation programs and participation in tourism development process [
19], as well as to create effective negotiation and conflict management strategies for conservation policy issues [
39]. The earlier people recognize the meaning of WHS and its implications, the better the perceptions that will be formed.
5.2. Comparisons in Living Conditions
By comparing living conditions before and after the WHS designation, the results indicated that significant changes were directly related to policy-induced negative impacts. The policy-induced benefits loss appeared to be the source of conflict, which was consistent with previous studies [
39]. Significant changes were mainly presented in three aspects: the variation of livelihood activities, the growing number of members involved in tourism, and reduced annual income. A similar phenomenon also occurred in other protected areas [
40].
In Bogda, since the conservation policy was implemented, traditional activities were restricted and residents shifted from nomadism to tourism-related industry, suffering both benefits and economic loss. Considering that more members now participate in tourism activities, high dependence on tourism as the single livelihood option may reduce sustainability [
21], because tourism is an unstable and risky industry compared to traditional industries, and its highly seasonal nature and external factors are usually beyond human control. Meanwhile, developing ecotourism is also helpful to improve the livelihoods of local residents in the WHS [
10]. Additionally, residents also argued that the other competitors involved in tourist reception nearby also threatened their economic benefits, making pressures heavier.
The pursuit of their original lifestyle and avoidance of present life has created dissatisfaction [
29]. People blamed benefits loss on the conservation policy, and comparisons of the past and present reveal that rural poverty exacerbated the need for an open policy of grazing and natural resource use in WHS public areas, which are instead slapped with prohibitions. Thus, it is suggested that the government address local development needs for long-term biodiversity conservation goals and encourage improved management in the area [
2].
5.3. Conflicts about Tourism Impacts
Tourism is one of the core income-generating activities for many heritage sites and can fund heritage conservation [
2]; while the situation depends on various factors, tourism might also disrupt livelihood systems, social processes, and cultural traditions [
21]. Residents’ views in the Bogda area suggest that tourism has brought more benefits and positive improvements, but negative impacts were still significant.
Economically, respondents indicated that tourism has created more employment opportunities, their commercial awareness was enhanced, and they have gained a better living standard, while the lowest scores given to economic benefits revealed that some residents perceived their lives as worse than before. Regarding conservation goals in WHS, local residents have been deprived of their traditional livelihood and policy has directly affected the local people’s lifestyle [
2]; residents attributed their economic loss to the policy’s influence. Therefore, governments need to help residents increase the benefits derived from heritage development.
Environmentally, residents were aware that local environment conservation had been promoted and basic infrastructure made social services more convenient, but they perceived that conservation management seemed to go against the proposed goal. Despite the impacts from tourist activities, residents tended to attribute the damaged environment to the managers, while welcoming more tourists for added benefits [
38]. Importantly, residents frequently mentioned the issue that fires may occur in the grassland, which matches a similar worry in Bianchi’s study [
21]; many residents asserted that the increased incidence of forest fires was the result of livestock having been removed from the forest. The government workers in Bogda also showed concern that residents’ worries about the environmental conservation were also their responsibility. However, they faced challenges that meant that, although they realized residents’ concern, they had no right to implement widely expanded access. Therefore, communication should be open and shared with more groups when discussing development issues in this heritage site, to clarify each view and promote wider collaboration.
Socio-culturally, culture exchange and cultural identity were enhanced [
8], and residents welcomed knowledge improvement, while some observed their traditions as threatened in a way. Since residents engaged in tourism, the community had established a stable life at home, gained more cultural exchange with tourists, and been educated by the wider world [
41]. In addition to an outstanding heritage resource, traditional culture in World Heritage Sites is also a major tourism attraction, appealing to most visitors [
8]. In Bogda, residents were concerned that their traditional Kazakh customs have been affected by modernization, including language, traditional customs, inheritance, and other precious traditions. Therefore, for the intangible elements present in a WHS, local governments, private enterprises, and tourists should help residents carry on their cultural heritage protection for future generations.
In terms of attitudes towards heritage conservation and development, all residents in Bogda, more or less, showed great support for the local tourism development despite the negative impacts, and they were eager to be involved in tourism activities following environmental principles and tourism plans, as well as to guard their hometown. Similar studies in Makalu-Barun National Park [
40] indicated that, although people in Makalu-Barun National Park did not appreciate the policy due to the loss of economic benefits, they still supported the protection. The support in Bogda probably derives from different motivations, but further economic benefits and a better life are the key motivations [
5].
5.4. Future Expectations
Benefits are an incentive for people to perceive conservation positively [
42]. Open interviews with respondents revealed that there was a strong willingness to gain more benefits with a freer life, a preference for increased subsidies from the government, and a view that ’the more the better.’ In response to the choice of a new life, more than half of the respondents preferred an occupation blending grazing with tourism activity, combining traditional and modern lifestyles.
The economic loss in Bogda reminded residents of their original lives, forming a negative avoidance reaction to modern life. The rich respondents seemed to pursue a traditional life, while the poor preferred higher benefits. Some respondents were eager to obtain more favorable policies and more job opportunities in their present life. Examples in the Nanda Devi Biosphere Reserve indicated that residents viewed a realized income from timber from dead, diseased trees in community forests and medicinal plants for tourism as potential development options [
17]. Residents in Bogda desired increased compensation from the government, consistent with the case in the Huangshan mountain area [
20]. However, although compensation can probably improve the situation quickly, it is not a wise strategy for sustainable development. Further success requires more cooperation, involvement, and a balance between the demands of modern society and respect for traditional cultures; with these, the longer-term pursuit of value can be sustainable [
8].
6. Conclusions
Based on these obvious issues, residents held complex attitudes towards conservation policy and heritage development; they appreciated the benefits of the WHS reputation and tourism activity and support its conservation, but they did not view the policy-induced benefit loss and restrictions favorably. For long-term sustainability to be assured, potential methods were suggested that provide important implications for heritage development and policy-makers.
First, understanding the local community’s perceptions is the starting point from which to identify issues because awareness, sound management structure, and effective management capabilities can help residents develop better relationships with local activities.
Second, ensuring economic benefits and resolving concerned issues require the involvement of more stakeholders. It is also better to use open communication mechanisms with clear direction on the policy issues and potential concerns in order to let residents’ voices be heard, as well as those of local stakeholders and experts. For the intangible elements concerned in WHS, more stakeholders should help residents to carry on their cultural heritage protection. We suggested that women make souvenirs to sustain culture and obtain economic benefits.
Third, to promote sustainable harmonious development, the government should fulfill the promises it made to its residents. Another issue that should be considered is that sustainable development should be accompanied by continued assessment and dynamic monitoring. Present policies in the Bogda Nature Reserve should be reassessed by experts to give sustainable suggestions. Perhaps moderate grazing will be a way to contribute to environmental conservation, enrich economic benefits, and sustain residents’ traditional lifestyle.