1. Introduction
The Middle East and North Africa (MENA) countries represent a region that is now facing a fast rate of development and urbanization, with rates of nutrition-related non-communicable diseases (NCDs) [
1] increasing at an alarming rate and exceeding at times those reported from developed countries. It is estimated that, overall, 47% of the region’s burden of disease is due to NCDs, and by 2020 it is expected to rise to 60% [
1,
2]. In particular, cardiovascular diseases (CVDs) are rapidly growing problems and represent the main underlying causes of morbidity and mortality in the region [
1,
2,
3,
4]. There is conclusive evidence that high blood pressure is one of the major risk factors for the development of CVDs [
5]. According to the World Health Organization, 49% of coronary heart disease events as well as 62% of all strokes are secondary to high blood pressure [
6]. In turn, high dietary salt intake is a well-established risk factor for high blood pressure [
7]. Sodium restriction has been suggested to decrease blood pressure in both men and women and in all age groups [
8]. Evidence suggests that modest reductions in dietary sodium could prevent serious vascular complications and substantially reduce cardiovascular events and medical costs [
9,
10]. A recent study conducted in the United States showed that a 3 g reduction in daily salt consumption is associated with a significant decrease in the yearly incidence of coronary heart disease, stroke, myocardial infarction and all-cause mortality, which leads to an estimated decrease in annual healthcare cost by a range of 10 billion to $24 billion [
10]. Given this strong body of evidence, the upper limit for sodium intake has been set at 2300 mg/day (close to 6 g of salt per day) by the Institute of Medicine [
11] and the World Health Organization (WHO) has called for a reduction in dietary sodium intake to <2000 mg/day (5 g/day of salt in adults), as a cost-effective public health intervention that could potentially reduce the burden of NCDs, including hypertension and CVDs [
8]. On a global scale, reducing dietary sodium at the population level has been indicated as the second of the five immediate priority actions for the prevention of NCDs [
12].
Strategies to influence dietary sodium consumption include public education designed to alter social norms regarding sodium ingestion, changes to public policy, and improved regulations and food manufacturing practices [
13]. Social and cultural factors, along with population age, educational level and average income are primary determinants of dietary behaviors but can be difficult to modify in the short term [
14]. Population knowledge and attitudes are thought to influence salt consumption and are considered modifiable mediating factors that are amenable to change [
15]. As such, salt reduction efforts often include interventions to raise consumer awareness [
16]. In the planning for any intervention to reduce the population’s salt consumption, the WHO recommends assessing the consumer’s attitudes, knowledge, and behavior toward dietary salt as a health risk [
17,
18,
19]. Existing evidence from several developed countries highlights significant gaps in public knowledge related to sodium, its dietary sources, recommended levels of daily intake, and the specific actions required to decrease its consumption [
13,
20,
21,
22,
23,
24]. However, most of the studies investigating consumer’s awareness regarding dietary salt and salt related labels have been conducted in high-income countries and western societies and as such, findings may not be applicable to low and middle-income countries. Among the latter, the Middle East has been largely under-represented, although the region has one of the highest burdens of CVDs and hypertension worldwide. In Lebanon, CVDs account for around 60% of all-cause mortality in persons aged 50 years and older [
25] and the prevalence of hypertension has reached 28.8%, a value that exceeds the one reported from the U.S. (18.0%) [
26]. Available evidence suggests that the Lebanese population’s sodium intake is high (3.13 g/day), thus highlighting the need to develop and implement national salt reduction interventions [
27]. This is a cross-sectional study of adult shoppers in the capital city of Beirut, which aims to (1) establish baseline quantitative data on salt-related knowledge, attitude and behavior (KAB) in a sample of Lebanese consumers aged 18–60 years, and (2) investigate the association of socio-demographic factors, knowledge and attitudes with self-reported salt-related behaviors, namely checking for sodium content on the food label; modifying purchase decisions based on label sodium content; trying to purchase low salt food items; and cutting down on salt. Three of the salt-related behaviors under investigation (checking for sodium content on the food label; modifying purchase decisions based on label sodium content; trying to purchase low salt food items) are pertinent to the consumption of processed, ready-made foods, which have been repetitively shown to be the major contributors to salt intake [
5]. In Lebanon, processed foods were found to contribute 67% of the average daily salt intake, with the major contributors being bread & other bread-like products (25%), processed meats (12%) and cheese (10%) [
28]. The choice of Beirut as the study site may be justified by the fact that in Lebanon, a Mediterranean country with a territory of 10 452km
2 and an estimated population of about 4 million, 40% of the population lives in the capital Beirut, which is considered the melting pot of the country [
29].
Recognizing that the assessment of knowledge, attitudes and behavior of a population is a crucial component in the development of effective interventions [
5], findings generated by this study would provide key information to stakeholders and policymakers on main aspects to be addressed by national salt reduction campaigns in Lebanon and catalyze the development of culture-specific and evidence-based salt-reduction policies that are specific to the Middle East.
4. Discussion
This study has explored salt-related knowledge and attitudes and the impact of these constructs on self-reported behaviors in a sample of adult shoppers in Lebanon, a country of the Middle East region where CVDs and hypertension rates are exceeding those reported from other parts of the world [
1]. Our results suggest that consumer awareness about salt in Lebanon is rather low and that a small proportion of consumers regularly adopt behavioral practices that help to reduce their salt intake. The study’s findings cannot be compared to previous studies in Lebanon or the Middle East as such investigations are lacking. However, the study showed that salt-related knowledge and attitudes amongst urban Lebanese consumers are similar to those reported from developed countries [
16,
21,
22,
24,
36]. In fact, the majority of consumers were aware that high salt intake may be associated with adverse health effects and that high blood pressure can be caused by excessive salt consumption. However, and in agreement with previous studies, many participants were unaware of the other health conditions that are potentially associated with high sodium intake [
16,
22,
24,
36]. Similarly, the study showed that most participants were unsure of the maximal limit for salt intake, while at the same time, most respondents believed their own daily salt intake would be equal to or below the maximal limit for salt consumption. These findings are in line with those reported by Land
et al. [
16] and Grimes
et al. [
22] amongst adult shoppers in Australia, those reported for populations in five countries in the Americas (Argentina, Canada, Chile, Costa Rica and Ecuador) [
37] and those reported from Greece [
38].
The study’s findings have also shown that most participants had limited knowledge of the main foods that contribute to salt in the diet, with only a quarter of the study population identifying processed foods as the main contributors to salt intake. This is in stark contrast with data stemming from a nationally representative food consumption survey in Lebanon (2009), whereby processed foods were found to contribute 67% of the average daily salt intake [
28]. These findings suggest that, as reported by previous consumer studies conducted in other parts of the world, Lebanese consumers are unaware that some of the main sources of dietary salt in the diet are ‘hidden’ in everyday food items [
21,
22,
37,
38,
39]. This may explain why less than half of the study participants stated that they were concerned about the amount of salt in their diet. Interestingly, the proportion of participants reporting to be concerned about dietary salt (44.7%) was lower than the proportion reporting to be concerned about the amount of saturated fat (64.4%), artificial flavors (60.5%), calories (60.1%), artificial colors (57.4%) and sugar (55.5%) in the diet (data not shown). These findings suggest that salt falls low on the list of health priorities amongst Lebanese consumers.
The study’s findings showed that, while close to two-thirds of the study participants reported to regularly check food content labels, only a third reported checking specifically for salt content. More alarmingly, greater than half of the study population reported that the salt content on the label doesn’t affect their decision to purchase the product. These findings are in agreement with those reported amongst a sample of Australian adults [
40] and represent a further attestation to the fact that salt is not perceived as much of a health risk as other food constituents and ingredients. Alternatively, the low proportion of participants reporting to check salt-related label content may be an artifact of the consumer’s difficulty in using and interpreting labeled sodium information, whereby the majority of study participants (62.2%; data not shown) stated that salt-related label information is not comprehensible.
The results obtained in this study identified older age and female gender as characteristics associated with higher salt-related knowledge and a more favorable attitude towards salt reduction. Similar to our findings, other studies confirmed that older people tend to demonstrate higher levels of nutrition knowledge [
41,
42], and specifically higher salt-related knowledge and awareness [
40]. Older adults may in fact be more exposed to dietary counseling and nutritional/medical recommendations given that the likelihood of suffering from NCDs increases with age. The observed association with female gender is in line with other studies reporting women to have higher salt-related awareness, to be more health-conscious and to more readily follow dietary recommendations than men [
40,
43,
44].
According to the theory of planned behavior (TPB), intention is an immediate precursor to behavior, and in turn, intention is influenced by knowledge, attitudes, subjective norms and perceived behavioral control [
45,
46,
47]. In this study, we have investigated knowledge and attitude as predictors of salt-related behavior. Accordingly, higher salt-related knowledge was found to be significantly associated with “cutting down on salt”. More specifically, individuals who were aware of the effects of high dietary salt on health were more likely to report cutting down on salt. In addition, individuals who were aware of the relationship between salt and sodium were more likely to modify their food purchase decision based on salt label content. These findings are in agreement with those provided by several previous cross-sectional studies, which have shown that knowledge is associated with favorable salt-related behavioral practices [
9,
22,
48].
In the present study, consumers’ attitude towards salt was found to be associated with all of the four salt-related behaviors under investigation, including using salt-related label, modifying purchase behavior based on salt content, cutting down on salt and trying to buy low salt foods. More specifically, and in agreement with findings reported by Grimes
et al. [
22], individuals who reported being concerned with the amount of salt in their diet were more likely to adopt favorable salt-related behaviors.
It is acknowledged that this study has a number of limitations. Similar to several previous published studies [
22,
24], the study was restricted to an urban setting and therefore the findings may not be extrapolated to the Lebanese population as a whole. Even though the distribution of the study sample in terms of gender was relatively similar to the Lebanese population distribution [
33], the proportion of younger adults (19–30 years) was over-represented in the study sample at the expense of those aged above 41 years [
32] (
Table 1). Previous studies have suggested a negative relationship between age and response rate in surveys [
49] and a linear decline of response rate with age [
50]. Similarly, the proportion of subjects with university education in the study sample is higher than the one reported for Lebanon [
34]. It is possible that university education is more commonly encountered in the urban setting of the capital Beirut, compared to other areas in the country. It is also possible that those with a higher educational level are more likely to accept to participate in a survey. In a study that investigated the characteristics of responders and non-responders in a health survey, response rate was found to increase with increasing education level [
51]. In agreement with the over-representation of those with higher educational levels, the proportion of subjects with high socioeconomic status (SES), based on crowding index, was also over-represented in the present study (
Table 1). However, despite overrepresentation of those with university level and those of higher socioeconomic background, still the majority of participants had difficulty in interpreting the current sodium labeling information and pinpointing the main dietary contributors to sodium intake. It may therefore be expected that salt-related awareness is even lower amongst consumers from lower education and SES backgrounds, and that the results of this study may have provided an overestimate of consumer’s salt-related knowledge and attitude in Lebanon. In agreement with several previous studies [
22,
37,
38], this study did not use a validated questionnaire as none was available, but the questionnaire was modeled on those used in past surveys [
13,
21,
22,
24,
30] and it was pilot-tested. In addition, and also in agreement with other studies [
22,
37,
38], the survey was based on self-reported behavior, which may be different from actual behavior. Assessment of actual consumers’ behavior would require shadowing and direct observation. Alternatively, it was suggested that the assessment of 24-hour urinary excretion of sodium might be an indirect measure of salt-related behavior. However, this approach may be limited by the significant within person variation in salt consumption from day to day and considerable participants’ burden [
16]. Finally, subjects were not asked whether they were suffering from hypertension or had previously received dietary/medical consultations for a low salt diet. The sensitive nature of medical data may have directly influenced the response rate in the study. However, the selection criteria of 18–60 years old may have limited the number of adults suffering from chronic diseases in the study sample.
Despite the limitations of the study, the findings presented in this paper provide valuable insight on salt-related knowledge and attitude in a sample of Middle Eastern consumers, providing key information that could guide the development of effective, evidence-based salt-reduction programs and inform adequate policies. The identified knowledge and attitude gaps gain all the more importance as these attributes were found to be significant predictors of salt-related behavior in the study sample. Therefore, the study’s findings as a whole echo the recommendations of the WHO, which call for intervention strategies and educational campaigns aiming at increasing consumer’s knowledge and awareness [
17,
18,
19]. For instance, raising awareness about the maximal limit of daily salt intake and about the relationship between salt and sodium may help the consumer make better informed choices when purchasing processed foods and facilitate the understanding of nutrition information on food labels [
38]. Increasing consumer’s awareness and highlighting processed foods as the main source of dietary salt may not only help the consumer make better informed choices but may also exert pressure on the food industry to take actions towards lowering the sodium content of food [
38]. Intervention strategies may rely on the use of the media as an awareness vehicle, as it is recognized that attitudes, social norms, and cultural opinions about food, eating and dietary choices are partially shaped by the media including magazines, television, videos, and the Internet [
52]. Examples of actions that can be adopted in the local context of Lebanon to increase consumer’s knowledge and foster a favorable attitude towards salt reduction may rely on collaborating with the press and the media to disseminate simple and coherent messages regarding salt. Other examples may include engaging renowned chefs to cook on television with less salt while proposing alternatives to enhance flavor and taste. Similarly, local initiatives aiming at familiarizing the consumer with food label information or even at simplifying salt-related information on food labels such as a clear indication of “high in salt” may also be recommended, as has been successfully implemented in Finland [
38,
53].