1. Introduction
At the beginning of 2020, countries in the world, including China, have slowed down economic development due to COVID-19. The global cross-border e-commerce industries face problems such as tight production supply chain, abnormal market supply and demand, blocked cross-border logistics, and declining consumption power. Specifically, China’s total imports and exports in the first quarter of 2020 decreased by 6.4% year-on-year. In this context, the Chinese government, in line with the development trend of the country’s economy, proposed a “dual circulation” measure, which indicates to “accelerate the formation of a new pattern of development in which domestic and foreign circulations reinforce each other” to accelerate economic development. Supported by the “dual circulation” measure, China’s cross-border e-commerce industry developed fast in the scale of import and export trade. In 2020, China’s cross-border e-commerce import and export volume was USD 266.6 billion, a year-on-year increase of 31.1%, of which exports were USD 176.7 billion with an increase of 40.1%, and imports were USD 89.9 billion with an increase of 16.5%. China’s cross-border e-commerce industry concentrates on export, accounting for 77.6%, and the main mode of cross-border e-commerce transactions in China is cross-border e-commerce B2B, and the transaction proportion has reached 77.3%. Based on this, it is more practical to study B2B export trade for cross-border e-commerce. Currently, the “dual circulation” measure for cross-border e-commerce is divided into “domestic cycle” and “international cycle”. The purpose of the “domestic cycle” measure is to accelerate the deepening and development of the domestic industrial chain, broaden the domestic market, and integrate the domestic industrial chain with the international industrial chain so as to promote the development of the cross-border e-commerce goods supply chain. The “international cycle” measure involves the establishment of international logistics parks, cross-border e-commerce bases, free trade zones, and other carriers, and continuous improvement of cross-border e-commerce information service systems such as cross-border trade public service platforms, cross-border payment regulations, and cross-border e-commerce infrastructure provides important impetus for the development of cross-border e-commerce in China. It can be seen that the “dual circulation” measure provides an opportunity for the rapid development of cross-border e-commerce B2B exports. At the same time, the relevant data show that when China’s import and export trade is frustrated, the export of cross-border e-commerce is still large. Therefore, the impact of the “dual circulation” measure on the development of cross-border e-commerce B2B exports has important practical significance. That is, the results of this study provide some reference values for other countries’ governments to formulate policies to support the B2B export trade of cross-border e-commerce by analyzing how the “dual circulation” measure affects the development of the B2B export trade of cross-border e-commerce.
The current analysis of the development of the cross-border e-commerce industry is mainly divided into qualitative and quantitative methods. Qualitative analysis methods mainly include inductive analysis, comparative analysis, structural analysis, and other methods. Generally, scholars often use macro data to qualitatively analyze the development of cross-border e-commerce and mainly study the shortcomings and development prospects of the cross-border e-commerce industry in the context of contemporary social economy and policies. For example, under the background in the “Belt and Road Initiative”, Liu [
1] studied the development of the cross-border electricity industry in Guangzhou. From the perspectives of cross-border electricity trader enterprises to demand characteristics, combined with the corresponding plan to cultivate talent policy on cross-border electricity businessman’s recommendation, she suggested that enterprises, governments, and colleges and universities combined market on cross-border electricity businessmen to the actual demand of the talent training scheme. Yang [
2] elaborated on the development scale and prospect of cross-border e-commerce in China, and through the data analysis of the proportion of cross-border e-commerce in foreign trade over the years, he believed that cross-border e-commerce could promote the reform of commercial subjects and production modes, which was a transformation and upgrading of traditional foreign trade. In the context of China’s economic structural reform and upgrading, Xu [
3] believed that cross-border e-commerce was an innovative trade mode for enterprises, which could help enterprises transform and upgrade. In addition, he analyzed the constraints and optimization strategies of the company’s operation mode from the perspective of Chinese enterprises. Wang [
4] found that various quality problems and after-sales problems greatly limited the development of cross-border e-commerce. In addition, he thought that it was necessary to make use of big data technology to formulate reasonable management strategies and take advantage of environmental factors conducive to its own development. Xie [
5] believed that advanced information technology could promote the development of cross-border e-commerce, and the application of blockchain technology could establish cross-border goods tracing system. Meanwhile, he put forward the problems and countermeasures faced by the integration of blockchain technology and cross-border e-commerce. Through descriptive statistical analysis of the interview data of 12 Chinese immigrant entrepreneurs living in Australia and New Zealand, Sandhu [
6] found that the cross-border e-commerce platform could help the digital entrepreneurship ecosystem and turn the challenges faced by digital entrepreneurship into advantages.
In addition, methods for quantitative research on the development of the cross-border e-commerce industry mainly include text mining, PMC analysis (Product Material Control), regression analysis, structural equation modeling, machine learning, and system dynamics. For example, He [
7], taking the OECD countries (Organization for Economic Co-operation and Development) as an example, using the panel data from 2000 to 2018 for econometric analysis, found that, in the long run, there was a significant positive correlation between international logistics and cross-border e-commerce, while in the short run, there was a significant negative correlation between international logistics and cross-border e-commerce. Chang [
8] used principal component analysis to analyze the panel data of 11 Southeast Asian countries from 2010 to 2019, evaluated the development level of cross-border e-commerce in each country, and empirically analyzed the impact of cross-border e-commerce level on China’s export trade by using a gravity model. His results show that the cross-border e-commerce level in Southeast Asia had a positive impact on China’s export. Chen [
9] studied the intermediary effect between customer experience and consumer purchase intention in the process of cross-border e-commerce consumption embedded in network structure. He found that the size of the network had no significant impact on consumers’ purchase intention, and he believed that this result was due to the homogenization of cross-border e-commerce platforms. Svobodová [
10] sampled 89 e-commerce companies that sell electronic products online and identified 15 factors that influenced consumers’ online choice and purchase of electronic products. The study found that the majority of e-commerce businesses adopted a balanced e-strategy based on assessing factors of online shopping behavior. At the same time, it found that the strategic behavior of e-commerce enterprises was affected by online shopping behavior factors. Ortiz [
11] studied the main variables influencing the development of e-commerce in European countries from 2003 to 2017. It used cross-sectional correlation test (Pesaran test), unit root test (cross-sectional Im, Pesaran, and Shin tests), co-integration test (Kao and Fisher–Johansen tests), and heterogeneity causality test (Hurlin and Dumitrescu tests). It found that the variables studied had the characteristic of transverse correlation, and they were order-integral. In addition, these variables were co-integrated, indicating that there was a long-term relationship equilibrium between these variables. Dospinescu [
12] explored what factors affected the customer satisfaction of e-commerce in Romania and Moldova and found that there were differences in the factors that affected the customer satisfaction level of e-commerce in Romania and Moldova. Ma [
13] used the panel data of 31 provincial regions in China from 2015 to 2018. He believed that cross-border e-commerce could promote China’s economic growth and economic convergence. He suggested promoting infrastructure construction conducive to the development of cross-border e-commerce in economically backward areas, which could accelerate regional economic growth. Based on the supply and demand theory of microeconomics, Wang [
14] analyzed the impact of cross-border e-commerce on international market commodities and used the entropy method to quantify the overall development level of China’s cross-border e-commerce and calculated the trade cost of China–EU bilateral trade. He believed that cross-border e-commerce could reduce the trade cost of China–EU bilateral trade and increase China’s exports of goods to the EU. Through the data analysis of 203 foreign trade companies, Nan [
15] found that the cross-border e-commerce business, as an enterprise innovation, played an intermediary role between the government’s policies to support innovation and enterprise performance, especially its system innovation and business model innovation. Li [
16] studied how cross-border e-commerce stimulated trade and economic growth and affected the changes in industrial chain layout under the environment of China’s new economy. He believed that the development of cross-border e-commerce not only brought opportunities for economic development but also brought adjustments to traditional international trade. China’s One Belt One Road country export trade was studied by using a gravity model from 2000 to 2018 in Yin [
17]. The results show that the development of cross-border e-commerce had a positive impact on export trade. Du [
18] thought that distance and space have different influences on cross-border electricity providers. The analysis of the international trade and cross-border electricity supplier of the “one belt” country, using spatial subcorrelation, multi-dimensional gravity model, and spatial Durbin model, showed that the spatial autocorrelation effect was not existent for cross-border electricity providers, and the geographical distance effect of cross-border electricity providers was not significant. Wang [
19] constructed three transnational logistics models. The simulation results show that if cross-border e-commerce B2C wanted to eliminate and reduce product return, it could adjust the delivery to an early schedule under different product purchase and sales prices, commodity tariffs, and international and domestic postage and operating costs. He believed that the O2O (Online To Offline) mode was the best mode for cross-border e-commerce B2C selling high-priced products. Bao [
20] mined the antecedent variables of the impact of the Chinese product image on consumption intention from qualitative data and then developed a contextual model of consumer product evaluation and purchase intention. The results show that cross-border e-commerce platforms could enhance consumers’ willingness to consume Chinese products by improving product quality, cost control, brand image, and enterprise strength. Ma Fan [
21] used system dynamics to study the impact of the “Belt and Road” policy on regional cross-border e-commerce logistics performance. He analyzed the “Belt and Road” policy from three aspects—customs clearance, taxation, and payment—and constructed the system dynamics subsystem. Finally, an empirical analysis was carried out on the logistics performance of cross-border e-commerce in Hangzhou. Zhou [
22] analyzed the influence of government behavior on the development of cross-border e-commerce based on an evolutionary game and system dynamics. First, he established an evolutionary game model between government and enterprise, revealed the dynamic evolution process of the two, and constructed a quantitative system dynamics model. Analyzing the impact of government actions on all aspects of the cross-border e-commerce industry, Zhou also found that the government could boost the cross-border e-commerce industry by increasing financial support, increasing cross-border e-commerce infrastructure, optimizing the customs environment, and increasing supervision. However, his study did not specifically analyze and classify government policies and did not consider the government’s influence on the cross-border e-commerce industry in a specific period. Elia [
23] used a multiple regression model to study the role of digital technology and capability in cross-border e-commerce business from the perspective of RBV and found that both digital technology and capability could help enterprises improve their digital export capability in cross-border e-commerce business. Taherdoost [
24] analyzed customer satisfaction by means of content validity, exploratory factor analysis, constructive test, and cluster discrimination, looked for factors affecting customers’ satisfaction with cross-border e-commerce from the aspects of cross-border e-commerce performance, availability, and quality, and put forward a scheme on how to improve e-commerce user satisfaction. Goldman [
25] studied a sample of 446 small B2C e-retailers in Europe using a structural equation model and an alternative model and found that the deployment of digital marketing strategy had a positive effect on the performance of cross-border e-commerce business.
According to the above-mentioned literature analysis, although many scholars have conducted research on cross-border e-commerce, there are few papers on the quantitative study of the impact of the “dual circulation” measure on cross-border e-commerce B2B export trade. Based on this, this study solved how to quantify the impact of this measure on the B2B export development of cross-border e-commerce. Its quantitative model has certain reference values for future research on the impact of the “dual cycle” measure on other industries. That is, it can specifically analyze the implementation process of this measure and understand the development and change of the industry from many aspects and levels. In addition, the analysis of the impact of China’s dual-cycle measure on the B2B export development of cross-border e-commerce can provide certain reference significances for other governments to formulate policies to support the development of the cross-border e-commerce industry.
Before the quantitative study of the impact of the “dual circulation” measure on the B2B export development of cross-border e-commerce, the following research hypotheses are put forward in this section, which are verified by the research results:
- (1)
The “dual circulation” measure can promote the B2B export development of cross-border e-commerce.
- (2)
The tax policy, customs clearance policy, fiscal policy, payment policy, and talent policy all have significant positive impacts on the B2B export development of cross-border e-commerce.
- (3)
Different policy combinations can have positive impacts on the development of cross-border e-commerce B2B export trade.
In order to quantitatively study the influence of the “dual circulation” measure on the B2B export development of cross-border e-commerce and verify the research hypothesis proposed above, this paper takes the implementation of this measure as the background, first analyzes a series of policies related to the “dual circulation” measure proposed by the government, and then classifies them so as to build a theoretical system of its impact on cross-border e-commerce B2B export trade. Then we establish a system dynamics model to simulate the impact of the “dual circulation” measure on cross-border e-commerce B2B export trade and obtain the effects of different types of policies on it. Finally, this paper analyzes the implementation effects of the issued policies and makes recommendations to promote the development of cross-border e-commerce B2B export trade.
The structure of the paper is arranged as follows:
Section 2 classifies a series of policies related to the “dual circulation” measure;
Section 3 builds a system dynamics model;
Section 4 studies the impact of a series of policies related to the “dual circulation” measure on cross-border e-commerce B2B export trade and studies the implementation effect of the “dual circulation” measure;
Section 5 analyzes and discusses simulation results; and
Section 6 is a summary of the full text and prospects for future work.
6. Analysis and Discussion
This section further discusses simulation results analysis, policy suggestions, and research limitations, as shown below:
6.1. The Simulation Results
Based on the above simulation experiments, the following conclusions can be drawn:
- (1)
Tax policies, customs clearance policies, and fiscal policies have the greatest impact on the development of the cross-border e-commerce B2B industry, followed by payment policies and talent policies.
- (2)
The government has adopted tax policies, customs clearance policies, and fiscal policies to provide financial support for cross-border e-commerce B2B enterprises, which can effectively reduce the cost of enterprises engaging in the cross-border e-commerce B2B industry, expand the construction of cross-border logistics infrastructure and information infrastructure, optimize the customs clearance environment, improve customs clearance efficiency, and promote cross-border electricity.
- (3)
For cross-border e-commerce B2B companies, payment policies can optimize cross-border payment procedures and improve payment security, thereby enhancing the reputation of cross-border e-commerce platforms, and ultimately benefiting cross-border e-commerce platforms.
- (4)
Through adjusting the intensity of talent policy, we can find that it has no obvious effect on the development of cross-border e-commerce B2B export trade. It can be seen that in the context of the dual circulation measure, the talent policy cannot effectively improve the development of cross-border e-commerce B2B export trade, and it may lag behind the development of the cross-border e-commerce B2B industry.
- (5)
The simulation results of the four policy combinations of financial support, customs environment, regulatory environment, and employment environment indicate that the regulatory environment has the greatest impact on cross-border e-commerce B2B export trade, followed by financial support, customs environment, and employment environment.
- (6)
The “dual circulation” measure has a lag effect on the B2B export development of cross-border e-commerce. Among the variables related to the development of cross-border e-commerce B2B export trade, infrastructure investment of cross-border e-commerce is most affected by policy lag, followed by enterprise operation, government supervision, customs supervision, and cross-border e-commerce training.
6.2. Policy Suggestions
Through analyzing the simulation results of single policy and policy combination, we give some policy suggestions to promote the development of cross-border e-commerce as follows:
- (1)
Strengthen the implementation of tax policies and fiscal policies
From the simulation results of a single policy, it can be seen that tax policies and fiscal policies have a great role in promoting the development of cross-border e-commerce B2B export trade. From the effect of policy combination, the combined tax and fiscal policies can significantly affect cross-border e-commerce B2B export trade. For example, the simulation results above show that payment policies and talent policies have no significant effects on the development of cross-border e-commerce B2B export trade. However, when there are tax policies or fiscal policies in the policy portfolio, the regulatory environment that includes payment policies or employment environment that includes talent policies can significantly promote the development of cross-border e-commerce B2B export trade. The main reason is that tax and fiscal policies can promote the development of cross-border e-commerce export trade by means of capital inflows. Therefore, strengthening the implementation of tax and fiscal policies is conducive to the development of cross-border e-commerce B2B export trade.
- (2)
Appropriately increase funding support
For the development of cross-border e-commerce B2B export trade, financial support means the reduction of enterprise cost and the improvement of the enterprise development environment. At present, due to the complicated market environment faced by cross-border e-commerce B2B, the cost and risks faced by enterprises to participate in cross-border e-commerce B2B are relatively large, which are lower than the country’s expectations for the development of the industry. When enterprises participate in cross-border e-commerce B2B export trade, the government can encourage enterprises to develop cross-border e-commerce B2B export business by providing financial support such as tax incentives and financial subsidies. The infrastructure construction supported by funds can provide a good foundation and environment for the development of cross-border e-commerce B2B export. However, the government needs to formulate corresponding rules and policies while supporting cross-border e-commerce B2B enterprises and beware of insurance fraud, tax evasion, etc.
- (3)
Optimize the customs environment
The quality of the customs environment determines the level of development of cross-border e-commerce B2B export trade. Simulation results show that tax policies and customs clearance policies can positively affect the customs environment and customs clearance efficiency and ultimately positively affect the development of cross-border e-commerce B2B export trade. Based on this, the government can greatly promote the development of cross-border e-commerce B2B export trade by optimizing the customs environment and improving the level of customs management. Therefore, the government needs to improve the cross-border e-commerce tax system in terms of customs supervision, provide specific and unified management standards for the regulatory authorities, and manage cross-border e-commerce B2B export trade in a scientific and orderly manner. At the same time, the customs management should be innovated, such as shortening the time for customs clearance of goods, simplifying the procedures and forms of customs declaration for goods, and making full use of advanced information technology to improve management efficiency.
- (4)
Optimize the regulatory environment
The government’s optimization of the regulatory environment for the cross-border e-commerce B2B industry can effectively improve the cross-border e-commerce market environment. A good market environment will help increase the enthusiasm of cross-border e-commerce B2B companies and promote the development of cross-border e-commerce B2B export trade. Meanwhile, the regulatory environment also includes the supervision of commodities; that is, optimizing the regulatory environment means optimizing commodity supervision, which can improve the quality of China’s cross-border e-commerce B2B product, protect consumers’ rights and interests, and maintain China’s foreign trade reputation. In addition, the government can improve the cross-border e-commerce inspection and quarantine system, formulate corresponding accountability and punishment regulations, and crack down on illegal businesses such as illegal operations and selling counterfeit and shoddy products. In addition, the government can innovate the regulatory model of cross-border e-commerce, use advanced information technology to electronically monitor cross-border e-commerce products, file companies and products, and adopt different regulatory schemes for companies with different credit levels to achieve efficient supervision.
- (5)
Strengthen the combination of talent policy and fiscal policy
The development of cross-border e-commerce B2B export trade is inseparable from the support of practitioners. The Chinese government also needs to strengthen the talent pool of cross-border e-commerce. From the simulation results of the single talent policy, the talent policy is not significant in promoting cross-border e-commerce B2B export trade. However, it can be seen from the simulation results of policy combination that the combination of fiscal policy and talent policy can effectively promote the development of cross-border e-commerce B2B export trade. Based on this, the implementation of a single talent policy has a relatively limited effect on the development of the industry. At this time, on the one hand, the government should strengthen and guide colleges and universities to open cross-border e-commerce majors, cultivate cross-border e-commerce talents, and meet the market’s demand for cross-border e-commerce talents. In addition, it must publish more B2B programs that are beneficial to cross-border e-commerce. The fiscal policy for the development of export trade, by promoting its development to attract more talents to engage in the industry, can effectively promote the growth of the number of cross-border e-commerce practitioners and the increase in related talent reserves.
- (6)
Reduce the policy lag time
The policy implemented by the government usually has a lag from enforcement to effectiveness. The proposal and implementation of the “dual cycle” measure need to consider how to reduce the lag time of the policy. To this end, the following suggestions are put forward: First of all, the government should strengthen the operability of policies. Secondly, local governments can reduce principled policy documents and issue operational policy documents according to the needs of B2B export enterprises of different local cross-border e-commerce enterprises to speed up policy implementation and clarify the details of policy acceptance departments, acceptance time, operation procedures, and implementation methods. Thirdly, the government needs to improve and perfect the policy implementation mode, streamline the project process, improve the efficiency of project implementation, adopt a more flexible way to deal with small projects, concentrate on major projects, and improve the efficiency of project implementation. For example, B2B infrastructure construction of cross-border e-commerce is very important for its export development, but it is greatly affected by the lag of policy implementation. As a result, local governments need to accelerate the implementation of cross-border e-commerce infrastructure construction to promote the development of local cross-border e-commerce B2B export.
6.3. Limitations
This paper studies the influence of the “dual circulation” measure on the development of cross-border e-commerce B2B export trade. Compared with other scholars’ studies, although this paper quantifies the influence of the “double circulation” measure on the development of cross-border e-commerce B2B export trade, the paper still has the following shortcomings in the overall modeling process: (1) The data volume of the B2B export of cross-border e-commerce adopted in this paper is small; thus it cannot more accurately simulate the impact of the “dual circulation” measure on the B2B export development of cross-border e-commerce. (2) In the process of modeling, this paper does not arrange various types of policies according to the promulgation time and also does not consider the impact of policies promulgated at different time points on the B2B export of cross-border e-commerce in various periods. For example, some of the policies were promulgated in the third quarter of 2020, while some were promulgated in the fourth quarter of 2020. From the perspective of the timeline, the policies promulgated in the later period cannot affect the development of the B2B export trade of cross-border e-commerce in the earlier period. Moreover, policies promulgated at different time points have different effects. Policies promulgated in the third quarter of 2020 can affect the development of the B2B export trade of cross-border e-commerce from the third quarter of 2020 to the third quarter of 2021. The policies issued in the fourth quarter of 2020 can only affect the development of cross-border e-commerce B2B export trade from the fourth quarter of 2020 to the third quarter of 2021. Therefore, if the promulgation time of multiple types of policies is arranged in the modeling process and their influence on the development of the B2B export trade of cross-border e-commerce is considered, the simulation results will be more accurate.
7. Conclusions
This paper first analyzes the “dual circulation” measure by qualitative analysis and divides it into five categories, namely: tax policy, fiscal policy, customs clearance policy, payment policy, and talent policy. These five types of policies significantly impact on cross-border logistics infrastructure, the level of cross-border informatization, the degree of cross-border payment security, the reputation of cross-border e-commerce platforms, the cost of cross-border e-commerce companies, the number of cross-border e-commerce talents, and the environment of the cross-border e-commerce market, customs clearance efficiency, and other aspects. Then, a system dynamics model for the development of cross-border e-commerce B2B export trade is constructed, and Vensim PLE is used for simulation analysis.
The modeling process and simulation results demonstrate that: (1) infrastructure investment of cross-border e-commerce is most affected by policy lag, followed by government supervision and enterprise operation, while talent training of cross-border e-commerce and customs supervision are almost not affected by policy lag; (2) tax policy, customs clearance policy, and fiscal policy have a greater effect on the promotion of cross-border e-commerce B2B exports, while the payment policy and talent policy have less impact on them; and (3) from the simulation results of policy combination, we can see that the regulatory environment (i.e., regulatory policies) is the most important to promote cross-border e-commerce B2B export trade, followed by financial support, customs environment, and business environment.
Compared with existing literature, this paper has the following innovations:
- (1)
When current scholars study the impact of the “dual circulation” measure on cross-border e-commerce, they do not quantify the impact of the policy on the cross-border e-commerce industry but adopt the method of panel data analysis to conduct qualitative research on the impact of the “dual circulation” measure on the cross-border e-commerce industry. In this paper, when studying the effect of the “dual circulation” measure on the development of the B2B export trade of cross-border e-commerce, it is classified, and the influence of “dual circulation” measure on the development of the B2B export trade of cross-border e-commerce is quantified by constructing a system dynamics model. Compared with other studies, this paper quantifies the impact of the “dual circulation” measure on the development of the B2B export trade of cross-border e-commerce, which can more intuitively analyze the implementation effect of the “dual circulation” measure. Its quantitative model has certain reference value for future research on the impact of the “dual circulation” measure on other industries; that is, it can specifically analyze the implementation process of the “dual circulation” measure and understand the development and change of the industry from many aspects and levels.
- (2)
In the modeling process, the lag of the implementation effect of the “dual circulation” measure was considered and introduced into the model to improve the effectiveness and rationality of the model. Usually, a lag exists in the policy implementation. When this paper takes quarterly as the time unit, the issue of lag in policy implementation cannot be ignored. Most studies on the impact of policy on the industry do not consider the factor of policy lag or mainly study the lag of the impact of monetary policy on macroeconomic regulation. Therefore, this study can effectively analyze the impact of policy lag on the effect of policy implementation and put forward more practical suggestions for policy promulgation and implementation.
In future studies, to analyze the impact of policies on targeted industries, not only the influence mechanism should be considered, but also the impact of different policy promulgation times on the development of targeted industries in different periods should be explored [
31], and the timeliness of policy implementation should be deeply explored [
32].