1. Introduction
In recent years, the rapid expansion of China’s digitalization has garnered significant attention [
1]. Digitalization has garnered widespread recognition as a pivotal catalyst for fostering novel digital enterprises, endowing companies with substantial prospects to optimize resource allocation, efficiently control expenses, and pursue sustainable growth [
2,
3]. Accordingly, digitalization has become an essential aspect of firms’ operations, as highlighted in the 14th Five-Year Development Report, emphasizing the need to accelerate digitalization and promote relevant upgrading [
4]. The digital revolution holds immense promise for fostering economic growth and enhancing performance while aligning with the United Nations’ Sustainable Development Goals (SDGs) [
5]. Digitalization is using technology to radically improve a business’s performance or scope and change its operations [
6]. It enables firms to access innovative ways of sales or productivity, value creation, and novel forms of customer interaction [
7], providing manifold benefits for firms.
One of the most significant advantages of digitalization is that it facilitates direct communication between firms and customers, allowing firms to collect customer feedback on products more conveniently and at a lower cost. Such feedback enables firms to upgrade their products to be more targeted, enhancing their competitiveness in the market. Furthermore, digitalization promotes data exchange among firms, enabling them to understand the market and their competitors comprehensively. Digitalization also enables firms to establish efficient management systems and scientific organizational frameworks, making it wise to adopt digitalization in a rapidly changing business environment.
According to public information, more than 80% of firms in China have implemented digitalization, while 15.2% of firms are planning to digitize. The growing interest in digitalization has spurred increasing research on its impact on firm development. Digitalization engenders prospects for interregional specialization and cooperation among companies, fostering sustainable business development. For example, Ilvonen et al. (2018) [
8] demonstrated that digitalization promotes the restructuring of firm production forms. Hinings et al. (2018) [
9] proved that digitalization leads to novel digital organizational forms, reducing transaction costs and time. Carmela et al. (2020) [
10] found that digitalization confers enduring economic and social sustainability advantages upon companies operating within the agri-food industry.
Extant literature analyzing digitalization’s effects mainly focuses on firm profits, operational efficiency, innovation ability, and organizational performance [
11,
12,
13,
14]. Even though the research on the relationship between enterprise digitalization and enterprise performance is now a hot topic [
15,
16], few researchers have constructed a comprehensive study on the link between firms’ digitalization and performance. One of the primary reasons for this is the absence of an authoritative index for measuring firms’ digitalization. Therefore, this paper manually constructs a dataset for measuring firms’ digitalization. The construction process comprises three steps. First, we select digitalization-related keywords based on existing literature using Python. Second, this paper conducts a frequency analysis of digitalization keywords in annual reports of Chinese-listed firms from 2012 to 2020. Third, we construct a firm’s digitalization index, primarily based on the frequency of digitalization in annual reports obtained in the second step.
At the same time, existing studies do not agree on the impact of digital transformation on firm performance and its mechanisms. For example, Curran (2018) [
17] argued that applying traditional digital technologies has no significant impact on firm performance. Moretti and Biancardi (2020) [
18] proposed that digital technologies improve the quality of products and services, reshape the value creation mechanisms of stakeholders in traditional business models, and improve firm performance. It has been shown that the digital transformation of brick-and-mortar firms can reduce costs, increase efficiency, and encourage innovation, thereby improving business performance. [
19,
20] For example, Kohtamäki et al. (2020) [
21] suggest that digital transformation helps improve the efficiency of business operations and contributes significantly to business performance. Ode and Ayavoo (2020) [
22] argue that digital transformation facilitates the promotion of innovation, providing incremental contributions to value discovery and value creation
Therefore, we match the constructed digitalization indicators with the data of listed companies from 2012 to 2020 to study the impact of digitalization on corporate performance. To further understand the pathways of the impact of digitalization on firm performance, this paper also discusses the mechanisms of the impact of digitalization on firm performance. In addition, a series of robustness tests and heterogeneity analyses are conducted. The conclusions of this paper contribute to the existing literature on digitalization and firm performance and provide insights into how digitalization can improve firm performance.
This study may have the following two marginal contributions. First, we propose a new digitalization index to measure the digitalization level of the enterprise comprehensively, thus minimizing the bias that may arise from using a single index. Although the available literature provides a variety of indicators to indicate digital development, using a single indicator can lead to potential bias. Secondly, this paper analyzes the influence of digitalization on enterprise performance, and discusses the influence channels of digitalization on enterprise performance from the perspective of reducing external transaction costs and strengthening internal control. Although existing literature has explored the influence of various factors on enterprise performance at the theoretical level, such as Martinez-Caro et al. (2020) and Duman and Akdemir (2021) [
23,
24], our study is a helpful supplement to the influence and mechanism of digitalization on enterprise performance from an empirical perspective.
The paper is organized as follows.
Section 2 presents the literature review of digitalization measurement in firms and digital factors that may affect firm performance.
Section 3 introduces the research background and hypothesis.
Section 4 provides the model and data.
Section 5 discusses the empirical results.
Section 6 sheds light on further analyses.
Section 7 presents the conclusion and implications.
3. Theoretical Analysis and Research Hypothesis
In the 21st century, the rapid development of information technology has given rise to a systematic revolution in digital technology, encompassing the Internet, big data, and artificial intelligence. Digitalization has emerged as a platform allowing firms to collaborate globally, offering significant growth potential for businesses and society [
41]. Public data suggest that in 2021, China’s digital economy attained an overall size of 45.5 trillion yuan, accounting for 39.8% of its GDP. Against this backdrop, it is evident that the digitalization of firms will be a vital strategy for Chinese firms in the coming years. Hence, it is crucial for firms to ascertain whether digitalization enhances firm performance and how best to achieve this objective.
3.1. Theoretical Analysis: Why Can Digitalization Help Firms Promote Firm Performance?
The proliferation of digital transformation significantly impacts a growing number of enterprises, exerting profound influence on their decision-making processes. Drawing upon the institutional isomorphism theory advanced by DiMaggio and Powell (1983) [
42], enterprises aspire to acquire legitimacy and stability within specific industry and social contexts by adopting and emulating established institutional norms and practices. Against the backdrop of China’s concerted efforts in promoting digital transformation policies, enterprises seek to adapt to the contemporary business landscape shaped by digitalization. Consequently, they embrace and implement new institutional elements that align with the prevailing digitalization trends observed in their respective industries and markets. Notably, during their digital transformation journey, enterprises introduce digital tools and technologies as novel institutional components, fostering congruence with the evolving market environment, and ultimately striving for enhanced external recognition and acceptance. Simultaneously, guided by the transaction cost theory, enterprises endeavor to reformulate their market relationships by addressing both external transaction costs and internal control costs, thereby concurrently pursuing the twin objectives of advancing firm performance [
7].
As previously explored in studies by Wokurka et al. (2017), Duerr et al. (2018), and Martínez-Caro et al. (2020) [
23,
43,
44], digitalization offers several advantages for enterprises. Firstly, it can help reduce operational costs arising from information asymmetry in external transactions. Additionally, digital technologies such as cloud computing and big data provide enterprises with a wealth of researchable data, enhancing transactional efficiency. With the aid of these technologies, businesses can access timely information about consumer demands, enabling them to update and upgrade their products more promptly. Moreover, digital technologies can overcome certain limitations imposed by regional cultures, language barriers, and national differences, opening up new possibilities for traditional firms. From the perspective of internal control costs, digitalization can help overcome the boundaries of “information silos” within an organization. All business units can share and utilize data through digital platforms, promoting efficiency. Furthermore, digitalization can assist enterprises in formulating sound strategic plans to adapt to evolving market conditions. Based on these considerations, this study posits the following hypothesis:
Hypothesis 1. Digitalization can significantly promote firm performance.
3.2. Theoretical Analysis: How Can Digitalization Help Companies Improve Their External Competitiveness?
Digitalization has a profound impact on firms’ external transaction costs, and its effects are multifaceted. Firstly, digitalization can mitigate the costs arising from information asymmetry. By leveraging digital technologies, firms gain access to more transparent and comprehensive market information, which can help them formulate effective and sophisticated strategies. For instance, advanced tools such as big data sentiment indices, stock data visualization, and AI-powered market prediction systems can enable firms to develop a multi-level market strategy layout and an intelligent and efficient operation management model. As a result, firms can enhance their core product competitiveness and improve their operational efficiency [
45,
46]. Secondly, digitalization can enhance transactional efficiency by providing firms with more researchable data. Technologies such as artificial intelligence, blockchain, cloud computing, and big data enable firms to adopt user-oriented product competition strategies. Empowered by digital technologies, enterprises are enabled to undertake comprehensive customer demand analysis, establish intricate user profiles, and integrate user data into their product management processes. Studies indicate that integrating user data into production management leads to more effective business productivity and enhances firms’ competitiveness [
47]. Thirdly, digital technologies help firms overcome traditional constraints, such as regional culture, language barriers, and country differences. By breaking the constraints of the physical environment on the supply of products, digital technologies enable firms to create more value for users in both time and space. Furthermore, digital technologies catalyze the deeper development of firms’ innovation capabilities by providing advantages in information, technology, and resource integration. This reduces the cost of communication and collaboration between firms, enabling them to streamline their processes and focus on core competencies [
48]. Based on these arguments, this paper proposes the following hypothesis:
Hypothesis 2. Digitalization in firms improves firm performance by reducing external transaction costs.
3.3. Theoretical Analysis: How Can Digitalization Help Enterprises Strengthen Internal Control?
The adoption of digitalization technologies, including artificial intelligence, big data, 5G, and cloud computing, presents opportunities for firms to transition to intelligent manufacturing and intelligent supply chain management, thereby reducing internal control costs. Firstly, digital technologies can break down the “information silos” within firms, enabling shorter communication distances among different departments and breaking down geographical barriers between parent companies and subsidiaries. This, in turn, reduces the costs of communication within the firm. Secondly, the adoption of digitalization offers the potential to mitigate labor costs by automating data collection, collation, and analysis processes, thereby relieving workers from these tasks. This technological advancement also allows firms to address concerns about hierarchical redundancy that may arise during business expansion. By embracing a user-centric organizational structure that decentralizes decision making, firms can enhance their flexibility and bolster their competitive edge in the market. Finally, digitalization can enable firms to develop and adjust sensible strategic plans in response to market conditions. By improving internal and supply chain management efficiency by creating an efficient operating system, and reducing the probability of errors in the production process through computer-led digitalization, firms can enhance their operational efficiency. Therefore, we propose the following hypothesis:
Hypothesis 3. The digitalization of firms improves firm performance by strengthening internal control.
Based on the above analysis, the framework of this paper is as shown in
Figure 1. Firstly, this paper constructs a digital index using the text analysis method and matches it with listed company data. Second, the bidirectional fixed-effect model is used to explore the impact of digitalization on corporate performance, and the benchmark regression results confirm Hypothesis 1. Third, to further understand the way digitalization impacts enterprise performance, this paper adopts the mediation effect model. The results confirm Hypothesis 2 and Hypothesis 3. Finally, a series of robustness tests and heterogeneity analyses are made.
7. Conclusions
This study examines the impact of digitalization on firm performance using a digitalization index and a dataset of Chinese-listed firms from 2012 to 2020. Our findings suggest that digitalization significantly enhances firm performance. The mechanisms underlying this relationship appear to involve reductions in external transaction costs and strengthened internal control costs. Our firm heterogeneity analysis further reveals that SOEs benefit more from digitalization than non-SOEs, as SOEs tend to have greater funding and policy support for digitalization initiatives. As with the institutional isomorphism theory, firm behavior is shaped by policies and regulations. Compared with non-state-owned enterprises, SOEs have shown a higher sensitivity to government initiatives and measures to promote digital policies, resulting in a faster pace of digital transformation. The conclusions of this paper contribute to the existing literature on digitalization and firm performance and provide insights into how digitalization can improve firm performance. Enterprise digital transformation is of great significance to the green development and sustainable development of enterprises. The limitation of this paper is that it only considers the impact of digital transformation on enterprise performance and does not sufficiently discuss the impact of digital transformation on the enterprise’s sustainable development. Therefore, this paper will further explore the correlation between enterprise digitization and the enterprise’s green performance in future studies.
Based on our findings, we suggest several policy implications. First, the government should encourage enterprises to develop and adopt digitalization to promote the country’s high-quality development. In today’s era of rapid digital transformation, it is vital to keep pace with technological advances and avoid falling behind. The empirical results of this paper confirm the significant promoting effect of enterprise digitization on enterprise performance. Therefore, the government should formulate policies to promote digitization, especially for non-state-owned enterprises and service industries. At the same time, enterprises should develop strategies to adapt to the changes brought by digitalization to improve their performance.
Second, enterprises can improve their performance through digital active participation to reduce external and internal operating costs. Our analysis shows that digitalization helps reduce external transaction costs and internal control costs, providing a potential way for companies to leverage digital technology. Digital platforms promote the transparency and dissemination of information and break the barriers of time and space. They can also speed up information sharing within companies, saving resources previously spent on communication, research, and strategy. Therefore, the introduction of enterprise digitization can make the daily operation of enterprises more efficient and improve the performance of enterprises.
Third, government policies should target specific firms to maximize their impact. Our heterogeneity analysis shows that digitalization has a limited impact on non-SOEs and firms in the service industry. SOEs tend to have greater funding and policy support for digitalization initiatives, making them better equipped to take advantage of digitalization. According to the institutional isomorphism theory, a company’s behavior is influenced by government policies and regulations. Therefore, to enhance the efficiency of digital transformation in non-SOEs, local governments must provide necessary support and create an enabling environment. This includes developing favorable policy frameworks for their digital transformation, providing certain means of financial support and incentives, establishing platforms for digital transformation collaboration and knowledge sharing between the government and non-SOEs, driving the development of digital infrastructure, and creating a favorable digital environment. These measures aim to facilitate the smooth digital transformation of non-SOEs, leading to economic growth and improved competitiveness.