1. Introduction
Financial inclusion has become a major topic across the globe, especially after the 2008 global financial crisis. The G20 Leaders’ Summit in Pittsburgh in 2009 developed the G20 Principle for Innovative Financial Inclusion to accelerate financial access for the unbanked population and reinforce the financing strategy for successful small and medium enterprises (SMEs). Financial access equality also aligns with the United Nations Sustainable Development Goals (UN SDGs) agenda, specifically alleviating extreme poverty and increasing shared prosperity. The World Bank report (2021) [
1] defined financial inclusion as accessing valuable and inexpensive financial services to meet people’s needs.
Global awareness to improve financial inclusion has shown a positive impact. By 2021, around 71% of adults in developing countries will have formal financial access, an increase from 42% in 2011 [
2]. This achievement, however, remains a challenge for the 1.4 billion people who currently do not have access to formal or semi-formal financial services, especially in developing countries. Indonesia, for instance, ASEAN’s largest economy with a gross domestic product (GDP) of USD 1.1 trillion in 2021, has a 100 million unbanked population in the same period. Regarding SMEs, only 39% of micro-enterprises and 50% of medium-sized enterprises utilize financing services from banks [
3]. In fact, Liu et al. [
4] explain that SMEs with access to financial services can increase business growth more than those without access to finance.
In seeking to improve financial access, the Indonesian government has released Presidential Decree No.114/2020, targeting the achievement of financial inclusion. Further, the proliferation of technology-based financial service companies (Fintech) assists the government in accelerating access to financial services. The Bank of Indonesia (BI) is a government body responsible for Fintech business in Indonesia. The Bank of Indonesia defines Fintech as technology optimization in a financial system that generates products, services, technologies, or new business models that affect monetary and financial stability, efficiency, smoothness, security, and payment system reliability. In addition, the recent COVID-19 outbreak has revealed that people can be immediately tech-educated and driven to manage their finances digitally. A recent study by [
5] found that the Fintech market in Indonesia had no significant impact during a crisis due to the pandemic. The COVID-19 pandemic and lockdown policies have increased the number of people using Fintech apps [
6].
Several pieces of literature have empirically revealed the importance of Fintech in facilitating financial access and providing benefits to SMEs. Fintech companies’ technological sophistication accelerates the provision of financial products at relatively low costs. Fintech companies lead to the financial health of business users [
7], having a positive impact on increasing revenues [
8], supporting company innovation efficiency [
9], reducing business operational uncertainty [
10], lowering bank credit risk [
11], and having a positive impact on business profitability [
12]. The potential benefits of adopting Fintech for SMEs need to unleash to support sustainable business growth in the digital era. The relatively low adoption of Fintech for Indonesian SMEs is the motivation for this research.
Several empirical studies have linked Fintech adoption from the perspective of individual users in Indonesia [
13,
14]. However, it still draws little attention to SMEs, even though SMEs significantly contribute to the Indonesian economy. For example, Najib et al. [
15] explore Fintech adoption determinants for 184 Indonesian SMEs, demonstrating that performance expectations, social effect, facilitation situations, knowledge, safety perceptions, and price values all impact the behavioral intention in adopting financial-based technology. This study investigates Fintech adoption drivers for SMEs in Indonesia by extending TAM with financial literacy, user innovativeness, government support, and trust during the COVID-19 pandemic in Indonesia.
Understanding factors that lead to Fintech adoption plays a pivotal role in accelerating financial access for Indonesian SMEs. Policymakers should consider the Fintech adoption drivers to design the cutting-edge strategy in promoting Fintech services to scale up financial access that is close to and in line with the needs of SMEs. In addition, cashless transactions can speed up business processes while reducing the risk of spreading the virus [
16]. Despite the paucity of literature, the present study investigates Fintech adoption for SMEs in Indonesia during the COVID-19 outbreak.
The novelty extends the TAM theory by investigating the correlation between perceived ease of use, perceived usefulness, financial literacy, user innovativeness, government support, trust, and behavioral intention in adopting Fintech across Indonesian SMEs. To the authors’ knowledge, this study is among the first to tap the drivers of Fintech adoption for SMEs in Indonesia during the COVID-19 pandemic. The subsequent section of this study,
Section 2, provides a literature review and proposes hypotheses.
Section 3 describes the methodology, including the data collection procedure, and
Section 4 summarizes the discussion of the research findings.
Section 5 presents the conclusions of the study. Finally,
Section 6 depicts some implications, recommendations, and limitations of the study.
3. Methodology
This study employs quantitative research with the Structural Equation Modeling (SEM) technique. The data uses a purposive sampling approach with criteria such as SME owners in Indonesia and familiarity with Fintech services. The sample was obtained assisted by SME associations and Fintech practitioners. The sample research area followed the geographical dispersion of SME Fintech users shown in the sample data-distribution map image. The majority of the sample was from the capital city (Jakarta), followed by the surrounding provinces.
Data collection was conducted online between August 2021 and April 2022, while a pilot survey to test validity and reliability was analyzed in July 2021 on 30 respondents. Responses to the pilot survey’s questions were utilized to improve the final survey questionnaire, particularly by changing unclear information in the measuring statements with more direct, unambiguous, and precise language. After that, 415 participants answered questionnaires and data sample distribution can be seen in
Figure 2, and 407 final samples were selected for data analysis after data cleaning.
The construct variables were evaluated on a 5-point Likert scale of 1 to 5, from 1 (strongly disagree) to 5 (strongly agree). The total respondents were defined by following several rules [
45]. To avoid bias in SEM estimates, it was suggested that a minimum sample size be used. For example, Hair et al. [
46] states that if the population is unknown, the minimum sample can be calculated by adding indicators and latent variables and then multiplying by 5.22 indicators plus 7 latent variables; the minimum sample size is 145 respondents. In addition, based on the G*Power software approach with a 95% confidence level powered at an estimated 0.80, 160 respondents are needed. A total of 415 respondents exceeded the required minimum sample size.
Utilizing the PLS-SEM approach, the Fintech adoption drivers were investigated by extending the TAM model (perceived ease of use and perceived usefulness) with several variables explained in the research frameworks
Figure 1, such as financial literacy, user innovativeness, government support, and trust, as exogenous variables. The analysis covers two-stage assessments; first, construct validity and reliability of each indicator are used to test the measurement model; finally, a model fit to test the causal correlation between latent variables. The question items of construct variables and indicator items are shown in
Table 1.
5. Discussion
5.1. Finding Fintech Adoption for SMEs
This study developed and explored Fintech adoption driving factors and the role of innovation in Indonesian SMEs. To achieve this goal, the constructs embedded within the hybrid framework, such as external issues (government support and financial literacy) and internal issues (user innovativeness and trust), integrated with the TAM model (perceived ease of use and perceived usefulness), are employed.
Descriptive findings explained that the characteristics of Indonesian SMEs owners who are less than 45 years old (72.2%) constitute the majority of SMEs familiar with and experienced in using Fintech; this is in line with research from [
51] that explains the rapid development experienced by Indonesia, with internet users reaching 73.7% of the population of Indonesia. SMEs need solutions or alternatives that can facilitate financing in conducting expansion, reorganizing, or sustaining their business, especially during and post-COVID-19 pandemic. The Indonesian government developed a Fintech ecosystem with solid regulation and innovation to improve infrastructure technology to support SME financing. The COVID-19 pandemic has forced business owners to change behavior and adapt to digital technology, including optimizing non-cash transactions via Fintech to maintain business sustainability.
The study findings show that Fintech’s perceived usefulness directly impacts SMEs’ intention to use Fintech during the pandemic. These results are consistent with the technology acceptance model, which states that someone will consider technology from the view of technology usefulness in developing a business. These results align with previous studies [
14,
52,
53]. Besides that, perceived ease of use [
52,
54], government support [
4,
55,
56,
57], trust [
32,
53], and user innovativeness [
14,
22,
52,
58] had a significant direct impact on SMEs’ Fintech adoption. Surprisingly, financial literacy did not directly impact Fintech adoption. Our findings show that financial literacy indirectly impacts Fintech adoption. These findings explained that external factors such as financial literacy do not directly affect Fintech user adoption. Still, financial literacy can greatly contribute to improving SMEs’ business with innovativeness from business actors.
Another finding, internal factors such as trust, innovativeness, perceived ease of use, and perceived usefulness require support from the government. Encouragement through financial literacy to increase the acceleration of the use of Fintech services, especially with government support to minimize the main issues in the use of financial technology, is essential to be implemented. The increasing security and regulations, with government security data protection, will promote the use of financial technology to support SMEs and create business ecosystems more comfortable in maximizing the role of financial technology for business development and sustainability.
Indonesia is the 4th largest population, with approximately 270 million people, and separated by more than 16,000 islands, providing an opportunity for Fintech to provide financial access. The opportunity for Fintech to develop market share and reach the unbanked population in rural areas is often constrained by technology infrastructure, which is still concentrated in big cities. Therefore the government needs to build technology infrastructure as a way to accelerate the growth and innovation of SMEs through inexpensive and near real-time financial services offered by Fintech.
5.2. Fintech in Supporting Financial Innovation for Indonesian SMEs
SMEs, as the backbone of the Indonesian economy, continue to confront barriers to accessing formal financial services. The major barrier for SMEs to access financial products is a combination of factors ranging from higher criteria for financial instructions to collateral. From the perspective of financial institutions, lending to SMEs not only requires substantial expenses but also has a high risk of default relative to repayment [
59]. Furthermore, according to OJK, some financial institutions do not focus on SMEs as the primary target market, which is a hindrance to expanding financial inclusion. Therefore, openness and innovation are essential for SMEs, the majority of which are uncollateralized, to access financial services while also preventing the risk of default for financial institutions, resulting in mutual benefits for both sectors.
New financing innovations via Fintech can be a solution to help the funding gap between SMEs and financial industries [
20]. A recent study by [
60] finds that Fintech helps in reducing SMEs’ financing barriers by eliminating information asymmetry that leads to business efficiency. Technological sophistication can also be optimized to obtain information more quickly, inexpensively, and precisely, allowing for more accurate credit assessment. Credit analysis based on big data and machine learning provided by Fintech companies has been empirically proven to predict defaults better than traditional financial institutions utilizing financial data and the scorecard model [
60]. Further, SMEs also need to have an open attitude toward innovation to accelerate the process of adopting Fintech services [
61].
The proliferation and advancement of technology enable Fintech companies to innovate in performing creditworthiness evaluations for SMEs. Customized credit assessment models based on financial activity recorded in the digital footprint can be utilized to replace physical financial evidence, including collateral, in credit feasibility assessments. Optimizing financial access via Fintech not only has a positive impact on SMEs’ business growth but also encourages national economic resilience, especially during the COVID-19 pandemic, where mobility and physical business transactions are limited to reduce the spread of the virus. This study provides empirical evidence that the innovation of SMEs in Indonesia has a significant positive impact on Fintech adoption. Therefore, Fintech innovation technology facilitates bridging the financial gap between SMEs and Fintech businesses in Indonesia.
Due to the collateral and capital issue, financial institutions will charge higher interest to mitigate the potential future risk of credit from SMEs. From the perspective of a Fintech company, the challenge arises due to the higher cost of capital to allocate credit for SMEs, causing them to be less competitive compared to existing financial firms that have collaborated with the government in providing interest subsidies for financing SMEs. Therefore, the government needs to provide a collaboration platform for Fintech companies by providing interest subsidies to SMEs and facilitating appropriate policies to create a fair business environment for all financial industry companies. Furthermore, research findings indicate that government support can influence user innovativeness (SME owners) by developing Fintech business infrastructure to provide opportunities for SMEs to experience using Fintech services, which are not yet equitably distributed in many developing countries. This finding also aligns with the individual innovativeness theory state that “openness to experience develops curiosity and willingness to learn and experience new things among individuals that leads to innovation” [
62]. As a result, developing countries’ demographic and competitive advantage must be prepared by accelerating the expansion of the Fintech business ecosystem and developing Fintech infrastructure to encourage the transformation of SMEs in maximizing access to financial services in a responsible and sustainable way.
6. Conclusions, Implications, Limitations, and Recommendations
6.1. Conclusions
The study aims to explore the determinants of Indonesian SMEs in adopting Fintech services during the COVID-19 pandemic. Based upon an extended TAM model, this paper analyzed the relationship between perceived usefulness, perceived ease of use, financial literacy, user innovativeness, government support, trust, and behavioral intention to adopt Fintech among SMEs in Indonesia. The research data was collected from 415 Indonesian SMEs respondents via an online questionnaire between August 2021 and April 2022 and analyzed using Smart-PLS 3.0 statistical software.
The finding identified that almost all variables, namely, perceived usefulness, perceived ease of use, user innovativeness, government support, and trust, have a direct impact on behavioral intention to adopt Fintech among Indonesian SMEs, except financial literacy. The inverse correlation between financial literacy and Fintech adoption could imply that in Indonesia, SMEs with low financial literacy are able to use technology for financial transactions that were previously unavailable to them. The research findings also show that perceived usefulness was the most significant determining factor, and government support contributed the least to Fintech adoption for Indonesian SMEs.
6.2. Implications
Understanding the determinant factors in adopting digital financial services has important implications for both SMEs and financial industry development. Fintech helps in closing the funding gap in accessing and democratizing financial services for all society, including SMEs, which leads to business growth as well as increased revenue for financial companies. Innovation in the Fintech business in creating useful and attractive interface applications for SMEs is an added value to the acceleration of financial technology adoption in Indonesia, including regularly updating application security to protect consumers’ personal data and privacy. Furthermore, this work leads to implications for the Indonesian government through strategic policy approaches to promote financial access. Educating Indonesian SMEs through technical and administrative assistance increases the success of achieving national financial inclusion, which is targeted to reach 90 percent by 2024.
6.3. Limitations and Recommendations
This study explores Fintech adoption drivers of SME users in Indonesia, and further research could be extended to other countries that may produce different results. Despite this study’s extended TAM model, the new research is expected to investigate not only focus on drivers’ dimensions but also barrier to provide more comprehensive information that assists policymakers in formulating strategies for increasing financial inclusion via Fintech. Another obstacle to this research is access to data. For further research, it is necessary to collaborate with several organizations or institutions affiliated with SMEs to speed up the data collection process. Finally, future studies can also be expanded by considering the geographic location of SMEs business since there is still a huge gap between the urban and rural areas in adopting financial services.