2. ICT-Supported Co-Creation in Civic Technology Platforms
Together with governments becoming more user-centric and an increasing number of research studies focusing on the servitization (creating value through additional services) of the sector [
6,
7], design thinking efforts [
8,
9,
10], and ICT-enabled citizen engagement initiatives [
11,
12,
13], there has been an increase in digital solutions oriented towards co-creation developed by entities outside the government, such as civil society organizations, individual citizens and businesses. Civic technology (i.e., civic tech) is an umbrella term to define digital initiatives by civil society, private organizations and individual citizens. Developments in this field are influenced by innovations in three areas of communication including the growing connectivity through ICT, open data movement, and diversity in digital collaboration forms [
14]. Mass participation in online interactions boosts intellectual capabilities, whilst open data increases the visibility and the more rapid identification of societal problems, and new collaboration and knowledge aggregation methods enable self-organization and collective decision-making. Yet, diversity in types of mediums, technologies and generated information leads to problems of cohesive coordination and decision-making, security and privacy, credibility, quality, and many more. Moreover, some Civic Tech initiatives focus only on the voice of citizens and tend to downplay the feedback from government and the importance of co-creative synergy [
15,
16].
For the most part, research on such platforms and tools fostering co-creation is bundled together with research into eGovernment and digital engagement strategies. The distinction between top-down technologies created by institutions and those created outside government control, however, is vital because government-initiated participatory systems “can be vulnerable to institutional biases and rationale, and the resulting tools may be built with inherent assumptions concerning the users’ needs” [
17]. The literature review resulted in a definition of two perspectives for the analysis of co-creation of public value. The streams differ on the understanding of the roles of governmental entities in the processes. Thus, top-down co-creation approach refers to the implementation, design, and evaluation of public services, participation in government-initiated platforms, data and content contribution, improvement of existing processes and services, user-centric approaches to service design (e.g., design thinking, service co-production). A bottom-up co-creation approach referring to the platforms emerging from outside the governmental sector. Such differentiation of research efforts allows to understand the co-creative use of ICT in the public sector better. According to Badger [
18] and Suri [
19], bottom-up platforms are not necessarily designed to be disruptive. In most cases, their aim is to complement, overlay or disrupt existing information and communication channels previously monopolized by governmental institutions. The term civic technologies refers to the bottom-up approach to co-creation in the public sector. We note that the popularity of the term is growing in academic circles.
Although there is a wide agreement that ICT application in governance leads to positive effects for society [
20,
21], they should not be seen as an antidote for all problems. According to Bruns & Swift [
22], such projects frequently lack measurable impact on policy processes and may generate endless debates with diminishing outcomes. In this sense, technology acts as an enabler of information diffusion [
23], improve insights and facilitate coordination [
24]. Yet, social interactions remain highly complex and technology alone is incapable of fueling collaborations [
25]. According to Cobo [
26], despite the potential to produce powerful results, most initiatives fail to yield innovative solutions, the consensus among stakeholders or even collective action of any kind. Hence, a more structured approach to ICT-enabled initiatives is needed in order to synthesize and generalize current research efforts. As discussed before, civic technologies accurately represent the digital co-creation because of the involvement of various groups of society, the employment of Web 2.0 tools and also their social orientation. Due to their small scale, the components and networks of civic technologies are more evident and more open to analysis than the more complex national systems of ICT-enabled services.
The research presented in this paper will contribute theoretically and empirically to the research stream on co-creation by focusing on the ICT-enabled collective actions of citizens, communities, governmental organizations, business entities, NGOs (Non Governmental Organization) and other stakeholders.
5. Mapping International Civic Technology Platforms: Goals, Actors and Methods
This section presents empirically derived data used to design civic platforms classification regarding their goals, the actors involved, and methods applied. The analysis of content sought to link research insights identified during literature analysis with the data, their categories and contexts obtained. During quantitative content-coding, three main content categories where established: the goals of the civic technology, the target groups and the methods used to achieve the goal. The categories and subcategories identified are illustrated in
Figure 1 “Content Analysis Coding Categories” below. Later in this section, we present a detailed review and analysis of the categories in comparison to each other.
Analysis of the content in websites of the platforms allowed us to identify the main goals these platforms were seeking. (See
Table 2) For example, the first group of goals—improved government functions—refers to the digitalization of public services, improved organizational capabilities of public institutions and improve public decision-making processes. The second group—improved quality of life—refers to civic technologies aiming at improving day-to-day activities of citizens e.g., healthcare services, improved education, make accessibility a priority. The third group—solve societal problems—refers to platforms aiming to tackle complex challenges in societies (e.g., closing the gender gap, sexual harassment) and increasing awareness about such issues. Platforms oriented towards strengthening democracy provide tools to improve voting, civic engagement and freedom of expression in society. Platforms aiming at the creation of stronger communities provide us with the means to create and mobilize networks and online communities. Sustainable future and environment platforms are oriented to protecting the environment by creating tools on sustainable transportation, conscious shopping or maximization of circularity of digital devices. The last group—transparency and accountability—refers to platforms making government data open, accessible and understandable to transform and improve governance. The distribution of platforms in the sample by goals is equal, with slightly lower numbers of platforms oriented towards stronger communities and sustainable future.
The next analysis dimension refers to the target groups identified during the content analysis of international civic technology platforms. See
Table 3, “Target Groups of International Civic Technology Platforms” for distribution of target groups in the sample. This table shows that the platforms are mostly oriented towards citizens and governmental organizations and rarely include other relevant groups in their activities.
A comparative analysis of the identified dimensions in the sample is illustrated in
Table 4 and
Table 5. Analysis of the variety of target groups indicates that platforms rarely include more than two groups of stakeholders in their activities, which can be seen in
Table 4, “Distribution of Target Groups in the Sample”, showing the appearance of the target groups in the platform content.
Table 5, “Distribution of Platforms in the Sample based on Target Group and Goals Dimensions”, shows that platforms oriented towards citizens and business organizations represent the widest spectrum of platform goals. International civic technologies geared towards the improvement of life quality and solving social problems include the broadest range of target groups in the content of their platforms.
Another dimension of analysis allowed us to evaluate platforms based on the methods they are employing to reach their goals. Three groups of methods were established, including the development of technologies (155), the employment of data (116) and the maintenance of networks and communities (181). The first group refers to the development of software, mobile applications, and other technological solutions. The second group relates to the employment of data by the collection of information, ideas, and content, data exploration, and management, the creation of databases and publishing of critical data in simplified formats for wider audiences. The last group refers to the maintenance of networks and communities. This method uses tools, which allow us to connect different social groups and build alliances, communities of practice, and networks aimed at advocacy, etc.
Table 6, “Distribution of Platforms in the Sample Based on Dimensions of Methods and Goals”, shows that platforms maintaining networks and communities represent the broadest variety of goals.
Table 7 “Distribution of Platforms in the Sample Based on Dimensions of Methods and Target Groups” shows that citizens are the most represented group in the sample through the perspective of methods applied, followed by governmental institutions.
6. Conclusions
In view of the relative absence of research on Civic Technologies, this paper presents generalized results on the platforms’ development landscape and identifies the patterns and tendencies from which theories could later be generated. The subject of the research study was international Civic Tech platforms and their communication strategies as presented in their websites. Our objectives of the research were three-fold: to identify the objectives (content); to define the main groups of involved stakeholders (actors); and to determine the co-creation methods (processes).
Our content analysis of international Civic Tech platforms’ (sample of 614 international platforms) was both quantitative and extensive, deepening our insights into what goals they seek to achieve. In the course of our research into communication strategies of the platforms, we identified three vital groups of tasks. The first of these was improving government functions, which refers to the digitalization of public services, improved organizational capabilities of public institutions, and improve public decision-making processes. The second was enhancing quality of life which refers to civic technologies aimed at improving day-to-day activities of citizens e.g., healthcare services, education, accessibility, etc. The third task was tackling complex challenges in societies (e.g., closing the gender gap, sexual harassment) and increasing awareness about such issues. The variety and amplitude of tasks can be described as wide and covering the most important social challenges of modern society. Communities in pursuit of their vision and desire to implement their mission, solve problems and perform actions, adaptively reacting to the essential problems. Platforms oriented towards strengthening democracy, protecting the environment and sustainable future represent smaller group of communities. These platforms mobilize networks and online communities with the task to create sustainable future by creating tools on sustainable transportation, conscious shopping or maximization of circularity of digital devices, etc. The last group—transparency and accountability—refers to platforms making government data open, accessible and understandable to transform and improve governance. We can conclude, that the variety and amplitude of tasks is wide and covering the most important social challenges of modern society. Communities in pursuit of their vision and desire to implement their mission, solve problems and perform actions, adaptively reacting to the essential problems.
Even though networks are considered to be an important part of co-creation processes, current research provides a limited exploration in this subject. Our research on the distribution of target groups revealed limited involvement of different stakeholders in platforms activities. The civic tech are mostly oriented towards citizens’ communities and governmental organizations and rarely include other relevant groups or communicate with stakeholders in their campaigns. International civic technologies geared towards the improvement of life quality and solving social problems include the broadest range of target groups in the content of their platforms. However, most of the initiatives focus only on the formation of a societal “voice” and do not emphasize the feedback from government and the importance of co-creative synergy. Hence, more governmental support and broader stakeholder involvement are needed to achieve sustainability of such initiatives. Online platforms rely on the effects of networks’ power—the more actors they attract, the more valuable they become for those actors in terms of value creation.
The tools and platforms enabling co-creative processes bring a number of advantages to the communities, governments and other involved stakeholders. Three main groups of methods used in civic tech platforms were established by analyzing: empirical research data; the development and application of ICT technologies; employment of open source data; and the maintenance of networks and communities. The results show that platforms initiated by citizens and communities are the most represented group in the sample, considering the perspective of methods applied, followed by governmental institutions. Nevertheless, ICT enabled tools have several shortcomings which need to be discussed in more detail to get a more in-depth view of the concept. The first drawback is the lack of integration of such tools in daily lives of citizens. New technologies are being introduced daily, yet the metrics in the platforms (i.e., a number of users, return visitors) show that most of them are not viable when compared to metrics of tools created for everyday use (e.g., taxi rides, shopping).
Platforms focusing on the maintenance of networks and communities represent the broadest variety of goals. Participatory technologies are developed with the aim of expanding participation opportunities for all, but the way it is set up and designed may exacerbate political and social inequalities. Many citizens and potential platform users have limited or no access to digital technologies or even the Internet, so that civic tools may increase the divide and further marginalize those already limited in exerting power. It also continues to focus on segments of society which is already high on privilege scale based on education, tech skills, social class, thus limiting the expected recreation of civic society. Civic technologies also involve risks related to information security, privacy and data protection. Some types of platforms gather the personal information of citizens (e.g., location, activities, political opinion). If multiple data sets are combined, they might reveal sensitive information. Hence, careful screening and regulations are needed from data protection perspective.
Further, since collaborative platform users create added value, applying various communication and knowledge sharing methods supports the successful implementation of the objectives. In summary, and concerning the results on co-creation methods, we argue that online platforms should be designed to pursue a particular objective and that the methods used must explicitly represent the pursuit of this objective.