Outreach, Extension, and Education to Disseminate Horticultural Advances
A special issue of Horticulturae (ISSN 2311-7524). This special issue belongs to the section "Outreach, Extension, and Education".
Deadline for manuscript submissions: closed (15 October 2023) | Viewed by 15661
Special Issue Editor
Interests: audience segmentation; behavior change; program evaluation; social norms; social marketing
Special Issue Information
Dear Colleagues,
Researchers around the world continue to generate horticultural advances to achieve a wide range of outcomes from increased labor efficiency to more precise use of water or other inputs. The benefits of these advances extend to consumers, small- and large-scale producers, residents, and other audiences. However, without appropriate outreach, extension, and education, horticultural advances will not reach their intended users. Dissemination plays a critical role in bridging the development of horticultural advances and innovations and the end use by the intended user. Contemporary nonformal educators can reach their target audiences in new and innovative ways by drawing from a range of disciplines including psychology, sociology, consumer behavior, marketing, and communications. Dissemination strategies can be especially effective when guided by formative audience research. Appropriate program evaluation is also needed to demonstrate the outcomes and impacts of dissemination activities.
A major challenge for extension, education, and outreach professionals is that much of the new and exciting work in this area is never documented and shared with practitioners who can benefit from others’ experiences. Further, educational approaches that fail are much less likely to be published.
Therefore, research articles, reviews, short notes, and opinion articles related to innovative extension, education, and outreach approaches, modern communication techniques, and program evaluation focused on disseminating horticultural technologies and practices are welcome for our current Special Issue on "Outreach, Extension, and Education to Disseminate Horticultural Advances". We encourage the submission of ongoing or completed outreach, extension, and education highlighting formative audience research, and we welcome manuscripts conveying both successful and unsuccessful outcomes.
Dr. Laura Warner
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Horticulturae is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- adoption
- behavior change
- education
- extension
- formative audience research
- outreach
- program evaluation
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