Communication for Mental Health Promotion
A special issue of International Journal of Environmental Research and Public Health (ISSN 1660-4601). This special issue belongs to the section "Health Communication and Informatics".
Deadline for manuscript submissions: closed (20 September 2020) | Viewed by 12072
Special Issue Editor
Special Issue Information
Dear Colleagues,
As you are all aware, around the globe there are, and have been for a number of years, numerous mass and targeted media communication campaigns (and associated strategies) successfully changing beliefs, attitudes and behaviours in the areas of alcohol, tobacco, sun protection, road safety, physical activity, diet, and so on. On the other hand, in spite of the number of government and non-government reports and enquiries and political rhetoric, when it comes to positive mental health promotion, the reality is that “There’s a lot more said than done. A lot more!”
Nevertheless, a growing number of mental health promotion, mental illness and suicide prevention campaigns are emerging in the public domain, albeit most being limited in funds or geographic domain (or both). Further, many of these initiatives focus on early intervention, destigmatising mental illness and reducing risk factors, rather than adopting a salutogenic approach of building positive mental health and resilience, overall wellbeing and quality of life for individuals and communities. That is, mental health promotion aims to achieve the World Health Organization’s definition of mental health as “…a state of wellbeing in which the individual realises his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community”.
This Special Issue offers an opportunity to publish high-quality multidisciplinary research and reviews that report on the development, implementation and evaluation of mental health promotion and illness prevention campaigns, and particularly with respect to the role these campaigns’ communication strategies play alongside other campaign strategies, and how these communication strategies have contributed to overall campaign outcomes. (Note that “communication strategies” is used broadly here to include elements such as, but not only, messaging and message framing, tailoring of messages and selection of media to reach and impact specific target audiences, media selection in general, measurement of reach and impact of different media channels, etc.)
Prof. Robert J. Donovan
Guest Editor
Manuscript Submission Information
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Keywords
- Mental health promotion
- Communication
- Social marketing
- Mental illness prevention
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