Advances in Supply Chain Management in the Era of Electronic Commerce
A topical collection in Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876). This collection belongs to the section "Digital Marketing and the Connected Consumer".
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Interests: applied mathematics; uncertainty; project scheduling
Special Issues, Collections and Topics in MDPI journals
Interests: Supply chain management; regional development strategy; business administration
Topical Collection Information
Dear Colleagues,
Supply chain management includes five basic elements: planning, procurement, manufacturing, distribution, and return. These all play a significant role in the success or failure of a firm. With the growth of electronic commerce, an increasing number of retailers or manufacturers have opened a direct, online channel to sell products, through which they can reach final consumers more easily. The issue of how to manage online channels and address their relationship with traditional channels has attracted much attention. Specifically, the questions of whether the pricing decisions change or not after introducing an online channel, and how managers address competition between the two channels in the era of electronic commerce, are both worth discussing.
Electronic commerce brings not only opportunities for supply chain enterprise but also challenges. For example, compared with the traditional offline channel, consumers can browse and compare similar products with less effort in the online channel when making purchase decisions. This consumer behavior intensifies the competition among enterprises and further induces the latter to set a lower price in order to obtain a greater share of the market. Consequently, the question of how to deal with the competition reasonably is a key aspect related to the success of supply chains. In addition, the impact of electronic commerce on the supply chain involves distribution logistics, online reviews, online payment, returns management, and so on. The above issues should be studied and resolved to improve supply chain performance. Therefore, this Special Issue focuses on advances in supply chain management in the era of electronic commerce.
The relevant topics for the Special Issue include, but are not limited to, the following:
- Supply chain management in electronic commerce;
- Supply chain coordination in electronic commerce;
- Pricing and marketing strategies in supply chains;
- Operation decisions of dual-channel supply chains;
- Consumer preference behavior in electronic commerce;
- Channel competition between the online and offline channels;
- Supply chain operation in omnichannel commerce.
Prof. Dr. Hua Ke
Prof. Dr. Zhiguo Li
Dr. Zhang Zhao
Guest Editors
Manuscript Submission Information
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Keywords
- E-commerce
- Supply chain management
- Customer behavior
- Pricing decisions
- Marketing strategy
- Competition
- Coordination
- Retailing channels