Mathematical Modelling and Optimization of Service Supply Chain, 2nd Edition

A special issue of Mathematics (ISSN 2227-7390). This special issue belongs to the section "Engineering Mathematics".

Deadline for manuscript submissions: 31 March 2025 | Viewed by 1224

Special Issue Editor


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Guest Editor
School of Economics and Management, Department of Logistics Management Engineering, Southeast University, Nanjing 211189, China
Interests: mathematical modeling; optimization; supply chain management; logistics; service science; production and operations management
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Special Issue Information

Dear Colleagues,

In recent years, as the world economy has grown to be increasingly service-oriented, such services have begun to play a more significant role in the supply chain. The application of advanced analytical methods, ranging from various programming models and stochastic optimization to game-theoretical models, is called upon to help service supply chain members to make better decisions. For this purpose, we invite you to submit your latest research in the area of service supply chains to this Special Issue, “Mathematical Modelling and Optimization of Service Supply Chain”, in the journal Mathematics. We are looking for innovative approaches to the modeling and optimization of service supply chains. In addition, high-quality papers are solicited to address both theoretical and practical issues in the service supply chain. Submissions are welcome that present new theoretical results, structural investigations, new models and algorithmic approaches, as well as empirical research on the service supply chain. Potential topics include, but are not limited to, sustainable tourism, medical care, education, e-commerce, logistics, and supply chain finance.

Prof. Dr. Yong He
Guest Editor

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Keywords

  • supply chain
  • service science
  • mathematical modeling
  • optimization
  • complex system
  • game theory
  • mathematical and numerical analysis of networks
  • operations management

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Published Papers (1 paper)

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Research

29 pages, 4953 KiB  
Article
Optimal Markup Pricing Strategies in a Green Supply Chain under Different Power Structures
by Senbiao Li and Shuxiao Sun
Mathematics 2024, 12(13), 2054; https://doi.org/10.3390/math12132054 - 30 Jun 2024
Viewed by 899
Abstract
Fixed-dollar and flexible markups are two markup pricing strategies commonly adopted in the retail industry, but their impacts on green behaviors of enterprises remain unknown. This paper investigates how the two markup pricing strategies influence firms’ managerial behaviors in a green supply chain, [...] Read more.
Fixed-dollar and flexible markups are two markup pricing strategies commonly adopted in the retail industry, but their impacts on green behaviors of enterprises remain unknown. This paper investigates how the two markup pricing strategies influence firms’ managerial behaviors in a green supply chain, considering three power structures: Manufacturer Stackelberg, Retailer Stackelberg, and Vertical Nash. We find that the retailer’s pricing strategy choice is jointly affected by power structures and consumer sensitivity to product green levels. Particularly under Manufacturer Stackelberg, the fixed-markup strategy makes the retailer earn a higher profit. However, under Vertical Nash, the retailer’s pricing strategy depends on consumer sensitivity to green levels. When consumers are less sensitive to green levels, a flexible-dollar markup strategy is more profitable for the retailer; otherwise, the fixed-markup strategy is better. Additionally, for the manufacturer, the green levels of the product and the firm profit are always higher when the retailer adopts a fixed-dollar markup strategy under Manufacturer Stackelberg and Vertical Nash. Interestingly, if the retailer adopts a flexible-dollar markup strategy, the manufacturer has the “late-mover advantage” only when consumer sensitivity to the green level is high. Furthermore, the supply chain achieves the highest profit when the manufacturer acts as the leader under the fixed markup strategy. Full article
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