Brand Management and Innovation Management in the Age of Sustainable Development

Dear Colleagues,

The purpose of this Special Issue is to provide an opportunity for the free exchange of the results of multilateral research in the field of theory and practice of brand management and innovation management in the age of sustainable development.

The importance of brand management for the sustainable development of various social actors is increasing. At the same time, brand management not only covers the management of brands of goods and products. Brand management of the company ensures the successful development of the company as a whole, as well as its individual business areas. Brand management is also relevant for territories—cities, regions, individual administrative entities, agglomerations. Attracting investors to promising business sectors; attracting students to universities and researchers to leading research centers; attracting tourists to sites, etc.—all these are tasks of brand management at different levels.

Finally, a special application area of brand management and innovation management is the organization of activities of public authorities and management, and the evaluation of their effectiveness in the eyes of citizens and voters.

Innovation management is the basis of the successful implementation of brand management, but on the other hand, a successful innovation can itself become the brand of a company or territory. At the same time, innovation management is a much broader phenomenon and process. Innovation as a process and as a result of activity is the most effective, and in fact, the only possible way of doing business and organizing life, through which society and business achieve success and sustainable development.

From this point of view, the theme of the Special Issue "Brand Management and Innovation Management in the Age of Sustainable Development" covers any relevant and promising issues related to the designated areas of management and business. The levels at which brand management and innovation management can be considered include not only technology, products, services and the organizational process, but also society, the natural environment, culture, public administration etc. Various issues and aspects of brand management and innovation management can also be considered: the relationship with the financial performance of companies, issues of personnel support for the innovation process, management risks, strategies, implementation culture, etc.

This Special Issue aims to widen an important gap in the literature by exploring the relationship and complex dynamics between innovation risk management and sustainability. In this sense, we encourage original papers, as well as review articles, theoretical and empirical materials, results of the research work, and forward-looking articles. We welcome articles that relate to the following major areas of research:

- Brand management and innovation management of products, goods, services, enterprises, organizations;

- Brand management and innovation management of cities, regions, agglomerations, territories;

- Brand management and innovation management public administration systems;

- Theory, culture, modern strategies, tools of brand management and innovation management.

Thus, the main purpose of this Special Issue is to combine different approaches, opinions, theoretical and empirical research results and practical experience, which will allow us to give a comprehensive and multifaceted response to the complex challenges of our time in terms of maximizing the potential of the brand and innovation.

Prof. Mingaleva Zhanna
Prof. Dr. Natalia Vukovic
Prof. Dr. Lazar Stošić
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• brand management
• product brand
• company brand
• city brand
• territory brand
• innovation management
• sustainable development