Social Media Marketing and Sustainability: An Endeavor to Discover the Future

Dear Colleagues,

Since its introduction, social media has uniquely transformed people's lives. Regardless of  age group or gender, everyone is becoming more or less addicted to social media and its different applications. Accordingly, such phenomena should be academically examined and investigated to discover and relate to its different impacts on people, society, businesses, etc. Similarly, sustainability has long since received tremendous attention from academics and researchers worldwide due to its importance and the effect it has on every aspect of everyone’s life.

Considering such importance, this Special Issue aims to deliver comprehensive coverage of most of the current trends related to the usage of social media marketing activities on sustainability. The examination of such a relationship is an attempt to make a robust and proactive contribution to the field of sustainability, as well as social media marketing, by showing the various impacts of modern marketing tools and activities on sustainability. The Special Issue will increase the readers' awareness of social media marketing sustainability and its corresponding implications on the business world. Consequently, it is considered a pertinent addition to this research arena, which will, sequentially, provide a noteworthy contribution to knowledge and offer prodigious benefits for all concerned stakeholders.

As can be seen from the information extracted from the review of published work in the field (literature), systematic research work is deficient in this field of study. Although much research exists on social media and marketing, only a limited number of studies have examined the relationship between social media marketing and sustainability and the impact of social media marketing on sustainable behaviour. Resultantly, there is a great need to encourage more research to cover such existing gaps in the related literature.

Within this regard, the Special Issue will cover many critical matters, trends, developments, attitudes and issues that represent fundamental gaps in the literature. As such, among the topics of interest for the Special Issue (in addition to any other suitable topic) are social media marketing impact on sustainable behaviour, changes in consumer sustainable digital behaviour, social media marketing trends, social media electronic word of mouth (eWOM) and sustainable behaviour, etc.

Prof. Dr. Hatem El-Gohary
Prof. Dr. David John Edwards
Guest Editors

Manuscript Submission Information

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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• social media marketing
• sustainability
• electronic marketing and sustainability
• sustainable digital marketing
• Facebook marketing
• Youtube marketing
• social media marketing impact on sustainable behaviour
• changes in consumer sustainable digital behaviour
• social media marketing trends
• social media marketing tools
• social media influencers and their impact on sustainable behaviour
• social media marketing future developments
• sustainability of e-businesses
• luxury social media marketing
• electronic green marketing
• fashion social media marketing
• social media electronic word of mouth (ewom) and sustainable behaviour