1. Introduction
The development of industrial sectors worldwide has contributed to vast damage to the environment and human health [
1,
2,
3,
4]. The Maptaphut industrial development area, a chemical industry hub in Thailand, is one of many cases representing a failure in environmental risk management. After the industrial estate was established, all types of environments in the area, including soil, water resources, and air, have been contaminated with hazardous substances and compounds [
5,
6,
7,
8]. The most serious issue is polluted air, which has been assumed as a cause of cancer and respiratory diseases among patients in the area [
9,
10]. The results of air monitoring during the 2007–2013 period showed that many types of volatile organic compounds (VOCs) in ambient air, including benzene, 1,3-butadiene, chloroform, and 1,2-dichloromethane, were above the annual standard [
11]. In 2003, the National Cancer Institute in Thailand revealed that the number of cancer patients in the area was significantly higher than the national average and in Bangkok City [
12]. It was also found that the rate of patients with diseases caused by environmental pollution had increased rapidly in the area since 2003 [
13].
Although environmental problems caused by industrial activities in the area have been enthusiastically addressed by governments and the industrial sector, many parties are still concerned and believe that the risks associated with industrial activities still exist. One of the critical issues is a failure in risk communication among laypeople, governments, and the industrial sector. This failure has impacted the decision-making process which, until now, cannot be carried out if there is no agreement among all parties involved. Governments mostly make decisions regarding the development of industrial activities based on experts’ scientifically estimated risks; however, local residents’ risk judgments are not well understood or considered. As a result, industries have been growing despite public protests. Thus, the differences in risk judgments among laypeople, governments, and the industrial sector are a major cause of the problems in risk communication [
13,
14,
15].
The causes determining laypeople’s risk judgments and perceptions need to be thoroughly studied in order to create effective risk communication between governments and the public [
14,
16,
17,
18]. Comprehending laypeople’s fundamental understanding of risk-related judgment can help risk communicators achieve the following: effectively establish communication efforts, properly select pieces of information and their formats [
8], and foster information sharing among relevant parties. Risk perception is filtered differently by people according to their attitudes and moral values [
16]. In addition to social and cultural factors (such as gender, value systems, and social norms), people’s conscious, analytical way of thinking may cause significant differences in risk perception [
16]. Crawford-Brown [
19] noted that residents’ perceived risks might depend on the evidence they possess regarding the frequency, severity, and variability of effects. Laypeople’s risk judgments also involve judgments of probability [
15,
20], severity of catastrophic consequences [
20], and perceived control [
20].
Currently, a range of previous, relevant research mostly explained risk perception based on the assumption that laypeople had limited scientific knowledge and capability to cope with the risks they faced; thus, their perceptions were significantly influenced by a wide spectrum of social and psychological factors such as fear, familiarity with the risk, ability to control the risk,
etc. [
21,
22,
23]. For example, Americans’ perceptions of the dangers of nuclear waste storage were significantly affected by psychological factors such as fear, distrust, and uncertainty [
21]. However, in the present times, with the enhanced quality of education received by laypeople, an increase in public environmental awareness, the strength of laypeople’s social networks with other organizations, and varieties of public media, people’s easier access to risk-related information possibly increases their capabilities to assess the risks they face. Psychological factors might therefore be less influential. On the contrary, laypeople’s risk perceptions might be processed based on their analytical way of thinking. Factors related to the nature of risks such as perceived probability of occurrence and severity of facing risks [
22,
23,
24] might be more powerful in predicting laypeople’s perceived risks.
This study aimed to investigate the determinants of risk perceptions held by inhabitants of industrial communities who were experiencing different levels of hazardous gas contamination, as well as to offer suggestions that could improve the current risk communication and management. The Maptaphut Industrial Estate (MIE) in Rayong Province, Thailand was selected as a case study due to the seriousness of its contamination and the need for improving risk communication and management. In determining a sampling group, the VOC and sulfur dioxide/nitrogen dioxide (SO2/NO2) contamination in the area was first reviewed to understand the degree of potential risks existing in communities. Ten industrial communities were selected and classified into the following three types in terms of the degree of contamination experienced: high-risk, moderate-risk, and low-risk communities.
In this paper, the analysis is divided into two parts. First, risk perceptions exhibited by laypeople in the three types of communities are analyzed, and their differences in risk perception are tested. Then the determinants of these people’s risk perceptions and how these differ among them are identified and investigated. Finally, the development of risk communication and management is discussed.
2. Theoretical Context
2.2. Risk Perception and Risk Judgment
Risk perception is a judgment of the adverse consequences of a particular hazard and can be made by an individual, a group of people, or society [
31]. The term “risk perception” generally refers to natural hazards and threats to the environment or health [
16]. Risk perception can be formed based on both belief and self-appraisal [
16,
31,
32]. Until now, four approaches have been used to study how risks are perceived. The first approach is the sociocultural paradigm, including the cultural theory of risk or simply cultural theory. Based on the cultural theory, risk perception is constructed from beliefs influenced by social forces in society [
33,
34]. Although it is constructed from beliefs, this sort of risk perception reflects the interests and values of each group, the diverse meanings of the term “risk” and natural phenomena within each group [
31,
35].
The second approach is the psychometric paradigm, which includes the psychometric model and the basic risk perception model (BRPM). The psychometric model proposed by Fischhoff in 1978 addressed how human risk perception is significantly influenced by the physical properties of risks (voluntariness, familiarity, and catastrophic consequences), as well as psychological and cognitive factors (dread, experience, benefits associated with the risks, controllability, and knowledge) [
15,
26]. Psychometric studies found that each type of hazard has a specific pattern of qualities related to risk perception. Some scholars working with this approach have critiqued the cultural theory. For instance, Sjoberg’s study [
36] revealed the low relationship between culture adherence and risk perceptions. He explained that risk perception is related to real risks rather than cultural aspects. In 1993, Sjoberg developed his own model, the BRPM, which explains more diverse dimensions of risk perception. It adapts the psychometric dimension [
37] and includes the four factors of attitude, risk sensitivity, specific fear, and trust.
The third approach is the interdisciplinary paradigm that applies several concepts to explain risk perception. Its most distinct concept is Kasperson’s social amplification of risk framework (SARF) [
38], a systematic conceptualization of how scientific risk is influenced by psychological, social, institutional, and cultural processes [
39]. This model explains two processes associated with risk perception: first, risk perception is affected by a variety of social processes such as social institutions’ roles in communicating risk-related information, a range of communication channels existing in societies, institutional behaviors, and sociopolitical processes; second, risk messages are interpreted and perceived by individuals or society as a whole [
40].
The last approach is the axiomatic measurement paradigm that focuses on how average people subjectively transform objective risk information [
41]. It is believed that risk perception is influenced by possible catastrophic consequences (fatal outcomes, mortality rates,
etc.) and likelihood of occurrence.
Risk perception is a dynamic process that takes place in society. The factors determining risk perception can be related to all four approaches and may differ in each specific threat. In the case of environmental health risk associated with industrial development, risk perception may not only be determined by social adherence and/or emotional factors. It is also important to understand the influence of laypeople’s comprehension of the nature of risks, including probability and consequence. People need information related to the physical nature of the risk presented to them in a way they can understand.
2.3. Factors Determining Risk Perception
As mentioned above, risk perception can be formed based on both belief and self-appraisal. In other words, risk perception can be processed based on a rational system [
22,
24] or an experimental system, which includes emotion, value, and affect in risk judgments [
42], and a different set of determinate factors affects perception processed through a different system. Regarding the perceived risk held by the experimental processing system, the psychometric framework has been widely used to explain the influence of psychological and cognitive factors on the risk perception of individuals with limited understanding of risk impacts [
43,
44,
45]. The psychological and cognitive factors include controllability, experiences, perceived benefits, and concerns. Laypeople’s ability to control the risk could play a profound role in shaping risk perception. First, risks would be highly perceived if individuals feel that they have no ability to control them, for instance, risks associated with nuclear power plants or with flying in an airplane [
20,
26,
46]. Second, previous experiences also constitute a crucial factor that might have a positive relationship with individuals’ perceived risks [
47,
48,
49]. As stated by Paolo
et al. [
47], people smelling unfamiliar odors may exhibit a high-risk perception due to their concerns about respiratory diseases such as asthma and lung cancer. In the case of perception about the dangers of natural hazards, according to Wachinger
et al.’s observations [
50], experiences may have both positive and negative relationships with risk perceptions. With experiences of natural calamities, laypeople mostly exhibit high perception of potential disaster damages, but in some cases, risks are perceived low if people did not receive much negative impact from previous events, and the natural catastrophe does not occur often. People think that after its last occurrence, a natural disaster is unlikely to happen again in the near future. Third, perceived benefits from industrial development comprise one of the psychological factors that has been widely investigated, whether it is associated with perceived risks. Gregory and Mendelsohn [
51] stated that individual risk assessment is included with the person’s perceived benefits. When technologies are perceived as highly beneficial, their risks are relatively devalued [
52]. It is therefore possible that laypeople who perceive high benefits might exhibit lower perception of the risks they face. The fourth factor constitutes family concerns, which could contribute to perceived high risks. Laypeople who live in large households and/or have families with a number of children might have high concerns regarding potential impacts of contaminated air; thus, their risk perception can be perceived as high [
53].
Besides psychological and cognitive factors, laypeople’s perceived risks could be constructed based on their analytical way of thinking about the nature of risks [
22,
24], including the perceived probability of environmental contamination, probability of receiving impacts, and perceived severity of catastrophic consequences [
16,
20,
22,
24]. The relationships between the factors related to the nature of risks and risk perception are explained in the axiomatic approach; namely, an individual’s perceived risk is influenced by the probability of its occurrence and the likelihood of a negative outcome [
41]. Currently, the contribution of factors related to the nature of risks and to environmental risk perception is still unclear and scarcely investigated in previous studies. One related research conducted by Yong
et al. [
54] found that the likelihood of injury is not a significant factor contributing to perceptions of risks associated with consumer products, but the most influential factor is severity of injury. In the case of environmental health risks, Slovic [
32] found that laypeople’s risk judgments are highly related to characteristics of catastrophic potential rather than probability; if there is substantial adverse damage associated with the disaster, the perceived risk is high, though there is low probability. Furthermore, many previous studies showed that laypeople’s perception of environmental risks is a function of their psychological and cognitive characteristics, but factors related to the nature of risks have less power in explaining risk perception [
55,
56]. However, regarding the current situation, particularly in democratic societies (where laypeople can easily access risk information due to their strong social networks with other organizations and the enhanced quality of education), the determinants of risk perception held by laypeople could be changed.
2.4. Study Framework and Hypotheses
According to the literature review, the factors potentially affecting risk perception could be divided into two main groups. The first group comprises factors related to the nature of risks, such as perceived probability of environmental contamination, probability of receiving impacts, and perceived severity of catastrophic consequences. The second group consists of psychological and cognitive factors, including perceived ability to control risks, concerns about family members, previous experiences with air pollution, and perceived benefits from industrial development. This study investigated the relationships between these selected factors and the risk perceptions held by laypeople facing different degrees of air contamination. The study defined laypeople’s risk perceptions as expected losses or potential adverse consequences caused by environmental contamination [
31]. To measure risk perception, the study explored laypeople’s perceptions of the potential impacts of industrial activities on human health and well-being, which were classified into five aspects: (1) psychological effects,
i.e., the negative impacts of air pollutants on the human psychological system, such as anxiety or mental disorder; (2) physical health effects,
i.e., the impact of air pollutants on the human immunity system; (3) respiratory effects,
i.e., any respiratory diseases caused by inhalation of air pollutants; (4) lifestyle disruptions,
i.e., negative changes in local people’s daily lives, local customs, or traditions; and (5) nuisance,
i.e., annoying conditions caused by the changes in living environments, for example, noise pollution.
Figure 1 shows an overview of the conceptual model of risk perception. Based on the assumption that laypeople are knowledgeable and have more potential to assess risk, and risk might be judged and perceived based on their rational process system rather than the experimental process system, the research hypotheses could be proposed as follows:
- (1)
Risk perceptions held by laypeople in three types of communities are significantly different according to the degree of air contamination experienced by each community type.
- (2)
Laypeople’s perceived risks are determined by factors related to the physical nature of the risks and/or psychological and cognitive factors.
Figure 1.
Conceptual model of risk perception.
Figure 1.
Conceptual model of risk perception.
5. Implications for Development of Risk Communication
Generally, the study implies that laypeople living in contaminated sites are knowledgeable, since the respondents’ degrees of risk perception are related to the levels of hazardous gas and compound concentrations estimated by experts. Additionally, laypeople are not emotional when judging and perceiving risks. As evidenced by the findings, most of the psychological factors are not associated with perceptions of environmental risks. Risk is determined based on laypeople’s understanding of the nature of environmental risks, such as perceived probability of contamination caused by industrial activities, perceived probability of receiving impacts, and perceived severity of catastrophic consequences. With the exception of residents in low-risk communities, the respondents’ perceived risks are formed based on their experiences with air pollution. Inhabitants of low-risk communities may possibly pay less attention to facing risks that are less serious for them. However, this particular case may not be applicable in explaining the risk perceptions of people in every contaminated site, since this study’s participants have been struggling with environmental problems for a long time and have exerted much effort in fighting against organizations that have failed to manage risks. Furthermore, they have been educated with a variety of information and have gained many experiences.
Additionally, the study demonstrates that perceived benefits generated by industrial activities are not considered when risks are judged by respondents in moderate-risk and low-risk communities. As for study participants in high-risk communities with commercial areas, they have realized the correlation between gaining substantial benefits and taking high risks. In this regard, the institutions involved may be unsuccessful in their efforts to mitigate the public’s perceived risks by merely providing different types of compensation and facilities without demonstrating an initiative to effectively minimize risks. Reducing or increasing people’s risk perceptions significantly depends on how they understand the nature of risks. Communicating information related to the physical nature of risks is therefore vital; on the contrary, poor communication can lead to high public anxiety and high risk perception.
This study also helps relevant parties identify the gaps in risk perception when laypeople’s fundamental understanding of risk-related judgment is compared to those of other stakeholders. If the causes of the risk perception gap among parties are accurately indicated, then risk communication strategies, including the goals and methods of communication efforts, as well as information types and formats, can be properly designed to bridge this gap [
65,
66]. This study’s results suggest that appropriate information, such as knowledge of community sensitivities that influence the public’s perceived probability of receiving impacts, should be mutually exchanged among involved parties. Laypeople with a solid understanding of such sensitivities can play a crucial role as messengers. Two-way or collaborative communication between and among stakeholders should therefore be established. Moreover, due to the diverse risk perspectives among residents of different types of communities, those in high-risk and moderate-risk communities might be more interested in information about the nature of environmental risks, such as the probability that industries might cause contamination, the amount of pollutants released, and the potential of contracting diseases. Scientific data regarding the nature of risks can gain higher acceptance among people in high-risk and moderate-risk communities but might be completely rejected by inhabitants of low-risk communities. Therefore, in designing an effective environmental risk communication, the broad range of the public’s risk judgments should be seriously taken into consideration.
6. Conclusions
The study presents how environmental risks are determined by lay people living in contaminated sites, and how risk communication can be created based on lay cognitive models. First, the study found that the degree of risk judged by lay people was related to the degree of hazardous gas contamination existing in their living area. This implies that lay people’s risk perception can reflect what risk actually is in reality. Factors related to the physical nature of risks play an important role in shaping the risk perception of people living in areas with high and moderate concentrations of hazardous gas; however, people living in an area with low concentrations of hazardous gas judge and perceive risk based on their experiences. In addition, perceived benefit from industrial development in the area was not taken into account when risk was determined by people in moderate-risk and low-risk communities, while people in high-risk communities appeared to understand that the more benefits they received, the more risk they faced. This finding implies that the effort to provide affected communities with some sort of compensation as well as facility without demonstrating an effort to mitigate risks might not be able to reduce laypeople’s perceived risk. Additionally, to effectively communicate risks with lay people and to support an effective environmental risk management, the study suggests that laypeople’s risk information interpretations should be clearly understood by relevant parties, so that what laypeople are concerned can be taken into account in risk management. In addition to merely providing laypeople with risk information, an environmental risk communication should emphasize fostering information sharing between laypeople and relevant parties and putting an effort to include laypeople in risk management process. The study also suggests that people with different risk perspectives need to be communicated with using different information formats. People who judge risks based on belief may completely deny scientific information related to the nature of risk, while such information might be accepted by people who perceive risks based on their self-appraisal.