2.1. Walking, Experience, and Well-Being
Exploring comprehensive experiences provides a foundation for understanding complex tourism and walking activity [
14,
15,
16,
17]. Donald and Vesna (2009), through hiking and walking in Mountain Nature Park, identified three main experiences: (1) affinity with nature and the outdoors, (2) mental and physical benefits, and (3) interaction with others and development of self-knowledge [
18]. Their findings are supported by various studies [
19].
Specifically, Gatrell’s (2013) framework for walking components serves as a foundation for structuring the relationship between walking experiences and well-being [
20]. Based on his idea that movement itself can be conducive to well-being and health, and a literature review, he argued that walking contributes to well-being through three aspects: It improves physical fitness and mental health, it cements existing or develops new friendships and social interactions, and it permits an engagement with places and environments as encountered on the move. He named these three aspects the active body, the social body, and the walking context, respectively.
Engaging in physical activity, walkers may have individual physical and psychological experiences. Walking is generally acknowledged as the most common form of exercise. Regular walking of moderate to vigorous intensity is the traditional research focus in the walking field [
21,
22]. Regular walking is among the most effective interventions when used to promote physical activity and adherence to exercise [
21]. Morgan, Tobar, and Snyder’s (2010) comparative study of walkers indicated that walking can benefit both cardiovascular and psychological health [
22]. Psychological benefits include improved sense of well-being, more positive (i.e., vigor) and less negative (i.e., tension, depression) feelings and mood states, and enhanced self-esteem [
23,
24].
Walking is inherently a social activity [
25]; different types of social relations are identified as arising from the walk experience [
26]. For example, many walkers share a social experience which is similar to a festival experience [
27]. Walking helps to develop social connections with other people. Walking is a way “to go out to be energized by different people” [
28]. In the city, walking improves the levels of social interaction and participation in neighborhood life. If the environment is perceived as safe and friendly, people are more likely to engage with others, including volunteering and attending activities in local community centers [
29].
Walking also provides an opportunity to be aware of one’s surroundings [
20]. The environment has an important impact on walking [
30]. Walking activities usually happen in specific environment settings, such as, for example, natural areas [
31,
32], the countryside [
2]), the urban environment [
5,
33,
34], and trails in parks [
18], as well as other areas [
31]. Some studies have highlighted the experience with nature, such as a wilderness experience. The wilderness experience embodies such aspects as autonomy, spontaneity, solitude, freedom of action, challenge, risk, spiritual values, and aesthetic appreciation [
35,
36]. Other studies have explored the effective potential of walking in the full range of typically encountered non-natural built settings, specifically, urban settings. Bornioli, Parkhurst, and Morgan (2018) showed that walking in high-quality urban settings can have positive outcomes. However, the walking environment of LDCW is complicated and includes not only urban and rural areas, but also natural areas.
Consumers’ feelings affect their quality of life [
37] and the environment critically influences the health and well-being of a city’s inhabitants [
38]. Recent studies have explicitly linked walking and well-being [
9,
20,
28,
39,
40]. Morgan, Tobar, and Snyder’s (2010) research indicated that continuous walking positively influenced a number of variables that are indicators of physical and psychological well-being [
22]. Doughty’s (2013) ethnographic study investigated the social dynamics of embodied movement in a walking group and found therapeutic outcomes [
39]. Furthermore, because the act of walking includes interaction with the physical landscape and social surroundings (whether intended or unintended), studies have encouraged the mobilization of the “therapeutic landscapes” concept to better grasp the interconnections of walking, well-being, and place [
20,
39]. Walking is a kind of therapeutic mobility step to well-being.
2.2. Long-Distance Collective Walking
Few studies have explored the experience of long-distance walkers [
14,
15]. Long-distance walking refers to either single-day walks of 20 mi (about 32.2 km) or more or multi-day walks that typically follow designated long-distance footpaths [
1].These activities have the following features: recreational and long-distance walking in multiple environments including urban and natural environments, organized by volunteers or non-governmental organizations (NGOs), and generally in small groups but with overall numbers reaching more than 10,000. The meaning of long-distance walking goes far beyond the physical and psychological. The long-distance route transforms recreational walking into a multi-day holiday.
Related research has highlighted the happiness experience, such as enjoyment and engagement [
14,
15,
16]. Seven experience items have been identified, including enjoy meeting fellow walkers, experience of solitude, experience of freedom, having time to think and relax, enjoy the scenery, and feeling closeness with nature [
14]. Rather than decreasing in intensity, the enjoyment of long-distance walking finishes on an upward trend. Saunders, Laing, and Weiler (2013) interviewed 25 long-distance walkers reporting personally significant experiences on multi-day hikes, suggesting increased self-confidence and other enduring changes which enhance well-being [
41]. Crust, Keegan, Piggott, and Swann (2011) aimed to understand walkers’ positive psychological movement from three aspects: life of enjoyment, life of engagement, and life of affiliation. This study was conducted in a natural space away from the urban environment [
15]. Based on his investigation with six long-distance walkers, the essence of long-distance walking is described as a “journey of self-discovery” that occurs within a world detached from the stresses of modern life. Compared to regular walking or a sport event, long-distance walking might come with higher intensity and greater mental challenge and result in a flow experience and engagement.
While researchers have found that social interaction is a vital and enjoyable aspect of shared experience [
15], the social interaction of long-distance collective walkers has not been fully discussed. In the Western context, many walkers walk alone. Walking is often regarded as an individual activity and demonstrates its effectiveness as a physical and psychological treatment activity [
21,
22,
32,
42,
43]. Some studies have examined solitary walkers [
32,
42,
43,
44] or small group walking practices [
45]. Some walkers prefer to enjoy an individual solitary experience. For them, the walking environment just provides a bubble for a “journey of self-discovery” [
15]. Wylie (2005) added that walking alone allowed “a close visual, tactile, and sonorous relationship with the earth, the ground, mud, stinging vegetation” [
43]. Since collective walking is a particular walking style, walking group studies have thus far shown evidence that group walks provide an excellent milieu in which social networks can be generated and strengthened [
46]. Outdoor group walks also have the potential to be a useful health intervention as they increase physical activity and are cost effective [
47]. Walking provides opportunities for stimulation, restoration, contemplation [
40], and in the case of collective walks, a sense of pleasure from the shared experience [
48]. Furthermore, in the Eastern context, people may prefer walking in a group because the collective preference may be more important; this will be tested in our study.
Research has documented the different kinds of walking experiences in different contexts. A substantial body of research on walking exists and there are many types of walking and many areas and environmental conditions in which walking is, or can be, performed. Among these studies, relatively few have focused specifically on walking as a collective activity. At the present time, no single theory seems capable of explaining the experience of LDCW and the links between the walkers’ experience and their well-being. Thus, the argument goes that it is not so much the inherent and perceived properties of walking that matter, but rather the experiences walkers get from LDCW in the Eastern context and how the experiences contribute to the walkers’ well-being.
Gartrell’s therapeutic mobilities theory has been extensively employed in exploring casual walkers’ experience. Therapeutic mobilities theory maps the relations between walking and well-being and health using a qualitative approach. The core of the theory is that walking is therapeutic in the active body, social body, and walking context [
20]. These three aspects shape the characteristics of walking. The number of participants in long-distance collective walking events is relatively high. Empirically estimating LDCW participants’ experience may provide an opportunity to understand why LDCW is popular. On the basis of Gartrell’s theoretical framework, walking is therapeutic in that the active body provides a physical and emotional aspect experience, walking is therapeutic in that the social body provides a social experience, and the walking context provides an environmental experience. Thus, we propose the following hypothesis.
Hypothesis 1 (H1) The experience of long-distance collective walkers includes three aspect of well-being experiences: physical and emotional experience, social experience, and environmental experience.
2.3. The Moderating Effect of Personal Traits and Familiarity Based on Construal Level Theory
Construal level theory is a social psychology theory that describes how the context, such as the psychological distance, shapes mental representations [
10,
11,
12]. Researchers have shown that different dimensions of psychological distance affect mental construals [
49]. According to the theory, peoples’ temporal perspectives influence how they evaluate an event [
11] and therefore might affect their experience. An individual will likely view a far-distant event in abstract terms, consider general issues, and describe the event using dream-like words. In contrast, a near-distant event is viewed in more concrete terms and in greater detail, with more practical issues being considered [
13].
Construal level theory is powerful in explaining consumer behavior and perception. However, it has received limited attention in walking and well-being research. Walking participants are heterogeneous, and different walkers have different experiences [
1]. Within the context of LDCW, participants’ sensation-seeking personality and familiarity with LDCW represent their psychological distance [
50].
Personality traits determine the tendency to seek various experiences and sensations and the willingness to obtain stimulation [
51]. Personality may influence destination choices, leisure activities, and other travel-related decisions [
52]. Based on construal level theory, people’s psychological experience of something is egocentric, specifically influenced by the level of mental construal. This egocentric mental construal is characterized by personality traits in this study. In the specific case of long-distance walking, which is a kind of adventure activity, participants with adventure-seeking tendencies may seek novel, varying, and stimulating experiences. Adventure-seeking is an often recognized and studied sub-dimension of personality traits [
53]. Accordingly, we propose the following hypothesis.
Hypothesis 2 (H2) In the context of LDCW, walkers with higher adventure-seeking tendencies have more well-being experiences.
Hypothesis 3 (H3) In the context of LDCW, walkers with higher adventure-seeking tendencies have more environmental experiences.
Hypothesis 4 (H4) In the context of LDCW, walkers with higher adventure-seeking tendencies have stronger individual experiences.
Hypothesis 5 (H5) In the context of LDCW, walkers with higher adventure-seeking tendencies have stronger social experiences.
Well-being effects derived from a walking environment may depend on personal characteristics such as age, gender, and physical condition [
40]. Social factors or socio-demographic attributes are significant covariates of urban residents’ mental health [
54]; thus, gender is another factor that may moderate the LDCW well-being experience. Because of their longstanding social roles and social identities, men and women have different physical activity behaviors [
55,
56]. Overall, women spend considerably more time walking than men [
57] and more women than men walk for errands and leisure, in line with a general trend for women to devote more time and make more trips than men to serve their household [
58]. The level of physical activity also differs by gender, with women being less active than men [
59]. In addition, men often outperform women in physical activities, but women’s emotional and psychological experiences in leisure activities are more intense. Women tend to be more sensitive to their environment [
60]. Within the LDCW context, we propose the following hypothesis.
Hypothesis 6 (H6) In the context of LDCW, walkers’ gender affects the experiences of well-being.
Hypothesis 7 (H7) In the context of LDCW, female walkers have stronger environmental experiences.
Hypothesis 8 (H8) In the context of LDCW, female walkers havefewer individual experiences.
Hypothesis 9 (H9) In the context of LDCW, female walkers have fewer social experiences.
Construal level theory also points out that psychological experience is determined by time, space, and social and hypothetical distance [
13]. When people have high familiarity with a particular activity, the time distance between them is shorter, the space distance is closer, and the social distance is closer. As to LDCW, some researchers have pointed out that walking in unfamiliar environments may result in negative emotional experiences, such as feelings of solitude [
61], fear [
32], depression, tension, isolation, or being confined [
31], and the familiarity that walkers have with the environment and activity has an impact on their experience. Familiarity in a commercial sense usually refers to the cumulative number of times a consumer experiences a product and is related to the number of times consumers use the product [
62,
63]. Accordingly, we propose the following hypothesis:
Hypothesis 10 (H10) Walkers’ familiarity with LDCW moderates their well-being experiences.
Hypothesis 11 (H11) Walkers who have higher familiarity with LDCW have lower environmental experiences.
Hypothesis 12 (H12) Walkers who have higher familiarity with LDCW have higher individual experiences.
Hypothesis 13 (H13) Walkers who have higher familiarity with LDCW havefewer social experiences.