1. Introduction
In recent decades, air pollutant has been regarded as a serious environmental pollution, and it is also a great threat to the environment of human being. With the decline of air quality, more and more diseases produce many problems to governments [
1]. Faced with this challenge, international society have formulated many environmental policies for energy-saving and emission-reduction, such as The Paris Agreement in 2015 [
2,
3]. The purpose of these environmental policies is to reduce the pollutant emissions of manufacturing firms, and keep the rise in temperature below 2 °C [
4]. Although environmental policies may relieve the impact of air pollution on the environment, in developing countries, there are also some realistic factors to hinder the government’s implementation of environment-friendly policies, such as the relocation of manufacturing firms from developed countries to the developing countries. High-polluting firms, the main producers of air pollutants, is also one of the key drivers of economic growth in developing countries. As a result, high-polluting firms provide researchers and governments with a dilemma: whether we should protect the environment with restricting the production of high-polluting firms, or encourage economic growth by sacrificing the environment [
5]. In order to accelerate economies, most developing countries have attempt to accept the approach of treatment after pollution [
6]. Although China is still a developing country, with its achievements in economic development, this dilemma is more apparent. As a result, China does not only implement more strict environmental policies, such as The Environmental Protection Law of China in 2014, but also encourages firms to be more proactive in environment protection [
2,
3].
For example, China encourages high-polluting firms to improve the resource consumption efficiency and reduce the emission of air pollutant. Thus these firm’s investment in corporate innovation could be viewed as an important role in resolving this conflict between environment and economy. Corporate innovation can improve the profitability of firms, and also drive technological upgrading [
7]. In addition, corporate innovation can effectively mitigate environmental damages caused by the pollutant emissions of high-polluting firms, and then support environmental protection [
8]. However, there are two factors that hinder the corporate innovation in high-polluting firms. First, innovation is resource consuming, and firms must consider their business strategies before the decision-making of innovation [
9]. Faced with resource constraints, high-polluting firms can only invest limited resources in research and development (R&D) activities for achieving environmental benefits. Second, it is difficult to estimate the economic benefits and the beneficiaries of corporate innovation in the short run [
10]. Therefore, corporate innovation may be affected by the diversified needs of stakeholders and the interests of shareholders.
One way to reconcile the diversified needs is corporate social responsibility (CSR), which has restricted the managers’ only desire for profit maximization. CSR requires firms to make contributions to society and environment [
11]. Although CSR could be as a continuum of possibilities going from serious environmental commitment to the facelift changes generally referred to as “greenwashing”, Lee, Cruz, and Shankar (2018) also show that allowing “greenwashing” may incentivize some firms to go genuinely green as long as there are some informed customers in the market [
12]. So in general we still believe that CSR can effectively be translated into effective wide-ranging policy changes. For high-polluting firms, CSR engagement provides specific information about the efforts in the social stability, and serves as a signal for more recognition from shareholders and the other stakeholders. However, some CSR engagements of manufacturing firms can be regarded as business strategy, and put more focus on their shareholders. In
Figure 1, it can be seen that the changes of shareholders-related activities in high-polluting industries, which obtained from the China Stock Market and Accounting Research (CSMAR) Database, better match the accidents of environmental pollution and damages in China from 2010 to 2015. It is interesting that stakeholders-related activities in high-polluting industries was at a surprisingly low point in 2014, and this might be caused by the promulgation of The Environmental Protection Law [
3]. For high-polluting industries, managers pay more attention to profit maximization and resource exploitation, and this can trigger an argument that whether there is a close association between CSR and corporate innovation [
13].
One way to meet the demands of shareholders in high-polluting firms is to invest in finance and real estate, which is called the financialization. Compared with product business, financialization can bring higher profits, but be also accompanied by higher risks. As non-financial industries, high-polluting industries are very special in operations, and their productions are also strictly controlled by governments. For this reason, high-polluting firms tend to choose the strategy of financialization to improve their profitability. It is worth noting that financialization can change the asset structure of high-polluting firms, and also reduce some investments in corporate innovation [
14], and then influence the efforts in the environment protection. As shown in
Figure 2, the growth of average financialization in high-polluting industries are consistent with the emission of air pollutants from 2011 to 2015, indicating that more financial asserts may cause more environmental damages. Financialization of high-polluting firms might be an important influencing factor on the unsatisfied air quality [
15]. Financialization is a serious impediment to corporate innovation, and meanwhile, it helps distinguish shareholder-oriented and stakeholder-oriented CSR engagements. Exploring the impact of financialization on CSR can help high-polluting firms to obtain the optimal decision of innovation, and establish the relationship between stakeholders and shareholders.
Empirically, this study explores the impact of CSR and financialization on corporate innovation based on a sample of China listed companies in high-polluting industries from 2010 to 2017. The empirical results show that CSR can promote corporate innovation, while financialization can inhibit corporate innovation. Moreover, the financialization of high-polluting firms can change the role of CSR in promoting innovation, especially in related activities. In the Chinese market, the financial assets of high-polluting firms can influence stakeholders’ asset structure, and financialization will also change the dominant position of CSR in promoting innovation. Considering different ownerships, the CSR engagements of state-owned enterprises can promote corporate innovation, while there are not significant association between financialization and corporate innovation. The shareholders-related activities of non-state-owned enterprises can promote corporate innovation, while financialization can hinder their innovation outcomes. It is worth noting that the financialization of state-owned enterprises can only alleviate the positive associations between stakeholders-related activities and corporate innovation. In terms of financial conditions, CSR can promote corporate innovation under different financial constraints, while financialization can only inhibit corporate innovation under the condition of high financial constraints. Specifically, the financialization of high-polluting firms can alleviate the association between CSR and corporate innovation under the condition of low financial constraints, but high financial constraints will allow managers to pay more attention to the high profits of financialization. After the implementation of environmental policy, the impact of financialization on corporate innovation is strengthened, and it can alleviate the dominant position of stakeholders-related activities in promoting innovation outcomes.
This study provides a better understanding of the association among CSR, financialization, and corporate innovation. The main contributions are as follows: First, based on signal theory, this study demonstrates a positive association between CSR and corporate innovation, so high-polluting firms need to transfer the corporate practices of social responsibility to environmental benefits through innovation outcomes. Second, the association between financialization and corporate innovation reveals that the financialization will influence the quantity and quality of innovation outcomes. Finally, the performance gap between stakeholders-related and shareholders-related activities demonstrates that high-polluting firms may use CSR engagements to achieve the goal of profit maximization, and the “shift from real to virtual” of high-polluting firms in the Chinese market can reduce the environmental benefits of technology upgrades.
The structure of this study is as follows:
Section 2 provides the literature review and proposes the research hypotheses.
Section 3 describes the research design.
Section 4 presents the empirical results.
Section 5 discusses the findings from empirical results.
Section 6 provides the conclusions and recommendations.
5. Discussion
High-polluting industries, as one of the main sources of environmental pollutant, play an important role in economic growth, particularly in the developing countries. In order to mitigate environmental damages caused by the operations of high-polluting firms, corporate innovation is an important approach to improve the efficiency of resource utilization and reduce the emission of air pollutant. The R&D activities depend on a large number of internal resources, and high-polluting firms need to resolve the shortage of funds. On the one hand, a variety of corporate practices in environmental protection can show the efforts made by high-polluting firms to reduce the accidents of environmental pollution and damage. On the other hand, high-polluting firms can use some kinds of financial assets to relieve the shortage of funds, but these assets may have a crowd out effect on R&D expenditures. Because of high profits, some managers of high-polluting firms tend to invest more in financial assets to meet the demands of shareholders, thus gradually ignoring the practical value of innovation outcomes. The empirical results of this study are consistent with the findings of Hasan et al. and Tori and Onaran [
14,
39].
This study discusses corporate innovation from different dimensions, including ownership, financial constraint, and environmental policy. In terms of ownership, SOEs in high-polluting industries can use sufficient resources to support their R&D activities, but their financial assets may weaken managers’ motivations for innovation. Although Non-SOEs need to use external financing and financial assets to alleviate the shortage of funds, their innovation intention cannot be affected by financialization directly. This suggests that CSR dominates R&D activities in non-state-owned enterprises, which is similar to the findings of Ji and Miao [
53]. As for financial constraints, high-polluting firms with low financial constraints can use sufficient resources to promote the activities of technological innovation. However, increasing the proportion of financial assets may lead to the decrease of innovation motivations, which supports the findings of Zhang and Zheng [
54]. Although high-polluting firms with high financial constraints need to use financial assets to improve their profitability, CSR still plays a dominant role in corporate innovation. With regard to environmental policy, the aim of environmental policy is to balance the association between high-polluting firms and ecological environment, and some policies may make high-polluting firms choose two strategies: reducing production or updating technology. It is argued that technological innovation will be based on great time costs, but reducing production can be implemented in a short time without considering market demands [
47]. For this reason, some high-polluting firms often use financial assets to meet the needs of shareholders in the process of reducing production, which can also reduce managers’ innovation intention.
Because of limited resources, managers cannot match the demands of stakeholders and the interests of shareholders at the same time. This study also discusses the impact of different CSR engagements on corporate innovation. Both the stakeholders-related and shareholders-related activities will promote corporate innovation, indicating that China’s high-polluting firms do not ignore the core idea of CSR, namely responsibility and sustainability. Compared with stakeholders-related activities, the role of shareholders-related activities is not sensitive to financialization in promoting corporate innovation. This finding is consistent with the results of Li and Wu [
13], suggesting that some CSR activities are always being regarded as a kind of business strategy in high-polluting industries. In addition, the shareholders-related activities of SOEs cannot be influenced by investments in financial assets, while their stakeholders-related activities are sensitive to financialization. This performance gap demonstrates that the policy and asset advantages are more likely to transfer SOEs’ CSR engagements to business strategies, and this may increase their economic benefits with decreasing environmental benefits from innovation outcomes. Furthermore, the implementation of environmental policies can also change managers’ attention to CSR engagements in high-polluting industries, which is similar to the results of Allen and Craig [
2]. Based on the discussions of different CSR engagements, there are some obvious performance gaps between stakeholders-related and shareholders-related activities, and these differences demonstrate that CSR engagements may not always meet the demands of stakeholders in high-polluting industries.
6. Conclusions and Recommendations
6.1. Conclusions
Corporate innovation in high-polluting industries is an important approach to protect ecological environment, and is also the main driving force for the sustainable development of regional economy. In resource theory, high-polluting firms need to use limited resources to support technological innovation for improving the energy consumption and reducing pollutant emissions. Compared with other manufacturing firms, high-polluting firms need to use innovation outcomes to deliver information about social responsibility practices to stakeholders, and also rely on some investments in financial assets to meet the demands of shareholders. On the one hand, CSR can help high-polluting firms to get more recognition from investors, thereby expanding financing channels and reducing financing costs. On the other hand, high-polluting firms can gain high profits in the short term by investing in financial and real estate industries. It is worth noting that managers’ attention to CSR engagements can be changed by financialization, and some CSR engagements may be regarded as a business strategy. Therefore, exploring the impact of CSR and financialization on corporate innovation will become a determining factor in the sustainable ability of high-polluting firms.
This study discusses the association among CSR, financialization, and corporate innovation based on China’s listed companies in high-polluting industries. CSR can promote the technological innovation of high-polluting firms, and this reveals their contributions to environmental protection and social stability. On the contrary, financialization can reduce the R&D expenditures of high-polluting firms, which may hinder corporate innovation. The moderating effect of financialization demonstrates that more and more investments in financial assets can change the dominant position of CSR in promoting corporate innovation, and then may weaken the managers’ motivation of technology upgrades. Furthermore, the stakeholders-related activities of high-polluting firms are more sensitive to financialization than shareholders-related activities. This performance gap indicates that some CSR engagements may be the business strategy of high-polluting firms, not just contributions to environment and society.
In the Chinese market, SOEs with capital and policy advantages, play an important role in economic growth. SOEs in high-polluting industries need to maintain the image of local governments through some social responsibility activities. Although the sufficient funds of SOEs can relieve the crowding out effect of financialization on R&D expenditures, high profits of investments in financial assets may also alleviate managers’ innovation intention. It is interesting that some SOEs’ practices for shareholders are not sensitive to financialization, and this kind of CSR engagements can promote the innovation outcomes of high-polluting firms all the time. In contrast, Non-SOEs need to rely on financial assets to improve their profitability, and financialization has a crowding out effect on their R&D expenditures. The recognition of investors is important to Non-SOEs, so that their innovation decisions may be mainly driven by environmental benefits. Moreover, financialization will have little crowding out effect on R&D expenditures under the condition of low financial constraints, but these financial assets can change the role of CSR engagements in technological innovation. Under the condition of high financial constraints, financialization will reduce some investments in R&D activities, but CSR activities can still play a dominant role in technology upgrading. In addition, the implementation of environmental policies may change managers’ attention to CSR engagements. Faced with environmental policies, financialization cannot change the role of shareholders-related activities in promoting innovation, and high-polluting firms prefer obtaining more environmental benefits from innovation outcomes.
The innovation outcomes of high-polluting firms can directly change the impact of their operations on ecological environment. Based on the signal theory and resource theory, this study demonstrates that CSR can play an important role in promoting corporate innovation, but CSR engagements will reveal the different efforts made by high-polluting firms. This performance gap may be driven by managers’ attention to CSR activities. In addition, high-polluting firms need to relieve the crowding out effect of financial assets on R&D expenditures, and pay more attention to the importance of technological innovation in their long-term development.
6.2. Recommendations and Limitations
According to the theoretical analysis and empirical analysis, CSR can promote the innovation outcomes of high-polluting firms, while financialization can hinder corporate innovation. These findings can help high-polluting industries to achieve a technological transformation, and enhance the sustainable ability of high-polluting firms. This study may have the following implications:
First, high-polluting firms need to maintain the dominant position of CSR in innovation. CSR has long been regarded as an important factor in promoting corporate innovation, and can improve the association between high-polluting firms and ecological environment. However, some high-polluting firms may choose to invest more and more in financial assets for obtaining high profits. In this situation, the managers of high-polluting firms may ignore the importance of CSR. Compared with other industries, the CSR engagements of high-polluting firms can directly affect their productions and operations. Therefore, the dominant position of CSR in innovation can be a key factor for high-polluting firms to achieve the goal of sustainable development.
Second, high-polluting firms need to alleviate the impact of financialization on profitability. Financial assets can bring high profits in a short time, but this kind of asset is accompanied by high risks. Therefore, the high proportion of financial assets can directly increase the financial risk and operational risk of high-polluting firms, and may even form the systemic risk in highly polluting industries. Accordingly, high-polluting firms need to pay attention to the proportion of financial assets, and make great efforts to corporate innovation.
This study has several limitations, and needs to be improved in the future research. Climate change could be an interesting and meaningful context, under which the issues of corporate innovation in high-polluting industries could be better examined. Climate change could be a time-series moderate factor that could have impact on the associations among corporate innovations, CSR, and financialization, or it could be a result from the joint effects of corporate innovations, CSR, and financialization. Moreover, in the case of the effects on climate, the impact may only be visible after many decades. It is hard to capture climate changes in our short window studies. So we call for further empirical evidence. A similar limitation is on the concerns of accountability, particularly as related to long-term pollution, which may not be detectable immediately on the ground.
In terms of research sample, this study chooses A-share listed companies in the Chinese market, and other listed companies on Small and Medium board Enterprise Board and Growth Enterprises Market are removed. The research results are focused on high-polluting firms with large assets, and the findings might not completely represent the characteristics of high-polluting industries. In terms of research design, this study only considers the linear effect of CSR and financialization on corporate innovation. However, there may be a non-linear relationship between CSR or financialization and corporate innovation, and this limitation may influence the practicability of empirical findings. Even so, our findings should be thought-provoking evidence on the corporate innovations, especially in the high-pollution industries.