1. Introduction
The outbreak of COVID-19 has caused widespread disruptions in global economic activities. Due to disruptions for upstream suppliers and a decrease in customer demand caused by lockdowns, many healthcare manufacturing firms have had to cease production, and some have even been bankrupted during the outbreak [
1,
2]. However, some firms have identified opportunities arising from this global health crisis and have improved their competitive advantage. For example, the market value of Samsung Biologics, a subsidiary of Samsung that focuses on manufacturing biopharmaceuticals on a contract basis, increased by USD 20 billion in 2020. Similarly, Dexcom, a leading blood sugar monitor manufacturer, doubled its market value during 2020 [
3]. In view of the differing outcomes for firms that face the same crisis, mitigating the negative impact of the COVID-19 outbreak and identifying opportunities from this crisis to achieve sustainable development have become core issues for healthcare manufacturing firms.
To cope with adversities, previous studies have emphasized the importance of organizational resilience, defined as the ability of an organization to maintain functions and to recover rapidly from adversity by mobilizing and accessing the resources needed [
4]. For healthcare manufacturing firms, resilience has played a significant role in achieving sustainable development during the COVID-19 pandemic because this health crisis has also provided opportunities for them to build their competitive advantages [
2,
5]. According to Williams et al. [
6], organizational resilience is context-based. Whereas one firm may be resilient to one type of adversity, it might be less resilient to other types. Therefore, strategies that make firms more resilient to normal disruptions might not necessarily improve organizational resilience to the COVID-19 outbreak, which has caused unprecedented disruption and has had a long-term impact on the manners in which people live and firms operate [
7]. Without a comprehensive understanding of its antecedents, firms are unclear about how to build organizational resilience to reduce the disruptions caused by the COVID-19 pandemic.
Among the top 100 companies that have prospered during the COVID-19 pandemic [
3], the majority have built their businesses on services and invested significant resources in digital technologies before the pandemic. This highlights the potential benefits of servitization and digitalization for dealing with the disruptions caused by the COVID-19 pandemic. Servitization is defined as the process of building revenue streams for manufacturing firms from services [
8]. It increases the sources of revenue and can overcome the disruption of one market segment. Digitalization refers to the use of digital technologies to innovate a business model and to provide new revenue streams and value-producing opportunities in industrial ecosystems [
9]. The adoption of digital technologies improves the information processing capability of firms and enables the efficient use of resources [
10,
11]. From this perspective, servitization and digitalization provide benefits for recovering from adversities. However, from the resource dependence perspective [
12], servitization and digitalization increase the dependence on supply chain partners and hinder the flexibility to cope with exogenous shocks, such as the COVID-19 outbreak. For example, firms with a service-based business model tend to integrate closely with customers, and thus are more prone to disruptions of market demand [
13]. Similarly, digitalization might increase infrastructural investments that prevent firms from making quick changes to environmental shocks [
9]. The mixed evidence about the benefits and disadvantages of servitization and digitalization calls for more empirical studies on testing how servitization and digitalization affect the organizational resilience of manufacturing firms. Such empirical evidence would help manufacturing firms to make evidence-based decisions about servitization and digitalization.
In view of the importance of service and digital technologies for firms to recover from the disruptions caused by the pandemic [
14], this study examines how servitization and digitalization affect the organizational resilience and firm growth of healthcare manufacturing firms during the COVID-19 pandemic. According to organizational information processing theory (OIPT), we suggest that servitization and digitalization improved the organizational resilience of healthcare manufacturing firms, leading to higher firm growth during the COVID-19 pandemic. Specifically, servitization facilitates the diversification of business models and reduces the risk of relying on one business segment, leading to the improvement of operational process stability [
14]. Digitalization improves the information-processing capability, which helps firms to anticipate, make rapid decisions, and adjust proactively to reduce the negative impacts of adverse events [
15]. Furthermore, we also suggest that diversification of business models and information-processing capabilities is essential when firms operate in dynamic environments. The hypotheses were tested based on a survey of 163 Chinese medical device manufacturing firms.
This study contributes to the existing literature in three ways. First, it addresses the need for more studies on coping with the disruptions caused by the COVID-19 pandemic [
1]. Unlike other short-term environmental jolts [
16], the COVID-19 pandemic has had a global and long-term impact on the way firms operate. As a result, strategies for dealing with other environmental effects do not necessarily apply to the COVID-19 pandemic. This study indicates that servitization and digitalization improved organizational resilience, which helped manufacturing firms to achieve higher growth during the COVID-19 pandemic.
Second, extending previous studies on the antecedents of organizational resilience [
17,
18], this study finds that servitization and digitalization acted as key determinants of organizational resilience during the COVID-19 pandemic. Consistent with previous studies that emphasized information processing capabilities in uncertain environments [
15,
19], we also found that the effect of digitalization was more prominent for firms that operated in industries characterized by high environmental dynamism.
Third, this study offers a new perspective for understanding the performance implications of servitization and digitalization. From the organizational resilience perspective, this study introduces organizational resilience as an intermediary variable to explain the mechanisms through which servitization and digitalization improve firm growth during the COVID-19. The findings extend previous studies that have focused on the direct impacts of servitization and digitalization on performance indicators [
20].
This article is organized as follows: In
Section 2, we review previous studies on organizational resilience, servitization, and digitalization and based on the literature review, we propose hypotheses in
Section 3; in
Section 4, we present data collection and measurement of variables; in
Section 5, we present our results; in
Section 6, we discuss the theoretical and practical implications of the results; finally, we provide conclusions, limitations, and future research suggestions.
4. Methodology
4.1. Context and Data Collection
We tested the hypotheses based on data collected through a survey of medical device manufacturing firms. Surveys are advantageous in measuring operational practices adopted by firms as this information is difficult to acquire from secondary sources [
64]. In some scenarios, measuring constructs using objective data acquired from secondary sources might introduce measurement errors. In the context of this study, surveys can capture the nuances of servitization and digitalization.
We acquired the initial list of medical device manufacturing firms with help from governmental institutions. Then, we contacted these firms to see if they were interested in participating in the survey, after which we distributed 286 surveys via express delivery. We also included a postage-paid envelope to help respondents to return the questionnaires. In total, 163 questionnaires with valid information were returned. The product categories of the sample are presented in
Table 2. The firm size distribution (based on the number of employees) of the sample is presented in
Table 3.
The items in our questionnaires were originally written in English. We translated the questionnaire into Chinese during data collection. Following common practices in survey studies, we adopted a two-step procedure to ensure the proper translation of survey items. First, we asked a translator to translate the English questionnaires into a Chinese questionnaire. Then, we asked another English professional to translate the Chinese questionnaires into English. No significant difference was found despite the choice of words.
To identify non-response bias, we compared two objective measures, i.e., firm size (measured by the number of employees) and profit margin (measured by return on sales). The results indicated that there were not any significant differences between early and late respondents in terms of firm size and profit margin. We also compared the registered capital and the number of patents of respondent firms and non-respondent firms. The results indicated that respondent firms and non-respondent firms were not significantly different in terms of registered capital and the number of patents. The results indicated that a non-response bias was not a serious concern in this study.
4.2. Measurements
4.2.1. Firm Growth
Consistent with Chen et al. [
55], this study measured firm growth from three aspects, namely, sales growth, market expansion, and market share growth. To account for product segment differences in terms of the degree of impact caused by COVID-19, we asked respondents to compare these aspects with other firms within the industry (where 1 = in the bottom 20%, 3 = in the middle 20%, and 5 = in the top 20% of industry performers). To mitigate concerns regarding common method bias, we collected objective firm growth data (sales growth compared to 2019) and compared it with our measure. The result shows that our measure was positively and significantly related to the objective measure of firm growth.
4.2.2. Organizational Resilience
This study measured organizational resilience based on the scales developed by Parker and Ameen [
18]. Specifically, organizational resilience was measured based on the degree to which firms could deal with the business changes, adapt business operations to the disruption, respond to the negative effects, and remain aware of changes in customer demand. Respondents were asked to rate the degree to which they agreed with the statements listed in the questionnaire (1 represented disagree and 5 represented strongly agree). The higher the rating, the higher the level of organizational resilience of the firm.
4.2.3. Servitization
This study measured servitization based on the survey items of Abou-foul et al. [
65]. Servitization was measured based on six items, including the alignment of organizational structure with strategy, servitized offering, top management team support, and employee training. Respondents were asked to rate the degree to which they agreed with the statements listed in the questionnaire (1 represented disagree and 5 represented strongly agree). The higher the rating, the higher the level of servitization of the firm.
4.2.4. Digitalization
The measurement of digitalization was based on Abou-foul et al. [
65]. Specifically, this study measured digitalization of manufacturing firms using eight items, including the use of digital technologies in understanding customer needs, marketing and selling products and services through digital channels, using digital technologies in operational processes, using analytical tools for operational decision making, and launching new business models based on digital technologies. Respondents were asked to rate the degree to which they agreed with the statements listed in the questionnaire (1 represented disagree and 5 represented strongly agree). The higher the rating, the higher the level of digitalization of the firm. To mitigate concern regarding common method bias, we collected the patent data of 81 firms in our sample and compared the number of patents with our measure. The result shows that our measurement of digitalization was positively related to the number of patents of the company.
4.2.5. Environmental Dynamism
Similar to Chen et al. [
55], this study measured environmental dynamism based on the rate of customers’ product/service needs change, suppliers’ skills/capabilities change, competitors’ products/services change, and a firm’s products/services change. Respondents were asked to rate the degree of change (volatility) in their business unit’s competitive environment relative to change in other industries (where 1 = very stable, 3 = about average for all industries, and 5 = very volatile).
4.2.6. Control Variables
This study controlled for several factors that might affect the results. First, this study controlled for firm size because larger firms tend to have more slack resources that can mitigate the impact of adversities [
53]. Firm size was measured by coding the employee range based on the number of employees of the firm. The coding scheme is presented in
Table 3. For this measure, larger numbers indicate larger firms. Second, this study controlled for firm age because old firms tend to be more experienced in dealing with different types of environmental changes. Firm age was measured by the natural logarithm of the number of years since the firm was established. Third, this study controlled for the competitive intensity. This was mainly because firms operating in a highly competitive environment might respond to adversities differently as compared with firms in less competitive environments. Competition intensity was measured based on Porter’s Five-Forces model [
66], including competitive rivalry within the industry, market-entry, substitution threat, bargaining power of suppliers, and bargaining power of customers. Respondents were asked to indicate their perception of competitive pressure from the above five aspects based on five-point Likert scales, and then the average score was calculated to measure competitive intensity. Fourth, this study controlled for the adaptive capacity of the firm because adaptive capacity represents the firm’s dynamic capability, which enhances a firm’s ability to cope with dynamic environments [
67]. Adaptive capacity was measured based on the scales used by Zhou and Li [
68]. Finally, this study controlled the innovative capability of the firm, mainly because innovative firms tend to have more novel ideas to deal with environmental changes. Innovative capability was measured based on the scale used by Lin et al. [
69].
The detailed measurement items are presented in the Appendix. The descriptive statistics of the variables are presented in
Table 4. The correlation matrix of all variables is presented in
Table 5.
4.3. Reliability and Validity
We assessed the reliability of the study based on Cronbach’s alpha coefficients (presented in the
Appendix A). The results indicated that all Cronbach’s alpha coefficients and composite reliability coefficients were larger than 0.7, indicating that the measurement items had good reliability.
To measure the convergent validity, we constructed a confirmatory factor analysis (CFA) model with all variables included. The goodness-of-fit indices were: CMIN/df = 1.649, RMR = 0.090, IFI = 0.892, CFI = 0.890, and RMSEA = 0.063. Overall, the indices indicated that the data had a good fit with the measurement model. In addition, except for environmental dynamism, the average variance extracted (AVE) values of all constructs are larger than 0.5. The AVE of environmental dynamism was marginally smaller than 0.5 (0.494). However, the factor loadings of all items were higher than 0.5 and were significant at 0.05. The results indicated that convergent validity was not a serious concern.
We compared the square root of the AVE of each variable and its correlation with other variables to assess the discriminant validity of the measurements. The square roots of AVE are presented at the diagonal of the correlation matrix. The results indicated that the measurement items had good discriminant validity.
4.4. Multicollinearity
The correlation matrix showed that the variables were correlated at a moderate level, indicating multicollinearity was not a major concern for this study. In addition, we mean centered variables before creating the interaction terms to mitigate multicollinearity between the independent variables and interaction terms. In all regression models, we used the variance inflation factor (VIF) coefficients to detect potential multicollinearity issues.
4.5. Common Method Bias
Our results were prone to common method bias because the data on independent variables and dependent variables were collected from the same respondents. In this study, we followed the protocols suggested by Podsakoff et al. [
70] to minimize common method bias. First, in the data collection stage, we ensured the anonymity of the respondents to motivate them to provide accurate and actual information about their company. Second, we conducted Harmon’s single factor test to detect common method variance; we conducted an exploratory factor analysis based on one factor and the results indicated that the first factor only explained 12.863% of the total variance, suggesting that common method variance did not explain all of the variances. Then, we conducted a confirmatory factor analysis based on a second-order common method model with one common method factor to explain all the variables. The results indicated that the common method model had a poor fit with the data. We also collected objective firm growth data of 113 firms and patent data of 81 firms. The results indicated that the subjective measure of firm growth was significantly related to the objective measure of firm growth. Furthermore, our measurement of digitalization was positively related to the number of patents of the firm. Overall, the results indicated that common method bias was not a major concern for this study.
6. Discussion
The importance of organizational resilience has been widely accepted, but research into the manner in which firms achieve resilience is lacking. In addition, the organizational resilience of healthcare firms has received scant attention. For medical device manufacturing firms, COVID-19 poses both threats and opportunities. The pandemic has caused widespread supply chain disruptions and reduced demand for some types of medical devices, for example, dental instruments and physical therapy apparatus, in the short term. At the same time, COVID-19 has raised awareness in the healthcare sector and will have a positive impact on the market prospects of healthcare devices in the long term. This study bridges the servitization, digitalization, and organizational resilience literature to examine whether servitization and digitalization can help manufacturing firms to enhance organizational resilience. According to a survey of 163 healthcare manufacturing firms conducted during the COVID-19 pandemic, we found that servitization and digitalization improve organizational resilience, which further improves firm growth. The impacts are more prominent for firms operating in dynamic environments.
6.1. Theoretical Implications
Our results have theoretical implications for firms seeking to deal with environmental adversities and build organizational resilience. First, this study suggests that organizational resilience is important for firms to maintain growth during the COVID-19 outbreak. This study addresses the need for further research on how firms cope with the disruptions caused by COVID-19. Previous studies have shown that firms with high organizational resilience are better able to mitigate the operational disruptions caused by the COVID-19 outbreak and to ensure the stability of operations. For example, Yu et al. [
59] found that the resilience of the supply chain is positively related to the financial performance of manufacturing firms. Moreover, firms with high organizational resilience are more capable of capturing opportunities occurring during the global health crisis. Similarly, Zavala-Alcívar et al. [
73] suggested that agility is a core element of supply chain resilience. In summary, this study offers an option for firms to cope with the challenges caused by the COVID-19 pandemic. Consistent with this stream of research, this study indicates that organizational resilience is also important for medical device manufacturing firms. We found that firms with higher levels of organizational resilience tend to experience higher levels of firm growth during the COVID-19 pandemic. Therefore, this study extends previous studies based on other industries. The medical device industry has specific characteristics that make it more prone to the disruptions caused by the COVID-19 outbreak. Intensive competition in the medical device industry makes firms compete aggressively and invest significant resources in R&D [
74]. However, innovative technologies must be tested extensively before being introduced to the market [
75]. Due to this extensive testing and the new product approval process, the pay-off period of these upfront investments in R&D is longer than that in other industries. This requires the firm to maintain a stable cash flow to maintain operations. Furthermore, there are high levels of regulation in the medical device industry [
75]. Product quality risks that are harmful to consumers, i.e., patients, receive high penalties from the regulators. As a result, it is important to maintain a stable manufacturing process to minimize quality risks. In view of these two characteristics, maintaining high levels of organizational resilience, i.e., the stability and flexibility of operations, is important for firms to achieve sustainable competitive advantages.
Second, the results indicate that servitization is positively related to organizational resilience. Consistent with previous studies that have emphasized the importance of diversification during changing environments [
53], our study indicates that servitization, which refers to the diversification of business models, can help firms to mitigate the operational disruptions caused by the COVID-19 outbreak and achieve higher growth. On the basis of the diversification proposition, this study proposes a novel avenue for manufacturing firms to improve organizational resilience. In the healthcare industry, many medical device manufacturing firms have added services to their core products to create more value for customers, such as equipment maintenance and repair services, product-oriented training services, IT-supported remote services, and process-oriented training services [
75]. As an extension to previous studies in servitization [
20,
37], this study indicates that in addition to financial outputs, servitization can also improve organizational resilience and help firms to cope better with environmental adversities. Therefore, our study expands the benefits of servitization for manufacturing firms and explores the mechanisms through which servitization can create long-term benefits for manufacturers. For medical device manufacturing firms, servitization is a new competitive strategy for dealing with intensive product competition. Adding services to the products can create more customer interaction and enhances customer stickiness, which enhances the competitive advantages of medical device manufacturing firms.
Third, the results highlight the importance of digitalization for achieving high organizational resilience. Previous studies in organizational resilience have emphasized the importance of information-processing capability and proactive adaptation to anticipated environmental changes [
76]. As an extension of these studies, this study empirically tested the impact of digitalization on the outcome of manufacturing firms during the COVID-19 outbreak. Widely adopted digital technologies have revolutionized the medical device industry. For example, the emergence of wearable devices such as smart watches enables firms to collect real-time data about customers and helps firms to provide more services to customers, such as health monitoring [
77]. Similarly, social media platforms and big data analytics have helped firms to create user profiles and to design products that can capture diversified customer demand [
78]. These technologies enable medical device firms to create more value for customers. In addition, through the adoption of digital technologies in the manufacturing processes, medical device firms can minimize quality risks and reduce manufacturing costs. For example, 3D printing technologies can improve the accuracy of manufacturing and have been used to produce dental and orthopedic instruments. The COVID-19 outbreak provides a different context to test the impact of digitalization. Our results indicate that firms equipped with more digital technologies are less likely to be affected by the operational disruptions caused by the COVID-19 outbreak. As a result, digitalization should be included as an important aspect of organizational resilience that enhances manufacturing firms’ ability to cope with adversities. Embracing digitalization can help medical device manufacturing firms to build sustainable competitive advantages.
Finally, we examined the moderating effect of environmental dynamism on the impacts of digitalization and servitization on organizational resilience. We found that in a dynamic environment, digitalization has a stronger impact on organizational resilience, whereas the relationship between servitization and organizational resilience is not moderated by environmental dynamism. Our results echo previous studies that highlighted the need to improve information-processing capabilities to cope with uncertainties [
27]. In this study, we suggest that digitalization can enhance the information processing capability and enables firms to build sustainable competitive advantages in the long term. In contrast, our results indicate that environmental dynamism does not affect the impact of servitization on organizational resilience. One potential explanation is that the outcome of servitization is mainly determined by the internal implementation and configuration of service strategy rather than the external environment. According to Zhang and Banerji [
79], the major challenge for manufacturing firms is the reconfiguration of organizational structure, internal processes and capabilities, and supplier relationships. As a result, compared with digitalization, manufacturing firms encounter more challenges in the implementation and reconfiguration of servitization strategy. Therefore, the impact of digitalization is contingent upon environmental factors, whereas the impact of servitization is less likely to be affected by them.
6.2. Practical Implications
This study offers two suggestions for medical device manufacturing firms to enhance organizational resilience and cope with adversities such as the COVID-19 outbreak. First, managers in medical device manufacturing firms should improve the resilience of the firm to cope with the recent COVID-19 pandemic. This study indicates that firms with higher levels of organizational resilience were able to achieve higher levels of firm growth during 2020. Building organizational resilience can enable firms to mitigate the negative impact caused by adversities and maintain the stable flow of operations. In addition, resilient firms are more capable of capturing opportunities during environmental adversities and build a more sustainable competitive advantage. Second, implementing servitization and digitalization can enhance the organizational resilience of manufacturing firms and help them adapt to internal and external disruptions. We suggest that manufacturing firms should implement servitization and digitalization to diversify their business models and enhance the information-processing capacities that help them to strengthen the resilience to environmental adversities.
7. Conclusions
Mitigating the negative impact of adversities and identifying opportunities arising during crises has become a core issue for healthcare manufacturing firms. This study highlights the leading role of organizational resilience for maintaining firm growth by examining the impact of servitization and digitalization on organizational resilience. According to a survey study of 163 manufacturing firms conducted at the end of 2020, this study demonstrates that organizational resilience was positively related to firm growth during the COVID-19 pandemic. Furthermore, the results show that manufacturing firms can improve organizational resilience through servitization and digitalization. In a dynamic environment, digitalization has a stronger impact on organizational resilience. Thus, the results contribute more evidence about the importance of organizational resilience and broaden our understanding of servitization and digitalization.
This study has several limitations that should be noted. First, our sample size was small and only covered a small range of industries. A small sample might limit the generalizability of the results. In addition, our results are prone to selection biases that we were unable to address due to the lack of valid instrumental variables. Although we controlled for several factors that might affect organizational resilience and firm growth, this stream of research would benefit from studies that rely on a larger sample to improve the external validity of the results. Second, our results were prone to common method bias. Although we conducted several tests to minimize common method concerns, the questions about the independent variables and dependent variables were answered by the same respondent. As a result, this study could not completely exclude common method bias. Future research should rely on data from diverse sources to obtain more solid results. The survey data should be combined with objective data collected from other sources to enhance the internal validity of the results. Specifically, Mènière et al. [
80] provided a good method for measuring digitalization based on patent data. Future research can rely on this measure to obtain more robust results. Third, our results are prone to endogeneity concerns. Due to the cross-sectional design, we were unable to exclude alternative explanations and reverse causality, which reduced the internal validity of the results. A longitudinal design should be adopted to mitigate the potential issue of endogeneity of the results. Fourth, we treated organizational resilience as a single dimension construct. However, recent studies have suggested that organizational resilience is a multi-dimensional construct that contains elements such as anticipation, coping, and adaptation capabilities [
24]. Future research should explore the nuances of resilience and examine how servitization and digitalization affect different dimensions of organizational resilience. Finally, in this study, we conceptualized organizational resilience in a general sense and did not consider the context in which organizational resilience might manifest. However, resilience is context dependent [
22]. Firms may be more resilient to some types of adverse events but less prepared for others. To obtain a deeper understanding of the nuances of organizational resilience, future research should examine organizational resilience in other contexts.