1. Introduction
Business activities not only bring employment and drive economic development but also create huge environmental problems. More than 88% of consumers believe that companies should strive to achieve their business goals while improving society and the environment [
1]. Discovering how companies can better fulfil their environmental responsibilities requires a clear understanding of the factors that influence their environmental responsibility. To this end, scholars have used stakeholder theory, high-level theory, environmental ethics theory, organisational reputation theory, and institutional theory to study the impact of various factors on corporate environmental responsibility at both the macro- and micro-levels, and to make corresponding recommendations from different perspectives.
However, the behaviour of firms is influenced not only by macro-factors or individual firm characteristics but also by the relationships among firms in the supply chain network. It is widely known that competition between enterprises has evolved into competition between supply chains. The behaviour of enterprises is no longer the behaviour of independent individuals, but the behaviour of mutual influence and interaction in the supply chain network. A company’s behaviour not only affects its own environmental responsibility but also the environmental responsibility of other enterprises in the supply chain. Environmental pollution incidents associated with well-known companies have had a serious negative impact on the finances and reputation of those companies and their supply chain partners and, more importantly, have caused significant environmental and ecological damage. For example, in 2015, Volkswagen’s emissions scandal caused it to lose a third of its market value and it also faced “billions of dollars in fines and other financial penalties”, which had a large impact on the stock prices of its supply chain partners [
2]. Jacobs et al. (2020) stated that companies in responsible supply chains should be aware of their supply chain partners’ ethical, social, and environmental performance, and these factors should be important considerations when assessing supply chain partners. The supply chain partners can take action to prevent and manage irresponsible and unethical behaviour by large and influential players [
2].
Although firms in a supply chain are interdependent, the relationships between them are not symmetrical. Powerful firms in the supply chain have a great deal of influence over other firms [
3]. Supply chain power refers to the ability of firms in the supply chain to influence the decisions of other firms [
4,
5]. Most existing studies have discussed the impact of firms on environmental responsibility by considering firms as standalone individuals and do not take the impact of supply chain power into account. If the impact on environmental responsibility is only studied from the perspective of individual firms, the impact of inter-firm relationships on the environmental responsibility of firms in supply chain networks cannot be explained. In order to fill the gap in these studies, this research focuses on the following three issues: (1) the impact of supply chain power on corporate environmental responsibility, (2) whether there is a vertical spillover effect of supply chain power on corporate environmental responsibility, and (3) whether firm performance has a mediating effect between supply chain power and environmental responsibility.
The rest of this paper is arranged as follows:
Section 2 contains the literature review,
Section 3 presents the theoretical analysis and the research hypothesis,
Section 4 outlines the model and data,
Section 5 presents the empirical research results and analysis,
Section 6 outlines the test for the mediating effect of business performance, and
Section 7 contains the conclusion.
2. Literature Review
Given the huge impact of corporate activities on the environment, environmental responsibility has become an important issue that needs to be addressed in the process of sustainable corporate development. Liu Quan et al. (2019) argued that with rapid economic development, the related social issues are more prominent than ever, especially the issue of how to effectively encourage companies to take on more corporate social responsibility and maintain sustainable social development. This has become an urgent task for managers and researchers [
6]. At the macro-level, corporate environmental responsibility is influenced by factors such as government regulations, institutions, laws, media, and marketisation. At the micro-level, the factors that influence corporate environmental responsibility are more diverse. It is generally accepted that corporate governance characteristics include size, ownership, asset concentration, and Chair–CEO duality. Factors such as management characteristics also have an impact on corporate environmental responsibility. At the market level, competition is an important factor affecting corporate eco-responsibility. Meng, Zeng, Xie et al. (2016) used an empirical test of 792 listed manufacturing firms in China from 2006–2008 and found that too much or too little competition at the firm level and too much or too little market power can lead to a reduction in corporate environmental responsibility, while corporate environmental responsibility is related to the competitive situation faced by the firm [
7].
In addition to the influence of the macro- and micro-factors on corporate environmental responsibility, scholars have also argued that the interrelationships between firms affect environmental performance. Gu (2021) argued that firm sales activities have a positive effect on environmental performance, with innovation having a mediating effect between the two. This is known as the environmental performance spatial spillover effect. The corporate environmental performance of a firm is influenced by its neighbours [
8]. However, these studies focused on the horizontal spillover effect of corporate environmental responsibility. Therefore, the vertical spillover effect between upstream and downstream firms in the supply chain needs further study.
As firms are in a supply chain network, they interact with each other. This complex relationship affects not only the profitability of firms but also the fulfilment of their environmental responsibility. Jacobs and Singhal (2020) stated that this work needs to be extended from the focal firm to partners and competitors up and down the supply chain by considering the impact of poor corporate social responsibility behaviour [
1]. This is because firms in the supply chain can influence other firms in the supply chain through power. Amaeshi, Osuji, and Nnodim (2008) stated that the more powerful firms in the supply chain can exert some ethical pressure on the weaker party through codes of conduct, corporate culture, anti-pressure group campaigns, personnel training, and value repositioning [
9].
Previous studies have discussed corporate social responsibility from the perspective of the supply chain. Liu, Quan, and Li et al. (2018) argued that the competition among enterprises has shifted from brand competition among enterprises, as in the past, to competition among the supply chains [
10]. Therefore, considering corporate social responsibility in the supply chain is conducive to improving the competitiveness of enterprises. In the two-level planning model proposed by Hsueh (2015), the core firm in the supply chain is the one that determines the level of social responsibility and optimal performance through the cooperation of other firms in the supply chain. Therefore, there is a need to rationally allocate corporate social responsibility in the supply chain to prevent the “tragedy of the commons” [
11]. Ni, Li, and Tang (2010) stated that in order to cope with the pressure of social responsibility, companies should introduce codes of conduct to ensure that companies in their supply chains are socially responsible [
12]. In addition, incentives for corporate social responsibility investments can be provided through the supply chain structure. Lehar, Song, Yuan et al. (2020) stated that the supply chain structure that best incentivises corporate social responsibility investments depends on the interactions among vertical coordination of corporate social responsibility, free-riding, and offsetting capabilities [
13].
Further research has focused on the impact between supply chain networks and environmental responsibility, given that environmental responsibility differs from other social responsibilities and has a wider scope of impact and more stakeholders. Chen and Chen (2017) argued that in the context of global warming, companies and their supply chain(s) are meeting the challenge of reducing greenhouse gas emissions [
14]. Tsen, Islam, Karia et al. (2019) stated that many environmental issues occur within the supply chain networks of firms. We need to integrate environmental issues into supply chain operations [
15]. The successful integration of economic, environmental, and social sustainability goals provides innovative ideas for supply chain and operations management. Aphonia, Sarkis, and Davarzani (2015) stated that sophisticated supply chain and operations management largely addresses the wide range of environmental and social issues faced by organisations today. Integrating ecological issues with supply chain activities to promote corporate environmental responsibility is an effective way to address environmental issues [
16]. Wu et al. (2017) found that when flexible volume contracts and wholesale price incentive contracts are used, companies can effectively meet their social responsibilities without adversely affecting profits [
17].
Supply chain power has an impact on the behaviour of upstream and downstream firms. Although corporate social or environmental responsibility has been studied from a supply chain perspective, two issues still need further exploration. The direction and extent of the influence of supply chain power on corporate environmental responsibility is unclear. The mechanism of the interactions between firms with different degrees of power in the supply chain network is unclear.
The possible innovative contributions of this paper include the following. Firstly, the impact on corporate environmental responsibility is studied from the perspective of supply chain power, enriching the relevant research on the factors influencing corporate environmental responsibility. Secondly, the mediating effect of firm performance on supply chain power and environmental responsibility is verified. Thirdly, a novel method of empirical research is introduced into supply chain research, extending the existing methods used in supply chain research.
6. Test of the Mediating Effect of Business Performance
The arguments above showed that supply chain power has a significant impact on the environmental responsibility of companies. There are two main reasons for this. Firstly, supply chain power reflects a company’s competitiveness. The more concentrated a firm’s power in the supply chain, the more competitive the firm will be overall. Secondly, a firm’s strength in the supply chain indicates that the firm is likely to have more resources, information, and control, which are conducive to improving the firm’s business performance.
Model 4 was used to test the mediating effect of firm performance. In the model, γ was significant and represented whether the mediating effect of business performance is significant, and λ represents the direct effect of supply chain power on corporate environmental responsibility. In Model 4 and Model 5, λ* γ represent the indirect effect of a firm’s supply chain power on the firm’s environmental responsibility through the firm’s operating performance. If the mediating effect of business performance is present, the sign of λ should be significantly positive and the sign of γ should also be significantly positive.
The following table reports the regression results for Model 4. According to
Table 6, supply chain power has a positive impact on the company’s return on total assets and return on net assets, with coefficients of 0.002 and 0.003, respectively, at the 1% level of significance. This is generally consistent with the findings of previous studies.
Table 7 shows the regression results for Model 5. Supply chain power had a positive effect on corporate environmental responsibility when the total return on assets was the mediating variable, with a coefficient of 0.006. When the return on net assets was the mediating variable, supply chain power had a positive effect on corporate environmental responsibility, with a coefficient of 0.008. However, these results did not pass the significance test. Whether there is a budding effect of corporate performance on supply chain power and corporate environmental responsibility needs to be tested further.
Table 7 shows that the stepwise regression methods did not identify any mediating effects. We used the Sobel method to test for mediation effects. When using the return on total assets and the return on net assets as mediating variables, the
p-value was 0.0000, indicating the presence of a mediating effect at the 1% level of significance.
Bootstrapping has strong statistical power compared with other tests of intermediate effects and is recognised as an alternative to the Sobel method. It allows direct testing of the product of the coefficients. The bootstrapping method allowed the statistical significance of the mediating effect of firm performance to be tested. When the return on total assets was used as a mediating variable, the confidence interval was between 0.0194823 and 0.0377178. When the return on net assets was used as a mediating variable, the confidence interval was between 0.0136039 and 0.0392229. When both variables were used as mediating variables, their confidence intervals did not contain 0, which indicates that business performance has a mediating effect between supply chain power and environmental responsibility.
7. Conclusions
In the past, research on corporate environmental responsibility has been conducted from within to outside the firm, arguing that the implementation of corporate environmental responsibility activities affects the firm’s products and services, thus improving business performance. On the other hand, studies have argued that the pressures of factors external to the firm, such as laws, policies, market competition, consumers, etc., drive firms to implement environmentally responsible activities. In addition to these factors, the interactions between firms are also very important external factors that affect corporate environmental responsibility. The horizontal spillover effects between neighbouring firms have been studied. However, vertical spillovers from upstream and downstream enterprises have not received much attention. For example, companies may be required to have ISO 14000 environmental certification in order to become the suppliers of another firm. Therefore, the interaction between the upstream and downstream companies in the supply chain is also an important factor in the implementation of environmentally responsible activities by companies. This study constructed a panel data model for 2010–2018 using a sample of A-share listed companies in Shanghai and Shenzhen. The net cash ratio of the company was used as a proxy variable for supply chain power to discuss its impact on corporate environmental responsibility.
7.1. Theoretical Implications
Scholars have paid attention to the impact of external factors on corporate environmental responsibility. In fact, companies are no longer seen as independent individuals but are considered to interact with each other along the supply chain. Therefore, from a supply chain perspective, a firm’s implementation of environmental responsibility activities must be influenced by other firms in the supply chain. This study analysed the impact of supply chain power on environmental responsibility. The main findings are as follows.
Firstly, supply chain power has a clear positive impact on corporate environmental responsibility. In a supply chain network, the higher a company’s position in the supply chain network, the stronger its supply chain power and the more beneficial it is for companies to fulfil their environmental responsibility. Therefore, by occupying the core position in the supply chain network, enterprises can improve their business performance and help them fulfil their environmental responsibilities and achieve sustainable business operations.
Secondly, a firm’s supply chain power can have a beneficial impact on the implementation of environmentally responsible activities by other companies in the supply chain, i.e., there is a vertical spillover effect. This finding suggests that supply chain power enhances the peer effect of supply chain firms.
Third, it was verified that business performance has a mediating effect between supply chain power and corporate environmental responsibility. The reason for the vertical spillover effect of supply chain power on corporate environmental responsibility is that supply chain power affects the business performance of enterprises. In order to improve their business performance, enterprises are bound to implement environmental responsibility activities in accordance with the requirements of the enterprises with supply chain power. In a supply chain, the firm with supply chain power is generally the core firm in the supply chain.
In conclusion, this study found that the supply chain power of a company is beneficial to the implementation of corporate environmental responsibility activities. Moreover, a firm’s supply chain power has a vertical spillover effect on the implementation of environmental responsibility activities by other firms in the supply chain. Business performance plays an important mediating role between the two. These findings expand the field and scope of corporate environmental responsibility research. They enrich the theory of the external control of organisations from a supply chain perspective.
7.2. Managerial and Policy Implications
The findings have important managerial and policy implications. In terms of management, the core companies in a supply chain are generally the ones with supply chain power. The actions of core enterprises not only affect themselves but can also spill over vertically and affect other enterprises in the supply chain. If the core enterprises fail to effectively implement environmentally responsible activities, this will have a negative impact on the implementation of environmentally responsible activities in the whole supply chain and eventually create serious environmental problems. In terms of policy, by strengthening the environmental supervision of the core enterprises in the supply chain, governments can make use of the vertical spillover effect among supply chain enterprises to induce the enterprises in the supply chain to implement environmentally responsible activities, thereby improving the effectiveness of the government’s environmental governance.
This study has preliminarily confirmed the influence of supply chain power on environmental responsibility and the mediating effect of a company’s operating performance.
Of course, due to the uncontrollable nature of the data, this research has some limitations, such as the use of the net cash ratio to measure supply chain power and the sample of listed companies. Future research directions include: (1) survey methods could be used to obtain more supply chain data to verify the above findings; (2) social network methods could be used to construct supply chain networks to accurately measure the power of supply chain networks; and (3) studies could explore whether there is a non-linear influence between supply chain power and corporate environmental responsibility.