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Journal: J. Risk Financial Manag., 2022
Volume: 15
Number: 440
440
Article: Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA
Authors: by Farzin Arbabi, Seyed Mohammad Khansari, Aidin Salamzadeh, Abbas Gholampour, Pejman Ebrahimi and Maria Fekete-Farkas
Link: https://www.mdpi.com/1911-8074/15/10/440

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