1. Introduction
Achieving the goals of the European Green Deal (EGD) and climate neutrality by the countries of the European Union (EU) by 2050 requires the engagement of states and governments and, above all, of the various sectors of civil society, individual and business prosumers, local and civic associations involved in the development of civic energy, as well as local authorities and entrepreneurs. In this sense, legal acts and resolutions adopted by the EU and its member states and additional financial outlays are not sufficient, and the bottom-up involvement of various social actors is required. Namely, energy transition is not only a financial or legal challenge [
1], nor is it only a technological question. Just as the process of gaining acceptance for renewable energy takes place in various spheres of public life, the implementation and creation of renewable energy and the green transition to the EGD must be linked to democratic processes and legitimised by various civil society actors [
2]. As regards acceptance for renewable energy, the three main elements of this process are indicated: market acceptance (concerns the investors and project developers, energy suppliers, utilities and grid owners, as well as all kinds of consumers), socio-political acceptance (concerns the opinion of the respective energy technology as an acceptable and useful technology and the tone of the debate in the media, politics and national institutions), community acceptance concerns the opinion of the people living in the surroundings of specific energy infrastructure projects and therefore bearing most of the direct external impacts of those projects [
3]. Each of these areas of impact on the acceptance process is conditioned by various social factors—not only economic, but also political, cultural, ideological, axiological and epistemological ones. Moreover, it can be assumed that, depending on a specific social group, various factors and motives may dominate in shaping attitudes towards renewable energy and energy transition. For example, in the case of consumers, these may be the prices of electricity bills and concerns about them increasing, on the one hand, and beliefs about climate change and the need to take action to protect the environment, on the other. As regards entrepreneurs, in addition to calculations on electricity prices and potential investment costs, social pressure [
4] and care for a company’s image in the social environment may be equally important elements in shaping attitudes towards energy saving and investments in renewable energy [
5]. The internal differentiation of individual social environments (consumers, entrepreneurs, employees, politicians at local and national levels, residents of specific regions) results in a multitude of different models of attitudes towards energy transition.
Additionally, each of these spheres (market, socio-political, community and cultural) can influence attitudes and orientations at various levels (local, national, global). However, these levels are not isolated, but interact with each other. As Yann Fournis and José Fortin write, each of these levels shapes a social dimension that is as important as the technology itself in implementing energy transition: the micro-social level, which targets the coordination, social interpretation, attitudes and perceptions in a local community context; the meso-political level, which addresses the multi-level governance of renewable energy projects; and the macro-economic level, which is situated between the diverse national configurations and globalisation of economic development [
6].
Social actors at each of these levels have different interests, political beliefs, belong to different social classes, and represent various sectors (professional, business, cultural, spatial) of society. Hence, it is worth recalling and emphasising that energy transition is not only the replacement of one energy generation technology by another, but a complex social process affecting not only the natural environment, but also production models, employment structure, safety and workplace costs [
7], international political alliances and geopolitical systems [
8], power systems and relations [
9], the strategies of entrepreneurs [
10], the lifestyle and consumption behaviour of citizens [
11,
12] and dozens of other dimensions of social life. These diverse factors—including, primarily, geopolitical risk and international uncertainty [
13]—may not only be affected by energy transition, but may themselves accelerate or delay the transition to renewable energy.
From the sociological perspective, energy transition and decarbonisation, in short, should be treated not only as the transition of the economy to other energy sources, but as a comprehensive change of the social system [
14] and the environment in which entire societies live and work. Therefore, it is worth getting to know the effects of this process and also the current attitudes of individual groups towards the impending changes.
In the case of entrepreneurs, in addition to acceptance for energy transition, many studies focus on the economic amount that an entrepreneur or consumer is prepared to pay for further expansion of RES in their area of residence, which is defined as willingness to pay (WTP) [
15]. However, if business owners are ready to use renewable energy or invest in renewable energy, in addition to economic factors—which are most often discussed in the literature—cultural and ideological issues are also important, contrary to popular belief.
This article analyses the business community in Poland and their views on climate change and the objectives of the EGD. It has been pointed out in the literature that the attitudes of entrepreneurs towards the development of renewable energy may be influenced by various factors: political, economic and physical conditions, such as access to natural resources (for example, adequate insolation or winds in a given region) [
16].
In our analysis, we are particularly interested in the attitude of entrepreneurs towards the cultural and ideological stereotypes promoted by climate denialists. We recognise climate scepticism as an important determinant of attitude—not only in certain political environments, but also among social groups and categories distinguished based on other criteria (such as profession or class)—towards renewable energy. The attitudes of entrepreneurs in this matter are important because they are not only an expression of their ideological and cultural orientations, but also translate into specific business decisions.
Hence, the aim of this article is to emphasise the importance of ideology as a factor whose impact is not always appreciated by entrepreneurs in the analysis of investment decisions in renewable energy. Although the decision to become a business prosumer is usually determined by economic considerations, it is not indifferent to cultural and ideological issues: climate scepticism or dislike for the EU’s environmental policy may play a significant role in some economic sectors. The article tries to fill the gap in studies on the attitudes of entrepreneurs towards energy transition and explain how ideological factors can translate into business decisions regarding renewable energy.
2. Climate Scepticism, Populism and Counter-Enlightenment: Brakes to the Development of Renewable Energy and Environmental Politics
Right-wing populists in various countries have contested the EU’s climate policy. Analyses of the links between nationalism, climate scepticism, the ideology of right-wing populists and their impact on public opinion about climate and fossil fuel taxes have already been described [
17]. However, there is no analysis about how climate scepticism and the aversion to energy transition promoted by right-wing populists translate into the opinions of representatives of various sectors and social groups. For example, the relationship between the propaganda of climate sceptics and entrepreneurs’ views on energy transition has not been studied. On the one hand, it can be assumed that the logic of economic gains and losses should be immune to the anti-scientist ideologies and prejudices of right-wing populists, but, on the other hand, the presence of populists in the political mainstream or in power may influence the attitudes and views of entrepreneurs. Moreover, the countries in which populists took power have been implementing the populist economic programme in an attempt to give capital a national colour: East European populists “have sought to develop a national capitalist class, while balancing reliance on Western capital through closer economic relations with authoritarian countries” [
18]. Public policy may limit the innovativeness of companies and perpetuate more conservative attitudes among entrepreneurs, which in turn may limit the development of renewable energy [
19].
How has the relationship between right-wing populists and climate and energy issues been explained in the literature? Matthew Lockwood has described two approaches in portraying the relationship between right-wing populism and climate policy [
20]. First, he has emphasised the importance of the ideological dimension in which conservative and nationalist values stand in opposition to the globalised discourse on climate change. Populists identify this discourse with the cosmopolitan and liberal elite who threaten national values and want to impose their agenda on “ordinary people”. In this context, they also promote the thesis about corrupt ecologists and scientists [
20]. It is a manifestation of a broader institutional distrust syndrome, which goes hand in hand with climate change denial and is an element of the conspiratorial visions of the world [
21]. Overall, climate scepticism correlates with pseudoscientific beliefs [
22]. Hence, climate change denial is often shared by the far right along with anti-vaccination attitudes and the belief that science is a means to manipulate and control society [
23]. From this perspective, climate scepticism is just another manifestation of the typical populist right-wing distrust in and hostility towards science, and an anti-intellectual attitude [
24]. The rejection of scientific knowledge about the climate and disputes with populists about related energy challenges are an illustration of the contemporary conflict between the Enlightenment and the counter-Enlightenment: from this perspective, the dispute over the Enlightenment is not only the domain of historical debate [
25], but can also be an element of contemporary disputes about the framework of democracy, energy policy and ecology [
26].
In this trend of cultural explanations of climate scepticism and the hesitant approach to the need to implement energy transition, an important role is played by supranational institutions (such as the EU), which, from the point of view of populists, not only threaten national sovereignty, but also undermine traditions, national values and pose a threat to the traditional family, religion and national identity. These prejudices are often nationalistic and homophobic [
27]—this theme of the EU threatening the traditional family and conservative values is common in Eastern European countries [
28]. In the view of right-wing nationalists, a similar function can be performed by the issue of energy transition: the energy and climate policy promoted by the EU may be perceived as interfering in the internal affairs of a country, and market calculations in relation to energy are replaced by the ideology of defence of energy security and sovereignty [
29]. In Poland, this message is amplified by the pro-government media resistant to both the EU and EU climate policy [
30].
Another way to explain populist attitudes is the structuralist approach [
20] that emphasises the significance of the phenomenon of the marginalisation of entire social groups and classes in the process of economic transformations, economic globalisation and changes in the labour market. From this perspective, the “losers” from modern capitalism (workers, precarious workers, residents of provinces and areas offering poorer working conditions) are more likely to seek support from right-wing populists. This line of analysis points to the shift of the working class towards populists which has been observed in different countries [
31,
32]. The process of the infiltration of workers by the far right intensified after the global economic crisis in 2008 [
33] and has reinforced the trends that have led to the strong political influence of right-wing populism in much of Eastern Europe more than 30 years after the fall of the Berlin Wall [
34]. Due to the right-wing populist shift in the former communist countries, the common EU energy and climate policy was opposed in the European Parliament primarily by Eastern European countries [
35].
In turn, the weak resources of civic democracy, corruption of local political elites, dislike for EU institutions and a low level of social trust [
36] make any bottom-up transformations difficult and strengthen conspiratorial thinking in Eastern Europe. The clash between traditional thinking about mining and the neo-liberal reforms that affected the post-communist economy [
37] after the fall of the Eastern bloc and awakened the demons of nationalism [
38] leaves little room for the social and civic face of energy transition. This is particularly evident in countries where populist governments want to keep the state monopoly on energy and energy infrastructure, as is the case in Poland and Hungary [
39].
In Poland, the economic losers from the neo-liberal transformation may fear energy transition as both workers (particularly those threatened by the closure of coal mines in coal regions) and as consumers fearing increases in electricity prices. The argument that “liberal elites” will raise energy prices to the detriment of “ordinary people” is repeated quite often by right-wing populists in debates on energy transition [
20,
40].
Do the same factors influence the attitudes of entrepreneurs? Fear of higher energy prices can stimulate investment in renewable energy, but it can also force current savings and thus reduce investment in innovative solutions and new technologies [
41]. In the cultural dimension, studies have shown that higher education and better economic position are conducive to openness to environmental politics [
42]. In the political and ideological dimension, the assumptions of energy transition in Poland can gain the support of residents of large cities, people with a liberal-left-wing orientation and a less religious and secular orientation [
43]. Hence, better-educated women, who more often also have left-liberal political views, support environmental politics and energy transition more than men in Poland [
44].
How do the ideological factor and myths disseminated by climate sceptics and political populists translate into entrepreneurs’ attitudes towards energy policy?
3. Ideological and Cultural Determinants of Entrepreneurs’ Attitudes towards Renewable Energy
The activity of entrepreneurs is not only an economic, but, above all, a social phenomenon [
45]. Where governments or states fail to cope with the introduction of new technologies and the cultural and technological challenges, social entrepreneurs can be a key force in the implementation of these tasks [
46]. This also applies to investments in renewable energy.
From the psychological perspective, specific types of personality and leadership profiles among entrepreneurs are identified that favour the implementation of energy transition in companies [
47]. However, social factors influencing entrepreneurs’ decisions regarding investments in renewable energy go beyond personality factors. From the socio-cultural perspective, the preferred model of management culture, the level and profile of entrepreneurs’ education, as well as their knowledge about environmental threats and ideological beliefs about environmental policy are more important for the energy policy implemented in a company [
48].
Regarding entrepreneurs’ approach to sustainable development and their attitudes towards renewable energy, ideological orientations towards environmental challenges are an underestimated element. Explaining entrepreneurs’ attitudes by taking account of their political ideology can make it easier to understand their choices and motives [
49]. Namely, ideology organises individuals’ values and beliefs and helps explain goals, motives and justifications for the actions taken. In the case of entrepreneurs, the ideological element may be as important as the economic calculations.
So far, the impact of ideologies on national energy policy has been shown [
50], the influence of ideology on legislation related to energy transition has been analysed [
51], and the ideological motivations of citizens who support policies in the field of renewable energy [
52] and energy efficiency have been indicated [
53]. It has also been shown how the ideological colouring of the government and the model of governance influence the promotion and implementation of renewable energy [
54]. So far, however, little attention has been paid to the attitudes of entrepreneurs towards the ideologies and stereotypes advocated by climate denialists. This aspect is particularly important when official government policy is sceptical of energy transition and climate challenges, as is the case in Poland under the rule of right-wing populists. To what extent can climate scepticism translate into the attitudes of entrepreneurs?
4. Research Methods
The survey was conducted in October 2020 using the computer-assisted telephone interviewing (CATI) technique on a sample of 400 people. The surveyed population consisted of representatives of companies operating in Poland and employing at least ten people. The respondents were representatives of these companies—people who were responsible for activities and development plans related to investing in energy efficiency (managerial staff, owners or co-owners in smaller companies). There was one respondent for each company.
The research sample was selected using the proportionate random stratified sampling procedure without return. For this purpose, the following layers were distinguished according to the following parameters: the company size (four layers), the industry (20 layers) and the province (16 layers).
The sampling frame was the BISNODE database as it ensures even territorial coverage of the country (individual provinces and city size categories). Individual records of the database contain company descriptions, taking account of their industries and size measured by the number of employees and location.
The statistical significance of the differences between the percentages for the individual groups of respondents and the result for all respondents was checked with the z-test (proportion test). The significance of differences was set at the significance level of 0.95. The results of high static significance are shown in the tables in bold.
6. Conclusions
This article shows that the ideological factor may play a certain role in shaping the attitudes of entrepreneurs towards energy transition. The research results obtained indicate that the ideological factor is of particular importance among entrepreneurs who are concerned about the costs of energy transition and the expenditure related to the implementation of the EGD for economic reasons. In this sense, the stereotypes promoted by climate sceptics may find fertile ground, particularly when accompanied by fears of additional financial costs. Attitudes towards the goals of energy transition among entrepreneurs usually differ depending on the size of the company (representatives of smaller companies, who have greater concerns about their economic position, are more likely to present the views of climate sceptics) and the industry sector (those who may lose out on energy transition, such as representatives of the mining industry, or those who believe that global warming may be good for their business, such as the agricultural sector, may share the myths of climate denialists). It is similar with economic nationalism: the greater the fear about the current position being threatened, the greater the inclination to use slogans about defending the “national interest” in the context of the expected expenditure related to energy transition.
Although most of the respondents from the business community are ultimately in favour of renewable energy sources as the basis of the energy system, it is clearly visible that the conditions for the efficient implementation of the EGD’s goals include financial guarantees for those who are afraid of the additional expenses related to it. On the other hand, further civic education and social campaigns for climate protection and energy transition goals are necessary. Under Polish conditions, this is particularly important in rural areas, which are more conservative, willing to support populists and, at the same time, may benefit economically from the development of renewable energy.
Technological, market and legal aspects have been primarily considered in the discussions conducted so far on the development of business prosumers and their contribution to energy transition [
74]. In future analyses, it is important to try to integrate these different dimensions (economic, technological, cultural and ideological) in explaining business involvement in renewable energy investments. This study also does not discuss the spatial aspect (place of business and its impact on the development of renewable energy) and the political aspect (both in the macrostructural dimension, where current political decisions of the authorities block or contribute to the development of institutional prosumers [
75], but also in the dimension of individual sympathies of entrepreneurs) as factors potentially influencing the development of business prosumerism. Financial subsidies alone are not sufficient—what is important is the method of their distribution, the condition of political democracy and the level of democratic resources existing in society [
76] (civic activity, knowledge of procedures, level of social trust). Obtaining such data can shed new light on the explanation of additional mechanisms influencing the development of renewable energy, as well as their relationship with the ideology of climate sceptics. Of course, access to knowledge and information about rapidly changing new technological opportunities certainly plays a significant role in the attitudes of entrepreneurs towards prosumer investments.
In addition to quantitative data from social surveys and economic analyses, further research on the relationship between business and renewable energy should be based on qualitative research methods that will make it possible to better understand the process of making decisions about the involvement of entrepreneurs or their refusal to participate in activities for energy transition.