2.1. CSR Activities and Firm Value
Firms are finding it more and more necessary to engage in CSR activities. But what is their motivation for doing so? We examine this question from two different perspectives.
Companies engage in CSR activities in the public interest, for philanthropic and/or ethical reasons [
29,
30]. The philanthropic/ethical perspective on CSR engagement may be firm-value neutral, or it may imply a cost increase with the expectation of future returns. On the other hand, firms can improve their reputation and brand value in the capital market through engagement in CSR activities for philanthropic/ethical purposes. This may indicate high management integrity, which is associated with low monitoring costs. In turn, engagement in CSR activities may improve long-term firm value resulting from sales increases, acquisition of talented human resources, and enhanced corporate image, among other things [
1,
4,
5]. In addition, information asymmetry with external investors may be mitigated by improving communication channels through engagement in CSR activities [
2]. McGuire et al. [
24] argue that firms actively engaging in CSR activities can improve relationships with government agencies, attenuate control by regulatory authorities, and reduce the probability of litigation. Likewise, Wood and Ross [
31] show that since enforcement of surveillance by environmental organizations increases litigation and related costs, companies actively try to invest in CSR activities, including environmental activities, to offset these costs. Furthermore, firms engaging in CSR activities for ethical reasons are more active in terms of public disclosure, and less involved in private profit-seeking activities, such as earnings management [
32,
33]. In response, socially-conscious investors are willing to pay higher premiums to firms that actively engage in CSR activities, which results in improved market value, lower cost of equity, and diminishing uncertainty about cash flow [
34,
35,
36].
The other perspective is that some CSR activities are performed with a short-term view to defend management’s decision-making based on their personal interest. From this opportunistic point of view, CSR activities are pursued as a means of achieving managers’ private interest to the detriment of the interest of shareholders, often resulting in lower firm performance [
7,
8,
37,
38]. Since CSR activities have no direct causal relationship with profit, and the results of those activities are not visible in the short term, it is unlikely that incumbent managers will bear the responsibility for failed investment in CSR activities. In a similar vein, Lee and Byun [
36] argue that CSR activities may increase the agency problem, and diminish firm value. Barnea and Rubin [
6] also point out the possibility of overinvestment in CSR activities, arguing that CSR activities may lead to negative results, such as increased risk level if those activities are indiscriminately performed as a result of managers’ overinvestment to signal their reputation in the capital market. Sprinkle and Maines [
39] suggest that engagement in CSR activities can be a cost factor when other profitable business opportunities are abandoned or missed.
Several studies have suggested a positive relationship between engagement in CSR activities and earnings management. For example, Barnea and Rubin [
6], Chih et al. [
40] and Prior et al. [
41] point out that managers pursuing private interest and engaging in earnings management also actively engage in CSR activities. Barnea and Rubin [
6] show that the lower the percentage of manager ownership, the less the need for managers to bear the costs of excessive investment in CSR activities. They suggest that CSR activities can be carried out indiscriminately based on managerial overinvestment incentives to signal managers’ reputations in the capital market. In this case, CSR activities signal to shareholders that the firm engages in CSR activities to reduce the possibility of being controlled by shareholders in response to executives’ opportunistic behavior.
Hoskisson et al. [
42], Makhija [
43], Peng [
44], and Wright et al. [
45] contend that CSR activities can be used for strategic decision making, and such strategic engagements are likely to vary according to institutional differences, such as the level of economic and institutional development, which is the institutional difference hypothesis [
46]. For example, firms in developing countries, such as sub-Saharan African economics, are not receiving potential strategic benefit by engaging in CSR activities because they may find it difficult to raise capital, or not regard CSR activities as an integral part of their corporate goals [
46,
47,
48,
49]. In contrast, Korean firms have engaged deeply in CSR activities compared to firms in other Asian countries, and this engagement has increased significantly in the last ten years. Specifically, expenditure on CSR activities increased from about 700 billion won to about 2900 billion won in 2015 [
9]. For Korean companies listed in the KSE market, 13% issued public reports related to CSR activities from 2008 to 2012 [
50]. Kim and Shin [
10] argue that after the IMF financial crisis of 1997, firms had the incentive to reform their corporate structure and improve their corporate image, which had been questioned and criticized. The economic crisis in Korea was partly due to the complex governance structure of Chaebols and their indiscriminate expansion. Chaebols used CSR activities to repair their damaged corporate image. Like this, Korean firms had the opportunity to receive such strategic benefits by investing in CSR activities, and as a result, CSR activities in Korea increased.
These two competing views on CSR activities make it difficult to conclude whether the purpose of engaging in these activities is solely for the pursuit of the public interest, intended to hide opportunistic behaviors, or is reflective of management’s ethically-motivated social values. An effective board is expected to play a significant role in monitoring management and determining the underlying motivation for engagement in CSR activities to ensure that these activities are conducted in a way that provides value to the firm, and not as a means of concealing opportunistic behaviors. In this study, we examine whether the board properly monitors and supervises CSR activities, because firms may have the opportunistic intentions behind engagement in CSR activities.
2.2. Board Independence and Social Ties
Intimate relationships between outside and inside directors have conflicting effects on firms. First, high intimacy between outside directors and directors within the board enables faster decision-making and effective information delivery, and facilitates efficient decision-making, which impacts firm value positively by increasing trust and the sharing of information [
13]. Cooperation enhances the value of the firm for stakeholders [
12]. An independent board is a corporate board that has a majority of outside directors who are not affiliated with the top executives of the firm, and who have minimal or no business dealings with the company to avoid potential conflicts of interest. Therefore, when outside directors who have social relations with inside directors are nominated, the board becomes less independent, making it hard to monitor and curtail management’s opportunistic behaviors such as earnings management, which has a negative impact on firm value. To encourage monitoring and supervising by an independent board of directors, firms must form a management-friendly board [
11].
This study focuses on the effect of social ties on board independence. Krishnan et al. [
16] argue that there is no formal relationship between the ratio of outside directors and substantive independence of the board. In Korean society, which is based on Confucianism with its emphasis on social relationships, deep-rooted, relationship-oriented customs are based on school ties and regionalism; this results in various social problems. The media and government agencies have questioned the practice of selecting outside directors based on social ties. Prior literature also shows an association between social ties within the board and a failure to curtail managers’ opportunistic behaviors and the negative effect on firm value and performance [
18,
19,
20]. Likewise, Lim et al. [
51] show an increase in outside directors who are bureaucrats in Korea. Research has shown that the ratio of bureaucratic outside directors to total directors has a significant negative impact on firm value. Park et al. [
21] argue that earnings management is less problematic in firms with a higher ratio of outside directors with no social relationships with inside directors. Park et al. [
21] point out that when social ties within the board are strong, insider trading by managers and earnings management significantly increase. In addition, Shawn and Jung [
22] show an association between social ties between outside directors and the CEO and firms’ propensity toward overinvestment. Bruynseels and Cardinaels [
14] show that when intimacy between members of the audit committee and the CEO is increased, the supervisory activities of the audit committee are hindered, expenses related to auditing services are reduced, and earnings management is increased. Based on these results of previous studies, we posit that when the board is characterized by many social ties, independence of the board is substantially compromised, which undermines firm value.
2.3. Research Hypotheses
While CSR activities are of great interest to stakeholders, the underlying motivations for engagement in these activities are questionable, and their effects on firm value are also unclear. There are competing views on CSR activities in terms of their effects on firm value. First, firms can engage in CSR activities to improve their overall reputation and image in the capital market; such engagement can ultimately improve long-term firm value [
1,
4,
5]. As previously mentioned, this is known as the philanthropic and ethical view of CSR activities [
29]. However, firms can also engage in CSR activities based on firms’ economic interests. This is known as the economic and legal view of CSR activities [
29]. There is a third view: firms may spend their resources on CSR activities for opportunistic reasons related to management. This can be described as the opportunistic view. For example, firms may spend their resources on CSR activities to improve the personal reputation of the CEO, and to avoid negative publicity regarding managers’ opportunistic behaviors such as earnings management and excessive perks ([
6,
7,
8,
37,
38,
40,
41], among others). Consistent with these competing views, empirical studies present mixed results on the association between CSR activities and firm value. Peloza [
52] shows that 63% of the 159 studies investigating the association between CSR activities and firm value reported a positive relationship. We conjecture that these differing results stem from the different intentions for engaging in CSR activities.
Under the institutional difference hypothesis, CSR activities can be used for strategic decision making, and such strategic engagements are likely to vary according to institutional differences, such as level of economic and institutional development [
46]. Involvement in CSR activities has continuously increased in Korea to the point where 13% of listed companies from 2008 to 2012 disclosed reports related to CSR activities [
50]. However, Kim and Shin [
10] explain this trend as corporate intention to counteract criticism of overly complex governance structures, wealth transfers from minority shareholders to the largest shareholders, and reckless diversification of Korean conglomerates, which were identified as among the causes of the IMF financial crisis in Korea. In summary, since engagement in CSR activities in Korea may be based on management’s strategic motivation to avoid negative publicity arising from such behaviors, because Korean firms were facing pressure for social engagement from diverse institutions, they could be viewed from an opportunistic rather than from an ethical perspective.
While most prior literature reports a positive relationship between CSR activities and firm value, an environment of opportunistic motivation may change this relationship. Our research question arises from the mixed results of studies of this relationship. We therefore state our first hypothesis in the null form:
Hypothesis 1. Corporate CSR activities are not associated with long-term firm value.
Nepotism, which emphasizes collective relationships and connections by blood, region, and school, is one of the distinctive cultural characteristics of Korea and many Asian countries. In a country like Korea that is highly influenced by Confucianism, nepotism is rampant. For example, school ties are often formed when students enter high school, university, or graduate school by taking an entrance exam. In the process of preparing for this exam, a bond of sympathy is formed, and a group consciousness arises among the students based on affection for the school and each other. This situation can create elitism that carries on in the future, when membership in alumni associations affects appointment of professors, bureaucrats, auditors, and of course, outside directors. This collectivism has been criticized as a negative factor that damages pluralism and democracy in Korea. This cultural phenomenon can also influence corporate governance.
Since the underlying motivations for engagement in CSR activities are unobservable, we focus on the role of independent board members in monitoring the allocation of resources to CSR activities by management. In order to improve our understanding of the role of board independence with respect to CSR activities and firm value, it is necessary to examine the effect of board independence on the association between CSR activities and firm value. This is an especially important question in a culture where nepotism is dominant across organizations and society as a whole. The role of the board associated with CSR activities as related to firm value is expected to be ineffective if the board lacks substantive independence as a result of the heavy influence of nepotism in a Confucianistic culture.
Korea is deeply rooted in relationship-oriented customs and relationship-based characteristics. The resulting lack of board independence due to social ties is often publicly criticized. Seo et al. [
53] point out that the greater the incentive for the CEO to weaken the supervisory function of the independent board, the more likely it is that the CEO will appoint outside directors with social ties based on region and school. Thus, outside directors who have social ties with management are not free from management’s influence. As a result, stakeholders may view the appointment of outside directors who have deep social ties with management negatively [
1].
Social ties within the board have a very negative influence on board independence [
15,
17,
23,
54], and considerable research has been conducted on the impact of this lack of independence. Social ties within the board have a negative relation with firm value, failure to prevent earnings management or insider trading, and increased corporate overinvestment [
19,
20,
21,
22].
Candidates for outside directors are nominated by the board, which implies that management can easily appoint outside directors with whom they have social ties [
1]. In addition, CSR investment decisions are treated as board resolutions. While CSR activities contribute positively to firm value and the welfare of society, CSR activities can also be a means of defending management’s decision-making with private intention when monitoring is not effective. Boards with strong social ties may be unable to perform the monitoring role adequately due to lack of board independence [
11,
14,
16,
42]. To understand the effect of CSR activities and the role of the board, we examine whether and how the characteristics of decision-making bodies (social ties in this study) affect the association between investment in CSR activities and firm value. We examine how social ties within the board affect the monitoring function by analyzing the effects of CSR activities on long-term firm value. We posit that boards of directors that lack independence due to social ties are less likely to conduct adequate monitoring for curtailing of management’s opportunistic behavior associated with CSR activities. If firms engage in CSR activities for ethical reasons, which can enhance firm value, boards with strong social ties (less independent boards) can weaken the positive association between CSR and firm value. On the other hand, if firms engage in CSR activities for opportunistic reasons, boards with strong social ties can cause a negative association between CSR and firm value. Based on the arguments above, we hypothesize as follows:
Hypothesis 2. The positive (negative) association between a firm’s CSR activities and firm value is attenuated (exacerbated) by an increase in social ties within the board.