2.1. The Early Stage of CEO Tenure
The early or later stage of CEO tenure has been the interest of many researchers. As for the first year, because compensation contracts are not expected to consider the first year of a new CEO, and a new CEO is assumed not to be responsible for the past performance, an incoming CEO may have an incentive to minimize earnings by deferring new income and recognizing write-down as much as possible [
16,
23]. This aggressive recognition of losses as the predecessor’s responsibility positively affects the successors because it lowers the benchmark point against which the new managers will be evaluated [
13,
23]. Studies have discovered this “big bath” behavior for the first year of CEO tenure [
2,
12,
13,
14,
15,
16,
23,
24]. For example, in DeAngelo’s [
14] paper, the new management tends to decrease earnings because the former management is to be blamed and because such a bath allows a big rebound the next year. Elliott and Shaw [
13] reported that one-third of write-offs reported as a special item occurred during CEO changes. Goodwill impairment also occurs in the early years of CEO tenure [
24].
As this research generally focused on the new CEO’s downward earnings management or first-year write-offs, relatively fewer studies have investigated the CEO’s behavior after the initial year. Although the former CEO can explain the first-year performance, a new CEO has a motivation to increase earnings to dispel skepticism about his/her ability to successfully manage the firm. On the basis of this idea, Ali and Zhang [
8] assumed that a CEO’s early years would be related to aggressive income recognition. A different view comes from Chen et al. [
19], who suggested that at the early stage CEOs may not only try to signal their ability by showing short-term performance, but also will have incentives to invest in long-term projects because enduring initial investment can pay off later, which makes it easier for the CEO to achieve excellent performance later in his/her tenure. Test results supported both views. In Ali and Zhang’s [
8] research, CEOs increased discretionary accruals in their second and third years. In Chen et al.’s [
19] test, during their second and third years, CEOs achieved higher CSR scores than the remainder of their tenure. Chen et al.’s [
19] approach was in line with the idea that CSR is a form of investment that provides positive future cash flow [
25].
2.2. The Final Year of CEO Tenure
Another group of researchers has focused on CEOs’ last year [
1,
2,
3,
5,
8,
15,
16,
26,
27]. As earning-based performance measures induce a CEO’s short-termism, in his/her final year the CEO with earning-based compensation tends not to consider long-term investments such as R&D [
1]. Another explanation is the external carrier concern. A positive relationship exists between firm performance during the pre-retirement period and the possibility of getting post-retirement jobs [
26], which implies that the carrier concern may cause CEOs of the last year to boost firm performance as they initially did. Some studies have focused on the mandatory retirement at the age of 65 [
1,
2,
3,
26,
27], not only because the retiring CEO does not need to consider his/her carrier anymore but also because such departures are neutral from dismissal due to poor performance.
Although Murphy and Zimmerman [
2] denied this “horizon problem” of a CEO’s last year by showing that such a decrease in discretionary expense only appears when performance was poor, many pieces of research have joined to explore the possibility of losing a long-term perspective just before CEO departure. However, as early researchers such as Dechow and Sloan [
1] and Murphy and Zimmerman [
2] did not agree with each other, later studies also failed to find consistent results. From a non-routine CEO change sample, Pourciau [
15] discovered an earning-decreasing accrual and write-offs not only in the first year but also in the final year of a CEO’s departure. Wells [
16] also failed to find the final year’s earnings management behavior. Kalyta [
3] discovered a horizon problem when the CEO had a retirement benefit based on stock performance around the last years.
Hazarika et al.’s [
5] study approached the subject from a different perspective. They showed that earnings management causes forced CEO turnover; therefore, the last year of the replaced CEO has a higher level of earnings management than the periods of the successor CEO. According to McClelland et al. [
6] and Antia et al. [
4], the horizon problem is related to the tendency to maintain the status quo. Their studies empirically proved that CEO’s long tenure and older age create a horizon problem in terms of higher agency cost, lower accrual quality, and deteriorated future performance.
2.3. Hypothesis
Stakeholder theory assumes various levels of stakeholder involvement, from managers’ mere consideration of some stakeholders to active stakeholder participation [
28], implying that each firm’s level of CSR varies depending on the environment. Each CEO’s ethical attitude is also affected by environmental factors such as financial performance and the pressure from shareholders [
29].
Although a CEO’s tenure is a continuum with a beginning and an end, except in the case of Ali and Zhang [
8], not many studies have empirically considered the initial multiple years of CEO tenure and terminal stage together. Instead, studies generally have focused on what changes between the former and successor CEOs. Ali and Zhang [
8] showed that earnings management was higher both in the first three years and the last year. As a manager who intends to increase earnings will try to control not only accrual recognition but also a firm’s real activities [
30], we may expect that CSR spending will be reversely related to earnings manipulation in this period of shorter management horizon. Moreover, Ali and Zhang [
8] also showed that CEOs of those periods spend less discretionary expenses. Given that the involvement in CSR activities as part of the long-term investments eventually requires certain costs, expenditure, or any form of cash outflow, we may expect that a CEO who urgently needs to maximize his/her short-term performance will not easily devote his/her firm’s resources to CSR activities.
Up until now, only one study has tested the relationship between tenure and CSR performance [
19]. Chen et al. [
19] argued that tenure and CSR have a negative linear relationship, implying that CEOs initially invest more in CSR than later years; however, their results were inconsistent with implications from Ali and Zhang [
8] and other studies. The literature has shown that CEOs tend to manipulate their performance in the first few years. For example, Pourciau [
15] discovered a clear pattern of big bath for the first year of CEO tenure as lower earnings and more write-offs were observed. Their second year was a year of great reversal—a significant increase in earnings and near-normal level of write-offs. In Ali and Zhang’s [
8] study, discretionary accruals were higher in the second and third years of CEO tenure compared with other periods, and abnormal discretionary expenses were smaller in the first three years. Because the market and board heavily rely on current performance to evaluate a new CEO, and because even a competent CEO may lose his/her opportunity as his/her first performance was insufficient, a new CEO has an incentive to boost his/her performance in the early stage of tenure [
8]. According to Kuang et al. [
31], because CEOs just hired outside the company have more incentive to prove their abilities while having less expectation to survive, they increase earnings in the early years of their tenure until they attain enough of a reputation to quit their short-term perspective. Because earnings manipulation is negatively related to corporate social performance [
32,
33,
34], we may expect that the CSR level will be low at the early stage of CEO tenure. If CSR is a type of investment [
25], managers who want to maximize their short-term profits may be reluctant to spend more CSR costs at an early stage. Even a new CEO wants to act morally, his/her limited power and lack of firm-specific knowledge may provide a dispersal of responsibility and information asymmetry to the new CEO, which makes him/her hesitate to initiate new decisions [
35].
However, Chen et al. [
19] argued that CSR, as a form of long-term investment, can work as a means to dispel skepticism about the new CEO’s ability. Their implicit assumption is that the corporate governance structure
generally influences a new manager to have a long-term perspective. As a result, in order to achieve future stable performance, a new CEO may initiate long-term investments at his/her initial stage. However, Chen et al.’s [
19] argument does not explain other reported behaviors of new managers, such as the first-year “big bath” and subsequent short-term income-increasing earnings management reported in previous studies [
8,
12,
13,
14,
15,
31]. Such behaviors of the new CEO do not align with shareholder interests, implying that a CEO who is newly employed and whose position is not yet secured may lack a long-term perspective that supports shareholder value. For such CEOs who need immediate performance at the beginning of their tenure, discretionary expense minimization might be another primary concern. We believe that such CEOs cannot afford to be interested in long-term investments with uncertain returns, such as CSR. Chen et al.’s [
19] interpretation also cannot explain the differential impact of governance on CEO behavior. Studies have found that not all governance has the same influence on earnings management [
36,
37,
38] or CSR [
39,
40]. It is reasonable to assume that
only good governance effectively monitors its new agent to act for shareholders from the beginning.
Beyond only their early years, a CEO may also show short-termism in his/her last year of tenure due to his/her loss of career concern. As a CEO approaches retirement, his/her concern about his/her next employment decreases [
1,
41,
42,
43]. Another explanation is related to corporate performance. As an opportunistic CEO tries to avoid the possibility of being fired, he/she may try to maximize short-term profits through opportunistic accounting decisions [
15] or adjusting the firm’s real activities [
1]. Even honest CEOs with poor performance may use earnings management to convey insider information that the firm’s real prospect is not as reported [
15]. No studies have tested the effect of the horizon problem on CSR; however, we can speculate that a CEO who wants abnormal earnings will try to minimize discretionary costs such as CSR.
Although prior studies have failed to provide consistent results on the horizon problem [
1,
2,
3,
4,
5,
6,
11,
15,
16,
17], Ali and Zhang [
8] showed that, only after they considered the early years and the last year together in one model, the final year’s earnings management is positive and statistically significant along with the initial periods’ discretionary profit maximization. Therefore, we employed Ali and Zhang’s [
8] model and applied it to a Korean sample.
Even though Korea is one of the developed countries, its unique position in Asia may offer the possibility that the executives behave differently from the West. Prior studies support this idea by showing that the legal system and culture influence accounting practices [
44,
45] and CSR [
46,
47,
48]. However, results may be a matter to be confirmed empirically. Specifically, according to Ringov and Zollo [
46], power distance and masculinity are negatively related to CSR. However, Ho et al.’s [
48] study showed that power distance and masculinity increase CSR. Moreover, Ho et al. [
48] and Thanetsunthorn [
49] showed that collectivism and uncertainty avoidance facilitates CSR, whereas Ioannou and Serafeim [
50] concluded that individualism is related to a high level of CSR. Because we cannot draw consistent conclusions about the effects of culture, although Korea is classified as low power distance, low masculinity, and high uncertainty avoidance, and Korea’s collectivism was once very high but has recently declined [
51], it is uncertain how cultural features affect Korea’s CSR differentially from the West. We assume that as one of the highly opened and developed economies, there is no fundamental reason that the current Korean companies act differently from the United States. Therefore, we expect that the relationship between tenure and CSR of Korean companies would not be different from what Ali and Zhang’s [
8] earnings management study on the U.S. data implies. As CEOs have a motivation to maximize their short-term performance in their first years and at the last year of tenure, we assume that not only the discretionary accrual and discretionary expense show differential characteristics, as reported in Ali and Zhang [
8], but also that a firm’s CSR will be affected. As CSR is a type of long-term investment or at least requires some level of discretionary expenditure, CEOs who need to maximize short-term performance, in other words, CEOs of their early years and the terminal year, will decrease their corporate commitment to CSR activities.
Hypothesis 1. CSR during the first few years and the last year of a CEO’s tenure is lower than the CSR of the CEO’s other periods.
Prior studies have shown that good governance mitigates agency problems. Beasley [
36] showed that more independent boards decrease the probability of fraud. According to Xie et al. [
38], boards and audit committees with more active and financially knowledgeable members are associated with lower earnings management. Other studies have demonstrated that good governance decreases the cost of capital [
52,
53], increases the firm value [
54,
55], and provided stability during the global financial crisis [
56]. Studies also have proven that good governance structure improves firms’ CSR activities [
57,
58,
59]. As the monitoring mechanism that solves the agency problems, it is expected that good governance enforces a CEO not to keep short-termism; as a result, CSR investment will no longer be a reluctant choice for a CEO immediately after his/her new job or just before his/her resignation.
Ali and Zhang [
8] showed that strong monitoring reduces the positive effects of early years on earnings management. They used institutional ownership, analyst following, board independence, and audit committee independence and found that the coefficients of the intersection variables between the first few years dummy and the governance variables were negative and statistically significant. As more earnings manipulation means less CSR investments [
32,
33,
34], we expected a similar moderating effect of governance on the relationship between tenure and CSR. Unlike Ali and Zhang [
8], who did not test the governance effect for the last year, we predicted the moderating effect of governance also on the horizon problem.
Chen et al. [
19] also confirmed the governance effect by testing the intersection between tenure and board independence. However, Chen et al.’s [
19] Table 5 actually showed that only after they considered governance, their hypothesis that
generally tenure and CSR has a negative linear relationship can be confirmed, because after introducing the intersection variable between governance and tenure, the original negative effect of the CEO tenure on CSR is then reversed to the statistically and economically significant positive effect. Therefore, we will predict our second hypothesis by referring to Ali and Zhang [
8] rather than Chen et al. [
19].
Hypothesis 2. Good monitoring mitigates the negative effect of the first few years and the last year of CEO tenure on CSR.