1. Introduction
Globalization and production-oriented agriculture lead to the standardization of food products [
1,
2], often resulting in the loss of traditional products, as well as the practices and know-how related to their production [
3]. However, globalization can also awaken the creativity of local actors, inspiring them to mobilize and draw together the various resources of a territory (e.g., identity, know-how, landscapes, biophysical attributes) in order to develop products with local specificities [
4]. This process of differentiation is a means of overcoming market competition in terms of costs and prices, as regional resources are not transferable to other locations [
5]. It relies, however, on the ability of local groups to organize themselves and develop original models to identify and deliver these specificities [
4].
Different factors may favor or limit collective action for the differentiation of specific food products. Trust among producers is a central element in successful collective action (e.g., reference [
6] in France), and the lack of trust in their failure (e.g., reference [
7] in Mexico; reference [
8] in Brazil). Nonetheless, conflicts are also part of the collective dynamics. According to Torre and Beuret [
9], conflict should not lead to a breakdown in dialogue between parties, but should rather strengthen the resolve to find a solution. Collective action achievement relies on specific network structures. It requires high levels of density (i.e., proportion of ties in a network relative to the total number possible) and reciprocity (i.e., mutual relations) among producers. According to Merklé [
10], trust is proportional to the density. Cases of low density and reciprocity associated with collective action failure are reported in the literature. For example, Faysse et al. [
11] studied two dairy cooperatives in Morocco with 180 and 140 members, respectively, and found that the first had a very low density (0.35%) with two reciprocal links, and the second had a density of 0.56% with one reciprocal link. Pachoud et al. [
8] showed that the advice network of 46 producer members of an association for the protection of Serrano cheese in southern Brazil had a density of only 2% and there was no reciprocity. Certain variables appear to be instrumental in increasing trust and reciprocity, and therefore contribute to the success of collective action, and these include the size of the organization and face-to-face communication [
12]. In fact, size influences the frequency and regularity of face-to-face interactions, and therefore the opportunities to strengthen trust. Collective organization often requires leadership based on prestige in order to overcome problems in collective action, as for example demonstrated by [
13,
14]. Leaders can arbitrate in conflict resolution, can reward as well as reprimand, and can establish goals or act as coordinators. Prestige-based leadership has a less coercive and hierarchical appearance than imposed leadership [
15]. At the same time, leaders may be held more accountable for the failure of collective action [
16]. Next, geographical proximity can play an important role in facilitating interactions among producers. In fact, some studies have shown that geographical isolation inhibits interaction and therefore cooperation [
8,
17]. These factors underline the importance of taking an interest in collective organization, in order to understand success or failure of collective action and to be able to propose avenues for improvement.
This study sets out a relational approach to the process of collective action among members of a dairy cooperative located in a mountain area for the production of differentiated cheese. To this end, we drew on two frameworks: Common pool resources (CPR) and territorial proximity (TP). Firstly, we used the CPR framework to investigate the normative and multilevel institutional dimensions of collective action. This allowed us to assess the local actors’ capacity for self-organization through the design of rules and establishment of norms (e.g., trust). At the same time, it allowed us to take into account the potential role of government in supporting collective action [
12,
18]. Secondly, the TP framework integrates the geographical and organized relationships into the analysis [
9]. Our method was to first conduct an informal advice network analysis among producer members [
19], as collective action requires the exchange of different kinds of relational resources, among which the sharing of advice among peers is indicative of cooperation levels [
20]. However, to gain a thorough understanding of social phenomena, collective action must necessarily be analyzed both quantitatively and qualitatively [
21,
22], and so a complementary analysis that assessed trust and conflict was carried out. Until now, only a few studies have considered the importance of social relations in analyzing the success or failure of collective action in rural areas through a combination of quantitative and qualitative approaches. In Northern European countries, these included evaluation of the EU’s LEADER initiative [
23]. In southern hemisphere countries, studies were conducted in Brazil on a cheese producers’ association in a context of informal production [
8], and in Kenya on the sustainability of smallholder dairy cooperatives in a context of market economies [
24]. The present article will add to these reflections on the form and substance of the social relations, including the institutional and geographical dimensions, underlying successful collective action for differentiated cheese production in the Alps in western Europe.
The study was conducted in the Primiero dairy cooperative in the province of Trento in the eastern Italian Alps, where dairy cattle farming is an important economic activity sustained by the processing of milk into high value cheeses, mostly by dairy cooperatives [
25]. The cooperative has 47 members, and in 2018 it had the best economic results of all the province’s dairy cooperatives. It therefore constitutes an interesting case study of relational processes aimed at improving our understanding of the success of collective action and in order to identify potential threats to the collective dynamics.
4. Results
4.1. Trust and Conflict Assessment
In this section we present the results on the levels of trust and conflict among members, and the levels of trust toward other actors involved in the value chain.
Within the cooperative, the median value of trust among members was 7.75 (
Figure 3). Members were generally of the view that trust between them was high. Trust is both community-based and organizational, and has developed over the long term as the families involved have been established in the region for several decades and even centuries. They are gathered in villages, and they all know each other—conditions that allow community trust to be built. Moreover, a culture of cooperation has developed in the province over the centuries, which has reinforced organizational trust. Summer farms have been managed collectively for centuries, providing an important basis for cooperation, while cooperatives started to be created at the end of the 19th century to deal with the problems of poverty and environmental crisis [
41]. Within the cooperative, organizational trust is reinforced by face-to-face exchanges between members (informal, or formal during assemblies) and by the internal regulations governing production [
27]. Another important element in strengthening interactions and trust is participation in cultural events, linked to the similarity logic of organized proximity [
8]. Cultural events related to cheese or livestock are, in fact, central to the cultural life of the cooperative’s producers: forty-three out of the 45 members said that they participated in at least one local festival each year. For example, the
Desmontegada celebrates the end of the transhumance to summer farms and is one of the most important festivals that take place in the villages.
Perceptions of conflict varied greatly among the members: The median value of conflict assessment was 5, with the first quartile 3, the third 7, and the total range varying from 0 to 10. Six producers thought there were no conflicts or they did not know about them. These producers are all located in the municipality of Canal San Bovo, the furthest from the cooperative (
Figure 1): They are at an average distance of 12.2 km, compared with the overall average of 5.4 km. Two of them mentioned geographical isolation as inhibiting information flow, and three of them do not participate in the cooperative’s general assemblies.
The main area of conflict, cited by 31 producers, was related to the production systems, and more specifically farm size. The producers described two contrasting groups: The “traditional” group with small farms and lower production levels, and the “intensive” group with larger farms and higher production levels attained through technical innovations (i.e., TMR, greater use of concentrate supplements, free stalls). “Traditional” producers were often characterized as old, and “intensive” producers as young. Most of the producers thought that some members had excessively increased their total milk production. They explained that the conditions in the mountains are not conducive to high levels of production, as grass forage is locally available, whereas cereals as feed sources are not, and the environmental conditions are unfavorable. They considered the region unable to sustain intensive milk production systems, and defended the system using on-farm forage production without dependence on imported feed. Opposed to this view, other farmers with higher milk production levels said that some producers have a closed mentality and adhere to a past model of farming rather than looking toward the future.
At the territory level, the medians of members’ degrees of trust toward the various other actors were high overall, between 6.75 and 10 (
Figure 3). However, some distinctions between these actors can be drawn. Regarding public authorities, the median values of trust were 7 toward the provincial government, and 6.75 toward the municipal authorities, among the lowest values given by the producers. Seven producers complained that the province took too long to distribute subsidies, whereas previously it was faster. On the other side, four members said their expectations of the provincial government were high, and that it showed an interest in livestock breeding and cheese production (for example, government representatives attend the cooperative’s general assemblies). Nonetheless, the provincial government appears decisive for promoting cheese production and valorization. Since autonomy was granted in 1948, the province has fostered cooperatives and the livestock sector [
41]. For example, the provincial government offers subsidies to support cheese production, and promotes labels or brands to highlight the quality of products linked to their geographical origin (e.g.,
Qualità Trentino). The values for trust in the municipal authorities were more widely spread, between 1 and 10. Eleven producers complained that their municipality did not support farmers, had little awareness of the breeders’ activities, and did not understand their circumstances (for example, some municipalities had complained about the dirt and noise emanating from farming activities). According to the producers, this lack of understanding is a problem that has worsened during recent years. It can be explained by administrations losing proximity with the producers because of the decreasing numbers of people employed in agriculture.
The median value for trust toward FCPT was 8. Producers have a generally good opinion of the Federation, and many mentioned its importance for successful cooperation in the province.
The median value for trust toward the Nature Park was 7. Eight producers complained about the park’s regulations regarding environmental conservation, claiming that the park makes no attempt to understand the producers’ circumstances, and that the conservation regulations are too stringent.
The median value for trust toward the Slow Food organization was 7.5. Three producers said that the production specifications for designations are too stringent and look to past production systems. For example, there are now breeds that are more productive and need diets with greater amounts of concentrates. On the other side, these producers think that Slow Food presents a good image of their products to consumers.
The median values of trust toward advisory services, which include the EMF, the FBPT, and Concast, were 9. These entities have direct and regular interactions with the members. Two EMF technicians visit the producers once a month. They currently have two projects underway with members of the cooperative: One for improving the quality of meadows and pastures, the other for improving milk quality. With regard to FBPT, visits vary from once a month to once a week for milk control. Only one producer had a conflict with this entity: His family breeds Alpine Grey cattle and he finds the FBPT puts too much interest in the Brown Swiss breed. Lastly, the Concast-Trentingrana consortium visits the farms two to three times a month to monitor milk quality, the basis on which the price paid for the milk is determined. No conflict with the consortium was reported.
Finally, trust toward the inspection services and private veterinarians were the highest and had the lowest variability, with median values of 10 (in both cases, the interquartile range is 1). Private veterinarians are contacted in case of need, while the veterinary inspectors visit every farm at least once a year to carry out blood analyses, monitor animal welfare, hygiene, and food security, and register the animals. Many producers said that the new veterinarian, who has occupied the position for 1.5 years, insists on strict compliance with the law, but they thought it fair.
4.2. Social Network Analysis
This section presents the results of the SNA, firstly on positional indicators, then on structural indicators, and thirdly on the ERGM.
4.2.1. Positional Indicators
Regarding positional indicators (
Figure 4), the president of the cooperative (node 1) had the highest indegree centrality, with 22 advice requests received. He is therefore the most prestigious member (highest informal status). Moreover, his legitimacy is all the greater as he was put forward by the members to be the new president after the sudden death of the previous incumbent. He also had the highest betweenness centrality, although producers 9, 25, 27, and 40 also had similar betweenness centrality values. The president was more often sought for advice than he was a seeker of advice: Twenty-two members cited him, whereas he sought advice only from three members. The other four producers were more often askers of advice (31 advice requests made), but they were also sought for advice, although to a lesser extent (19 advice requests received). The president’s farm has a high level of production (above the cooperative’s average) and uses free-stall housing. Members 9 and 25 operate a traditional system with low levels of production (below the cooperative’s average), whereas members 27 and 40 have an intensive system with high levels of production. These four members are not currently on the board of directors.
4.2.2. Structural Indicators
Regarding structural indicators, the level of density was 11%, a high value due to the large number of producers cited: An average of five (ranging from one to 15). Reciprocity was also high (30%), as almost one third of the producers cited each other.
Regarding the fragmentation of the network, the Louvain method identified five communities (
Figure 5), described in
Table 4.
The number of members assigned to each community ranged between 5 and 12, showing that no group is markedly dominant in size. Members of communities D and E operate farms with higher herd sizes and total milk production levels, and make greater use of technical innovations than the other communities. They differ in that farmers of group E have almost abandoned the practice of moving lactating cows to summer farms. Members of communities A, B, and C operate farms with smaller herd sizes, have low to intermediate total milk production levels, and make no or low use of technical innovations. On the basis of these features, we can divide the five communities into two groups. Communities D and E, which together have 17 members, can be called “intensive,” while communities A, B, and C, which have a total of 28 members, can be characterized as “traditional.” The producers of the “traditional” communities tend to be older than those of the “intensive” communities, among which group E has the youngest members.
Among the “traditional” communities, length of membership of the cooperative differs between the producers of A and B, who have been members since the early years of its founding, and the producers of C, who have recently joined. Other factors differentiating the various “traditional” communities are distance from the cooperative and political participation, defined as being a member of the board of directors. Members of A are located a long way from the cooperative, with 10 out of the 11 in Canal San Bovo, and have the smallest share of members on the board of directors, while those of B and C live much closer to the cooperative and have, especially B, greater representation on the board of directors. The two “intensive” communities are located near to the cooperative, and they both have the same, intermediate, numbers of members on the board of directors.
4.2.3. Exponential Random Graph Model
The model retained reciprocity and the transitive triads as endogenous attributes that have an effect in shaping the network (
Table 5). The reciprocity and geometrically weighted edgewise shared partner (GWESP) terms (which capture the tendency of transitivity) are significant and positive. This indicates that trust among members plays a role in structuring the advice network. Concerning the exogenous attributes, the model retained locality, seniority in the cooperative, the number of cows, and the distance between the nodes of a given edge. However, their values are low and have little effect on the model, except for locality. The farm’s level of production was not significant. This shows that few external attributes explaining the shape of the advice network were retained. Formal status does not seem to play a role in the formation of advice ties. Moreover, no homophily played a role in the structure of the advice network, which means that producers that are in some way similar do not create significantly more advice relationships with each other. The model’s goodness of fit parameters are presented in the
Supplementary Materials (
Figure S1).
5. Discussion
In this study, we analyzed relational processes using quantitative and qualitative methods to study collective action among members of a dairy cooperative, committed to the joint production of high-quality mountain cheeses. By forming dairy cooperatives, producers in the province of Trento are able to generate a higher price for milk than in the plains through the production of prestigious cheeses, thereby providing greater economic sustainability to the local population [
25]. The price paid to producer members of the Primiero cooperative for their milk was the highest out of the 17 cooperative members of the Concast-Trentingrana consortium, the result of successful collective action. In this section, we will present those elements that help us to understand this success, as well as those that constitute possible threats to the collective dynamics.
Firstly, we have shown that the relationships of trust between the members are strong. Trust is a central element in coordinating collective action to develop and promote high-quality cheeses. In this study, trust is both community-based and organizational. It has developed over the long term through life in villages, collective management of alpine pastures, and the early creation of cooperatives. Moreover, frequent face-to-face interactions, that can be formal during assemblies or informal for example in cultural events, allow strengthening trust.
Next, we found that trust toward other actors involved in the value chain was even higher than trust between members, especially toward the organizations providing the cooperatives and producers with advice and services. This is important, as it facilitates the creation of joint projects to develop and promote cheese, as demonstrated by Torre [
6] in the case of
Comté cheese, and De Roest and Mangi [
54] in the case of
Parmigiano Reggiano cheese. In addition, coordination between producers and actors in the tourism sector seems to be crucial in increasing awareness of high-quality cheeses [
36]. However, trust toward the provincial government and municipal authorities was at some of the lowest levels, even though their values were around 7. Nonetheless, political support from authorities of different levels, especially provincial, appeared to be decisive in accomplishing collective action (e.g., subsidies, technical support, labels). In this sense, Pachoud et al. [
8] have shown that lack of support from political authorities of different levels played an important role in the failure of collective action to develop and promote cheese in Southern Brazil.
We went on to point out that the main conflict among members was related to some of them intensifying production. The producers who raised this issue stress the need to produce high-quality milk with their own forage instead of large quantities of milk using imported feed. This is at the very heart of the process of differentiation through construction of the link between territory and product quality [
2]. In this regard, local actors were able to make their own institutional arrangements to limit internal competition among members linked to intensification through the introduction of milk quotas in 2019.
The network analysis of informal advice among members showed that the president of the cooperative was the most prestigious member, and therefore has the role of leader. The president of the cooperative also had the highest betweenness centrality, along with four other members. These members are important for collective action as they facilitate cohesion and the flow of information within the network [
49].
With regard to structural indicators, we found that the advice network had high levels of density and reciprocity, and, moreover, no isolated nodes. Such network structures are fundamental to the success of collective action. The cooperative studied here appears to have an appropriate size, i.e., number of producers, to enable regular face-to-face interactions, thus generating a network with high density and reciprocity, and an absence of isolates.
With regard to the fragmentation of the network, five different communities of producers were identified: Three were characterized as “traditional” and the other two as “intensive,” based on farm size, production and management practices, and age. The variability in practices seems to engage mechanisms of social aggregation among similar individuals. Darré [
55] showed that practices are mastered collectively among peers that share common perceptions, which in turn helps build a system of common norms. “Intensive” producers, who are younger and make greater use of technical innovations, can be instrumental in increasing intensification in the future, as older members cease their activity. However, these differences in practices and representations can lead to conflict, as highlighted by the conflict assessment, which can pose a threat to the collective dynamics. Nonetheless, in addition to their capacity to make their own regulations (i.e., milk quotas) in order to resolve conflicts, members are able to bring together a diversity of practices and perceptions. Indeed, among the 10 members of the board of directors, five belong to the “intensive” communities, and five to the “traditional” communities. The analysis went on to point out that geographical isolation tends to inhibit participation in collective action, which can be a threat to its success. Indeed, members located in Canal San Bovo, who form a community, are less involved in the political life of the cooperative. Only one producer is on the board of directors. They also attend fewer general assemblies: Of the six members that do not participate in every assembly, three are from Canal San Bovo. Mountains can exacerbate isolation because of limitations in the transport infrastructures as well as in information and communication technologies [
56]. Including every actor in the collective dynamics appears, therefore, to be more challenging in mountain areas, and, here, leaders can play a central role in integrating isolated members. Nonetheless, isolation tends to slow the adoption of innovation and, in our case, intensification, witnessed by the community furthest from the cooperative having the lowest production level. In this regard, Zottele and Delay [
57] have shown that isolation due to the mountain environment in the province of Trento can cause pockets of resistance to innovation.
The ERGM showed that reciprocity and transitivity were the endogenous variables explaining the structure of the advice network. These variables show that trust comes into play. While reciprocity demonstrates mutual engagement between two individuals, transitivity is the pattern of the relationship between three individuals that conforms to the schema: If A is in relation with B and C, then B is in relation with C [
10]. This strengthens the results obtained from the trust assessment. The results regarding the external variables allow us to explore more deeply and compare the effects of geographical and organized proximity. Concerning the similarity logic of the organized proximity, no external attributes, including homophily, were significant in structuring the network. This shows that socio-economic status does not play a role in the formation of advice relationships. However, the Louvain method identified five communities whose members have similar practices and personal attributes. This suggests that, despite the higher density of exchange within communities, this was not significant in the ERGM. In fact, the high overall density indicates strong cohesion and interdependencies among the communities identified within the cooperative [
47]. This shows that the members interact horizontally, which may sound like a non-hierarchical society, as defined by MacDonald [
58]. This author shows that these societies are characterized by voluntary cooperation, which leads to equivalent levels of cooperation and equality between the individuals. In the present case, voluntary cooperation among members was demonstrated when there was a fire on a farm in 2018. The other members immediately mobilized to help the family and remove the cows to other farms. Concerning geographical proximity, the location of the members appears to be the only significant external attribute. In fact, the ERGM revealed that the producers who are most sought for advice are those who live in Transacqua, which is the closest locality to the cooperative and therefore has a central position.
To sum up, it appears that the similarity logic of organized proximity acts as a lever for cooperation. Members seem to interact horizontally, without hierarchy, and the high level of participation in cultural events appears to be instrumental in strengthening the similarity logic. However, geographical isolation may be a limit to cooperation, as the most isolated members seem to be less involved in the collective dynamics, whereas members in the locality closest to the cooperative appear to be more active in the network. It seems important, therefore, to reduce functional distances among members, for example, by strengthening communication among them and encouraging greater participation on the part of the most isolated. This role can be played by the president, who enjoys a high level of popularity, and the other actors with a high betweenness centrality, as they facilitate cohesion and information flow.
Dairy cooperatives in mountain areas provide local populations with the possibility of increasing their income [
25]. Moreover, they have a central social and environmental role, as they allow traditional farming systems and landscapes to be maintained, and foster biodiversity and other environmental benefits [
59,
60,
61]. In this regard, dairy cooperatives can contribute to the sustainable development of mountain areas. Nonetheless, sustainability depends on the local actors’ capacities for self-organization and collective action. The CPR and TP frameworks appear to be promising means of better understanding the relational processes of collective action in dairy cooperatives producing high-quality mountain cheeses, from a social and geographical point of view. Future directions would consist in extending the research, especially to the political dimension relating to the hierarchy among members, and to the issue of geographical isolation and the level of participation in the collective dynamics. Finally, some limitations of this paper need to be mentioned. For all the members of the cooperative, the farm milk production provides the most important share of the income and therefore the producers’ economic concerns were not explicitly analyzed, under the assumption that the revenue was indicated by the farm size and production. We suggest that further studies should verify whether more accurate economic indicators (e.g., farm income differentiation and statement) could improve the understanding of the structure and the position of the members in the network. In addition, due to our small case study dataset, this approach should be extended in other cooperatives and at different scales in order to support our results and/or to identify further elements of success or failure of collective action. Last but not least, the Louvain method was chosen for the community detection, because of its high performance. However, it is important to note that other algorithms may result in other community boundaries.
6. Conclusions
The relational approach combining the CPR and TP frameworks based on trust and conflict assessment and SNA were found to be appropriate tools for studying collective action for cheese differentiation by the Primiero cooperative. Within the cooperative, we showed that the success of collective action was linked to cohesive and regular interactions, which lead to high levels of reciprocity, and community and organizational trust among members. Our analysis also revealed a conflict linked to the different production systems, which saw “traditional” producers in opposition to “intensive” producers. However, the members were able to resolve the conflict through their own institutional arrangements (i.e., milk quotas) and by bringing each point of view into the discussion (i.e., parity in the board of directors). We then showed that formal status does not seem to play a role in advice relationships, and that members tend to have non-hierarchical relationships. Moreover, participation in cultural events appears to be instrumental in increasing the similarity logic of organized proximity among them. However, the geographical isolation of some members can be an obstacle to their participation, and it is therefore crucial to ensure that everybody has access to information and is integrated into the collective dynamics. This task can be undertaken by the president, who enjoys a high level of popularity, and the other actors with high betweenness centrality, who play a central role in cohesion and information flow. At the territory level, our analyses showed that good relationships among the actors involved in the value chain, which includes the tourism sector, are crucial to the success of joint projects for developing and promoting cheese by integrating knowledge, competencies and ideas from different areas. Lastly, higher administrative levels are important for the support they provide to collective action locally by offering legal frameworks and infrastructures for producing, improving, and promoting cheese. Further policy initiatives, mainly at the provincial scale, could be implemented to enhance collective action, for example by supporting collective rule design, by providing arenas for conflict resolution, or by promoting further partnership between the different stakeholders, including tourism. To sum up, successful collective action in dairy cooperatives in mountain areas allows them to specialize in high-quality cheeses and related services, which ensures increased income for the local population, while at the same time maintaining traditional farming systems and landscapes and thereby contributing to the sustainable development of these marginal regions.