The Mechanism of Tourism Risk Perception in Severe Epidemic—The Antecedent Effect of Place Image Depicted in Anti-Epidemic Music Videos and the Moderating Effect of Visiting History
Round 1
Reviewer 1 Report
The paper uses place image depicted in anti-epidemic music videos to explore the mechanism of tourism risk perception on place attachment and travel intention so as to enrich the theoretical research on tourism risk perception during the situation of novel coronavirus infection in Wuhan. The author conducted 945 online questionnaires survey, and the research results confirm that place image based on anti-epidemic music videos has a strong infectivity and influence in severe epidemics, which provides a new perspective for music video research, and also verifies that tourism risk perception greatly influences tourists' attitudes and behaviors, and provides theoretical support for risk management and marketing of tourism destinations during epidemics.
The author is suggested to make the following improvement before publication:
- According to the World Health Organization, the coronavirus disease pandemic is named COVID-19 instead of “2019-nCOV” (line 53)
- It is recommended to list a web link of the “Wuhan Ya” anti-epidemic music videos for readers to reference.
- The author stated that “first participants were guided to watch the "Wuhan Ya" music video for at least 90 seconds, then they were measured on the items” (line 220-221); how long is the music video? And why only selected 90 seconds to watch but not the whole music-video?
- During the formal survey, how many anti-epidemic music videos did the participants have viewed? If the participants only viewed “Wuhan Ya” music video, the paper title should be revised to “Wuhan Ya” music video instead of “music videos”.
- If more than one anti-epidemic music videos have viewed, the author should report how many anti-epidemic music videos are available online, and how many anti-epidemic music videos had the participants viewed when they fill in the questionnaires. This information is essential to make the research paper is representative and significant.
- Regarding the “visiting experience” (line 326), the author should make clear the “visiting experience” means the participants have travel experiences other than the city who they are living? Or the participants have travel experiences in Wuhan?
- Would there be any differences for those participants who have “visiting experience” in other cities but not in Wuhan versus those participants who have “visiting experience” in Wuhan?
Author Response
Thank you for the pertinent suggestion. We have revised as best we can following your comments.
Point 1: According to the World Health Organization, the coronavirus disease pandemic is named COVID-19 instead of “2019-nCOV” (line 53)
Response 1: The paper had revised to COVID-19 (line 55 ＆ line 11) instead of “2019-nCOV”，but the footnote (page 1) remained “2019-nCOV” because of quoting.
Point 2: It is recommended to list a web link of the “Wuhan Ya” anti-epidemic music videos for readers to reference.
Response 2: The paper had added a web link of the “Wuhan Ya” to the footnote (page 5) (source:https://haokan.baidu.com/v?vid=12640396385345260724&pd=bjh&fr=bjhauthor&type=video).
Point 3:The author stated that “first participants were guided to watch the "Wuhan Ya" music video for at least 90 seconds, then they were measured on the items” (line 220-221); how long is the music video? And why only selected 90 seconds to watch but not the whole music-video?
Response 3: The "Wuhan Ya" music video is about 3 minutes, the first 90 seconds have presented the most local images of Wuhan city including Yangtze River Bridge, and Yellow Crane Tower, Hubu Alley, Hot Noodles with Sesame Paste et al.. "Wuhan Ya" was broadcasted through China’s Official government media-China Central Television by February 8 , so it was widely spread，while Wuhan epidemic is of national concern, basically most people have already heard "Wuhan Ya" music video or other anti-epidemic music videos before we issued the questionnaire. In the same time, considering the acceptable time to fill out the questionnaire for the respondents, we only guided to watch the "Wuhan Ya" music video for at least 90 seconds but not the whole music video.
Point 4:During the formal survey, how many anti-epidemic music videos did the participants have viewed? If the participants only viewed “Wuhan Ya” music video, the paper title should be revised to “Wuhan Ya” music video instead of “music videos”.
Response 4: During the formal survey, there were dozens of anti-epidemic music videos that had presented to the public, such as “Come on Wuhan” “United” “I know” “Stay With You” “Take care” “Believe that love will win” “Great Wall in White” “Waiting for the wind and rain” “Expedition” “Bridge of love” “Till dawn” “borrow” “How are you in Wuhan” “Same root” “Angel mother” “Wuhan Ya” and so on. "Wuhan Ya" was only a typical representative music video with place images. Because Wuhan epidemic is of national concern, there are so many anti-epidemic music videos, so we chose the paper title to be “music videos”.
Point 5:If more than one anti-epidemic music videos have viewed, the author should report how many anti-epidemic music videos are available online, and how many anti-epidemic music videos had the participants viewed when they fill in the questionnaires. This information is essential to make the research paper is representative and significant.
Response 5: We has add the amount of anti-epidemic music videos to the paper (line 202), but we ignored the number of participants viewing anti-epidemic music videos in the questionnaire design, this is a big regret but it can't be compensated.
Point 6:Regarding the “visiting experience” (line 326), the author should make clear the “visiting experience” means the participants have travel experiences other than the city who they are living? Or the participants have travel experiences in Wuhan?
Response 6: “visiting experience” means“Visiting history”，it means the participants have travel experiences in Wuhan, so we have revised to“Visiting history” instead of “visiting experience” to made it clear in the paper.
Point 7:Would there be any differences for those participants who have “visiting experience” in other cities but not in Wuhan versus those participants who have “visiting experience” in Wuhan?
Response 7: What we want to know when designing the questionnaire is that the history of Wuhan's visits affects the local images, so we have not paid attention to the issue of visit experience.
Thank you for your comments, best wishes to you!
Author Response File: 
Author Response.pdf
Reviewer 2 Report
The paper covers an interesting topic and is well constructed. However, I think it should be improved in two ways:1) The model used refers to the image of the destination, but should take into account the difference between image and reputation of the tourist destination, as set out in the following reference:
Manuel Angel Fernández Gámez, Jose Ramón Sánchez Serrano, Angela Callejón Gil and Ana José Cisneros Ruiz (2019). Cruise Passengers ’Intention and Sustainable Management of Cruise Destinations. Sustainability, 11, 1929; doi: 10.3390 / su11071929.
2) A correction of the spelling and an adaptation of the way of citing bibliography to the rules of the journal are necessary.
Good luck to the authors and congratulations on your good work.
Author Response
Thank you for the pertinent suggestion. We have revised as best we can following your comments.
Point 1: The model used refers to the image of the destination, but should take into account the difference between image and reputation of the tourist destination, as set out in the following reference: Manuel Angel Fernández Gámez, Jose Ramón Sánchez Serrano, Angela Callejón Gil and Ana José Cisneros Ruiz (2019). Cruise Passengers ’Intention and Sustainable Management of Cruise Destinations. Sustainability, 11, 1929; doi: 10.3390 / su11071929.
Response 1: The reference paper is just an argument for the relationship between image and intention, so it is cited in this paper (line 52), thank you very much for your reference.
Because this study emphasizes tourism risk perception, so it does not discuss the difference between image and reputation of the tourist destination.
Point 2: A correction of the spelling and an adaptation of the way of citing bibliography to the rules of the journal are necessary.
Response 2: The paper has revised to citing bibliography to the rules of the journal (seeing the paper for details).
Thank you for your comments, best wishes to you!
Author Response File: Author Response.pdf
Reviewer 3 Report
The research problem has been identified very well. Risk perception and related behaviors are important research issues related to risk management in tourism. Analysis from the point of view of the COVID-19 pandemic situation is definitely timely. The research has been carefully developed and carried out, the goal of the research has been successfully achieved.Author Response
Point 1: The research problem has been identified very well. Risk perception and related behaviors are important research issues related to risk management in tourism. Analysis from the point of view of the COVID-19 pandemic situation is definitely timely. The research has been carefully developed and carried out, the goal of the research has been successfully achieved.
Response 1: Thank you for the encouragement and affirmative, best wishes to you!
