2.1. Government Background Large Clients and Innovation Investment of Private Enterprises
Due to the limited data resources of corporate customers, there are few studies on how key customers with a government background affect corporate operations, and it is rare to discuss how this affects R&D activities. In sharp contrast, academia has paid a lot of attention to government interventions such as subsidies. In theory, government subsidies and other policy preferences should play an active role in improving corporate performance and promoting economic growth. However, the implementation effect often runs counter to the expected goals. Foreign scholars studied how government subsidies affect the operation and development of enterprises and found that this support method will negatively affect business operations for a long time [
3], or, at the least, does not significantly improve their operating efficiency and profitability [
4]; they generally believe that government subsidies are not beneficial to the normal development of enterprises. In China, research on government subsidies has reached similar conclusions. Some scholars found that, although government subsidies are helpful for enterprises to reap social benefits, they do not significantly enhance their economic benefits [
5], cannot enhance the market value of enterprises [
6], and do not play a positive role above a certain threshold [
7,
8]. Other scholars have studied government subsidies in combination with other government interventions and found that local government subsidies and tax incentives have no substantial effect on the long-term performance of enterprises [
9]. Corporate innovation investment will be significantly negatively affected by the co-existence of government subsidies [
10]. In general, domestic and foreign studies on the economic consequences of government subsidies point out that this direct support model cannot effectively improve the performance of enterprises, but may become a “stumbling block” on the road to enterprise development. Furthermore, this one-way support method easily leads to dependence on the government, a lack of initiative, and the unreasonable use of this precious government resource, causing large number of hidden dangers, such as fraud and speculation by private enterprises [
1,
2], inefficiency, and even the existence of “zombie” enterprises (A zombie enterprise refers to an enterprise that has lost its ability to develop itself and must rely on non-market factors, that is, government subsidies or bank renewal to maintain its survival).
At the same time, the only literature that studies how government customers influence corporate development is mostly at the macro and theoretical analysis levels. As a result, relevant conclusions lack empirical evidence, and there is a certain conflict between the findings. Specifically, some scholars affirmed the positive effects of government procurement on economic development. On the one hand, they discussed the economic functions of government procurement policies from the perspective of theoretical analysis [
11,
12], and demonstrated the importance of strategic emerging industries. Development can be effectively supported by government procurement [
13,
14,
15]. On the other hand, from the perspective of empirical research, it is found that, as a financial expenditure, government procurement is conducive to improving the economic level of underdeveloped regions [
16], which can improve the macro performance by driving overall economic growth, promoting employment and supporting enterprise development [
17], and promoting independent regional innovation [
18,
19]. However, some scholars have questioned the economic benefits of government procurement, arguing that government procurement will hinder regional technological innovation [
20] and reduce the capacity utilization rate of enterprises [
21,
22]. Moreover, Cai et al. [
23] investigated the influencing factors of enterprises obtaining government and state-owned enterprise orders. Their study found that corruption-related hospitality expenditure was one of the important influencing factors, but they did not pay attention to the economic consequences of business development. The above studies generally pay little attention to the micro-enterprise customer level, and do not deeply explore the characteristics of customers to analyze the impact of government-level large customer procurement on the company, especially how it affects its innovative R&D activities, so its research conclusions need further expansion and improvement. In recent years, a few scholars have explored the impact of government procurement on the development of companies based on micro-enterprises. Cai and Treisman [
24] found that the proportion of government orders in corporate sales negatively affects its total factor productivity, but the research only uses the questionnaire statistics of 2004. These data are too old to explain the current problems. On the other hand, there are some flaws in the source reliability and index definition of government procurement. The impact of other sectors within the system, such as state-owned enterprises, was not considered during the inspection, which could interfere with the reliability of the conclusions. In foreign studies, Dan et al. [
25] found that when there are government customers, the corporate financing cost is lower, but they have not considered the impact of this type of customer on corporate innovation activities. At the same time, some scholars have tried to explain the impact of large customers on the development of business operations from the perspective of a supply chain [
26,
27,
28], but they focus on customer concentration. The research is not deep enough to discuss the type of customer structure, especially customers with a government background. Such special customer groups appear to be particularly critical in the government-dominated Chinese market.
As a kind of indirect support means, the procurement of large government background clients, with their huge demand, strong purchasing power, and high standards, can increase corporate sales, enhance profitability and development potential, and substantially boost the development of the company. As far as R&D is concerned, on the one hand, customers with a government background have strong country backing, high credit ratings, strong financial resources, low risk, and low volatility [
25]. The product demand is stable and large, which can help companies expand sales and reduce sales risks, thereby mitigating business risks, reducing the anxiety of the enterprise and its external environment, enabling it to be at ease and focus on technological innovation and business exploration, and creating good conditions for enterprise R&D. On the other hand, government background customers have higher requirements for the quality of products and services, and their requirements will continue to become stricter due to changes in technology. The increasingly standardized government procurement system has also made the bidding process more open and transparent. The competition among bidding companies has become more intense. To increase the probability of winning bids, companies can only make themselves stronger, provide cost-effective products through cost leadership and differentiation strategies, which will undoubtedly help them realize the necessity and urgency of technological innovation, upgrade and reform promptly, and continuously strengthen R&D to provide enterprises with the power to innovate. It is worth noting that, due to the natural relationship between state-owned enterprises and the government, they have enjoyed ample policy resources such as government subsidies and bank loans for a long time, so the government’s procurement needs will inevitably greatly reduce the marginal promotion effectiveness. Private enterprises find it difficult to benefit from the country’s policy preferences and privileges, and there is no government reputation as a guarantee, so they fully participate in market competition [
29,
30], which involves greater risks. The innovation ability of private enterprises is restricted by various external and internal factors [
31]; moreover, as a market-oriented entity, high pressure, a sense of crisis [
30], and more competitive power are involved. Therefore, given the characteristics of the government, the existence of large customers with a government background obviously makes market-oriented private enterprises more secure, effectively reduces the operating risks, makes private enterprises more aware of the importance of innovation through the requirements for product quality and functions, and finally promotes their innovation. Based on the above analysis, we propose the first research hypothesis of this article:
Hypothesis 1. The purchase of large clients with a government background helps to increase the innovation investment of private enterprises.
2.2. The Moderating Effect
China has formed two basic patterns of central and local government governance models. The differences in administrative levels are clear. Many scholars have confirmed the difference between central and local influences on corporate development from different perspectives, and find that the financial support of local governments is not conducive to the long-term performance growth of enterprises [
9]; political connections can increase corporate value, but different choices of competitive strategies lead to different impacts [
32,
33]; the positive relationship between local political connections and debt maturity structure is significantly stronger than that of central political connections [
34]; in central enterprises, the problem of excessive pay to politically-linked executives is more serious than that of local state-owned enterprises [
35]. This difference is reflected in the procurement of government background customers. The central government usually not only has an overview of the overall situation and macrocontrol, but also pays relatively more attention to supervision when formulating policies. Therefore, this level of government background customer procurement is relatively fairer and more transparent, and the procurement process is more standardized. However, due to the relative lack of supervision and the limited vision, local governments usually have more short-sightedness in procurement. Therefore, their procurement often considers more related interests, and also faces various problems in the implementation process. Due to weak regulations, corruption and the “delinquencies” scandals that have frequently occurred in the procurement of local-level government background customers in recent years are good evidence. Therefore, we believe that, compared with local-level government background customer procurement, central-level government background customer procurement can more effectively promote a company’s future R&D activities.
At the same time, poverty alleviation, a hot topic worldwide, has been a focus of research for domestic and foreign government agencies, nonprofit organizations, and the academic community [
36,
37,
38]. Compared with developed market mechanisms, sufficient industrial capital, and high-quality human resources, the development of poor areas has long been constrained by various software and hardware conditions [
39], leading to it being difficult for enterprises to equally enjoy market resources and opportunities, especially private enterprises that lack political resources. Therefore, they not only lag behind enterprises in developed regions in terms of performance growth, but also in technological innovation and industrial upgrading. In this context, government support is particularly important. However, as mentioned earlier, traditional policies including government subsidies have in the past tended to lead to dependence on government financing support in many poor areas [
40]. To assist companies to truly build core competitiveness, government-backed procurement activities should combine product demand and policy support to produce more three-dimensional support and achieve the long-term goal of helping the private economy. The Government Purchasing Law of the People’s Republic of China clearly states: “Government procurement should help achieve the economic and social development policy goals, including protecting the environment, supporting underdeveloped regions and ethnic minority areas, and promoting the development of SMEs.” Therefore, we should also be able to see more obvious traces of government procurement policies from private enterprises in poor areas. In this way, comparing the differences in the operating environment of the company’s location can not only help us further clarify the impact of government-backed major customer purchases on the R&D innovation of private enterprises, but also to test the impact of this policy on regional poverty alleviation at a micro level. This has both theoretical and practical significance. Therefore, we put forward the second research hypothesis of this article from the perspective of customer characteristics and enterprise characteristics:
Hypothesis 2a. Compared with large government-level customers at the local level, large-scale government-level customers at the central level can more effectively promote R&D investment in private enterprises.
Hypothesis 2b. Compared with private enterprises in developed regions, large clients with government background can more effectively promote R&D investment of private enterprises in poor areas.
2.3. The Influence Mechanism of Government Clients on Innovation Investment
From the perspective of business operation risks, due to the great risk of technological innovation, failures in R&D and promotion of new products will create huge burdens for enterprises. Therefore, the nature of the customer and its relationship with the company have a great impact on R&D activities. Many domestic and foreign scholars have done research with customer concentration as the starting point. The vast majority of literature found that the higher the customer concentration, the higher the business risks facing the company [
28,
41,
42,
43]. The over-reliance on large customers means such companies’ financial strategies tend to be conservative, with less innovation and R&D. However, some studies are based on specific environmental systems, with large customers considered to be beneficial to promote supply chain integration and reduce corporate risk [
26], and enabling them to invest more resources in their development process. Compared with ordinary corporate customers, the largest difference between large government customers is that they have national credit and financial endorsements, so the state-owned sector has little risk of failure and its survival is relatively likely. Due to the unpredictable behavior of customers, the spread of risk, and the potential disadvantages of enterprises, the operating risks of enterprises are relatively low. Although the more frequent the traditional government intervention methods, the greater the impact on companies [
44,
45,
46,
47], the risks have also risen, but the government intervention method of purchase orders is on the demand side, which gives enterprises a lot of autonomy and flexibility in terms of production and operation; as long as the final product meets the policy guidelines, the product requirements of the government are sufficient. Therefore, the product demand and policy orientation of the government background department are organically combined. The enterprise that obtains the order can develop fully and steadily, which will undoubtedly be of great benefit to reduce risk. Based on the above analysis, we propose a third research hypothesis for this article:
Hypothesis 3. Large clients with a government background achieve positive effects on R&D investment by reducing the operating risks of private enterprises.