3.1. The Results of the Qualitative Section of the Study
After implementing and rereading the interviews accurately, the right-side margin of the text was used to write the analytical comments, and then, in the second stage, the left-side margin was used for the emerging categories. The comments included descriptions, details, summaries, relationships, or even initial interpretations. The categories represented higher levels of summarization, in which more specialized words were used. After carrying out this process for all interviews, the themes and categories were listed and categorized in a theoretical and analytical order.
Table 1 represents a part of an interview in Ferdowsi Square.
Finally, the main themes in the semantic interactions of the art and the urban spaces, along with the categories and subcategories related to each theme, became apparent after examining the lived experiences of individuals in the six urban spaces including a variety of urban art (
Table 2). The possibility of experience and perception, social participation, and the relationship with the context were the main themes affecting the creation of space meanings through the relationship with the art. These themes are compatible with the themes of the conceptual model of the study, namely, “personal audience/person”, “collective audience/community”, and “artist and authorities/physical space”. These themes were detailed using a series of categories and subcategories.
- (A)
Experience and perception capability
One of the emerging themes is the creation of the meaning through a person’s relationship with artwork or art event due to their everyday experience of the urban space. This meaning formation is influenced by how a person is confronted with the art in the space, and what kind of visual and subjective qualities this confrontation has. The primary and secondary categories of this theme are as follows:
Visual perception capability: The capability and quality of the visual perception of art is a basic indicator in the lived experiences of the individuals. The “quality of performance” of artworks, the amount of “emphasis and distinction” of works in the space, the “visual appeal” of the works, and the possibility of establishing “visual communication” constitute the main subcategories of the visual perception capability. Subjective perception capability: In many experiences, the subjective relationship with the works and the space provides individuals with a deeper experience. This stage of perception is in a deeper layer than the visual perception, and the subcategories of the observance of the “human scale”, “the art and space order and clarity”, and the “dominance and surrounding” effect of the art in the space are extracted during the interpretation of the interviews.
Experiencing: The features of the art and the space, which result in the richness of the experience and its continuity, are mentioned in interpreting lived experiences. During the interviews about the richness of their experience, people refer to the “repeatability” of an artwork or art event in an urban space in different periods of time, “the presence and possibility of stopping” in the space, the possibility of establishing “physical access” to the urban art, “the possibility of exploring and reflecting on the art”, “the impartial experience of the art and space”, the “fit with the duration of the experience” of the art in urban space, and the creation of “the change and diversity” in artworks and events.
- (B)
Social participation
The main part of individuals’ lived experiences of urban art is formed socially and by participating in the artwork or art event in various forms. The main categories and subcategories are as follows:
Active participation in processes and events: The best form of participating in urban art is the active participation of audiences in producing and implementing the art, which is referred to as a meaningful experience in the interviews. In the urban spaces studied in Tehran, the only experience mentioned in this category is “the participation in ritual ceremonies”.
Inactive participation: The “participation in art events” is one of the manifestations of this kind of partnership in completing the urban art. The “sociability of the space” is another indicator related to the urban space and, finally, “observing the art production process” is one of the issues extracted from the interviews. Subjective and functional sharing: Another type of community participation in the construction of meaning is individuals’ subjective sharing about the art or the collective function of the art. The “collective memories” of the art in the urban space, “emotional sharing”, “the functionality of art” in the urban space, and “the functional adaptation of the art and space” were subcategories extracted during the interpretation of interviews. The interaction between the community and the art executives: One of the categories, discovered in relation to the creation of social meaning by the art in the urban space, is the interaction between urban art executives—such as institutions, organizations, and artists—and their collective audiences. “Paying attention to the existing activity and behavioral patterns” in the space by the authorities and institutions of the art executives, “building trust and proximity to the community”, creating the possibility of “dialogue between people and the art executives”, “avoiding unilateral and top-down art”, and “providing context for spontaneous and folk art” are some of the indicators extracted from the people’s experiences. Considering all strata and groups: This category was discovered in relation to the possibility of meaning-making by various groups with different tastes, norms, and beliefs. In relation to this category, subcategories including “ hosting the tastes and interests of all groups” and “opening the space to all strata and groups” appeared during the analysis of the interviews.
- (C)
Relationship with context
The relationship with context indicates the relationship between urban art and the physical, historical, and cultural context of urban spaces in the city. The results of the interviews demonstrate that the adaptation of art to context leads to a deeper relationship of the art with the audiences. The categories of symbolism, physical and structural interaction, and the application of cultural symbols are extracted from interviews.
Symbolism: The use of symbols with meanings and concepts familiar to the users of the spaces is one of the categories that link the art to the context. In the context of Tehran, the use of “national and religious symbols” was mentioned by the people. Furthermore, in some cases, the symbolic use of the spaces’ features, such as their “appellation” in urban art, has formed a deep link between the meaning of the space and the urban art. Physical and structural interaction: The relationship between the art and the physical and structural contexts of the urban space is deduced as a category in relation to the theme of “contextualism”. The subcategories of this category include the “coordinated physical design of the art and space”, “the relationship with the historical structure and elements”, “the durability and historicity of the arts and space”, “the relationship between the art and the cultural context of the space”, and the availability of a “flexible and appropriate physical context” for implementing artworks.
The use of readable cultural signs: The application of readable cultural signs in urban art makes them meaningful for people in relation to the space. The use of the “traditional art and architecture” of Iran and of “cultural and religious symbols” in the art and the space are the categories inferred from the interviews in this regard.
Table 2 represents the themes, categories, and subcategories of the interpretative review of the interviews.
3.2. The Results of the Quantitative Section of the Study
Among the 600 distributed questionnaires in the urban spaces, 306 (51%) respondents were female and 294 (49%) were male. Forty-three percent of the respondents resided around the urban space of the study area, and 57% in other areas of Tehran. Of the respondents, 29.7% daily, 29.3% weekly, 23.3% monthly, and 17.7% annually visiting the urban space questioned. In the following sections, the themes and categories in all of the urban spaces, and then in each space separately, were evaluated using the 1–5 point Likert scale.
3.2.1. Reviewing the Meaning-Making Themes and Categories among the Urban Spaces
Table 3 indicates the average of the respondents’ agreement on the existence of the categories related to the semantic relationships between the art and the urban spaces among all of the urban spaces. Among all of the categories, the visual perception capability and the subjective perception capability have the highest values of 3.40 and 3.34, respectively. Therefore, the visual and subjective perception capabilities of the urban artworks (based on the subcategories presented previously) were evaluated relatively appropriate in these spaces. “The interaction between the community and the art executives”, and “considering all strata and groups”, have the lowest scores, with averages of 2.5 and 2.96, respectively. Thus, citizens believe that there is little interaction between the society and the art executives, and that different strata and groups are neglected in implementing urban art.
The mean score of the main themes influencing the meaning of urban spaces was obtained by combining the scores of these categories. The evaluation of these scores indicated that the mean values of experience and perception capability, social participation, and the relationship with context are 3.31, 3.0, and 3.13, respectively. In general, the mean of all three indicators is close to the average, indicating an average effect of art on the meaning of the urban space in a total of six spaces based on the criteria extracted from the qualitative section. Furthermore, experience and perception capability has the highest score, and social participation has the lowest score. Thus, from the citizens’ viewpoints, social participation in these spaces is in a weaker position, compared to the other two themes (
Table 4).
3.2.2. Evaluating the Themes and Meaning Categories in Each Urban Space
In this section, the themes and categories are examined separately in each urban space. Based on the results, a significant difference was observed in the capability of experiencing and perceiving the art in different urban spaces (
Table 5). Imam Hossein Square, with a mean of 2.79, and Vanak Square, with a mean of 2.94, obtained the lowest scores for this theme, while Azadi Square, with a mean of 3.88, and the City Theater, with a mean of 3.49, provided the most possibility of experiencing urban art in the space. Furthermore, Azadi Square has the highest score in categories related to this theme (experiencing = 3.41, visual perception = 4.17, and the possibility of subjective perception = 4.06). Only in the category of experiencing, the House of Artists and the City Theater received higher scores, of 3.65 and 3.57, respectively.
In terms of social participation, the urban spaces of Imam Hossein Square, with a mean of 2.65, Ferdowsi Square, with a mean of 2.74, and Vanak Square, with a mean of 2.78, obtained the lowest scores, indicating the low impact of the urban art in attracting social participation in the meaning of these spaces. The review of the categories indicated that only Imam Hossein Square obtained a relatively good score (3.48) in the category of active participation, due to the ritual ceremonies. The City Theater, Azadi Square, and the House of Artists obtained close-to-average scores (
Table 5).
Imam Hossein Square, with a mean of 2.31, and Vanak Square, with a mean of 2.66, received the lowest scores in the theme of relationship with context, while Azadi Square, with a mean of 3.65, and Ferdowsi Square, with a mean of 3.54, obtained the highest scores in this regard (
Table 5).
The significance of the descriptive routine observed in the mean of the themes in the urban spaces was examined using one-way ANOVA. Based on the test results (see
Appendix C) the significance level of the test is less than 0.05, which means that the observed routine is statistically significant, and the observed difference in the mean of the themes in the urban spaces is significant.
Regarding “experience and perception capability”, Imam Hossein Square and Vanak Square provide the least possibility of perceiving and experiencing works of art in urban spaces, while Azadi Square ranks first in most subcategories. Only in the category of “experience”, the House of Artists and the City Theater provide better opportunities, and this is due to their use of temporary urban art elements, along with better opportunities that provide for the direct presence and experience of art. “Experience” in Ferdowsi Square is also low; due to traffic jams and the nature of the square, together with the lack of physical access through walking, it is not possible to stand and understand the art or communicate directly with the artwork.
Regarding “social participation”, Vanak Square has the worst results in most categories. Ferdowsi Square and Imam Hossein Square have not been very successful in this regard either. in Imam Hossein Square, the active participation of the residents is prominent due to the holding of ritual ceremonies. Azadi Square, the City Theater, and the House of Artists have been among the most successful spaces in attracting citizens’ participation in art. The memorable space in the minds of the people and the holding of art programs are the main reasons for this relative success. It should be noted that the category of “the interaction between the community and the art executives” has a very low score in most spaces.
Regarding “relationship with context”, Azadi Square is at the forefront in all three categories, and art in this space establishes the best connection with the physical, cultural, and historical contexts. The City Theater and Ferdowsi Square also have a high rank in this regard. Perhaps one of the reasons for this success is the historical antiquity of these spaces and the urban arts associated with them. Imam Hossein Square and Vanak Square are the weakest urban spaces. An interesting point in this regard is the situation of Imam Hossein Square from people’s perspective. Although the art in this square has been designed for symbolic cultural and religious purposes, people have not understood the symbolism of the square, and have not even seen the familiar signs of culture and connection with the field in this space.