Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram

Round 1

Reviewer 1 Report

The topic analyzed in paper is very interesting and useful for creating destination image through Social media. The theoretical framework and research methodology are adequatly designed and results are properly presented.

Author Response

Thank you very much for your evaluation of our article. We are very grateful for your kind considerations.

Reviewer 2 Report

Thank you for the opportunity to evaluate the article " Small-scale sport events as place branding platforms: A content analysis of Osona’s projected destination image through event- related pictures on Instagram. ".

This article is very interesting and useful. The research methods and procedures are very clear. Please complete the Discussion and conclusions section with author's proposals regarding management promote on Instagram. In the discussion, please elaborate more on theoretical and practical implications. Especially practical implications, how Instagram users can use this Platform in their bennefits? 

Author Response

Thank you for your comments. Please find below our response to your points and indications of where manuscript adaptations have occurred.

Response to Reviewer 2 Comments

Point 1: Please complete the Discussion and conclusions section with author's proposals regarding management promote on Instagram.

Response 1: Following your proposal, we have added two paragraphs to the discussion (lines 592-603) about promoted posts on Instagram and how event organisers and DMO managers can take advantage of them to create DI.

Point 2: In the discussion, please elaborate more on theoretical and practical implications. Especially practical implications, how Instagram users can use this Platform in their benefits?

Response 2: Your suggestion was considered, and we have now introduced more detail to address this concern in lines 604-611.