1. Introduction
Corporate social responsibility (CSR) has become an increasingly important component of the business practice of most US firms’ operation over the last decade [
1]. Although scholars across different business disciplines have extensively examined the effects of CSR on firm financial performance, the results are largely inconclusive [
2,
3]. An emerging line of research turns to look at the relationship between CSR and firm risk because firm risk can be an important mechanism through which CSR affects firm value. There is a large body of literature that documents a negative relationship between CSR and firm risk. The rationale behind these empirical observations is as follows: On the one hand, CSR can function as a tool for firms to engage in risk management and thus to mitigate the consequences of negative outcomes or unforeseen events. This effect is also known as “insurance-like” protection, which can be used to preserve firms’ financial performance by generating moral capital or goodwill [
4]. For example, firms experiencing big challenges, lawsuits, or fines may face increased risk. The moral capital created by CSR can serve as a cushion to alleviate the adverse influence of such events on firms’ cash flow [
5]. On the other hand, CSR represents a transparent resource management that leads to the expected results including economic, political, social, an environmental. Therefore, the firms that engage into intensive CSR may not maximize their profit in the short term but are likely to become sustainable firms in the long term because of the “sustainable hand” which, within a market, seeks the social optimum [
6,
7]. In this case, CSR firms not only focus on profit maximization but also consider objectives and responsibilities in the social, environmental, ethical, and, of course, economic fields. The “sustainable hand” reallocates the resources to these firms optimally with the objective of seeking social optimum. Specifically, when there is a resources misallocation in the market, this “sustainable hand” will reallocate the scared resources to those firms with intensive CSR engagements as these firms will lead to social optimum in the long run. This reallocation generated by the “sustainable hand” will help these CSR firms operate, develop, and hedge risk in the long run.
Liquidity risk measures how firm’s stock returns will be affected by the shocks in market-wide aggregated liquidity, and it has been shown to be an independent source of systematic risk in empirical asset pricing literature [
8,
9]. The shortage of market liquidity may have a detrimental effect on the whole economic system and that is when “insurance” is expected to pay off. For example, the recent financial crisis is a liquidity crisis. The dry-out of liquidity and fear of recession cause large drops in the equity market globally. If CSR can provide “insurance-like” protection, it is natural to ask: Can CSR engagements protect firms from liquidity risk? If so, to what extent and through what channel does the moral capital created by CSR affect firm’s liquidity risk? In this study, we focus on the relation between CSR and firm liquidity risk to add new evidence and shed further light on this line of research.
To test the relationship between firm’s CSR and the liquidity risk, we define firm’s liquidity risk as “liquidity betas”. Mathematically, “liquidity betas” are the covariance between a firm’s stock returns and market-wide liquidity shocks, and it has been shown that stocks with higher liquidity risk, represented by “liquidity betas”, exhibit higher expected returns. Unlike the other risk metrics that have a consensus in their measurements, liquidity risk is a broad concept and one single measure cannot capture all aspects of liquidity risk. In this study, we employ two widely used market-wide liquidity (illiquidity) measures: Amihud’s illiquidity measure [
10] and Pástor and Stambaugh’s liquidity measure [
9]. These two measures are different in terms of their liquidity dimension: The former treats liquidity as asset’s price pressure while the latter captures asset’s price reversal. Our study finds evidence of a mitigating effect of CSR on firms’ liquidity risk. Using a large sample of U.S. public firms from 1993 to 2018, we document a significantly negative relationship between CSR and the liquidity risk, indicating that socially responsible firms have lower liquidity risk. Our results are robust after controlling for firm-level characteristics including firm size, book-to-market ratio, financial leverage, ROA, capital expenditure, R&D, sales growth, and corporate governance. We also control for the liquidity level that may correlate with both of the CSR and the liquidity risk. We employ two-stage least square regression and dynamic Generalized Moment of Method (GMM) to control for the endogeneity issue. In addition, we examine an economic channel through which CSR could affect firm’s liquidity risk. Firms with better CSR performance pay special attention to stakeholder’s well-being, including banks and investors, who serve as important part of stakeholders. In addition, firms with better CSR performance represent higher financial and operation transparency, reinforcing bankers’ and investors’ trust during liquidity shortage periods. Both of these factors facilitate firms’ access to capital from banks and investors, and thus these firms can maintain healthy cash flow for operation. As a consequence, stock returns of these firms will less likely to be affected negatively when market-wide liquidity experiences negative shocks. Inspired by Moshirian’s et al. [
11] external equity finance dependence, we construct external capital finance dependence measure and find that the negative relationship between CSR and the liquidity risk to be more prominent for firms heavily relying on external capital finance.
2. Related Literature
Our research builds on to two strands of existing literature. First, our work relates to a growing literature that examines the effect of corporate socially responsibility (CSR) on risk. For example, Husted [
3] concludes that CSR is negatively associated with the firm’s ex ante downside business risk; Harjoto and Jo [
12] find that CSR intensities reduce the volatility of stock return and the cost of capital and increase firm value; Kim et al. [
13] documents a negative relationship between CSR and stock price crash risk owing to high-CSR firms committing to a high standard of financial and operation transparency and engaging in less bad news hoarding; Hsu and Chen [
14] examine the effect of CSR performance on firm default risk, and they find evidence that good CSR helps to reduce the credit risk and bankruptcy risk; Cai et al. [
15] conclude that CSR engagement negatively affects firm risk proxied by several risk measures including CAPM beta, Fama and French market beta, standard deviation of daily stock returns, and downside risk; Lins et al. [
16] finds that firms with high CSR intensity have higher stock returns during financial crisis as social capital pays off when market suffers a negative shock; Mishra and Modi [
17] contend that CSR has a significant effect on the idiosyncratic risk of firms, with positive CSR reducing risk and negative CSR increasing it; Harjoto and Laksmana [
18] find that CSR performance is negatively associated with the deviations from optimal risk taking level; Albuquerque et al. [
19] provide a theoretical model predicting that CSR decreases systematic risk and the effect are prominent for firms with high product differentiation; El Ghoul et al. [
20] add new insight to this strand of literature by studying the relation between CSR and cost of equity. They point out that high CSR firms have lower cost of equity than low CSR firms as low CSR firms have a reduced investor base and higher perceived risk; later, they extend their study by documenting a negative relationship between CSR and the cost of equity on a global basis [
21].
Liquidity has shown to be a priced state variable, and this risk-based view of liquidity has attracted much attention in past two decades, which has led to several studies confirming the pricing role of liquidity risk [
8,
9]. Scholars also propose an illiquidity measure and confirm the pricing role of the liquidity risk by showing that market-wide shocks in this illiquidity measure negatively affect contemporaneous realized returns [
22]. Watanabe and Watanabe [
23] examine how the pricing relationship varies across different economic states. Some studies investigate liquidity risk outside the U.S. market. For example, scholars employ the portion of the zero daily returns over a month as a liquidity measure and confirm the liquidity being a priced factor in 18 emerging markets [
24]. Lee [
25] points out that the pricing role of the liquidity risk varies across countries because of different geographic, economic, and political environments. Liang and Wei [
26] build on Lee’s research [
25] and confirm that the liquidity risk is a pricing factor in a local and global basis. In addition, existing studies also employ liquidity risk to explain documented classical anomalies [
27,
28]. Building upon these strands of existing literature, we put forward the hypothesis as follows:
Hypothesis 1 (H1). Corporate social performance is negatively related to firm’s liquidity risk.
The unexpected shortage of market liquidity has a detrimental effect on firm’s operation when market-wide liquidity experiences a negative shock. Financial constraint has an adverse effect on firms, exhausting the internal capital and deteriorating their operating performance, both of which may pull down the stock price. CSR investments aim to improve stakeholders’ well-being and therefore can enhance stakeholders’ willingness to provide critical resources or effort to support firms’ operation. Banks and investors are important stakeholders. During a liquidity crisis, banks and investors are more likely to supply capital to socially responsible firms as such firms have allocated resources to fulfill stakeholders’ demands. We argue that the negative relationship between CSR and the liquidity risk will be more pronounced for firms with higher external capital reliance. We put forward the hypothesis as follows:
Hypothesis 2 (H2). The negative relationship between CSR and firm’s liquidity risk is more pronounced for firms with higher external capital reliance.
The external environment has been shown as a force to influence the magnitude of the effect of business strategy on economic outcomes. In this study, we further focus on the regional trust level to present a contextual background and investigate the differential effect of CSR on liquidity risk at regions with different trust levels. Firms located at trustworthy regions enjoy advantages in access to finance, obtaining capital at lower prices, and withstanding risk. When the trustworthy appearance of a region lacks, the moral capital accumulated by the individual firms should be valued more by outsiders. CSR activities can build trust with stakeholders directly and this trust building will eventually transfer into the access to capital. When firms operate in low-trust areas, where it is hard to build trust, those firms with intensive CSR engagements will be viewed as more trustworthy by capital providers and thus these capital providers are more willing to supply capital to these firms. Therefore, we propose the hypothesis as follows:
Hypothesis 3 (H3). The negative relationship between CSR and firm’s liquidity risk is more pronounced when the regional trust level is low.
6. Summary and Conclusions
In this paper, we investigate the influence of CSR on firm liquidity risk using a comprehensive sample of U.S. firms from 1993 to 2018. We find a significantly negative association between firm’s CSR performance and the liquidity risk after controlling for various firm-specific determinants, as well as industry and year fixed effects. Our results remain intact when addressing for endogeneity issues by adding liquidity level to the model and employing the two-stage least square method and the dynamic GMM method. Furthermore, we find that external capital finance is the economic channel through which CSR could affect a firm’s liquidity risk as the negative relationship between CSR and the liquidity risk is more prominent when firms heavily rely on external capital finance. The rationale behind this observation is that investors and banks are more likely to supply capital to firms with previously intensive CSR engagements during market liquidity shocks because of the “payback” effect and the trust-building resulted from previous CSR engagements. The results also suggest that the effect of CSR on liquidity risk is more pronounced when the firms operate in the states with low trust level.
Our study makes several contributions. Our findings lend strong support for the argument that firms could invest in CSR for risk mitigation. We extend the study of the relation between CSR and systematic risk and show that the risk-reducing effect of CSR is in line with the current studies between CSR and firm risk. This paper fills a gap in the literature of risk management by formalizing and testing whether and to what extent CSR policies affect the critical component of systematic risk, liquidity risk, which has been widely accepted as a prominent systematic risk across stocks. We also contribute to the stream of literature on the determinant of systemic risk given that the recent financial crisis and pandemic crisis have demonstrated that market liquidity is a prominent systematic risk globally. Our study indicates that CSR investment could serve as an instrument in the systemic risk mitigation. The paper also contributes to the literature by offering the dynamic GMM method that attempts to deal with the potential endogeneity of CSR.
Our findings shed light on investment decisions and risk management and therefore are very important for firms and investors. From the firm’s perspective, with the mechanism explained in the previous section, corporate managers can identify the implications of active CSR management. They may make strategic decisions on CSR engagement, which will affect their trustworthiness with stakeholders and the capital-raising ability during market liquidity shortage periods. These strategic decisions on CSR engagement will serve as a tool to manage firm’s liquidity risk. From an investor’s perspective, our findings between CSR and liquidity risk have implications for portfolio construction and investment decisions. For example, CAPM predicts that any systematic fluctuation of asset prices is captured solely by market risk. Therefore, the covariance of stock returns with market returns is the key to the success of portfolio diversification. This liquidity risk, which is independent of market risk, provides an additional layer to consider when investors seek to diversify away risks. Therefore, CSR performance can be used to evaluate individual stocks’ or portfolios’ liquidity risk exposure or even to predict liquidity risk and the change in the liquidity risk of the underlying investments.
Although our research provided novel evidence and generated critical implications for both academic researchers and practitioners, we recognize that this article is not without weakness. We limit our study to the firms in the US. We believe that extending our study on a global basis may enrich and contribute the documented mitigating effect of CSR on firm’s liquidity risk. In addition, though the existing studies suggest that CSR is more prominent in developed countries, the developing countries also require elaborate efforts. We notice that there are some extended studies that focus on the CSR effect in developing countries [
49]. We believe our findings also have academic implications for developing countries. Further studies regarding the impact of sustainability issues including CSR implementation on risk management could be undertaken in developing countries. Noteworthy CSR performance induces moral capital, but the effect of CSR may differ in culturally heterogeneous nations. In addition, the legal and regulation systems in financial markets may also differ; this is especially distinct between developed and developing nations. Hence, investors in each market may perceive liquidity risk differently, which also influence the CSR effect on liquidity risk. Extending the study on a global basis would confirm the robustness of the documented relationship. It would be also rewarding to investigate how this documented relationship will vary across countries, especially the difference between developed and developing countries. We encourage scholars to answer these questions in the future.