1. Introduction
Informal forest education is a long-term process of teaching and educating children, youth, and adults. It is a positive influence on people in order to shape their natural and forest awareness—wherein selected aspects of forest environment are taught [
1]. It is widely practiced in many countries around the world. According to O’Hara and Salwasser [
2], forestry education encompasses a wide range of knowledge from forestry as well as many other related sciences, taking into account the rapid evaluation of modern forestry and the world. Van Herzele et al. [
3] emphasized the need for forestry education to be interdisciplinary, including psychology, sociology, ethics, urban landscape design, economics, and graphic design, among others, as disciplines whose knowledge is necessary for proper forestry education.
According to Donaldson et al. [
4] and Glibertson et al. [
5], outdoor education is much more effective when compared to traditional indoor classes. The forest is an ideal place for education because it allows for the observation of natural objects and processes [
6]. It directs the appropriate interpretation of the occurring relationships in nature in the audience [
7]. Numerous studies indicate that positive experiences in the natural environment produce the desired effects of environmental concern [
8,
9,
10,
11]. Environmental awareness in individuals who are exposed to nature from an early age is significantly higher compared to those who are not [
12]. Outdoor educational activities are often supported by the relevant infrastructure. In Poland, these are most often appropriately prepared educational paths, which are equipped with, for example, world windows, interactive puzzles, or educational boards [
13].
Very few scientific works are devoted to the aspect of using elements of educational infrastructure in forests to support informal educational activities. On the other hand, many publications deal with facilities supporting tourism and recreation [
14,
15,
16], their use for various recreational purposes [
17,
18], and public opinion towards the elements in question [
18,
19,
20,
21]. Educational boards are an integral part of educational path management [
22,
23,
24,
25,
26]. Among other things, educational boards are designed to foster interpretation, which Tilden [
27] defines as a necessary educational activity that seeks to reveal meanings and relationships through the use of original objects, first-hand experiences, and illustrative media, rather than simply conveying factual information.
In Poland, 80% of all forests are managed by The State Forests National Forest Holding, and there are currently some 950 educational trails in the State Forests [
28], which are mainly used for non-formal forest education classes in the form of meetings with an educator. According to the State Forests Education Activity Report, in 2019, the primary audiences for these activities were children aged 7–15 (43.57%) and adults aged 19 and older (34.64%) [
28]. In Poland, the first educational route was established in 1974 in Kampinos National Park [
25]. Educational trails in the State Forests have been created on a larger scale since 1994, when the first Promotional Forest Complexes were established. The idea of their establishment was connected with the so-called multifunctional forestry, in which educational and social functions are combined with a uniform economic and protective program [
29].
Educational trails have stopping points where educational boards can most often be found. As Snopek [
30] pointed out, educational boards are needed to help build appropriate environmental attitudes in people who use forests. Ballantyne et al. [
31] and Walker and Moscardo [
32] pointed out that the use of educational boards can go beyond specific tourism experiences to contribute to a broader education about sustainability. In addition, Tsang et al. [
33] added that educational boards, and the proper interpretation of their content, can play a key role in changing visitor attitudes and behavior. Research by Hughes and Morrison-Saunders [
34] indicated that visitor knowledge and satisfaction increases with the use of roadside boards placed along trails. Hill et al. [
35] showed that the use of educational aids such as brochures, worksheets, and charts during walks could increase people’s understanding of nature conservation and biodiversity issues, resulting in a positive impact on their wellbeing and appreciation of the environment. Brody and Tomkiewicz [
36] suggested that appropriately designed boards can foster a sense of place and identification with a natural area. As Janeczko [
25] and Snopek [
30] pointed out, the attractiveness and degree of refinement of trails depends on the experience of the designers, as well as the commitment of the forest educators themselves, who often work with companies that design educational boards. The design of an educational board should be attractive enough to hold the attention of forest users in order to expand their knowledge; however, due to the varying sense of ethics, both among those involved in the design and the varying sense of aesthetics among forest users, this is a difficult task [
37]. However, there is still no research on people’s perception of these elements as a tool to support forest education, and there is no information on what the best pattern should be for a forest board. It is for this reason that a key question for forest managers in the context of recreational and educational infrastructure is whether and how nature trails and accompanying educational displays can support educational activities conducted by forest educators.
The aim of this study is to determine the basic criteria that, according to trail users, determines the attractiveness of educational boards, supporting the activities of informal forest education. The study formulated the following research questions:
- (1)
Do people resting in the forest pay attention to the educational boards accompanying the trails?
- (2)
What features should educational boards have according to forest users?
- (3)
Are user preferences regarding forest recreational infrastructure determined by demographic characteristics?
Our research has both cognitive and practical implications. They allow for filling the gaps in knowledge about social expectations regarding the elements of educational infrastructure in forests, as well as providing further guidance on the design and importance in forest education of the given visual aids. In practice, the results of our study are useful for creating programs and policies for the development of outdoor forest education and tourism, and recreation in the forest. In addition, they will guide land managers, policy makers, and designers in the context of graphic design of educational boards. The results also provide support for managers and decision makers who should be interested in conducting more effective forest education in the forests.
4. Discussion
Educational paths are an important element of organized recreational space in the forest [
24]. They enable active recreation, allowing visitors to learn about the natural and cultural values of the environment. Our study clearly shows that a small section of Polish society visits forest areas regularly (
Table 3). In addition to the demographic factors that determine the results obtained, the main problem that may affect the frequency of visits to forest areas is their fragmentation [
6], which is caused by constantly growing urban agglomerations; the large number of people who want to rest in forest areas, which may be a disturbing factor for others [
43,
44]; and their lifestyle itself, related to work, education, health, wealth, or parenthood [
45,
46]. Another reason may be the common opinion about the dangers accompanying a stay in the forest, such as wild animals and ticks [
46]. This is a very disturbing phenomenon because, in addition to the more effective outdoor forest education provided by the natural environment compared to traditional activities [
47], being in forest areas also has a positive effect on the mental and physical state of people, which has been confirmed by numerous studies [
48,
49,
50,
51].
Most of the forest users from the experiment did not pay attention to a large number of educational boards (five to six boards), which confirms our first hypothesis. This is likely due to the fact that during the course of the visit, the educator conducted the activity in an interesting way, drawing attention away from the boards themselves, even though they made a stop at each board, referring with conversation to the content on the boards. The work of Kerley et al. [
52] clearly shows that the use of guides, bringing the natural world closer by conversation, affects the quality of users’ observation and understanding of the natural world. According to Ap and Wong [
53], the role of the guide or educator is not only to convey information, but also to present it in an interesting and sincere way, adapting the content of the message to the perception of the audience.
On the other hand, educational boards, in the opinion of trail users, are not an important element for supporting informal forest education (
Table 6). A significant number of respondents also indicated that this type of educational infrastructure is unnecessary on the trails (
Table 7). In their work, Švajda and Činčera [
24] also focused on these aspects, showing that only interactive objects are more likely to attract the attention of visitors and keep it for longer than static boards. Additionally, the authors drew attention to the wasted financial resources related to the creation, inventory, and maintenance of the boards, as well as unjustified interference in the natural landscape, which is disturbed by the introduction of new elements. This last statement was also confirmed in the study by Korcz et al. [
49], that educational boards located on a forest path where forest bathing was advised interfered with psychological restoration.
According to Weis et al. [
54], the graphical form of educational boards is largely responsible for attracting attention, which is also confirmed by our study (
Table 5). However, the participants in this study indicated that they would prefer educational boards that are predominantly graphical (
Table 8). As Dowse, Lin, and Biggs [
55,
56] pointed out, icons, pictograms, and pictures are ubiquitous in everyday life, which may condition the participants’ responses. By visualizing content, perceptual processes in forest education are more attractive than the standard teaching method that most people are used to (school teaching, basics, etc.) [
57]. Doak et al. [
57] indicated that visually attractive, clear, and simple educational content is easier to remember. In an era where “literate” people are being displaced by a society of “illiterate” people, and many authors emphasize that research over the past several years has documented the prevalence of limited literacy among adults worldwide [
58,
59,
60], thus the “readability” of educational, information boards must be as simple, useful, and attractive to the viewer as possible.
5. Conclusions
The majority of respondents to the survey did not visit forests at all, and the amount of time spent in forests was determined by age, gender, and place of residence. The perception of educational boards used by the State Forests as elements that should support informal forest education was also determined by the demographic characteristics of the respondents; however, a significant proportion of forest users believed that the elements moderately serve to support forest education activities in the field, as well as being an unnecessary element. Most of the respondents preferred educational boards that are dominated by graphics, finding them more attractive.
Our study prompted the authors to reflect more deeply and to undertake further research in the direction of evaluating educational boards as tools supporting informal forest education and their public perception. Namely, the design of educational boards should be looked at more closely in order to understand why they are so critically perceived by forest users. It is also necessary to check whether the level of accessibility of the texts placed on the boards is adequate and not too difficult to read, which may discourage further education, and whether the topics of the educational boards are related to the accessibility of the texts, enabling forest users to remember the content of the boards.