1. Introduction
Nowadays, the malignant change of global climate becomes a huge challenge to countries around the world and provides an impetus for reflection for the development and revolution of global economics. The low-carbon green economy has gradually become a new trend for global economic development. It is the unshirkable responsibility for each country to build a community of shared future for humanity together and promote the transformation and up-gradation of the national economy towards a low-carbon, green model. A new round of technological revolution guides the global economy to make historical changes. Each country around the world is transforming its economy into a green and low-carbon economy, which spurs their developmental patterns from extensive patterns of economic growth to a green intensive model. The World Watch Institute (
https://www.commondreams.org/organization/worldwatch-institute (accessed on 11 April 2022)) once pointed out that ecological technology innovation will be a key component in determining whether a nation can develop perpetually. Becoming the second-largest economy in the world through rapid economic development for more than 30 years, China has paid a heavy price in resources and environment, whose carbon dioxide emissions are becoming the world’s top priority. To cope with the climate change, achieve environmental governance and reach the goal of the Paris Agreement, China made a commitment to peak carbon dioxide emissions and become carbon neutral to the keworld, which means that reaching a peak in carbon emissions by 2030 and then achieving net-zero emissions of carbon by 2060 (
https://www.un.org/zh/ga/75/docs/pv.shtml (accessed on 11 April 2022). “Official Record of the Fourth Plenary Meeting of the Seventy-fifth Session of the United Nations General Assembly, held on Tuesday, 22 September 2020, at 9 a.m.”).
Green innovation is characterized by its capacity to ease environmental pollution and improve ecological quality, which is becoming crucial support for ecological and civilized construction in China [
1] and an important strategy to determine if microenterprises can achieve sustainability [
2]. In order to achieve the goal of legitimacy [
3,
4], meet the demands of corporate stakeholders [
5], and meet the needs of strategic orientation [
6], companies have to carry out green innovation activities. However, the enterprises that are forced to carry out green innovation by internal and external pressures have a great impact on resource production efficiency [
7], competitive advantage [
8], financial performance [
9], goodwill spillover [
10,
11], and business owner trust [
12], all of which have show better performance. The results show that enterprises that implement green innovation are more likely to profit from fierce competition in the marketplace. The importance of the article lies in the fact that the key strategy for enterprises to carry out green transformation and upgrading is green innovation [
13]. A green innovation strategy helps companies minimize their ecological impact and create long-term sustainable goodwill [
14]. Under the current increasingly severe environmental pressure, it is of great significance for China to practice the coordinated development of ecology and economy. As a micro-structure of the macro-economy, the research on green innovation-driven enterprises has great practical significance for China to implement the idea of ecological civilization and achieve the goal of carbon peaking and carbon neutrality as soon as possible.
There are two main research motivations for this paper: First, there is a lack of research in previous studies on ownership structure and green innovation [
15,
16,
17], while ownership structure is an important institutional factor in emerging economies, and its impact on green innovation cannot be ignored [
16]. Unlike developed economies, ownership in China is often highly concentrated, and the agency issue that exists primarily in publicly traded companies in China is the conflict of interest between dominant and minority shareholders [
18]. With the acceleration of the process of reforming the split share structure in China, the shareholding ratio of controlling shareholders is gradually declining, while the number of shareholders holding more than or equal to 10% of the shares has increased significantly (according to the provisions of China’s “Company Law”, the number of shareholders holding shares individually or collectively with a shareholding ratio of 10% or more have the right to request the board of directors to convene an extraordinary general meeting, and may also intervene through the appointment of directors and senior management in the day-to-day decision-making of a publicly traded company. Shareholders with a shareholding ratio greater than or equal to 10% can be called a major shareholder), that is, a shareholding structure with multiple major shareholders has gradually formed. The dual externalities of green innovation strategy, combined with the inherent high risk and long cycle of innovation [
19], make decision-making and implementation difficult, so it is inseparable to have a great discourse of decision-making deployment of the major shareholders of the right. However, few existing studies have explored the driving force of green innovation from the perspective of shareholders, which is an important topic to discuss. Although the ownership structure of multiple major shareholders has become common in countries around the world [
20,
21,
22,
23], there are still gaps in the research on the impact of equity arrangements of individual major shareholders on green innovation. Second, there has been less attention paid to emerging economies in previous studies of green innovation compared to the background of developed countries [
15,
24]. With the acceleration of the process of industrialization, the emerging economies represented by China have produced serious environmental problems in the process of rapid economic development. Therefore, this paper believes that research on green innovation in emerging economies such as China is more important.
The theoretical basis of this paper mainly includes principal-agent theory, resource-based view, and institutional theory. Due to the separation of ownership and control, modern corporate enterprises often have serious principal–agent problems. The principal seeks to maximize his own wealth, while the agent is more inclined to obtain a higher remuneration, and at the same time prefers to maximize leisure time, which leads to a certain conflict of interests between the principal and the agent. Resource-based opinion argues that resources are especially important to the fundamental competitiveness of an organization [
25]. The introduction of multiple heterogeneous major shareholders in an enterprise brings different resources to the enterprise, including knowledge, technology, capital, etc., which is particularly important for enterprises to carry out green innovation activities [
26]. Institutional theory emphasizes that the enterprise is rooted in the institutional environment, so the enterprise will be subject to certain institutional constraints [
27]. Just as a sound legal system is more protective of intellectual property rights, it reduces the risk of spillovers from corporate innovation [
28], making businesses more motivated to innovate.
According to the sorting out of the relevant literature on the economic consequences of the ownership structure of multiple major shareholders, this paper believes that there is a certain controversy about the influence relationship between multiple major shareholders and green innovation, which will be further demonstrated through empirical research. Regarding the economic consequences of multiple major shareholders, one view is that the ownership structure of multiple major shareholders will exert a positive supervisory and governance effect [
29,
30,
31,
32,
33]. For the maintenance of the corporate image, social reputation, corporate value, and considerations of long-term corporate value, companies with multiple major shareholders are more inclined to conduct green innovation activities. Another point of view is that the ownership structure of multiple major shareholders will worsen the agency problem of enterprises, that is, the formation of conspiracy interest groups among multiple major shareholders [
34,
35], which will exacerbate the eviction of enterprises and small and medium-sized shareholders. Due to the inherent high risk and long payback period of innovation, large shareholders who conspire with each other are even less likely to carry out innovation activities. The risks of green innovation activities by enterprises are higher than those of non-green innovation activities [
15], and they occupy a greater degree of corporate funds, so this is undoubtedly an obstacle to the behavior of major shareholders to obtain private interests. According to the “collusion view“, companies with multiple major shareholders’ shareholding structures will engage in less green innovation activities than other companies.
The main research questions of this paper are: Does the equity arrangement of multiple major shareholders play a positive supervisory and restrictive role or does it have a negative conspiracy hollowing effect on corporate internal governance? How do the ownership structures of multiple major shareholders affect green innovation? In what context do they play a role? The answers will be given below. The main goals of this paper are: first, to explore the effect of the ownership structure of multiple major shareholders on green innovation; second, to explore the mechanism and path for multiple major shareholders to influence green innovation; and third, to enrich the shareholding structure of multiple major shareholders. Scenario variables for green innovation.
The contributions of this paper are as follows: First, it enriches the research on the driving factors of green innovation at the micro-level. Most of the existing literature have explored the impact of environmental regulations on enterprises’ green innovation from the perspective of formal institutions. Still, this paper believes that this cannot fully answer the driving factors of green innovation in China. Since China is still in a special time of transformation of the economic structure, the degree of perfection of the institutional environment is not consistent across the various regions, making the Chinese legal system incapable of fully fulfilling its supervisory and control role. Therefore, it is very necessary to study the informal system, such as the ownership structure design of enterprises. To this end, from the perspective of corporate governance, this paper introduces the ownership structure of multiple major shareholders, attempts to answer the impact and role path of multiple major shareholders’ equity structures on internal governance, and reveals the internal driving factors of green innovation. Second, the research on the economic consequences of multiple major shareholders has been improved. The current research results can be mainly summarized as “supervision view” and “collusion view”. Scholars from the perspective of “supervision” believe that the ownership structure of multiple major shareholders has resulted in the improvement of investment efficiency, the mitigation of financing constraints, the reduction of crash risk, the improvement of corporate social responsibility performance, an increase in corporate value, and the encroachment of interests after the controlling shareholder’s equity pledge. However, scholars based on the “conspiracy view” have found that the equity arrangement of multiple major shareholders deteriorates the efficiency of internal governance and damages the innovation behavior of enterprises. However, there is no literature to explore the impact of multiple major shareholders’ equity arrangements from the economic consequences of green innovation. Third, it opens the black research box of multiple major shareholders and green innovation, provides a more theoretical basis for scholars to understand the influence of multiple major shareholders on green innovation, and enriches the contextual variables of influence.
The rest of the article is arranged as follows. The second part summarizes the existing research on the economic consequences of multiple major shareholders and green innovation, sorts out the theoretical mechanism of the impact of multiple major shareholders’ equity arrangements on green innovation, and puts forward research hypotheses. The third part is the research design of this paper, which introduces the sample and data sources of the empirical data, variable definitions, and empirical modeling. The fourth part first explains the descriptive statistical characteristics of the variables; analyzes the benchmark regression results; tests the mechanism paths and adjustment mechanisms of multiple major shareholders affecting green innovation; and finally uses the double-difference model, two-stage instrumental variable method, substitution variables, and other methods to mitigate the problem of endogeneity and test the robustness of benchmarking regression. The five parts give a general description of the empirical results of this article and propose appropriate counter-measures and suggestions.
2. Literature Review, Theoretical Analysis and Research Hypothesis
Green innovation can be defined as the innovation of process, technology, or system based on the purpose of alleviating environmental pollution [
36]. The independent research and development of green products by enterprises has a positive contribution to improving their competitive advantage, shaping enterprise soft power and financial performance [
37], and enhancing the market-leading advantage of enterprises [
38]. Green innovation of enterprises can reduce energy consumption in the production and manufacturing process by upgrading equipment, introducing technologies, and reengineering processes. It also alleviates the negative externality of the environment and promotes the improvement of enterprise environmental performance [
39] to bring technology-leading advantages to enterprises [
40]. Therefore, green innovation plays a dual role in improving enterprises’ financial performance and environmental performance.
The views of academia on the company governance effect of multiple major shareholders can be summarized as “supervision view” [
20,
21,
29,
41,
42] and “collusion view” [
43]. Scholars based on the “supervision view” believe that the equity arrangement structure of multiple major shareholders formed by listed companies can effectively optimize the internal governance environment and have a good supervision effect. Under the background of a high concentration of equity in China, the controlling shareholders of listed companies may have “tunneling” behavior driven by egoism. When there are multiple major shareholders in a listed company, the non-controlling major shareholders have the motivation to supervise the controlling shareholders, and the phenomenon of damage to the interests of minority shareholders is alleviated. Besides, the behavior of controlling shareholders to obtain private interests is restrained [
44], and the related party transactions, capital occupation, and other behaviors of listed companies are reduced [
42]. Even if the supervision of major shareholders over controlling shareholders is not aimed at protecting the interests of minority shareholders, but for sharing control rights to obtain private interests, the bargaining behavior between major shareholders for the private interests of control rights is enough to prevent the interests of minority shareholders from being infringed [
45].
A certain political connection is usually established between the major shareholders and the government based on social and political theory. The major shareholders are often more inclined to fulfill their social responsibilities to maintain the corporate social image and the need for social popularity. In recent years, the state has been a strong proponent of building an ecological civilization. Good environmental performance is undoubtedly an excellent answer given by enterprises to their stakeholders. Green innovation activities are important for enterprises to carry out green transformation and improve environmental performance [
46]. At the same time, in the context of the concept of environmental protection governance, which surrounds society as a whole, the state’s environmental protection interviews and environmental supervision of enterprises are becoming more and more frequent. When enterprises fail to meet the environmental pollution standard, once they are investigated and dealt with, they will cause double losses of capital and reputation and seriously damage the interests of major shareholders. Secondly, with the acceleration of the digital technology revolution, the integration of emerging media and traditional media acts as a bridge for information transmission in the economic market [
47]. Corporate environmental governance has evidently become a hot topic for media attention in recent years. When enterprises perform poorly in environmental governance, media reports may cause investors to panic and even use the power of “voting with their feet” to sell shares, resulting in a sharp drop in share prices. This is undoubtedly a serious loss of interest for the major shareholders of the enterprise. Therefore, it can force the enterprise to carry out green transformation and actively carry out environmental governance to a certain extent. Finally, when the internal ownership structure of the enterprise is relatively balanced, the enterprise resources occupied by major shareholders can be effectively released, which provides a resource basis for enterprises to carry out green innovation. The diversified background of other major shareholders and minority shareholders can play a supplementary professional role with the knowledge and technological needs required by green innovation to alleviate the non-professional intervention of “self-interest”, controlling major shareholders in enterprise green innovation projects and giving the management sufficient autonomous decision-making space [
48].
Based on this, this paper proposes:
Hypothesis 1 (H1a). The ownership structure with multiple major shareholders has had a positive internal governance effect and promoted the green innovation of the enterprise.
“Shareholder negativism” hypothesis holds that the self-interest psychology of major shareholders will drive them to make opportunistic behavior [
49]; induce them to empty out the company; aggravate the second kind of agency conflict; and drive the management to have a short-sighted tendency and unreasonably occupy organizational resources, so as to “squeeze out” innovation. When major shareholders cannot understand the intention and behaviour of management in innovation decision-making, the major shareholders may intervene to induce the first kind of agency behavior, resulting in the forced interruption of the innovation project. Because the contribution of green innovation to environmental externality cannot be reflected in the form of economic benefits in the short term, it is more obvious as environmental legitimacy and social legitimacy [
46]. If there is a motive of collusion among multiple major shareholders to empty the enterprise, they only pay attention to short-term interests. The impact of green innovation on the long-term competitive advantage of enterprises is not enough to induce major shareholders to produce the will of green innovation. From the perspective of incentive compatibility, it is difficult for green innovation to create high economic benefits for enterprises in the short term, which violates the goal of pursuing short-term private interests of major shareholders of “self-interest”. Major shareholders cannot realize the balance between maximizing enterprise value and satisfying personal private interests through the added value generated by green innovation in the short term. It also weakens the will of key shareholders to implement environmental innovations to a certain extent. At the same time, compared with other forms of innovation, green innovation occupies more funds [
50], which is undoubtedly an obstacle to the behavior of major shareholders to seize private interests. The political connection attribute of some major shareholders weakens the driving force of green innovation from government regulation. At the same time, the possible benefit transmission and excessive intervention of major shareholders based on the concept of “collusion tunneling” will also disrupt the established green innovation strategy of the enterprise. Further, in deepening the promotion of a green financial system to promote green innovation in China, major shareholders may illegally occupy external resources on green innovation to pursue personal interests due to the lack of institutional constraints and supervision mechanisms of major shareholders. The research of [
51] confirms this view and finds that enterprises may have strategic innovation in order to seek financial and tax support. Driven by opportunistic motivation, the strategic innovation behavior of enterprises has become a tool to convey the interests of major shareholders and cannot be effectively transformed into innovation achievements. On the other hand, even if other major shareholders can effectively restrict the controlling shareholders, under strict monitoring, the controlling major shareholders also question the asymmetry between the benefits and costs of green innovation due to the small decision-making space and low work enthusiasm. Once the enterprise’s green innovation is successful, it will face the potential for knowledge transfer, with other large shareholders sharing the benefits as well. However, if the innovation fails, it will be questioned by other major shareholders, and the innovation enthusiasm of the enterprise will be weakened.
Based on this, this paper proposes:
Hypothesis 1 (H1b). The ownership structure of multiple major shareholders intensifies the “collusive tunneling” behavior of major shareholders and inhibits the green innovation of enterprises.
6. Practical Implication
Our findings have important ethical and practical implications for environmental management in China. First, managers recognize the benefits of introducing heterogeneous major shareholders for green innovation. With the acceleration of the non-marketable stock reform process, the types of shareholders of publicly traded companies in China are more diversified. At the same time, the phenomenon of “one dominant share” over the years has been effectively alleviated and the efficiency of corporate governance has been improved [
59]. Managers continue to push for non-marketable stock reform to attract more large shareholders with different education backgrounds, professional backgrounds, and resources to the green innovation activities of listed companies.
Secondly, managers should be aware that the role of multiple major shareholders in green innovation will be affected by the institutional environment. The more complete the green financial system and the stronger the protection of intellectual property rights, the greater the degree of green innovation of enterprises. Therefore, managers should make full use of the benefits of social resources for the promotion of green innovation. For example, enterprises in regions with a sound green financial system can obtain financing more easily for projects related to environmental protection, which plays a good role in guaranteeing green innovation activities with a large demand for funds [
60].
Our findings also have important implications for policy makers. First of all, decision-makers should realize that the introduction of heterogeneous major shareholders has a good mitigating effect on the controlling shareholders of publicly traded companies and the interested behaviour of management, so appropriate policies should therefore be developed to encourage enterprises to introduce heterogeneous and diversified main shareholders. Secondly, policy makers should also strengthen laws and regulations on corporate environmental management, provide certain financial subsidies or tax incentives to companies that dare to take responsibility for the environment, and take some punitive action against high-polluting companies. Then, policy makers should optimize the legal and regulatory environment, improve the effectiveness and authority of law enforcement, and change the chaotic situation in which enterprises arbitrarily violate environmental protection laws and regulations due to weak law enforcement and low pollution costs. Finally, policy makers can consider cooperating with relevant banks to enrich green financing channels, reduce the financing cost of green projects, and provide long-term stable funds for green projects to optimize the debt structure of enterprises, so as to encourage enterprises to carry out green innovation.