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Journal: Sustainability, 2023
Volume: 15
Number: 1684
Article:
Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand
Authors:
by
Irada Osmanova, Seden Ozerden, Bassam Dalal and Blend Ibrahim
Link:
https://www.mdpi.com/2071-1050/15/2/1684
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