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Journal: Sustainability, 2023
Volume: 15
Number: 1684

Article: Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand
Authors: by Irada Osmanova, Seden Ozerden, Bassam Dalal and Blend Ibrahim
Link: https://www.mdpi.com/2071-1050/15/2/1684

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