2.1. Literature Review
This paper is connected to two distinct strands of literature. This study provides a comprehensive evaluation of the existing literature pertaining to the impact of local government involvement in the NCCA campaign.
Previous studies have primarily focused on command and control environmental policies, such as environmental inspections, and market-based incentives such as China’s low-carbon city pilot program and carbon emissions trading [
13]. However, limited attention has been given to the impacts of the NCCA campaign, an incentive policy implemented by the central government and targeted at local governments. Li et al. (2022) found a positive correlation between civilized city policies and enhanced energy efficiency, supporting the beneficial effects on sustainable development [
14]. Li and Wen (2023) discovered that these policies positively impact urban green total factor carbon efficiency through reinforced environmental regulations, corporate innovation, and public engagement [
1]. Liu et al. (2023) observed a notable correlation between the designation of cities as civilized and improvements in urban air pollution [
12]. In addition, some studies have revealed that gaining the designation of civilized city greatly boosts the advancement chances of local officials [
8].
Despite this, the existing literature on the impact of the NCCA campaign on local firms is scarce. Zhang et al. (2021) concluded that local government participation strengthens incentives for intervention in local firms, enhancing environmental but impairing financial performance in the short term [
8]. Notably, no study has explored how local government engagement in the NCCA campaign influences firms’ accounting decisions. This paper introduces a relatively novel perspective for future research on the impact of the NCCA campaign on firms’ opportunistic behavior, particularly in terms of earnings management activities.
This paper contributes to the literature on factors influencing earnings management in organizations. Earnings management involves managers using discretion in financial reporting to manipulate financial statements, either to mislead stakeholders about the firm’s economic performance or to influence contractual outcomes relying on reported accounting figures [
15]. Higher absolute levels of earnings management are driven by incentives such as capital market expectations, contractual considerations, and the desire to avoid political costs [
15]. Managers, aiming to meet capital market expectations, may increase earnings when a firm’s performance falls short of analysts’ predictions [
16,
17]. During events such as initial public offerings, additional issues, and rights offerings, managers might provide false financial information to investors [
18,
19]. Contractual incentives arise when accounting numbers regulate relationships such as management’s compensation and debt contracts, leading managers to manipulate earnings to maximize personal benefits [
20,
21]. For example, during executive turnover, former executives may increase reported earnings to protect their interests and reputation [
22]. Conversely, succeeding executives might engage in negative earnings management to enhance future performance [
23]. Firms at risk of defaulting on debt contracts may make accounting choices to increase revenues and circumvent debt constraints [
24].
Furthermore, one crucial incentive leads to earning management are political cost. Political costs refer to the increased costs that the private sector may face due to industry regulation, tax barriers, and other political activities, representing a transfer of wealth imposed by the government [
6]. According to the political cost hypothesis, companies strategically manipulate accounting decisions to show reduced profits when anticipating potential negative consequences from political factors [
6,
7]. Firms manipulate earnings to minimize the net cost of potential regulatory outcomes under uncertain changing regulations and external conditions. For instance, high-revenue firms facing more income tax and regulations may adjust accounting policies and reduce closing inventory to avoid higher taxes and stricter regulation [
10,
25,
26]. Corporations generating profits through troop fatalities face increased political costs, leading to earnings management. Boland and Godsell (2020) examined the correlation between political costs and profitability management for defense corporations, finding that local defense companies engage in diminishing returns earnings management to mitigate potential negative consequences [
27].
Environmental pollution poses the primary source of political costs for heavy-polluting firms. These firms, pressured to address pollution issues, face reduced revenues during periods of scrutiny and criticism, as seen in the US chemical sector in 1979 [
28]. Heavy-polluting firms engage in declining revenue earnings management to mitigate potential political costs arising from environmental regulations and public pressure [
29,
30].
While environmental issues have become increasingly significant in recent times, and companies are subject to more stringent environmental regulations and policies than ever before, there is still relatively limited research on the profit management strategies resulting from the political costs associated with environmental regulations. This paper diverges from prior research by centering its attention on the influence of local government involvement in the NCCA champion, a policy implemented by the central government to incentivize local governments, on the costs of local heavy-polluting firms. By examining the relationship between local government participation in the NCCA champion and the accounting decisions of local heavy-polluting firms, this paper provides a new perspective on government environmental regulation for studies related to political costs.
2.3. Hypothesis Development
Political costs arise as a result of political actions that are adverse to the interests of a corporation. The political costs include the possible loss of wealth that businesses may experience as a result of things such as government rules, tax problems, and other political activities. In response, companies deliberately lower their earnings to lower their level, hoping to lower the chances of being watched by regulators [
6,
7]. Drawing on political cost theories, prior research has demonstrated that organizations tend to engage in income-decreasing earnings management as a response to anticipated political costs [
27,
30]. The political costs incurred by enterprises with high levels of pollution are a direct result of the NCCA campaign. Local governments engage in the NCCA campaign, which serves as a macro-level external environmental factor that influences the operations of local enterprises that contribute to heavy pollution. This influence is mostly exerted through the imposition of political costs.
On the one hand, local governments have an incentive to actively participate in the competition and earn NCCA honors as early as possible. At the beginning of an honorary title, the host department often sets relatively high-performance standards to maximize the sound effect, and only the best-performing local government can meet the standards and receive the honorary title. On the other hand, local authorities are highly motivated to pursue promotion in order to earn recognition from the NCCA honors, so creating a powerful impetus for local governments to prioritize environmental preservation. In order to enhance their prospects for advancement, local officials may allocate greater attention to the NCCA campaign. Hence, it can be inferred that municipal authorities are driven by political incentives to enhance the environmental performance within their respective jurisdictions [
8]. With this substantial incentive to earn the title of NCCA, local governments and officials tend to focus their human, material, and financial resources on rapidly improving the environmental performance of cities in the short term. When local governments engage in the NCCA campaign, they encounter challenging tasks and rigorous evaluations with regards to ecological environment norms. Local governments often implement more stringent environmental regulations for heavy-polluting firms operating within their jurisdictions due to their significant consumption of resources and contribution to pollution [
29]. These regulations typically involve measures such as enhanced law enforcement and supervision, heightened environmental regulations, and increased investments in environmental protection. The origin of these funds is derived from various business entities. Local governments engage in resource transfers through related party transactions and the implementation of tax increases [
36,
37,
38]
In light of stringent environmental regulations, managers of enterprises often engage in concealing their true performance in an effort to decrease their political visibility. This is achieved by assuming the identity of individuals belonging to disadvantaged groups, hence diminishing the likelihood of regulatory intervention. As per the adage, “The nail that protrudes is forcefully driven down”, the financial status of other firms within the industry remains uncertain for heavily-polluting firms.
In order to avoid standing out as the most prominent entities, enterprises that engage in significant levels of pollution may engage in competitive practices aimed at manipulating their profitability to a reduced extent [
30]. At the same time, according to prior research [
39], certain companies may receive financial assistance from the government through the implementation of certain measures. Thus, we put forth the subsequent hypothesis:
Hypothesis 1. Heavy-polluting firms conduct income-decreasing earnings management in response to local government participation in the NCCA champion.
According to the fundamental Hypothesis 1, the decisions regarding profits management may exhibit variations among different ownership types in response to political expenses. State-owned enterprises, having intricate political connections, possess enhanced bargaining power with local and central governments. As a result, discretionary accruals in state-owned heavy-polluting firms may display lower sensitivity to the NCCA campaign. In contrast, non-state-owned enterprises, with limited bargaining power, are more susceptible to political costs. Thus, Corollary 1a posits that state-owned heavy-polluting firms are less inclined to engage in earnings management compared to their non-state-owned counterparts [
30].
Corollary 1a. During the NCCA event, non-state-owned heavy-polluting firms engaged in more income-decreasing earnings management than state-owned heavy-polluting firms.
Based on the basic Hypothesis 1, when heavy-polluting firms are more visible (e.g., larger assets and higher profits), they are more likely to be intervened by the local government and face higher political costs. Previous studies on political costs indicate that larger and more profitable firms face increased regulation and taxation, leading to a greater incentive for concealing profits to mitigate potential political costs [
6]. In the context of this research, firm visibility remains a crucial factor influencing political costs. As local governments engage in the NCCA campaign, they subject local heavy-polluting firms to rigorous evaluations of ecological criteria, increasing political costs for these firms. The paper argues that heavy-polluting firms with larger asset sizes are more likely to be targeted by governments to assist in environmental improvement tasks, as they are perceived as better equipped to undertake such responsibilities and contribute to enhancing the environment [
40]. Therefore, this paper establishes Corollary 1b.
Corollary 1b. The greater the visibility of the heavy-polluting firms are more likely to engage in income-decreasing earnings management during the NCCA campaign.
Based on the basic hypothesis 1, officials that possess a greater motive for promotion are likely to exert increased effort towards the NCCA campaign, hence influencing the political costs borne by local heavy-polluting firms [
8]. The nexus between local leaders’ motivations and government actions in China is intricately linked. The likelihood of local leaders receiving promotions is positively correlated with their economic performance, compelling them to encourage substantial investments from enterprises to drive GDP expansion [
41]. Reforms in the officials’ assessment system have shifted higher-level governments’ focus towards the overall performance of regional governance, transcending a singular emphasis on economic achievements. Local officials, driven by the opportunity to showcase their governing prowess and achieve success in the NCCA campaign, seek to enhance their chances of promotion, particularly crucial for those with strong promotion incentives. Consequently, this paper posits that heavy-polluting firms in jurisdictions where local officials have higher promotion incentives face elevated political costs. Thus, this paper proposes Corollary 1c.
Corollary 1c. Heavy-polluting firms located in cities where officials have a greater motivation for promotion are more likely to engage in income-decreasing earnings management during the NCCA campaign.