3.1. Course Development
3.1.1. Course Idea, Participants, and Learning Objectives
To respond to the need for sustainability, social responsibility, and human rights education, the authors developed a new semester-long cross-disciplinary online course at a large university in the U.S.: “Sustainability and Human Rights in the Business World”. The course provides an overview of social responsibility, human rights, and sustainability, and it identifies strategies and frameworks to apply to socially responsible and sustainable businesses. It also explores the role of the consumer, corporation, and government and non-governmental organizations. The course is offered every semester—spring, summer, and fall—in a variety of ways: first, at the undergraduate level without prerequisites to university seniors in all majors, as a required course for Product Development majors, and as an elective for other majors within the college. It is also offered at the graduate level to all majors, and as an elective to students in the four master’s programs within the college. The course is team taught by the authors: the first author is a professor in entrepreneurship, and the second author is a practicing human rights attorney and the director of a university-based human rights center. The authors’ idea to teach collaboratively resulted from the first author’s procurement of sustainability research grants from the center. The first author teaches weeks 1 and 2 and week 6 through 16 of the course; the second author teaches weeks 3 through 5 concerning human rights topics. Thus, students contact the first author for questions or issues regarding topics relevant to weeks 1 and 2 and 6 through 16. whereas they contact the second author for questions or issues regarding human rights topics.
Student learning objectives are as follows: first, define terminologies associated with sustainability, human rights, and social responsibility; second, explain the evolution of sustainability, human rights, and social responsibility in various industries; third, examine the factors at the individual level (e.g., ethical consumers) and the organizational level (e.g., corporate social responsibility, and human rights) that contribute to socially responsible business; fourth, analyze various environmental factors influencing sustainability, including renewable resources (air, climate, and water; forests, wildlife, and biodiversity; agriculture and food; and alternative clean energy and fuels); fifth, apply sustainability strategies and frameworks for socially responsible businesses; sixth, examine the role of the consumer, corporation, and government and non-governmental organizations for sustainable businesses; seventh, recognize current trends in human trafficking and child labor and how they impact the business operations of the private sector; eighth, evaluate evolving strategies by NGOs and corporations to promote human rights compliance in the private sector; ninth, analyze the human rights consequences of personal consumer choices and assess the means available to individuals to impact corporate behavior; tenth, develop skills for sustainable supply chain management including sustainable materials, design, production, and retailing; eleventh, identify the role of technology to enhance sustainability; twelfth, evaluate best practices and exemplary cases for socially responsible and sustainable businesses; and thirteenth, develop strategies for a sustainable future using creative and critical thinking. There are additional learning objectives for the graduate course: explain the role of social entrepreneurship and how social enterprises can address social problems around the world; differentiate various types and business models of social enterprises; and analyze the sustainability practices of social enterprises and assess the value of social inclusion globally within social entrepreneurship.
3.1.2. Course Contents, Requirements, and Grading
The course consists of two parts: Part 1—Social Responsibility and Part 2—Sustainability. Part 1 is divided into the following units: ethical consumers at the individual level and corporate social responsibility; labor issues and fair trade; and human rights issues at the organizational/cultural level. Part 2 is divided into the following units: sustainability: essentials for business; renewable resources (air, climate, and water; forests, wildlife, and biodiversity; agriculture and food; and alternative clean energy and fuels); stakeholder interests and choices (sustainability strategies and frameworks; role of the consumer; role of corporation; role of governments and non-governmental organizations); strategies for a sustainable future (transparent reporting, measurement, and metrics; carbon markets: offsets and standards; designing sustainable cities and communities; and green marketing); and social entrepreneurship. The detailed course content and outlines are listed in
Table 1 below.
To complete the course, two paper projects are required for the undergraduate students and three for the graduate students in addition to weekly quizzes, discussion posts, and journals entries. Discussion posts and journal entries rotate every week. Each discussion post consists of two parts: an original thread and a personal response to a peer’s original thread. Since the course is offered to all majors (e.g., entrepreneurship, management, marketing, psychology, economics, political science, communication, urban planning, and environmental science) as a dual-numbered course using a cohort Canvas course site for both undergraduate and graduate students, the weekly discussion posts yield an extremely rich, enthusiastic exchange of ideas in discussion threads and journal entries from undergraduate, master’s, and doctoral students with multidisciplinary perspectives. The criteria for grading are originality, depth, completeness, and writing quality (e.g., grammar). Journal entries are similar to discussion board posts but are meant only for a student and the instructor.
The purpose of the first project “Human Rights in the Business World” is to conceptually design a non-governmental organization (NGO) that addresses a particular human rights issue in the business field. Students first identify a human rights issue (e.g., labor trafficking) then draw on the human rights framework introduced in the course and the examples of how NGOs function in the larger human rights field. Next, they provide an overview of the relationship of the issue to global markets and identify their NGO’s strategic objectives. They then identify key tactics that the group utilizes describing how such tactics correspond to their larger strategic objectives. Finally, they explain the criteria for success.
The purpose of the second project “Sustainable Products/Practices in the Global Market” is to identify a successful socially-responsible business that focuses on sustainable practices and analyze the sustainable practices involved in various aspects of its products in the global market. Students first select a for-profit business or a non-profit organization and describe its target market, successful sustainable products, and strategic elements of materials, design, product development, production, retailing, and post-use. They also examine the role of technology and sustainability practices employed during the entire product cycle.
The purpose of the third project “Social Enterprise and Sustainability Practices” only for graduate students is first, to explore the role of social enterprise and its different types and business models; second, to examine the sustainability practices of a chosen social entrepreneur in the global world; and third, to assess the value and impact of global social inclusion within social enterprises and predict the future of social enterprise.
A two-part subject-specific library workshop was recorded by a university subject librarian for business, entrepreneurship, and economics specifically for this course via Zoom, and the video recordings were posted on the Canvas course site to help students find quality sources tailored to their projects.
Assessment of student performance is based on weekly quizzes, discussion posts, and journal entries, and the two paper projects (three for the graduate course). The following denotes the breakdown of each component for the undergraduate and graduate courses as shown in
Table 2.
3.1.3. Course Materials and Canvas Site Development
The uniqueness of the course is the cross-disciplinary aspects of business, law (human rights issues), and environmental science. As described in the previous section, in Part 1: Social Responsibility, ethical consumers, corporate social responsibility, labor issues, and fair trade are discussed from a business perspective, whereas human rights issues are approached from the perspective of law, and air, climate, and water issues, forests, wildlife, and biodiversity, agriculture, food, alternative clean energy, and fuels are approached from the perspective of environmental science. By introducing these topics before starting on those in the business field, the authors provide an important foundation for student learning on sustainability and business and expand their views on the topics. To yield the most effective complex problem solving using a systems-thinking approach and critical thinking skills, sustainability issues should be explored through the cross-disciplinary approach. The course also provides practical perspectives from numerous industry practices and case studies. This has been identified as an effective approach for sustainability education by other educators. Importantly, the course is now an integral part of the university’s newly introduced interdisciplinary human rights major.
As an asynchronous online course, the course Canvas site serves as its classroom for lectures and meetings. The site lists ten tabs on the left-hand side of each screen: Home, Announcements, Syllabus, Modules, Discussion, Quizzes, Assignments, Grades, People, Zoom, My Media, Course Media, Pages, Files, Library Tools, Office 365, Ally Course Report, and Settings. Under the Modules tab, office hours of the instructors and mentor and course introduction videos at the undergraduate and graduate levels are posted above the list of links for each week’s content.
When a weekly link is accessed, a module overview page appears, consistently listing five sections: I. Learning Objectives, II. Readings, III. Lecture Notes (Slides), IV. Lecture Videos, and V. Supporting Materials (Optional). The learning objectives for each week’s module are listed, followed by the required readings; if the reading is not in the text, the ancillary materials (e.g., book chapters, articles) are placed here. Class lecture notes in the form of PowerPoint slides and videos serve as the lecture for the week and present important material from the assigned readings. Lastly, links to any supporting materials such as articles, websites, or videos particularly relevant to that week’s content are listed as optional reading/viewing.
All course videos are professionally created, captioned, and edited by the professional staff in the Office of Distance Learning. Other support from the office includes online course development guidance, accessibility training, document conversion to meet the accessibility standard of the Ali software (e.g., pdf files of scanned book chapters from outside the required text), and funding for student mentors. Each week’s video lecture is intended to be a shorter version of the PowerPoint lecture, expanding only on selective slides. In consideration of the students’ attention spans, four videos roughly ten to fifteen minutes long are posted for each module. The overall course Ally score for accessibility was 99%.
Weekly quizzes and discussion/journal prompts are posted under the Quizzes tab and Discussion tab, respectively. For the graduate course, students are strongly encouraged to attend two synchronous Zoom meetings to discuss and provide guidance on the additional readings and final project; one meeting is held in the beginning of the semester and the other after mid-term when students have made some progress on the project. Their attendance is not mandatory because the course is asynchronous and all students from the online Hospitality Entrepreneurship Master’s Program are full-time employees, so it is difficult to find a mutually available time for everyone.
3.2. Student Course Evaluations and Digital Footprints and Course Revisions
3.2.1. Students’ Perceptions of the Course and Experience
Both informal mid-term and formal end-of-semester course evaluations were regularly administered every semester from the fall of 2019 to the fall of 2022. Seven open-ended questions were asked for the mid-term evaluation, whereas three open-ended questions were asked at the end of the semester. The questions are listed in
Table 3.
For the analysis of the students’ evaluations, open coding and the constant comparative method [
49] were employed. First, mid-term and final evaluations were separated; then, answers to each question were compiled together. One answer to one question became one unit of analysis; long answers were shortened by eliminating phrases that did not influence meaning. Next, certain words, phrases, clauses, or sentences that generated units of meaning were coded to identify themes and sub-themes. After coding all units for one question, relationships between themes and subthemes were analyzed across units. The same process was repeated for the other questions.
Students’ perceptions and experiences are organized by five categories: course contents and organization; course requirements and grading; course materials; course site and usability; and instructor’s rapport with students and teaching style.
Course Contents and Organization
Students frequently reported their interest in the course content and their enjoyment and excitement of “learning about sustainability and examples of sustainable companies/products”, which reflected Generation Z’s enthusiasm for environmental and social sustainability, i.e., protecting the earth and pursuing social justice.
One student mentioned,
I really enjoyed this class, especially the part of human rights in the business world. I could relate to what was being taught because I live in Honduras where there are a lot of textile factories and this course helped me open my eyes and see how unjust things are for the people who work there.
Students also thought the course changed their world views, empowering them. Another student commented,
This class has been very eye opening… This class has changed my outlook on the world and the things I purchase every time I go to a store. I wish that everyone could take this class. It has made me feel empowered, and I have encouraged many of my friends (any who would listen) to do more research on where the products that they buy come from.
As illustrated above, this course changed students’ worldviews, behaviors, and capabilities for being change agents, which was in line with Dobson’s findings [
6]. Several students saw the need and benefit of the course for everyone: “I think everybody in the world needs to take this course because it would benefit us all”. One student expressed their appreciation of leaning from the course: “This class has been very eye opening. Usually, when I fill out these course evaluations, I do not actually ‘strongly agree’ that a class has encouraged me to think critically, or that I learned a lot in the class. For this class, I truly ‘strongly agree’ with both statements!” Additionally, students thought that the organization of the course with weekly assignments and required readings was effective for their learning. One student commented: “Class has good structure with weekly readings and assignments”. A summary of students’ perceptions and experience with the course contents and organization is listed in
Table 4.
Course Requirements and Grading
Students mentioned that the projects were enjoyable and found that they were relevant and enhanced their learning of the subject matter and their critical thinking skills. Their comments include: “I think both the projects are good and help in learning the subject matter as they involve a lot of time and research as well as critical thinking”, “I enjoyed the projects, they helped reinforce the course learnings and objectives”, “provides assignments and projects that are reasonable and help with content understanding”, “… the assignments and projects consistently work hand in hand to provide a seamless online experience for students”.
Several students particularly emphasized the effectiveness of assigning paper projects rather than exams, which validated the instructor’s mission to craft assessments that yield higher-order thinking. According to students, “I definitely appreciate that there were projects instead of exams… For this course, I think papers are a much better way for students to learn. We actually have to put forth effort and research topics instead of just memorizing facts for the sake of a grade”, “I like that we only have 2 projects and no finals/tests; this creates a much less stressful environment”. However, one student did not feel comfortable with writing and preferred exams for the sake of higher grades, which reflected the diversity of students’ skills and preferences.
In terms of the workload, most students felt it was optimal. One student mentioned, “provides assignments and projects that are reasonable and help with content understanding”. In contrast, one student commented, they wanted “a little bit less weekly work”. Several students also felt that “the required paper project lengths were too long”. Based on these comments, the required minimum lengths of the papers were reduced a couple of times over the semesters.
Additionally, students reported that it was helpful for the instructor to provide a detailed description of the project with step-by-step instructions. Students’ comments included: “in depth explanations for assignments” “provide an outline of things you want us to cover”.
In terms of grading, the following were important to students: fairness; positive, constructive feedback; and thorough, insightful comments. Their comments included: “graded fairly”, “With each assignment, I received positive, constructive feedback that made my work feel rewarding and complete”, “provided thorough and insightful feedback for all assignments”. Students also enjoyed a feature of the grading policy to drop the two lowest quiz and discussion/journal scores: “I enjoyed the course, and I appreciated that the two lowest quizzes were dropped. It helped me to focus on the content and not stress about having so few questions”.
Several students requested a sample paper project created by the instructor or from students in previous semesters: “A few mock essays to use as a template would have been very helpful. It could show us how it should look overall, the writing quality, style of writing, and parts that are desired by you”. The instructor believed that offering a sample paper would limit the development of students’ critical thinking skills and creativity; thus, those comments were purposely not addressed. Students’ perceptions and experience with the course requirements are summarized in
Table 5 and those with grading are in
Table 6.
Course Materials
Many students commented on various course materials, yielding the most comments following course requirements. Students felt that the syllabus was effective with a clearly laid out schedule: “I enjoyed the schedule of the course. I always knew when to expect assignments, when they’d be due, and how they’d be graded. Consistency definitely helped me succeed in this course”, “… breaks down the course and expectations in a very clear and concise way”, “The clear schedule and outline of the course has helped me stay on track”.
In terms of required readings, students indicated that they were optimal: “I think the reading assignments and their corresponding assignments every week are the most helpful to me. I learn most efficiently when given text to read and take notes on, therefore I prefer this method of learning material”, “… readings and lectures were very well designed and not too time consuming”.
Students also commented on the effectiveness of incorporating multimedia technology into the course materials. One student said, “I liked the mixed media method for providing notes via slides, videos, and readings. I am a visual learner and I found the slides very helpful”.
Students further reported that the video lectures were thorough and engaging and greatly helped with the assignments: “Lectures because it’s actually engaging rather than reading from a book”, “The videos for the week because they cover everything important”, “The lecture videos because I learn much better from hearing rather than reading”. As reflected in these comments, lecture videos played an effective role to accommodate their different learning styles. One student mentioned that they appreciated that the instructor “provided interesting and engaging lectures in the virtual format. I thought the videos contained a lot of information and were very useful”.
Considering student attention spans, comments validated that providing multiple short videos roughly ten to fifteen minutes was more effective than offering one long video. One student found it “helpful when the videos were split up to watch in segments”. Another said, “The brief lecture videos have helped me a great deal in this course. I was able to pay attention throughout the duration of the videos because they were short”. Additionally, one student pointed out the benefit of subtitles: “The videos with subtitles were a very big help!”
Students also found the lecture slides effective: “The lecture slides have been the most useful”. The possible improvements were “more information on lecture slides”. However, the instructor intended that students use the slides with the lecture videos, so those who used only the lecture slides without viewing the videos might have felt the need for more detailed information.
Many students particularly liked the weekly discussion posts and journal entries. One comment was
I enjoy both the discussion posts and journal entries every week. These always efficiently review the material assigned to us during the week in a more condensed, relatable format and allow me to truly showcase my digestion of course material. It also ensures that I keep up with the class and its materials. I like the fact that the class is fairly interactive even though it’s an online class.
Weekly discussion and journal posts with a peer response component were crucial for students to keep up with the course materials, think deeply about course concepts, apply their knowledge to actual businesses, and exchange various perspectives, opinions, and information among themselves. Students’ comments included: “I like the journal/discussion/quiz based assignments. It causes me to think a lot about the topic and helps me generate my own ideas about these issues/solutions”, “I enjoy getting to see all of the different perspectives through the discussion boards and gaining knowledge from my peers”, “I like that in journals/discussions we get to do outside research on specific companies. It helps me apply what we are learning”. This feature allows the asynchronous online course to yield more benefits similar to the flipped classroom model. Students learn the content through the course materials posted on the course site, then participate in the discussion as a group. Although they do not meet in the classroom, this exchange for application and problem solving is quite interactive and significantly deepens and broadens their learning.
Students also believed that quizzes were a good tool for checking their knowledge: “The quizzes are a good summary of what we learned”. Students did feel pressured by the quizzes’ time limits and by their short length, their grade being greatly affected by missing one question: “I might recommend having 8–10 questions for the weekly quizzes, just because 6 might strongly affect a student’s grade”, “I think we should be given more time on quizzes. I often felt very rushed to complete them in the 10 min given”.
Finally, students found the weekly Supporting Materials that included relevant videos and articles for each week’s topics useful. Students’ comments included: “I found the additional or extra reading interesting and helpful for projects”, “The most helpful aspect of this class has been becoming more aware of resources available to continue to be updated on current sustainability issues around the world”. A summary of students’ perceptions and experience with the course materials is illustrated in
Table 7.
Course Site and Usability
The convenience of the asynchronous online course format allowed for student autonomy and student-centered learning, which was in line with other researchers’ findings [
37]: “I enjoyed we had time to complete assignments on our own accord, not a set hour window for quizzes but having it open all week was definitely helpful”. However, a couple of students felt that an in-person class would be more beneficial considering the importance of the course.
In terms of usability of the site, many students responded that the layout of the Canvas site was helpful. The following reasons were mentioned: “It is very easy to navigate while learning a lot”, “Although this was an online class, the information felt like an in-person class and was efficiently laid out”, “great at laying out the expectations for the week and what we can take away from each lecture/module week by week”, “knows how to set up an online class with content and assignments that help the student learn as well as test the student on knowledge fairly”. Students’ perceptions and experiences with the course site are summarized in
Table 8.
Instructor’s Rapport with Students and Teaching Style
It is particularly important in an online course for an instructor to show they care and have an interest in students, giving them personal attention. Students appreciated that the instructor made them aware of their “readiness for guidance and welcomed questions”. These comments well reflected the instructor’s intentional efforts to build good rapport with students. This aspect of an asynchronous format is crucial to create close teacher–student relationships that positively affect student learning as one of the documented disadvantages of online learning is the psychological distance between teachers and learners [
41]. Students commented, “I appreciate how much you care and how available you have made yourself to us!” Other comments were “quick response”, “always offers help if we need it”, and “always attentive to the students”. ”Students also found the instructors’ and mentor’s frequent announcements helpful: “posts announcements frequently to keep the class updated”, “always make sure to update us on our status in the class and interact in a manner that isn’t overbearing”, “mentor’s helpful reminders about assignments due”. Responses also validated the instructor’s belief that the passion and enthusiasm of the instructors is a positive factor for student learning: “is passionate about the subject and about her students”, “I haven’t ever had a more interactive and caring professor for an online class. She really cares about the course content and is passionate”. Students’ perception of the instructor’s communication skills and knowledge level was also important: “She is very knowledgeable on the subject matter and presents the information in a way that is easy to understand and interesting”, “great at communicating and makes sure students are aware they can come to her with any problem”. Students’ perceptions and experiences with the instructor’s rapport with students and teaching style are summarized in
Table 9.
3.2.2. Students’ Digital Footprints
Students’ digital footprints in the online course were traced in order to examine their interaction and engagement in the context of learning analytics. Based on various analytics generated by the Canvas learning management system over all semesters, patterns in students’ digital footprints emerged. Overall, students were highly engaged in the course and actively participated. The total number of views for the module overview page of each week was approximately four times the total student number on average, and the total number viewing the weekly assignments’ pages (Discussions/Journals and Quizzes) was three times the student number. Lecture note slides yielded about three times the student number on average, and lecture videos twice the student number, which means they used the slides more frequently than the videos. The project sites showed the most traffic, about twenty to thirty times the student number, followed by the announcement site. The lowest views yielded was by the optional Supporting Materials page with about the same views as the same student number. There was a tendency that students with higher performance in the class had a higher number of page views, and the participation numbers were similar among them.
3.2.3. Previous Course Revisions and Plans for Improvement
In order to best meet student learning outcomes, the instructor made several revisions to the course. First, the course project lengths were adjusted several times throughout past semesters, and the due date for weekly assignments was changed from Friday to Sunday at 11:59 p.m. at the request of several graduate students with full-time employment.
Major plans for future revision include the incorporation of a problem-based service-learning (PBSL) project with a social enterprise along with required student reflections. Initially, the instructor was concerned that including a PBSL project in an asynchronous online format might be challenging; however, growing research shows that online PBSL projects can be fruitful. Frequent updating of materials and business cases is also important as the course discusses time-sensitive, real-world issues. Adding weekly introduction videos and inviting guest speakers are also planned. Lastly, student learning outcomes are mainly concerned with content knowledge of the course and critical thinking. The authors would like to include more systems thinking and attitude that enable successful task performance and problem solving with respect to real-world sustainability problems, challenges, and opportunities.