2.1. CEOs and Corporate Environmental Decisions
In the 1980s, addressing the question of why it is critical to focus on the socio-demographic characteristics of strategic leaders, Hambrick and Mason [
33] proposed the seminal Upper Echelons Theory (UET), in which organisations become reflections of their top managers. In other words, the theory suggests that both the strategies and effectiveness of organisations “are viewed as reflections of the values and cognitive bases of powerful actors in the organisations” [
33] (p. 193). The theory is built on two connected assumptions: (i) organisational top decisionmakers make decisions on the basis of how they personally interpret their strategic contexts; and (ii) the way these senior managers understand reality through their personality, cognition, experience, and beliefs.
The key rationale here is that organisational governance is a complex activity in which the socio-demographic features of top decisionmakers can act as good proxies of their cognitive values, despite being physiologically incomplete. The socio-demographic variables that Hambrick and Mason [
33] originally introduced as proxies are: (i) age, (ii) education, (iii) gender, (iv) job-related experiences, (v) socio-economic background, (vi) financial circumstances, and (vii) culture. The study also developed theoretical propositions about the potential relationship between those variables and firm outcomes. For example, the authors found that: (1) organisations with young top decisionmakers, on average, tend to adopt more risk-inclined strategic decisions; (2) organisations with homogeneous rather than heterogeneous dominant coalitions are quicker at making decisions; and (3) product innovation is facilitated when the top managers are highly educated.
Overall, the theory suggests that the personal attributes of the top decisionmakers are enduring characteristics that reflect firm outcomes, e.g., financial and environmental performance, and corporate strategies and effectiveness. Notably, the literature has documented the essential roles of CEOs in shaping the sustainable and environmental strategies of firms, i.e., their environmental policies and practices [
12,
17,
34,
35,
36]. Furthermore, CEOs are also responsible for the deployment of the financial resources of firms, which can be distributed to implement long-term strategic environmental management [
37]. Moreover, the decisions taken by corporations regarding environmental investments hold significant weight in protecting the public environment. As the individual responsible for both decision-making and execution, the CEO’s environmental awareness and sense of social responsibility exert a long-term influence on the company’s strategy for protecting the environment [
38].
Therefore, scholars and practitioners currently consider the exploration of specific personal demographic and social-economic attributes of CEOs, e.g., age, education, and culture, as a particularly promising area both to understand how the dynamics internal to dominant coalitions effectively work and to capture their overall impact on organisations and their environmental dispensation.
2.3. CEO Culture and Firm Greenhouse Gas Emissions
The actions and decisions of individuals, firms, and other bodies are undoubtedly tied to a number of underlying factors. These factors are without doubt responsible and indispensable for explaining the ‘what, why, and how’ regarding human decisions. Identity formation and loyalty to one’s origin have been two of the most interesting constructs of debate in behavioural science. Hofstede [
19] (p. 12) defined culture as the collective programming of the human mind and “the crystallization of history in the minds, hearts, and hands of the present generation”. Within the manifestation of culture, different psychological processes and behavioural patterns can be observed [
40].
Values are the outcome of the culture and ethnicity of a society from which an individual originates and identifies [
41]. When discussing attitudinal dispositions, the cultural context from which an individual emanates must be taken into consideration, as it shapes one’s ethical beliefs or morals [
29]. An example of a study linking cultural backgrounds to individual pro-environmental value orientations is the study by Soyez [
42]. Her studies were conducted in four Western countries and Russia, and they showed that the influence of a pro-environmental value orientation differed substantially according to the individual’s cultural values. Furthermore, Gould, Krymkowski and Ardoin [
43] tested the connectedness to nature and self-efficacy constructs, and the result emphasised the importance of addressing ethnicity and culture in environmental thoughts and actions.
To further explain a nation’s attitude toward environmental behaviours and to provide a holistic view of the topic, environmental psychologists have been learning about individuals at the micro level in order to provide better research-based evidence on the cultural backgrounds of individual dispensations to environmental issues. Different cultural lifestyles reflect environmental behaviours in different ways [
44]. Hofstede [
19] offered support for this idea with his cultural dimensions, which have been widely employed in various fields of the social sciences, including psychology, anthropology, and sociology, as well as economics and finance. The literature has suggested the influences of those cultural dimensions, comprising individualism, power distance, uncertainty avoidance, masculinity, long-term orientation, and indulgence, on an individual’s concerns and attitudes toward the environment. In this study particularly, these Hofstede values are examined in relation to CEOs.
Individualism-Collectivism: According to Hofstede [
19], different cultures adopt different family structures. Societies in which members exhibit the ‘we’ identity rather than perceiving their personal identity as ‘I’ are referred to as collectivist societies. In this culture, individuals possess strong links with one another and value the group’s interests more than their own personal interests. On the other hand, members of individualistic societies perceive themselves as distinct identities that are different from other individual/group identities. Regarding environmental matters, Jaggi and Low [
45] suggested that individualistic societies tend to disclose more, which leads to more discussion and disclosure of environmental matters with groups concerned about the environment, and hence raises stronger public awareness about ongoing issues. Therefore, individualistic managers tend to exhibit stronger ecologic accountability through more proactive green strategies [
32]. Consequently, it is expected that a higher individualism index is associated with a ‘greener’ culture, meaning that more individualistic CEOs are likely to achieve lower levels of GHG emissions for their firms.
Masculinity-Femininity: This cultural continuum focuses on the emotional roles between genders [
19]. Masculine societies place more emphasis on achievement, assertiveness, material rewards for success, and heroism. Hence, these societies tend to be more competitive. On the other hand, the feminine side of this dimension tends to emphasise cooperation, quality of life, and modesty [
19].
Environmentalism, involving taking conscious efforts to sustain the environment, is perceived as feminine behaviour. It is often associated with caring, nurturing, and a focus on quality of life, which are seen as feminine behaviours. Hofstede [
19] (p. 32) and Van der Laan Smith, Adhikari and Tondkar [
46] (p. 133) stated that masculinity focuses more on economic growth, careers, and financial goals than environmental sustainability. Furthermore, ecofeminism suggests that feminine individuals are more active than their masculine counterparts regarding environmental issues for a variety of social, cultural, and biological reasons [
32,
47]. In the corporate context, Zhang et al. [
48] posited that feminine CEOs are associated with more sustainable environmental policies within corporations due to their inherent communal qualities and greater tendency to prioritise stakeholder interests compared to masculine CEOs. Van der Laan Smith et al. [
46] and Luo and Tang [
18] found that firms in highly masculine cultures tend to disclose less information about social matters. In other words, lower masculinity is associated with a greener culture. Taking this all together, it can be predicted that CEOs with higher masculine cultural values (lower femininity) are less likely to pursue preservation of the environment as their priority, hence they are less conscious about the impacts of their environmental decisions.
Power distance: This refers to a cultural continuum that signifies the level of equality between members within a society [
19]. In countries with high power distance, individuals exhibit different levels of power based on their social position and status within the community. Members with less power unconditionally perpetuate inequalities by being submissive and showing respect for members with higher levels of power.
In high power distance cultures, it is against expected social conduct for individuals with lower social status to freely and objectively express opinions that are opposite to those of higher status members. These conflicting behaviours are perceived as unethical and immoral conduct. Therefore, informational openness and the free exchange of ideas are generally discouraged in a high power distance culture [
49]. Those societies “would be prone to the manipulative use of power for the pursuit of personal benefits”, rather than for the overall group advantage, which challenges their status quo [
50,
51]. Based on these studies, it is expected that CEOs from high power distance cultures will focus on economic and financial interests that can enhance their corporation’s power and incentives, rather than working toward a ‘green’ corporation. In other words, lower power distance is associated with a ‘greener’ culture.
Uncertainty Avoidance: Hofstede [
19] refers to the uncertainty avoidance dimension as the level of threat or discomfort that individuals feel toward uncertainty and ambiguity. Individuals from a weak uncertainty avoidance culture tend to be more ready to face and deal with uncertainty, and hence they are more tolerant of risk, and vice versa [
52]. Applying this concept to environmental issues, global warming, natural resource depletion, and other ongoing matters with nature are less of a concern to individuals with low uncertainty avoidance. As a result, fewer pro-environmental behaviours and actions are taken by this cultural group. Consequently, we expect that CEOs with higher uncertainty avoidance values tend to adopt more pro-environmental corporate strategies and decisions, leading to better environmental performance of firms and lower GHG emissions.
Long-term orientation: Societies with different values for time orientation deal with the challenges of the present and future differently. Those that place greater focus on the future exhibit a high long-term orientation index, and vice versa [
19]. Trotman and Bradley [
53] found that managers with long-term horizons are likely to disclose more social responsibility information. Apparently, ‘green’ behaviours and pro-environmental strategies are actions for the future, and hence are more likely to be taken by individuals with long-term vision. Luo and Tang [
18] suggested that stakeholders and managers from cultures with high long-term orientation values would invest more in green production and clean energy projects and focus more on climate stabilisation. Accordingly, individuals exhibiting long-term orientation tend to be ‘greener’ individuals. We therefore predict that CEOs with longer future-oriented natures are more likely to adopt ‘green’ policies and hence mitigate the GHG emissions of firms.
Indulgence versus restraint: This cultural continuum is the newest dimension of Hofstede et al. [
54] and it has received much less focus in academic research despite its relevance. This cultural continuum refers to the extent to which individuals can control their impulses and desires related to life enjoyment. Individuals affected by higher indulgence values tend to exhibit weak control of their desires and place greater emphasis on enjoying life and having fun. On the other hand, individuals with a restrained cultural nature can better “control gratification of need and regulate it by means of strict social norms” [
55] (p. 11). Therefore, it can be argued that indulgent individuals focus heavily on ‘non-lasting’ happiness. On the other hand, restrained individuals exhibit better perceptions and are better able to maintain appropriate and moral discipline in society. Based on this understanding, it can be inferred that CEOs with a high indulgence index will focus more on enjoying their lives through more generous compensation packages, greater power and control over firms, and by providing other privileges. Therefore, they may be motivated to successfully achieve the firm’s financial goals and tend to forgo or undervalue other non-financial corporate outcomes, including environmental performance. Consequently, higher indulgence is analogous to a ‘less green’ culture.
Taken all together, it is expected that CEOs with ‘green’ cultures will exhibit higher individualism, uncertainty avoidance, and long-term orientation, and lower power distance, masculinity, and indulgence. CEOs with those cultural values and backgrounds are expected to place greater focus on non-financial environmental corporate aspects. Consequently, they are more likely to make strategic decisions that direct firms to achieve ‘greener’ images and reputations. Specifically, we propose a hypothesis that firms run by CEOs with ‘greener’ cultural values are more likely to obtain better environmental performance with lower GHG emissions.
H2. Firms led by CEOs from countries with greener cultural values exhibit significantly lower GHG emissions.