1. Introduction
With the continuous innovation and iteration of science and technology, and the new pursuit of consumers for the diversification of electronic products, electronic products are being updated and iterated at an accelerated pace, and the number of waste electronic products is rising. According to the United Nations’ Global E-Waste Monitor, it is estimated that 5.3 billion pieces of waste will be generated from just electronic communication products globally in 2022, and it is expected that the total amount of e-waste generated globally will reach a record 74 million tons in 2030 [
1]. If waste electronic products are not scientifically recycled and treated, the large amount of metal elements contained within them will seriously pollute the environment and even harm human health. Therefore, governments and enterprises in various countries have formulated policies and taken actions to recycle WEEE. For example, the “People’s Republic of China National Economic and Social Development Fourteenth Five-Year Plan and Vision 2035 Outline” proposed a “14th Five-Year Plan” period to comprehensively improve the efficiency of resource utilization, and to promote the recycling of waste and the centralized disposal of pollutants. This would strengthen the comprehensive utilization of bulk solid waste and the planning and construction of recycling facilities for used and scrap materials [
1]. Many electronic and electrical equipment companies (e.g., Kodak, Hewlett-Packard) have also commissioned third-party recyclers to recycle discarded products in order to build a green and sustainable reverse supply chain [
2,
3]. As a result, the market size of the waste electronics recycling industry has been expanding [
4]. The recycling channel level of waste electronic products has also seen a new change. Unlike the traditional recyclers who usually carry out offline channel recycling by opening stores, for the past few years, online recycling channels based on new network recycling platforms have become a trend [
5]. Compared to offline recycling channels, online recycling channels have improved information transmission, process simplification, and recycling efficiency [
6]. Therefore, the emergence of a new network of recycling platforms responsible for online recycling has extended recycling channels to form a dual-channel recycling model that includes traditional offline stores. The development of a dual-channel recycling combination of waste electronic and electrical products has also become a trend. In May 2023, China’s Ministry of Commerce and other four departments issued the Notice on Doing a Good Job in Promoting the Consumption of Green and Intelligent Household Appliances in 2023, proposing to accelerate the organic combination of online and offline recycling through the mode of “Internet + Recycling” and other modes, and to improve the recycling capacity and standardization level of used home appliances [
7]. Many recyclers have also established both online and offline recycling channels. For instance, Aihuishou (aihuishou.com), a C2B trading platform for secondhand electronic devices, combines their network platforms with offline stores for the dual-channel recycling of electronics [
8]. Through the dual-channel recycling of WEEE, the recycling rate of electronic and electrical products has been effectively increased, and the green and sustainable development of the reverse supply chain has been promoted.
The competing strategies among recycling entities have also changed with the changes in the recycling channels. In the past, when the online channel for recycling was not popularized, it was mainly dominated by offline competition among the supply chain members, such as the competition and cooperation between manufacturers and third-party recyclers in the process of electronics recycling [
9], and the competition and cooperation between retailers and third-party recyclers in the process of electronics recycling [
10]. As online channels become a prevailing trend, not only have many third-party recyclers established offline stores and online platforms for electronic product recycling at the recycling entity level, but also numerous professional e-commerce companies have ventured into the electronic product recycling industry [
6]. For example, the e-commerce giant, JD.com, is cooperating with Aihuishou [
11], which transfers their recycled electronics to the former to sell on Paipai.com. However, recyclers and e-tailers may encounter a series of problems from a dual-channel recycling cooperative strategy. In some cases, e-tailers have leveraged their position as the dominant party to establish irrational cooperation contracts and squeeze the profits of the recyclers, thereby weakening their motivation to cooperate. A lack of cooperation is inconducive for maximizing the total profits of the supply chain members in the recycling industry. Therefore, the cooperation between recyclers and e-tailers in the recycling process is an important issue. On the one hand, a good cooperation strategy could avoid a recycling price competition between the two and improve the profits of both parties. On the other hand, a cooperation strategy between the two could expand the market scale of electronic product recycling, which would be conducive for promoting the construction and development of a sustainable supply chain of electronic products [
12,
13]. The study of cooperative strategies between recyclers and e-tailers in a dual-channel recycling supply chain is of great significance.
This paper aims to solve the following problems. First, the competition between online and offline recycling channels is considered to determine the optimal recycling price, so that the recycler and the e-tailer can maximize their profits. Second, we compare the profits and recycling market size of the recycler and the e-tailer in the non-cooperative and cooperative scenarios, and verify whether cooperative recycling would have a significant impact on increasing the recycling market size and expanding the total profits of the recycler and the e-tailer. Third, we design a contract with which to achieve supply chain coordination based on the success of the second validation, and analyze the conditions under which cooperation could be reached by exploring the revenue sharing factors for both parties.
The remainder of the paper is structured as follows:
Section 2 discusses the relevant literature.
Section 3 models the two-channel recovery and explains the meaning of the relevant parameters.
Section 4 solves for the profits of each member of the supply chain in the non-cooperative and cooperative scenarios.
Section 5 carries out a comparison of the models and designs the contract.
Section 6 carries out a simulation analysis and derives some managerial insights from a comparative and sensitivity analysis.
Section 7 gives our conclusions and the outlook for future research.
2. Literature Review
This paper draws on two streams of the existing literature: the dual-channel electronics reverse recycling supply chain problem and the supply chain coordination problem in the presence of recyclers.
In the first stream, Ma et al. [
14] constructed a closed-loop supply chain model of dual-channel recycling, which consisted of a manufacturer and a third-party recycler. They solved it using game-theoretic methods, simulated it numerically using entropy theory, and introduced adjustment parameters to control the chaotic state. Huang et al. [
15] constructed a closed-loop supply chain with dual recycling channels for online recycling and offline recycling, and studied the cost perturbation problem for new and remanufactured products using the Stackelberg game. Jian et al. [
16] explored collaborative recycling strategies between third-party recyclers and electronics retailers. They developed four recycling models, compared the recycling pricing and profits in each model, and designed a recycling effort cost-sharing mechanism for the profit distribution. Expanding on the dual-channel recycling, Huang et al. [
17] investigated the optimal strategy for a retailer-led closed-loop supply chain (CLSC) with triple recycling channels. They established a mathematical model of the waste construction machinery recycling and remanufacturing system based on reasonable assumptions to solve the pricing and recycling effort allocation strategies. Huang et al. [
18] constructed a dual-channel closed-loop supply chain model with retailers and third-party recyclers competing for recycling, and analyzed the recycling strategies from the perspectives of manufacturers and consumers, proving that dual-channel recycling is better than single-channel recycling. Wang et al. [
19] established a closed-loop supply chain under the scenario of the dual-channel competition between a manufacturer and retailer, and compared it with single-channel recycling models of the manufacturer and retailer. The results indicate that the dual-channel competitive recycling model is optimal when the recycling price sensitivity factor is large. Despite the considerable research on dual-channel recycling, the focus has mainly been on scenarios where multiple members of the supply chain engage in recycling, with little attention given to the online and offline dual-channel recycling of electronic products. Moreover, there is limited research in the literature like the case in this paper that analyzes and compares the two modes of third-party recyclers carrying out online and offline dual-channel recycling alone, as well as the third-party recyclers responsible for offline recycling and the e-tailers responsible for online recycling, and designing a cooperation contract for both parties.
The second research stream on the supply chain coordination problem in the presence of recyclers has been extensively studied in the literature. In order to study the closed-loop supply chain model with third-party recyclers, Su et al. [
20] developed a two-stage closed-loop supply chain game model and took environmental protection inputs into consideration, compared and analyzed the impacts of centralized and decentralized decision-making on the revenue and pricing strategies of each participant, and designed a cost profit-sharing contract. Wei et al. [
21] introduced a three-level closed-loop supply chain containing two recyclers, then explored the effects of manufacturers’ retail and recycling channel integration strategies on the optimal decision-making and the maximum profits of closed-loop supply chain members. They also investigated the interactions between recycling competition and manufacturers’ integration strategies. Wu et al. [
22] examined the recycling channels based on self-built networks and cooperation with third-party recyclers, then introduced a revenue-sharing contract to distribute the profits earned from cooperation. Focusing on third-party recyclers, Liu et al. [
23] found that the profits from closed-loop supply chains of waste electronics under centralized decision-making were higher than under decentralized decision-making. They formulated cost and revenue distribution factors for profit distribution. Zhu et al. [
24] considered the influence of consumer behavior on recycling and constructed a closed-loop supply chain model consisting of manufacturers, retailers, and online recycling platforms, and the results of the study show that remanufacturing companies tend to increase the transfer payment price in order to concede part of their profits. Therefore, the expense-sharing contract is established and utilized to achieve supply chain coordination. Saha et al. [
25] modeled a closed-loop supply chain containing a manufacturer, a retailer, and a third-party recycler. They considered an incentive-driven policy and discussed the pros and cons of decentralized versus cooperative recycling scenarios, and finally proposed a three-party discount mechanism for the manufacturer. Xie et al. [
26] built a closed-loop supply chain consisting of a manufacturer and a retailer. They introduced both offline and online dual-channel sales and a single-channel recycling process by an offline retailer. They aimed to increase the profit of the dual-channel through a revenue-sharing contract and a cost-sharing contract. Zheng et al. [
27] analyzed a three-level closed-loop supply chain consisting of a manufacturer, a distributor, and a retailer. They considered the fairness concerns of the retailer and explored both cooperative and non-cooperative scenarios. They designed the Shapley value, the nucleolus solution, and the equal satisfaction methods to coordinate the growing profits in cooperative and non-cooperative scenarios, respectively. It can be found that most of the supply chain coordination problems in the presence of recyclers are cooperation among closed-loop supply chain members. In fact, waste electronic products are not only transferred to manufacturers by recyclers, but also transferred to retailers for the sale of used electronic products after refurbishment by recyclers [
28]. The coordination of the reverse supply chain for the sale of used electronics starting from the recycler through the e-tailer has rarely been considered in the previous literature.
The above studies on dual-channel recycling have focused on the coordinative and cooperative strategies between recyclers and other closed-loop supply chain members, as well as the comparison and selection of recycling channels but have rarely touched upon reverse supply chains where recycled electronics are resold as secondhand products or have examined dual-channel cooperation between recyclers and e-tailers, which affects the online and offline pricing and profits of electronics in supply chains. By formulating a Stackelberg game model for recyclers and e-tailers in cooperative and non-cooperative scenarios, this study obtained an equilibrium solution for a cooperative decision-making model, performed a comparative analysis to validate the effectiveness of the model through simulations, and examined the factor ranges of a revenue-sharing contract.
3. Problem Description and Modeling
Unlike the traditional forward sales supply chain, the reverse recycling supply chain starts with a recycler as the starting point of the supply chain, with raw materials reused by manufacturers or used products sold by retailers. In the field of electronic products, the reverse recycling supply chain can maximize the value of used electronic products and promote the sustainable development of the supply chain [
29]. In this study of a recycling supply chain, a third-party recycler processes and tests waste electronics to sell to an e-tailer at higher transfer prices. After simple refurbishments of the electronics, the e-tailer resells them as secondhand products to consumers. By combining ideas from previous studies [
30,
31] with actual scenarios, we formulated a dual-channel recycling model consisting of offline store recycling and online network recycling. In the non-cooperative version of the model, the recycler is responsible for both online and offline recycling. In the cooperative version, the recycler is responsible for offline recycling while the e-tailer is responsible for online recycling.
In waste electronics recycling, denote the online and offline recycling prices, respectively, denotes the transfer price of electronics from the recycler to the e-tailer, and denotes the e-tailer’s reselling price of the secondhand product. Superscripts are used to represent the mode of cooperation between the recycler and the e-tailer. represents the decentralized mode and represents the centralized mode. Regardless of the presence of cooperation, it is always necessary to ensure profitability for both the recycler and the e-tailer: .
denote the recycled volumes of electronics through offline and online channels in both the non-cooperative and cooperative scenarios, respectively. As per the model of dual-channel linear demand functions [
23,
32], the recycled volume is expressed as a linear demand function:
For the non-cooperative scenario:
The parameters and descriptions in the demand function are as follows:
and
denote the potential market capacities of waste electronics recycling in both scenarios, respectively, or the recycled volumes when the recycling prices of both channels are 0, which are related to the customers’ environmental awareness. Generally speaking, the traffic of online recycling by the e-tailer in the cooperative recycling scenario is greater than that of online recycling by the recycler in the non-cooperative scenario. Therefore, the potential market capacity in the cooperative scenario is greater, i.e.,
. Assuming that
is the market share of the offline recycling channel, then the market share of the online recycling channel can be expressed as
.
denotes the elasticity coefficient of the recycling price.
denotes the substitution coefficient of the recycling price between different recycling channels and characterizes customers’ switching from one recycling channel to the other because of the differences in recycling prices. Referring to the existing literature study [
33], the relationship between
and
is generally satisfied by
.
are the elasticity coefficients of the advertising levels; for facilitating calculations, the elasticity coefficients of the publicity and promotion levels are assumed to be equal in the two scenarios. This assumption implies that the increase in recovery size resulting from publicity and promotion is fully positively correlated with the publicity and promotion levels.
are the degrees of customers’ free-riding behaviors, which measures the proportion of customers who learn about the recycler through the offline channel but shift to the online recycling of waste electronics in the non-cooperative scenario and the proportion of customers who learn about the recycler through the online channel but shift to the offline recycling of waste electronics in the cooperative scenario, respectively, where
.
means that all customers who have learned about the recycler through the offline channel choose offline recycling.
means that all customers who have learned about the recycler offline shift to online recycling. The same equations apply to
. Based on the relevant literature [
23,
32], the e-tailer’s sales volume of secondhand electronics is expressed as
, where
denotes the basic market demand for secondhand electronics and
denotes the sensitivity of consumers to the selling price.
The assumptions of this model are as follows:
This problem considers only a single decision cycle. When the recycler and the e-tailer are not cooperating, the recycler’s dual recycling channels make joint decisions to maximize the recycler’s profit. At the same time, the recycler and the e-tailer each aim at their own maximum profit, and there is a Stackelberg game relationship where the recycler assumes the role of leader and the e-tailer acts as the follower. When the recycler and the e-tailer cooperate, their objective is to maximize the overall supply chain benefit.
The model only considers the situation where the net value of the recycled electronic products is high, i.e., the recycler recycles the used electronic products and then transfers them to the e-tailer for the second-hand electronic products sale, and does not consider the situation where the recycler transfers them to the manufacturer for remanufacturing.
When the recycler recovers electronic products that can be sold as used products, it will first estimate the value of the electronic products according to their condition, and then refurbishes these products and transfers them to the e-tailer at a price . The recycling price of an electronic product is considered as the optimal recycling price. To ensure that the recycler is profitable, there is . The recycling price in this paper refers to the sum of the recycling valuation and the refurbishment fee, and it is based on the optimal recycling price minus the refurbishment fee of the electronic products that the recycler arrives at the valuation of the electronic product.
Assuming that consumers have equal price sensitivity towards online and offline channels of recycling and in the channel selection of the two channels is a perfect substitution relationship, that is, the elasticity coefficient of the recycling price and the substitution coefficient of the recycling price of the two channels is the same. That is, .
In reference to the relevant literature [
34], the recycler and the e-tailer can increase recycling volume by advertising WEEE recycling behaviors while also paying advertising costs
and
, respectively, which represent the advertising costs of the offline stores borne by the recycler in the non-cooperative recycling model and the advertising costs borne by the e-tailer for advertising the recycler’s brand by using online traffic in the cooperative recycling model, where
are the advertising degree coefficients,
denotes the profit of the third-party recycler;
denotes the profit of the e-tailer. According to the parameter settings, the profits of the recycler and the e-tailer in the non-cooperative and cooperative scenarios are:
The revenues of the recycler and the e-tailer in the two scenarios come from the transfers of electronics and the sales of secondhand electronics, respectively. The difference lies in that advertising costs are paid by the recycler in the non-cooperative scenario and by the e-tailer in the cooperative scenario.
5. Model Comparison and Revenue-Sharing Contract
The non-cooperative model and the cooperative model are compared for total recycled volume, their profits of the recycler, profits of the e-tailer, and total profits of the supply chain so that we can select a suitable recycling model for both the recycler and the e-tailer.
Theorem 3. The dual-channel cooperative recycling model is compared to the dual-channel non-cooperative recycling model with .
Proof. Comparing the volume of WEEE recycled in the two models, there is:
Comparing the profits of recycler under both models, there is:
Similarly, comparing the profits of the e-tailer under the two models, there is:
Finally, comparing the total profit of the supply chain under the two models, there is:
□
By analyzing the changes in the total recycling volume of waste electronic products under the two modes, it can be seen that compared with the dual-channel recycling carried out by the recycler alone, the mode of cooperative recycling between the recycler and the e-tailer can effectively improve the recycling rate of waste electronic products, which is conducive to the sustainable development of the reverse supply chain of waste electronic product recycling. By analyzing the changes in the total profits of the supply chain and the respective profits of the supply chain members under the two modes, the cooperative recycling model is superior to the non-cooperative recycling model in terms of higher profit for the recycler and the total profit of the supply chain, thus yielding the potential for cooperative recycling between the recycler and the e-tailer. However, the e-tailer, seeing a drop in profit, is not motivated to cooperate. To achieve Pareto improvement in the supply chain and ensure cooperation between the two parties, we referred to previous studies on this scenario to propose a contract and calculate the parameters [
23,
35] for guarantees and reasonable allocations of profits to each supply chain member.
Relying on their traffic advantages, the e-tailer invests in advertising to establish their online recycling channel and to help the recycler increase the recycled volume of electronics. As compensation, a portion of the recycler’s revenue is allocated to the e-tailer. The recycler provides a stable supply channel and qualified secondhand electronics to the e-tailer, who also allocates a portion of their sales revenue to the recycler. Compared with the decentralized scenario, the scenario of revenue-sharing contract-based coordination between the two parties can achieve rational profit distribution and increase the profit of the recycler, the profit of the e-tailer, and the total profit of the supply chain.
According to the revenue-sharing contract, a portion based on the revenue-sharing factor of the recycler’s transfer payment income is given to the e-tailer. is determined by the recycler. Similarly, a portion based on of the e-tailer’s sales income is allocated to the recycler. is determined by the e-tailer.
As shown in
Figure 3, the incomes of the recycler and the e-tailer come from two sources, which are the transfer payment income of the recycler and the sales income of the e-tailer. Before the revenue-sharing contract, these two parts correspond to the incomes of the recycler and the e-tailer, respectively. After the revenue-sharing contract has been made, the transfer payment income of the recycler is divided into two parts, of which one is for the recycler and the other is for the e-tailer, whose share is determined by the revenue-sharing factor
. Similarly, the sales income of the e-tailer is divided into two parts, of which one is for the e-tailer and the other is for the recycler, whose share is determined by
. Hence, the incomes of the recycler and the e-tailer are changed by the contract while their costs, as expressed in Equations (7) and (8), respectively, remain the same as before the contract.
and
denote the profits of the recycler and the e-tailer, respectively, under the revenue-sharing contract:
To achieve the expected effects of the revenue-sharing contract, the following conditions must be met:
Substituting Equations (5), (6) and (21) into Equation (22) yields revenue-sharing factors
, which must satisfy:
Because of the high complexity of the relationship, a specific case study was used to analyze the profits of the supply chain members under the contract.
7. Conclusions
This paper proposes two dual-channel models for recycling waste electronics: a non-cooperative model based on online and offline recycling by a recycler, and a cooperative model based on offline recycling by a recycler but online recycling by an e-tailer. The two models were compared with regard to their maximizing of the supply chain’s overall profit. After finding the cooperative recycling model to be superior, we proposed a revenue-sharing contract to redistribute the profits of the recycler and the e-tailer after both parties had chosen to cooperate, then investigated the two parameters affecting cooperative decision-making: the recycler’s revenue-sharing factor and the e-tailer’s revenue-sharing factor. Our findings are as follows.
- (1)
Compared with the dual-channel non-cooperative recycling model, the dual-channel cooperative recycling model effectively utilizes the high traffic of the e-tailer and makes it possible to recycle more waste electronics, thereby increasing the total profit of the supply chain. This indicates that leveraging online publicity is an effective way to increase the recycling rate of WEEE and expand the scale of recycling. From the point of view of overall supply chain profitability and the recycling volume, the recycler should actively cooperate with the e-tailer, helping them to enter the recycling market and simultaneously increasing their own scale of recycling;
- (2)
Even if the total profit of the supply chain is higher in the cooperative recycling model, the recycler and the e-tailer may not necessarily choose to cooperate. The key to cooperation lies in ensuring increases in the profits of both the recycler and the e-tailer as a result of the revenue-sharing contract. The profits of both parties can be increased as long as their revenue-sharing factors in the contract are set within reasonable ranges. This suggests that the original distribution of the revenue generated from the cooperation between the recycler and the e-tailer is unfair. Without coordination, the e-tailer pays extra costs for publicity without receiving any compensation, making it unlikely for the e-tailer to cooperate;
- (3)
The recycler is the more critical party and their revenue-sharing factor is the key to whether cooperation can be established. This suggests that for the reverse supply chain selling second-hand electronic products, recyclers must carefully consider a reasonable distribution of their earnings after cooperation. This will enable both parties to establish a cooperative relationship that both parties can realize increased profits through cooperation.
In conclusion, the main theoretical contribution of this paper is to design a cooperation model for recycling of used electronic products involving recyclers and e-tailers at the same time, and to explore the conditions for the two parties to reach cooperation by designing a revenue-sharing contract, which is instructive for the decision-making of recyclers and e-tailers in the recycling of used electronic products. At the same time, the cooperation strategy proposed in this paper can fully integrate the advantages of both parties, accelerate the product flow of the reverse supply chain of electronic products, expand the scale of the electronic product recycling market, help enterprises to improve their profits, and better realize the recycling of used electronic products and the sustainable green development of the supply chain.
However, there are some limitations of this paper, the limitations and future research directions are as follows:
- (1)
While the existing model considers only one stage of the game, in real-world dual-channel competition, the game will continue for many stages until reaching an equilibrium. We plan to extend the model to multi-stage games in future research;
- (2)
The reverse supply chain of waste electronics recycling is often accompanied by the sales of electronics in a forward supply chain. Future research should examine a combination of forward and reverse supply chains for trade-in subsidies of electronics between the recycler and the e-tailer.