1. Introduction
Water resources face unprecedented challenges, globally. Population growth, changes in living standards, and social practices of consumption, alongside changes in climate variability, including more frequent extreme weather events, lead to diverse and complex challenges of diminished water quality, availability, and security [
1,
2]. Under conditions of climate change, agricultural intensification and land use changes, water scarcity and drought are critical sustainable development concerns for supporting a growing urban population [
3]. The United Nations reported that water scarcity affects more than 40% of the world’s population [
4,
5], and this figure is likely to increase due to global population growth (to an estimated 9.8 billion by 2050), more than half of which will live in urban areas [
6]. The combination of population expansion, climate change, and economic growth across the developing world means that sustainable water governance is now an urgent and ongoing environmental management priority for policy authorities and practitioners [
7].
Water-stress is of specific significance to the arid and semi-arid regions of the world, not least due to the impact of climate change altering temperature, humidity, precipitation patterns, and extreme weather exposure for vulnerable communities. Iran is a notable example of this challenge [
2,
8]. For example, the severe drought that occurred in Iran from 2007 to 2014 significantly dried wetlands and major lake systems, significantly reducing river flows and depleting groundwater resources, with concomitant impacts to ecosystem services and overall environmental health [
9]. Iran has experienced more droughts than all of Europe, and since 1998, drought conditions have exceeded anything experienced in the previous nine centuries [
5]. However, despite this ongoing environmental pressure, the agricultural sector of Iran has not significantly adapted its farming practices, which currently consume more than 92% of the available water resources [
10,
11,
12]. Paradoxically, as freshwater supplies become scarce, demand for irrigation increases, further depleting aquifers and groundwater sources and increasing the precarity of agricultural livelihoods. Efficient agricultural water management practices are therefore essential to long-term Iranian sustainable development and an urgent issue for agricultural extension providers and policy institutions.
The combination of climatic changes and anthropogenic impacts to ecosystems, biodiversity, and natural resource availability, present key barriers to sustainable agriculture [
13,
14,
15]. Climate change stimulates dangerous interference in precipitation patterns. In arid regions, such as the case study region of Iran, climate change results in reduced overall precipitation (leading to progressively drier environmental conditions) whilst simultaneously increasing the frequency and intensity of extreme precipitation events, resulting in a higher risk of fluvial and pluvial flooding and water pollution [
16,
17,
18]. Other factors, such as dam construction (including for reservoir creation and, in some cases, hydroelectricity) further exacerbate detrimental effects upon water management systems [
19]. Up until the 1950s, Iranian agricultural lands were primarily irrigated using springs and Qanats (a system that carries water from an aquifer to the surface through an underground aqueduct). Semi-deep and deep well water extraction has become more common in subsequent decades. Well water extraction has led to short-term gains in agricultural productivity and profitability; however, high-volume groundwater extraction has resulted in chronic water resource depletion [
20] which presents a long-term risk to water and food security across the country.
Despite governmental efforts to curtail water extraction, agricultural practices remain groundwater intensive. Unsustainable extraction of groundwater, where the rate of depletion exceeds that of replenishment, is the root cause of many negative social, economic, and environmental consequences. Negative impacts include the subsidence of the plains (so called “silent earthquakes”) [
21], breaking of constructed wells (leading to increased operating costs), reduced water supply within wells, springs, and Qanats, increased pollution of groundwater sources [
22] (including increasing water salinity), the drying of surface water wetlands and loss of the associated biodiversity and ecosystem services [
23,
24], and ultimately, the reduction in the quantity and quality of cultivated land over the longer term [
25]. Agricultural system stability and sustainability are thus negatively impacted by the short-term motivations of farmers rooted in unsustainable behaviors and social practices [
26,
27].
Influencing stakeholder behaviors to promote long-term pro-environmental action is a complex process. It requires action to address a combination of cultural, institutional, technological, and normative restructuring and reconfiguration [
28,
29]; alongside intervention strategies, and stronger governance systems at multiple institutional and spatial scales, to foster a sustainable agricultural transition [
30,
31]. A sustainable agricultural strategy therefore requires complex multi-scalar systems-thinking, within which heterogeneous networks of water use actors become directly involved in the processes of change [
32,
33]. Water governance and agricultural management bodies therefore need to better understand farmer behavior within such multi-scalar systems, putting farmers front and center within sustainable water system transformation [
34].
As a social scientific challenge, sustainable water management is increasingly understood as a problem of hydrosocial relations: a set of complex interactions between natural, psychological, social, and political processes through which society and water use create, recreate, and shape one another. Hydrosocial thinking pays specific attention to how water becomes known to various stakeholders, how social relations of power, cultural capital and social control are expressed through networks of water use, and how this in turn influences water management practices and behaviors [
35]. In agricultural hydrosocial relations, Willis, Stewart [
36] argue that farmer-user demand-driven water management becomes a key concern for sustainable practice. Mirchi, Madani [
37] state that all aspects of the water scarcity problem (including ecological, socio-economic, biological, hydrological, environmental, and cultural concerns) require a comprehensive, integrated, and adaptive management approach to achieve long-term resource sustainability. For Iran, the adoption of such a conceptual framework would represent a radical paradigmatic shift in the water practices [
38] through which economic and technological investments are considered alongside structural social and behavioral dimensions [
39].
Understanding groundwater as set of overlapping hydrosocial and ecological systems [
40] is explored in a range of empirical research studies [
41,
42,
43,
44]. These studies note the importance of farmer behavior in their role as water managers (i.e., through installing new irrigation technology, changing cropping patterns, wastewater use, etc.). Farmer decision-making has far-reaching consequences for regional water resource management [
45,
46], and given the scale of agricultural water use in Iran, small changes at the farming community level quickly aggregate to larger impacts on the common pool of water resources in the country. It therefore behooves agricultural extension program managers and farmer education initiatives to raise awareness among agricultural communities about the impacts of water use upon sustainable food production outcomes [
47]. Farmers commonly seek to maximize economic benefits through production growth at the expense of the common pool resource of groundwater, thus exacerbating a tragedy of the commons [
48]. However, agricultural decision-making is more complex than short-term economic rationality; farmers’ decisions depend on a range of cognitive and socio-cultural variables [
49]. It is necessary therefore to elucidate the factors that direct farmers’ (un)sustainable behavior through case-study specific social-psychological research [
50] in order to provide deeper insight into strategies that promote sustainable water management [
51].
In this analysis, we build upon the work of Darnhofer, Lamine [
52], by adopting a relational approach to understanding the factors influencing the unsustainable farmer water use behaviors. We posit that farmers’ behavior is contextualized within the material and immaterial relationships that constitute the social practice of agriculture which, in turn, transform the natural and hydrosocial processes of water sustainability [
52]. Within a relational approach, land use becomes the site and focal point for agricultural change, which is, in turn, shaped by changes to cropping systems, microclimate, soil quality, precipitation patterns, point-source pollutants, community composition, demographics, and cultural characteristics [
53,
54]. It is the interplay of these elements that (re)produces (un)sustainable behaviors. Placing farmers as stakeholders at the center of our research allows us to analyze the diversity of practices within similar structures (farm size, market, geography, politics, etc.) and emphasizes the importance of farmers’ values [
55]. Recent research into farmer behavior reveals major causes of regional environmental deterioration [
56,
57,
58]. Of note in the field of farmer stakeholder behavioral study is the focus upon motivation and intention towards pro-social, pro-environmental action. Considerably less research has focused, however, upon motivation and intention towards unsustainable behaviors amongst farmer stakeholder groups. Moreover, there is relatively little research on farmer behavioral intention, specifically towards groundwater use irrigation in key arid and water-stressed regions like Iran [
40,
59,
60,
61,
62,
63]. Understanding the factors that influence farmers’ unsustainable groundwater consumption behaviors in a non-Western developing country and high-risk region provides valuable insight into the range of policy options available to the Iranian administration and farming communities. It also provides contextual data relevant to climate-sensitive community development planning in similarly vulnerable locations around the world. To conduct this assessment of hydrosocial relations within Iranian farmer agricultural practice, we employ a novel Integrated Agent Centered (IAC) framework of assessment, as described below.
2. The Integrative Agent-Centered (IAC) Framework
Several competing conceptual frameworks are used to understand and explain pro-environment behaviors and social practices in the social sciences. Kollmuss and Agyeman [
64] conceptualize pro-environmental behaviors through a combination of internal factors (incorporating attitudes, values, and feelings) and external factors (incorporating material, economic, institutional and social-structural factors). In practice, this type of framework has been applied in empirical research to issues (such as) water drinking behaviors [
65], water conservation, and water reserves [
66,
67,
68]. What this empirical research reveals is a need for research that shows a testable relationship among variables in the field of water conservation behavior research, i.e., developing an integrative approach that captures feedback [
34] and a dynamic decision-making process [
69,
70]. In developing country contexts, this is important because a lack of understanding surrounding the complexity of farmer decision-making is one of the main causes of water and agricultural policy failure [
34]. Decisions that farmers make take place in the broader context of risks (e.g., health, economic, etc.) and livelihood strategies, in which tradeoffs might exist between competing socio-economic objectives [
71,
72].
The Integrative Agent-Centered (IAC) framework, developed by Feola and Binder [
34], addresses the complexity and tradeoffs among perceptions and social objectives relevant to the study of hydrosocial relationships. The IAC framework provides a conceptual model for understanding the behavior of farmers within an agricultural system defined as the socio-ecological “SES” system. IAC research integrates and adapts Giddens’ Structuration Theory [
73] in which social agency and social structure are co-constitutive and dialectically related, and Triandis’ Theory of Interpersonal Behavior [
74], through which farmers’ choices influence the adaptation of their farms as SESs. To illustrate, Kings and Ilbery [
75] assert that farmers act on their environmental choices when they encounter (or perceive) their environment. The IAC framework is rooted in behavioral-theoretic approaches to social-psychological research, specifically critiquing the prevailing behavioral approaches that examine farmers’ behavior in isolation from their social environment. In the IAC, social phenomena are construed as products of the actions of individuals, who in turn, function within an array of social structural constraints. It is necessary, therefore, to analyze the physical and symbolic context of macro-social actors within this broader social context rather than just focus upon individual actions or perceptions [
76]. For example, Triandis (1977) proffers factors such as influencing tendencies, emotional affect, social habits, and physiological arousal as relevant feedback processes that influence tendency and action [
77]. Such feedback processes can enhance or modify existing social structures and occur over different timescales. As such, farmers should not be understood as passive recipients of socio-environmental change shaped solely by external forces; rather, they simultaneously exert their agency by actively engaging in the processes of social and environmental change. The IAC framework is therefore valuable as a conceptual model as it brings together these external (contextual/social structural) and behavioral components into a holistic approach.
As a theoretical model, the IAC incorporates: Contextual Factors (i.e., barriers or favorable conditions), Habits (frequency of past behaviors), Expectations (beliefs about outcomes, their likelihood, and their value), Subjective Culture (social norms, roles, values), and Affect (emotions related to action) [
34]. Collectively, these components have been used to study farmer behavior related to production intensity in agricultural systems [
34] and also to study farmers’ unsustainable behaviors in other contexts [
78]. We expand IAC framework analysis here to specifically examine unsustainable water use behaviors as shown in
Figure 1. To do so, we formulate the following hypotheses:
H1. The lower the farmers’ expectations, the more they desire to over-harvest groundwater resources.
H2. The less the farmers perceive the surrounding subjective culture of sustainability, the more they desire to over-harvest groundwater resources.
H3. The fewer environmental impacts the farmers perceive, the more they desire to over-harvest groundwater resources.
H4. The more they desire to harvest groundwater resources, the more they behave to over-harvest.
H5. The contextual factors could have an influence on unsustainable water behavior of farmers.
H6. The more ingrained the unsustainable groundwater use habits the more they behave to overharvest.
5. Discussion
The Jaz-Murian wetland is an ecosystem at high risk of water scarcity and diminished water quality, located in the southeast of Iran. The wetland ecosystem has been negatively impacted by the development of redirection and hydroelectric dams (Halilrud and Bampur) on the main feeder rivers. As with many aquatic ecosystems, sustainable dam construction requires adaptations to downstream water management. However, satellite images show that, in the period of 32 years, the Jaz-Murian wetland has dried up almost completely, and across the same period, the proportion of agricultural land in the study area has significantly increased. At the same time, the level of barren lands in the region has also decreased. Our investigation shows a significant increase in the number of agricultural wells, leading to excessive pressure upon groundwater systems. The increasing pressure on water resources occurs despite the Ministry of Energy declaring Jiroft Plain to be a prohibited plain for such extraction. When combined with the infrastructural control of river systems through the Jiroft dam, the reduction of water entering the wetland has resulted in significant drying of the habitat, exacerbated by unsustainable water use behaviors by farmer stakeholders in the region. A combination factors including lack of training and support programs for agricultural stakeholders, continued dam construction, and climate change-induced water stress, creates conditions in which farmers seek short-term profit to meet cost-of-living needs and, therefore, create an unsustainable hydro-social system that further diminish water resource sustainability [
24]. Our satellite data analysis supports the conclusion that such a vicious cycle of unsustainable water management is established in this region, leading to declining water quantity and quality within the Jaz-Murian wetland ecosystem.
The Integrated Agent-Centered (IAC) framework applied in our study is used to assess unsustainable water use behavior as an explanatory model for the growing water crisis in the Jaz-Murian wetland as well as the changes needed to halt this common tragedy. The IAC framework combines six factors to map complex human behaviors, and these are used as variables in the survey study: Expectation, Subjective Culture, Affect, Intention, Contextual Factors and Habits.
We found that the estimation model based upon the ICA fits well and is therefore predictive of farmer unsustainable water use behavior. The IAC is thus applicable to different cases of agricultural development and suitable for broader investigation of the underlying factors influencing farmers’ unsustainable water use behavior in different regional contexts. We suggest that the IAC would prove useful to local and central government agencies in helping to identify key barriers to adaptive practices at the farm and rural level, and thus shape water management policies and practices according to local context.
In terms of specific variables, our results first revealed the negative impact of the ‘expectation’ variable on ‘intention towards unsustainable water use’. Expectations correspond to the expected outcome, probability of occurrence, and relative value of an action [
74], as well as the belief that the proposed response is effective in protecting oneself or others from the threat and the expected effect of the response in mitigating the threat [
103]. Expectations relate to the effectiveness of adaptive responses to mitigate or avoid existing risks [
104,
105]. In the context of this study, expectation relates to the effectiveness of adaptive behaviors in mitigating the adverse effects of regional drought on agricultural productivity. The findings mirror those of other IAC framework cases [
106,
107], namely that the more that the farmers in the study area understand the value and impact of their actions, the more willing they will be to change their behavior.
We find that the variable ‘Intention’ has a positive influence on unsustainable water use behaviors. Intentions are “instructions that people give to themselves to behave in certain ways” [
74]. As Bandura [
108] argues, most individual actions are directly guided by the goal or intention of the action. This study reveals that ‘intention towards unsustainable water use’ is the most important determinant of behavior overall. The greater the intention to over-harvest water, the more their behavior is consistent with this behavior. Intention is therefore the most important behavioral control that we identify. However, intention is, in turn, mediated through other variables within the model.
Of note is that the variable ‘subjective culture’ had a negative impact on ‘intention to unsustainable water use’. This finding shows that the higher the subjective culture of water saving among farmers in the region, the less desire individuals show for over-harvesting of groundwater resources. This result is consistent with similar studies [
109], adding to existing evidence that subjective norms influence farmers’ intentions to conserve water [
110]. Subjective cultural norms within a social network of agricultural stakeholders are therefore powerful predictors of (un)sustainable water management practices and, thus, a point at which external authorities can intervene, as discussed in the conclusions below.
The results also show that broader contextual factors—the “objective factors ‘out there’ in the environment” [
74]—also play a role in mediating water use behaviors. For example, if an external factor, such as a new technology or practice (e.g., drip irrigation, water capture and storage, or conservation tillage), makes a pro-environmental activity less demanding to perform, then this provides a favorable context for behavior change. Conversely, if an external factor (such as climate related loss or damage) creates boundary conditions which limit sustainable action, then this, in turn, acts as a barrier to long-term change. A combination of social, financial, agro-ecological, and political drivers and barriers therefore play roles in mediating behavioral intentions and subjective norms [
94] and can determine the outcomes of attitudes and values on behavior more broadly [
111], even when intention to change is strong.
Finally, farmer awareness about the impact of water resource degradation plays an important role in influencing personal water conservation behaviors, as shown in other agricultural behavioral studies [
112,
113,
114]. Awareness relates to reflection upon personal ‘habits’, i.e., the “situation-behavior sequences that are or have become automatic so that they occur without self-instruction” [
74]. Habits are key variables in explaining how often a behavior is performed. If broader changes from environmental impacts, such as changing financial circumstances and social unrest, alter routinized behavioral patterns [
115,
116,
117], then this is a key challenge for agricultural extension organizations and water management authorities to meeting long-term sustainable development goals within the region. Conversely, if raising awareness amongst agricultural stakeholder groups can shed light on unsustainable habits and highlight the mechanisms to break such habits, then this too will have a positive impact in moving away from unsustainable water use behaviors.
6. Conclusions and Policy Recommendations
This study researched motivation and intention towards unsustainable water use behaviors amongst farmer stakeholder groups, with a specific emphasis upon groundwater use for irrigation. Understanding the factors that influence farmers’ unsustainable groundwater consumption behaviors in Iran—a high-risk developing nation—provides valuable insight into how to approach water governance across rapidly developing and populous arid regions, alongside contextual data relevant to climate-sensitive community development planning in similar locations across the world.
Our analysis of satellite data shows declining water quantity and resource quality across the Jaz-Murian wetland over time. Due to the interplay of land use change and climate change, water resources are increasingly scarce in the case study region, as seen across diverse arid and semi-arid regions across the world. As an adaptive response to such drastic environmental change, farmers’ psycho-social characteristics play an important role in the ensuring the sustainability of remaining groundwater. However, we find that farmer action on sustainable water management is influenced by two competing intentional demands. On the one hand is a short-term profit motive that creates a common tragedy for the wetland; on the other is an ethical stance motivated by subjective cultural conditioning of normative goals and intentions [
118]. Unfortunately, the contextual factors of climate-induced drought currently exacerbate unsustainable water management practices by promulgating short-termist thinking, i.e., sacrificing long-term drought adaptation planning for unsustainable agricultural production.
Given the strength of financial motives in influencing behavioral intention, we suggest that policy mechanisms to develop stronger internal markets for water governance that incentivize sustainable practices would prove environmentally beneficial. As reported by Razzaq et al. [
119,
120], groundwater markets that categorize farmers as either buyers, sellers, or self-users of water resources and then allow sustainable trade amongst differentiated tiers of water need have proved effective in reducing unsustainable practices. In Iran, there are already similar systems for the market governance of water resources used by indigenous farming groups that could be implemented more broadly across the country. In the southwest of the country, there exist indigenous water governance systems that categorize different users (including, for example, differentiating “pumpers”, who extract river water into traditional reservoirs, from other water-using farmers) [
121]. Differentiated internal water governance markets would allow regulatory authorities and user groups to reallocate water in a way that incentivizes user action through profit while maintaining the carrying capacity of the water resource. The creation and development of formal and/or informal institutions for a groundwater market would then shape the behavior of farmers, which in turn requires more detailed investigation in future studies.
While short-term profit motives are the most strongly expressed value in our case study and may be alleviated by groundwater market approaches, other normative goals also complement adaptive and sustainable behaviors. We find that actions that lead to positive and self-rewarding emotional outcomes are likely to be effective in initiating positive pro-environmental behavioral change. Raising awareness of the need for sustainable water management through information provision, agricultural extension, and targeted social and/or print media campaigns promoted by central agencies and agricultural advisory centers is also likely to prove to be beneficial, especially if it emphasizes the collective benefits of water management changes for farmer communities. The content of this messaging should be specific to groundwater management and provide information on how modern irrigation methods and appropriate cultivation patterns can conserve water and energy, which can in turn enhance our understanding of the effectiveness of outcomes and make them important for potential intercession strategies.
We also conclude that awareness raising activity should be coupled with shared dialogue to bring farmers together to discuss ways to foster socio-cultural change through a shaping of social and ethical norms that influence the subjective culture of the region, as this would lead to longer-term change in farmer habits. Agricultural extension services professionals are well situated to intervene in these critical socio-environmental settings [
122], creating a meeting space where the potentially antagonistic or uncooperative groups can jointly develop solutions through shared dialogue and deliberative decision-making between researchers, extension workers, and farmers, and thus shift the subjective cultural norms within a community of agricultural practitioners. As Oskamp, Harrington [
123] argue, farmers will likely find such dialogues between peers to be useful in terms of time and financial investment. Farmers that then adopt new pro-environmental behavioral strategies should be given opportunities and encouragement to discuss the use and practice of water technology freely and openly with their peers as well as social networks to establish changes in collective norms of water use practice; this would allow them to share their findings within and among such groups. It is in this way that the subjective culture of sustainability is created, shared, and strengthened over time.