Appendix A.1. Case 1 Textbook Disruptive Innovation
Please explain disruptive innovation and give an example to illustrate it.
Disruptive innovation.
Then there was a lot of competition from other industries in the current industry, such as the emergence of MP3 online music sharing software (Napster), which caused the music industry to disintegrate. Netflix’s shift from online DVD lending to streaming and homemade films has led to two disruptive innovations, the first being competition from different operating models in the same industry, and the second being a challenge to the existing film and television industry, including production, distribution and cinemas.
Due to factors such as the evolution of technology and the introduction of disruptive innovation business models, the abundant capital accumulated by enterprises over a long period of time is very likely to collapse in an instant in three to five years due to a lack of innovation, or failure to directly look at and solve the problems encountered inside and outside the enterprise. Nokia and Kodak are well-known examples of the kind of people who once dominated the industry, but eventually faced bankruptcy or annexation.
Therefore, in this era of dynamic competition, if you want to maintain your advantage for a long time, you must obtain a short-term advantage in every short-term competition through continuous small innovation, flexible organizational structure, and dynamic strategic planning, and at the right time, you will give up the previous advantages and prepare for the arrival of the next short-term advantage. Before the previous advantage fades, look for another advantage that will continue to survive and maintain a dynamic competitive advantage.
Appendix A.1.1. Generated Content from LLM ChatGPT4
Disruptive innovation is a concept coined in 1997 by Harvard Business School professor Clayton Christensen that describes a pattern of innovation that typically emerges in a market and erodes the traditional market leader by offering a relatively cheap, simple, easy-to-use product or service. Disruptive innovation not only changes the market landscape but also opens up new market opportunities that are often overlooked or undervalued at first.
Here is an example of a disruptive innovation:
Case in point: Disruptive innovation in online streaming services.
In the past, people habitually bought or rented DVDs, VHS tapes, or Blu-ray discs to watch movies and TV shows. It is a market dominated by big movie rental stores like Blockbuster, who have a large number of brick-and-mortar storefronts for people to rent video entertainment.
However, with the popularity of the Internet and the increase in internet speeds, online streaming services (such as Netflix, Hulu, Amazon Prime Video) have emerged, and these services have provided a whole new way to watch movies. These online streaming platforms allow users to watch a large number of movies and TV shows on a variety of devices anytime, anywhere, with a subscription or rental, without having to buy or rent physical media. What is more, they are often offered at a relatively low price and offer personalized recommendations to improve the user experience.
This model of online streaming services is characterized by disruptive innovations:
Low cost: The price of these services is usually cheaper than buying a DVD or renting it, so it attracts a wide range of users.
Convenience: Viewers can access entertainment content anytime, anywhere, without having to travel to a physical store or wait for mail service.
New markets: Online streaming services have opened up a whole new market and attracted a large number of users who would otherwise not be attracted by traditional rental stores.
Over time, online streaming services have not only disrupted traditional video rental stores, but have also built a huge user base across the globe and become a huge entertainment industry. This example highlights how disruptive innovation can revolutionize the market landscape and create entirely new business opportunities, while also warning us about the possibility that current market leaders may be replaced by competitors from emerging technologies or business models.
Appendix A.1.2. Generated Content from LLM + DSK
Please explain disruptive innovation and give an example to illustrate it.
Disruptive innovation is a concept coined by Harvard Business School professor Clayton M. Christensen to refer to the emergence of new technologies or business models and how they can gradually replace existing products or services in the market, thereby disrupting traditional industries.
Disruptive innovation often fails to meet the needs of traditional markets in the early stages, but as technology continues to advance and costs decrease, new products or business models begin to meet the needs of more and more consumers, and thus defeat the previously dominant product or service. This process is often carried out in a low-cost, simplified manner, and disruptive innovation establishes new rules of competition in the marketplace.
A classic example of disruptive innovation is the impact on the traditional music industry. When music in MP3 format began to mature and the Internet became popular, Napster, an online music sharing service, emerged in 1999, allowing users to download music for free over the Internet. This has had a huge impact on the traditional record industry, as they cannot generate revenue in the traditional way.
Another example of disruptive innovation is Netflix’s challenge to the film and television industry. At first, Netflix was an online DVD rental platform, but with the popularity of the Internet and the advancement of video streaming technology, Netflix began to offer video streaming services and make its own titles. This disruptive innovation has changed the way people watch videos, eliminating the need for physical DVDs and the need to rely on traditional movie theaters and television stations.
These disruptive innovations have had a huge impact on existing industries, and many traditional enterprises are at risk of being eliminated. However, at the same time, because of these innovations, new markets and business opportunities have emerged, bringing new competitiveness and opportunities to enterprises. Disruptive innovation has changed the way we live and work, and it has also challenged traditional business models, providing inspiration and reference for future innovations.
Appendix A.2. Case 2 Textbook Sentiment Analysis
Please describe the sentiment analysis and sentiment dictionary and its application examples.
Sentiment Analysis, also known as Opinion Mining, refers to the subjective and sentiment assessment of the extraction source through the application of natural language processing technology and text analysis.
Sentiment analysis-related thesaurus.
Sentiment thesaurus is the most critical resource for sentiment analysis, almost all participation needs to rely on a thesaurus of many different emotion words for analysis, common sentiment thesaurus includes AFINN and Bing Liu opinion vocabulary, which also means that sentiment thesaurus plays an indispensable role in sentiment analysis. The following will be explained in detail for the abovementioned thesaurus.
It is a rating ranging from −5 (Very negative) to 5 (Very positive) of a list of English words by Finn Årup Nielsen completed by manual marking between 2009 and 2011 (Nielsen, 2011), attached to the polarity (frontal/negative). This thesaurus is ANEW (Affective Norms for English Words) lexicon-based, but AFINN is more focused on microgrids. The language used on online platforms such as Zhi is suitable for analyzing the sentiment of online comments because its word list contains slang, obscene words, acronyms, and Internet buzzwords, which are commonly used after the development of the Internet. AFINN is currently available in two versions, the first being AFINN-96 with a total of 1468 unique words and phrases, and the second edition of AFINN-111 is the latest version with a total of 2477 words and phrases.
- 2.
Bing Liu Thesaurus
Proposed by Hu and Liu in 2004, it mainly distinguishes between positive and negative sentiments of single words, and the positive list includes agile (Agile), Enjoy (Enjoy), Lift (Improving). The negative list has anger (Anger), Reject (Refusing), Incapacitated (Unable). There are 2006 positive and 4783 negative words, tailored specifically for social media, as it takes into account changes in specific areas such as misspellings and slang.
Application of sentiment analysis.
Sentiment analysis can be applied to comments generated on blogs, micro-blogs, forums, chats, and social media to track sentiment related to political elections, finance, and consumer issues, which also reflects the validity and diversity of sentiment analysis research. For example, in the 2014 dispute between Ke P. and Lian Shengwen, through big data, the high correlation between “youth” and “hot dance” was excavated from popular and trending keywords on the Internet. Therefore, arrange a hot dance event, and then use the physical event to find out these groups from the Internet and combine them with the election, and become “Go! Youth! Be Yourself” series of activities. In this way, it is to find out the young people who are apathetic to politics and do not know about Ke P. Use popular keywords from web searches as the subject for developing marketing campaigns and postings.
Recent studies have shown that people express their emotions through online platforms, blogs, social media, etc., which also shows that sentiment analysis has a certain benefit for the development of enterprises. At present, there is an online tool that can analyze Chinese emotions, as mentioned earlier, called Lexalytics. It is very easy to operate, as shown in Figures 2–5, its online URL is
https://www.lexalytics.com/demo, and interested people can try it out.
Appendix A.2.1. Generated Content from LLM ChatGPT4
Sentiment analysis is a natural language processing technique designed to identify and evaluate sentiment or sentiment polarity in text. It is generally divided into three main categories: positive, negative, and neutral. Sentiment analysis can be achieved through different methods, one of which is to use a sentiment dictionary.
An emotional dictionary is a vocabulary that contains a word or phrase and the emotional polarity (positive, negative, or neutral) associated with it. These words are labeled as words with emotion based on how they are used in the text. There are two main aspects to the application of emotional dictionaries:
Sentiment Analysis: Sentiment dictionaries can be used for sentiment analysis to help machines understand the sentiment content in text. By matching words in the text with words in the sentiment dictionary, a sentiment score for the text can be calculated to determine the sentiment polarity of the text. For example, if a word is marked as “positive” in the sentiment dictionary, the presence of that word in the text may indicate that the text has positive sentiment.
Affective Vocabulary Expansion: Affective dictionaries can also be used to expand affective vocabulary. When a sentiment analysis model uses a sentiment dictionary, it can identify known sentiment words but may not be able to process new, unknown sentiment words. In this case, the vocabulary can be expanded using an emotion dictionary to label new words as having sentimental polarity to improve the performance of the model.
Example:
Suppose we have an emotional dictionary with words and emotional polarities. Here is a sample part of a sentiment dictionary:
Now, let us look at an example of a practical application of sentiment analysis:
Text: “The weather today is amazing!”
In this example, our sentiment analysis system will use the sentiment dictionary to match words in the text and analyze sentiment based on the sentiment polarity entries in the sentiment dictionary. For this sentence, it will notice the words “fantastic” and “pleasant”, both of which are associated with positive emotions. As a result, the text will be classified as positive sentiment.
The application of sentiment dictionary also includes social media sentiment analysis, sentiment evaluation of product reviews, sentiment classification of news articles, and so on. By using sentiment dictionaries in conjunction with machine learning models, we are able to more accurately analyze the emotional content in the text, allowing us to better understand how people express their emotions in different contexts.
Appendix A.2.2. Generated Content from LLM + DSK
Sentiment analysis is a method of analyzing emotions or emotional tendencies in text through techniques such as natural language processing and machine learning. It can identify and quantify positive, neutral, or negative emotions in text to further understand and analyze the emotional content of the text.
Sentiment dictionaries are a common resource for sentiment analysis, as they collect a large number of words and phrases and label each word with its corresponding emotional polarity (positive, neutral, or negative). There are two main aspects to the application of sentiment dictionaries: the extraction of sentiment words and sentiment analysis.
First of all, the emotion dictionary can be used for the extraction of emotion words. Through the Mood Dictionary, you can quickly and accurately extract emotionally inclined words from the text, which have characteristics that describe emotions or emotions, such as “like”, “worried”, “sad”, etc. This method can be used to analyze user reviews, news articles, and more on social media to understand people’s emotional reactions to specific issues.
Second, sentiment dictionaries can be used for sentiment analysis. By calculating the distribution of emotional words in the text and the emotional polarity of the emotional vocabulary, the emotional content of the whole text can be analyzed and quantified. For example, when analyzing users’ evaluations of a brand on social media, you can use an emotional dictionary to determine whether the emotional tendencies of the review are positive, neutral, or negative, so as to assess users’ attitudes and emotions towards the brand.
Example: Suppose you have an emotional dictionary that contains the positive emotional words “like”, “happy”, and the negative emotional words “hate”, “sad”, etc. In response to the following user review “I like this product very much, it makes me happy and satisfied”, you can quickly tell that the review has a positive emotional tendency through the emotional dictionary.
Sentiment analysis and sentiment dictionaries have a wide range of applications, and they can be applied to social media monitoring, market research, sentiment analysis, consumer opinion analysis, and other fields to provide important information and insights in business and society.
Appendix A.3. Case 3 The Research Paper (More Specific Domain Knowledge)
What is the from-text-to-action grid.
From text to strategy: Developing the FTTA grid.
While the metrics gleaned from text analysis can be interesting barometers and trackers of whatever is measured, the metrics alone often do not provide the depth needed to inform firm strategy. This has meant that despite the ease at which textual data can be collected and analyzed, insights from such efforts are often relatively thin. In this section we describe how data on what topics are mentioned in a text (aspect), coupled with data on how frequently those topics are mentioned (attention) and the sentiment they receive (opinion), can provide strategic insight.
We next develop a new framework, the From-Text-To-Action (FTTA) grid, to help marketers better interpret the data that can be gleaned from textual data. The FTTA grid is based on importance–performance analysis, a widely accepted method that is well known for its simplicity and ease of application (Martilla and James, 1977). Importance–performance analysis is based on customer satisfaction being a function of both expectations regarding a specific attribute and judgment of the attribute’s performance. Key is the gap between a customer’s expectations and their judgment of the performance received during service. Such analysis enables identification of attributes that have the most impact on customer satisfaction and repetitive purchase behavior.
Such information helps marketers both evaluate competitive position and enables prioritization of available strategies to enhance customer satisfaction.
The FTTA grid, based on importance–performance analysis, provides a generalized method for using text-derived metrics to determine which attributes are important to customer service. Given a selected attribute or aspect, the following two components are classified: (1) the importance of the attribute and (2) judgments of its performance. Proxies for these components can be calculated from textual data analytics (see Section 2.3). The significance of an attribute can be calculated based on the level of interest (attention) a specific aspect receives. Similarly, the perceived performance of an attribute can be estimated using the expressed opinion (or sentiment) for that aspect. The standardized data for each aspect’s interest and opinion can then be paired and used as coordinates to plot the aspect on a two-dimensional FTTA grid.
Appendix A.3.1. Generated Content from LLM ChatGPT4
As of my last update in January 2022, I am not aware of a specific concept or tool called the “from text to action grid”. However, the phrase “from text to action” suggests a progression from understanding or interpreting a written piece of material to taking actions based on that understanding. In education, for instance, this progression could be seen in strategies that move students from reading and understanding a text to applying or acting upon that understanding in some way.
If you are thinking of a tool or concept that has been developed or popularized after 2022, I may not have information on it. Alternatively, it could be a concept or framework specific to a certain field, institution, or context that was not widely recognized outside of that area by 2022.
To help you better, could you provide more context or clarify what you are referring to? If it is a newer or more niche concept, you might need to refer to more recent sources or specific institutions or practitioners associated with the idea.
Appendix A.3.2. Generated Content from LLM + DSK
The From-Text-To-Action (FTTA) grid is a framework that helps marketers analyze textual data and transform them into actionable insights. It is based on the concept of importance–performance analysis, which measures customer satisfaction based on their expectations and judgments of various attributes.
The FTTA grid consists of two axes:
Aspect: This axis represents the different topics or attributes that are mentioned in the text. It helps identify what customers or stakeholders are talking about or what is important to them.
Attention: This axis represents the frequency or attention that each aspect receives in the text. It helps determine the level of importance or interest in each aspect.
The FTTA grid also takes into account the sentiment or opinion associated with each aspect. By analyzing the aspects, attention, and sentiment, marketers can gain insights into customer perceptions, needs, and preferences. This information can then be used to develop marketing strategies and actions that align with customer expectations and preferences.
Overall, the FTTA grid provides a structured framework for understanding and leveraging textual data to drive marketing actions and decision-making.
Appendix A.4. Case 4 The Research Paper (More Specific Domain Knowledge)
What is scale-directed text analysis
The first step involved in scale-directed text analysis is to generate a dictionary for each dimension of a chosen marketing construct. Words from each dimension’s scale items are used as stems from which to automatically build dictionaries using semantically similar thesaurus words. Second, a set of initial data for machine-learning calibration is collected. These data must include paired free-form written text and Likert-scale response data, both of which assess the focal marketing construct. Third, these initial data are randomly divided into training and holdout samples. Text data from the training data set are then analyzed against EJM 54.3 514, the dictionary developed for each of the dimensions of the marketing construct being analyzed. Phrases that match each dimension are compiled and, in a fourth step, are evaluated for sentiment. This information is then used to calculate overall raw scores for each of the evaluated dimensions. Next, these raw text scores are compared against the paired Likert-rating data to develop standard conversion values that equate both scores. Finally, the entire approach is tested using the holdout sample. This involves running the holdout text data through the dictionary and then converting the raw text scores using the conversion values derived from the training data. The resulting EMSS can then be tested against each participant’s AMSS (Likert scores). If there is no significant difference between the estimated and AMSS, then the scale-directed text analysis process is considered successful; the technique can then be used on text data alone going forward
Appendix A.4.1. Generated Content from LLM ChatGPT4
As of my last update in January 2022, “scale-directed text analysis” is not a widely recognized or standard term in the fields of text analysis, linguistics, or data science. If it has emerged as a specific methodology or term after this date, I would not have that information.
When we break down the term:
“Scale” can refer to the size, level, or degree of something.
“Directed” might suggest a targeted or specific approach.
“Text analysis” is the process of extracting meaningful information from textual data.
From the components, “scale-directed text analysis” could suggest a type of text analysis that is tailored or adjusted based on the scale (e.g., macro-level trends vs. micro-level details) at which you are examining the data. This is, however, a speculative interpretation without a specific context or source for the term.
If this term is from a specific academic paper, industry report, or specialized context, it would be best to refer directly to that source for a clear definition or explanation. Otherwise, you might also consider reaching out to professionals or researchers in the field of text analysis or natural language processing for clarification.
Appendix A.4.2. Generated Content from LLM + DSK
Scale-directed text analysis is a methodology used to analyze textual data by combining traditional textual and sentiment analysis with the structure and rigor of traditional marketing scales. It aims to gain insight into multiple dimensions of a construct, such as service quality, by analyzing and classifying text against specific construct dimensions.
The process involves the use of machine-learning techniques to automate the development of construct-specific dictionaries based on a small set of seed words. Sentiment analysis techniques are then used to analyze the sentiment expressed in the text and classify it against the construct dimensions.
By using this approach, marketers and researchers can gain a more detailed understanding of the various aspects influencing consumer experiences and evaluations. It goes beyond simple sentiment analysis, which only indicates the overall sentiment, to identify the specific dimensions that contribute to the overall assessment.
Scale-directed text analysis enables the extraction of valuable insights from large volumes of textual data, allowing for more informed decision-making and understanding of consumer preferences and experiences.