1. Introduction
In today’s globalized world, the airline business is essential to the quick and effective transport of individuals and products worldwide. Airlines continually seek ways to improve their business operations and obtain a competitive edge due to the growing competition. Several main factors, including both long- and short-term planning, fleet and crew planning, safety, reliability, cost-effectiveness, customer satisfaction, and environmental impact, are included in an airlines’ operational performance. Airlines face several optimization and decision-making challenges. A robust decision-making structure that considers all the factors and offers efficient performance improvement solutions is needed to solve these multifaceted difficulties. Recently, the airline industry has drawn substantial attention to MCDM methods as a way to deal with complicated business decision problems comprising numerous divergent goals. The interdependencies and alternatives between various performance metrics are considered when using MCDM approaches to assess and rank alternatives in accordance with a set of criteria. Airlines can systematically evaluate their operational performance and discover opportunities for improvement by using combined MCDM strategies and techniques.
The study will refer to previously published materials on MCDM techniques and their use in the aviation sector. To build a robust decision-making model that can accurately represent the intricacies and dynamism of airlines’ operational performance, it will make use of both qualitative and quantitative data. The advancement of new methods for improving airlines performance is critical; however, that sort of problem takes time to solve due to the vast number of complicated factors concerned.
Even though MCDM techniques have been widely used in other industries, their use in the aviation sector still needs to be more consistent [
1]. The few studies that examined the application of MCDM techniques to the airline industry have mainly concentrated on specific decision issues, including route selection and traffic management [
2]. Earlier studies mostly concentrated on the different parameters regarding service quality issues. Wang et al. (2011) evaluated “customer perceptions on airline service quality in uncertainty” with the DEMATEL approach [
3]. The dimensions on the study were set as “reliability, care and concern, tangibility, assurance, and reaction”. The sub-criteria for the ground services were set as “on-time flights, training of personnel, attitude, and behavior of service staff, handling complaints, easy booking process, and optimal ticket prices” [
3]. Nejati et al. (2009) similarly ranked airline service quality using fuzzy TOPSIS [
4]. Chen and Chen (2010) constructed “a revolutionary aviatic innovation system (AIS) to equip Taiwanese airlines with innovative strategies for future strategic development” [
5]. They used a fuzzy MCDM with the VIKOR model. Tsai et al. (2011) proposed a “model for the evaluation of web-based marketing” to attract loyal customers [
6]. They employed DEMATEL, ANP, and VIKOR to rank and evaluate the criteria where web-based marketing actions were proposed to the managers for better strategic decision making. Chen (2016) used “DEMATEL and ANP for the selection of quality improvement” of airline services in Taiwan [
7]. The main criteria selected were “safety, service, satisfaction, and management”. Similarly, Delbari et al. (2016) examined “the key indicators and drivers” of airline services in terms of competitiveness [
8]. They employed Delphi and AHP techniques. Those main eight criteria follow as “price, quality, profitability, productivity, cost, market share, timeliness, and safety”. Barros and Wanke (2015) analyzed airline efficiency in 29 African airlines using the TOPSIS method [
9].
Some studies focused on the airport and facilities in relation to the airline service sector. Chien-Chang (2012) evaluated the quality of the airport services in addition to airline company offerings. The study concentrated on four main criteria: “check-in, immigration process, customs, inspection, and overall service parameters,” with twenty sub-criteria sets for Taoyuan and Kaohsiung Airports [
10]. Pandey (2016) evaluated the quality of service in two main airports, namely the Suvarnabhumi and Don Mueang airports in Thailand, using AHP and IPA methods [
11]. The main criteria for evaluation were “access, check-in, security, finding your way, facilities, environment, and arrival services”, with thirty-three sub-criteria including “parking, baggage, ground transportation, waiting time, efficiency, staff assistance, safety, ease to find all information regarding flight or navigation, connection support, restaurants, facilities, wi-fi, lounges, cleanliness, passport control, and custom services”. Janic (2015) also studied the “solutions and alternatives for matching capacity to demand in an airport system facility” for building a runway to solve the problem in terms of the given operating scenarios [
12]. The study compared three airports in London: Heathrow, Gatwick, and Stansted.
Dincer et al. (2017) contributed to the MCDM field by utilizing “fuzzy DEMATEL, fuzzy ANP, and MOORA” on a “balanced scorecard-based performance measurement of European airlines” [
13]. The criteria used for the research were mainly “customer profitability, employee perspective, and strategic initiatives” to understand the overall performance indicators. Gudiel Pineda et al. (2018) proposed a solution on “improving airline operational and financial performance” using integrated MCDMs by using DRSA data mining, DEMATEL ANP, and VIKOR [
14]. The large-scale of criteria falls into two dimensions: operational and financial. Those factors were “freight, weather delays, diverted delays, canceled flights, security, aircraft arrivals late, labor, and baggage, operating revenue, and net income, fees for various services, fuel cost and consumption”. Dozic (2019) contributed to the airline sector with a detailed literature review and highlighted the main dimensions and related criteria as follows: airlines’ “service quality, partner selection, fleet management, competitiveness, financial performance, safety, responsibility, and operational factors”; airports’ “performance, service quality, location, safety, others”; and Air traffic Management (ATM). The other dimensions were “maintenance, military issue, air cargo, mode of transport, web-based marketing, aircraft, helicopter, and sustainability” [
15]. Bakir et al. (2020) studied an MCDM approach (PIPRECIA and MAIRCA methods) to conducting an operational performance evaluation in the full-service airline carriers of emerging markets, namely Mexico, China, Indonesia, Brazil, India, and Türkiye [
16]. The study covered 11 leading companies with a list of criteria including “operating cost, operating revenues, fleet size, load factor, number of employees, passengers carried, available seat kilometers, and revenue passenger kilometers”. Mahtani and Garg (2018) analyzed the factors affecting the airline’s financial performance in six main categories using a fuzzy AHP [
17]. One of the main categories was the operational factors: “load factor, average passenger carried per departure, crew working hours, departures by per aircraft, pilots for each departure, international operations, average age of aircraft fleet, and different brands of aircraft”.
Moreover, various aviation applications considered various operational and technical aspects. Akyurt et al. (2021) suggested that airport selection is vital for pilot training academy programs; the right decisions lead to a positive impact on the operations [
18]. They employed a “Rough MACBETH and RAFSI-based decision-making analysis”. They identified the four main criteria as “weather, cost, technical, environmental and social” and twenty-four sub-criteria related to them. Liang et al. (2022) proposed the effectiveness of airspace planning by evaluating “air traffic flow (ATC)” with a real-time simulation and utilizing the MCDM TOPSIS method [
19]. Those criteria were set as “air traffic flow, airspace operational performance, flight procedure quality, cost, controller workload, and pilot workload.” Deveci et al. (2022) concentrated on reducing the risk of schedule problems for carrier airline operations [
20]. Their research’s four main criteria were “passenger preference, competition, availability, and connection”, with twelve sub-criteria related to the schedule, departure time, location-based slot availability, and types of availability at different levels. The information, frequency, operational, and commercial constraints were the most prolific elements considered for the operational performance improvement areas.
Some of the other indirect but similar research concentrates on and contributes to the MCDM methods from a general perspective in addition to airline sector research. Wanke et al. (2015) analyzed the Asian airline companies using TOPSIS in efficiency and service operations proposals [
21]. Sengul et al. (2015) studied “ranking renewable energy supply systems” using a fuzzy TOPSIS [
22]. Kavus et al. (2022) proposed “a three-level framework to evaluate airline service quality” using an AHP [
23]. Şahin et al. (2023) used fuzzy SWARA and fuzzy COPRAS methods for a “Green Lean Supplier Selection” [
24]. Pandey (2020) assessed “the strategic design parameters of Thailand airports”. The research aimed “to meet service expectations of Low-Cost” carriers [
25]. A fuzzy-based QFD method was employed, and twenty-two main evaluation criteria were set.
Furthermore, studies are looking at the different perspectives on how well airlines operate, and there is a research gap when it comes to creating a comprehensive framework for making decisions that incorporate multi-criteria decision making (MCDM) methods to improve operational performance in the airline industry. There is, however, a dearth of research that considers the multidimensional character of operational performance and offers a comprehensive strategy that concurrently addresses several performance criteria.
A research gap that must be filled in creating a thorough MCDM strategy designed particularly for enhancing airline operational performance. The suggested study intends to close this research gap by proposing a combined MCDM strategy that considers numerous main factors, such as quality assurance, employee perspective, process efficiency, capacity planning and management, and cost-effectiveness, to improve low-cost airline operational performance. This research will lead to a broader and complete knowledge of operational outcomes in the airline sector by combining multiple performance indicators into an integrated decision-making framework. This study also aims to evaluate the operational performance of the three airline companies within the abovementioned five main criteria and eighteen sub-criteria. The company’s headquarters are located in Türkiye and operate various domestic and international destinations. The paper focuses on selecting the best alternative airline due to its business operation, services, and main qualities according to the evaluation criteria. The research questions are formulated as follows in light of the study’s aims and scope:
RQ1_ What are the criteria for the operational performance evaluation of airlines?
RQ2_ What are the weights of the operational performance criteria, and how are the alternatives ranked?
RQ3_ How are the best operationally performing airlines selected?
The paper is organized as follows: an introduction with an extensive literature review, the materials and techniques (the fuzzy AHP and fuzzy TOPSIS methodologies utilized as a hybrid multi-criteria decision-making approach), and a case study conducted to evaluate the airline company’s operational performance. The criteria were chosen via a literature search with expert opinion, and after being categorized in the criteria list, they were weighted using fuzzy AHP. Fuzzy TOPSIS was used for the process evaluation step to identify and rank the top-performing airlines. The final part of the manuscript contains the discussion and conclusion, including the implications and limitations of the study, and potential future research directions.
4. Discussions and Implications
The fuzzy AHP and TOPSIS methodologies were used to evaluate the ground operations performance of three low-cost airlines in Türkiye. In this regard, the necessary references were first evaluated, and the assessment criteria for the study were established. The research questions were addressed with the following research outcomes and determined in the procedure earlier for the smooth flow of the analysis steps in a systematic way. The acquired criteria were categorized hierarchically with the assistance of expert judgments. All analyses and assessments conducted within the scope of the study were carried out in two stages. The first step used the fuzzy AHP approach to weigh the assessment criteria. Fuzzy numbers were utilized since the criteria used in the evaluation did not have exact numerical values that could be represented in terms of all the decision makers.
After the analysis with the fuzzy AHP, weight values were calculated for each main and sub-criterion. When the study’s five primary criteria’s estimated weights are examined, it is seen that “Flight Schedule and Routes (FSR)” has the highest importance weight of 0.30. With a weight value of 0.26, “Counter Services (CS)” has the second most significant impact. “Ticketing (T)”, which ranks third in terms of its impact on the solution, has a weight value of 0.19. The first three criteria are followed by “Service Personnel (SP)” with a weight value of 0.14 and “Online Services (OS)” with a weight value of 0.11. When the “Flight Schedule and Routes (FSR)” criterion with the highest priority value is analyzed in terms of sub-criteria, Flight Frequencies (FSR3) and Flight Schedule (FSR2) stand out as the most prominent sub-criteria. When the results obtained are analyzed, it is seen that the alternative that is better in terms of “Flight Schedule and Routes (FSR)” stands out more than the others and takes the first place in the evaluation of the three alternative airlines.
Following the calculation of the weights of the assessment criteria, three different airline firms were analyzed using the fuzzy TOPSIS approach. Triangular fuzzy criteria weights were utilized in the studies at this step. Fuzzy TOPSIS was chosen since it is commonly utilized in the literature and produces excellent results. The options were ranked as a result of the fuzzy TOPSIS method study.
Table 16 displays the importance of the weights and alternative rankings based on the fuzzy TOPSIS method analysis results.
Upon reviewing the analysis’s findings, it can be seen that the third alternative is relatively prominent among the others. Airline_3 ranked first with a weight value of 0.361, while Airline_2 ranked second with a weight value of 0.331. Airline_1 ranked last with an actual weight of 0.308. When the fuzzy verbal evaluations of the decision makers for the first two alternatives, Airline_3 and Airline_2, are analyzed, it can be seen that Airline_3 has the best values in terms of the first two main criteria that have more impact on the solution results.
However, considering the dynamics of the airline industry in which the study was conducted, it can be said that all three airline companies have managed to stand out as successful in certain areas in the current competitive conditions. Through a detailed examination of the study’s results, separate analyses can be carried out for each of the three companies, and areas where performance needs to be improved can be identified.
The closeness of the performance values to each other is an important finding. This is expected because of competition, service quality, and regulations. In the aviation sector, companies follow strict rules and keep the service level as high as possible to meet legal and regulatory requirements. Companies should incorporate different operational requirements into their daily practices to increase the quality of the service they provide. The positive effects of technology and new business understandings should also be reflected in the airline companies’ operational strategies. Low-budget airlines, which are the subject of our research, may limit the diversity of their service offerings, which is a natural business necessity. Still, in comparative analysis, if one company has an advantage over the others, the others are expected to respond competitively. The downward cost trend makes it easier for service providers to update their portfolios and offer the appropriate ones at lower costs. The low-cost carriers (airlines) could improve their operations by considering the following factors: gathering operational and constituent data; making repairs more quickly so that fewer critical components fail; preventing flight delays; reducing the amount of time that aircrafts are idle (on the ground); reducing the price of labor and replacement parts; and reducing the frequency of unplanned maintenance. Therefore, the two types of aircraft most preferred by those companies are the Boeing 737 in various model types and the Airbus 320–321, which are both selected for their size, efficiency, and economy as well as being operationally easy to handle and manage since the aircraft is the primary input for the entire process.
4.1. Final Remarks and Significance of the Research
The significance of our study reveals its potential to positively impact the aviation sector and solve the complicated difficulties that airlines confront in improving their operational performance. The following are some justifications for the significance of this study topic:
Improved decision making: Creating a combined MCDM strategy designed specifically for enhancing airlines’ operational performance can offer decision makers a comprehensive framework to assess and rank various strategies. Informed judgements that take into consideration a variety of performance parameters at once may be made by airlines, leading to more efficient resource allocation and operational enhancements.
A combined MCDM method: may offer a comprehensive perspective on an airline’s operational performance by integrating several performance criteria including safety, dependability, cost-effectiveness, customer happiness, and environmental impact. As a result, strengths, weaknesses, and potential improvement areas may be understood more thoroughly, allowing for focused interventions to improve performance.
Operational performance: is vital in establishing an airline’s competitiveness and market position in a highly competitive business like aviation. Airlines may set themselves apart from their rivals by providing higher levels of safety, dependability, customer happiness, and cost-effectiveness by utilizing a combined MCDM strategy to improve operational performance. Increased consumer loyalty, market share, and financial sustainability can all result from this.
Allocating resources: effectively is essential for successful operations since airlines operate in a resource-constrained environment. By considering many factors at once, a combined MCDM method could help optimize the allocation of resources, such as aircraft, personnel, and maintenance. Increased efficacy, cost-effectiveness, and capacity utilization may maximize the value and benefit of the resources.
Impact on the entire industry: The research on a combined MCDM method for enhancing airlines’ operational performance may provide discoveries and insights that have larger ramifications for the entire aviation sector. The creation of best practices, frameworks for making decisions, and optimization models may be shared and used by airlines worldwide, improving operational performance and efficiency across the board.
Sustainable operations: There is a growing demand on airlines to operate sustainably and to lessen their environmental impact. The evaluation and selection of solutions that improve operational performance and reduce the environmental effect of airline operations can be facilitated by a combined MCDM approach. This supports the sector’s sustainability objectives and reflects rising social and regulatory demands.
By researching this subject, academics, industry practitioners, and authorities may work together to further the knowledge and execution of a combined MCDM strategy, eventually benefiting airlines, passengers, and the aviation sector.
4.2. Theoretical and Research Implications
Studying a combined MCDM method to enhance airline operational performance could have many theoretical and research implications. It advances decision making by including many factors and offering a thorough framework for assessing operational performance in the airline sector. This can improve our conceptual understanding of MCDM techniques to solve complicated decision-making issues in multidimensional settings. The study could contribute to creating and improving MCDM techniques tailored to the aviation sector. The use of MCDM techniques in the overall picture of operational performance allows researchers to improve current models and suggest fresh ideas that better reflect the particular traits and difficulties experienced by airlines. Our study also theoretically contributes to the MCDM literature by using fuzzy AHP and fuzzy TOPSIS methods and supports the airline operational performance evaluation process. The evaluations and analyses in this article are based on a single-country case study. The study’s results expand our understanding of MCDM from a research perspective and direct new avenues for the development areas and research gaps.
4.3. Managerial and Practical Implications
From managerial and practical perspectives, the results of the study have significant management and operational implications for airlines and professionals in the field. Making decisions and prioritizing alternative criteria for enhancing operational performance can be made easier by decision makers with the help of a combined MCDM strategy, which can offer insightful information. The suggested model can be used by airlines to determine areas for improvement, better manage resources, and create plans that complement various performance metrics. The comparison results assist decision makers. Therefore, the research also enhances understanding of the operational structure with required performance level and administrative concerns to manage operations better.
The study results can also direct airlines to implement strategies to improve security, dependability, cost-effectiveness, customer loyalty, and environmental sustainability. This may lead to observable advantages, including higher operational effectiveness, cost savings, customer loyalty, and increased competitiveness. Strategists should focus on service requirements and quality characteristics with comprehensive features to enhance value propositions in service quality and efficiency in operations. Furthermore, with the aid of technological advancements and innovative service-providing strategies, we suggest customizing operations to meet customer needs to improve operational effectiveness and performance at large.
4.4. Research Limitations
Our study on a combined MCDM method for enhancing airline operational performance must be acknowledged for its limitations. Even though the MCDM evaluation study has significance for the research community, this study has several drawbacks. First, given that data gathering in the aviation sector can be difficult due to its sensitivity and confidentiality, one limitation may result from data availability and quality. Access to complete and consistent datasets may be restricted for researchers, which may have an impact on the precision and generalizability of the research findings. Second, the complexity and volatility of the airline sector could be a further constraint. The numerous facets of the performance of operations and the dynamic nature of the operational environment make it challenging to create a framework that can be used everywhere. Researchers should be conscious of these restrictions and carefully consider the unique context and circumstances in which the suggested approach is used. Third, airline companies’ service levels significantly influence the evaluation’s results when comparing a single country and location. Finally, the MCDM method’s application is viewed as a limitation as well; thus, a comparison with other approaches is not conducted.
4.5. Future Research Directions
Future studies can take a few paths to improve the subject and address the abovementioned limitations. This study’s outcomes emphasize the need for more research to analyze various performance improvements in the industry. Furthermore, the following future study directions might be suggested.
First, to validate and improve the suggested combined MCDM technique, researchers might conduct additional in-depth case studies and empirical analyses. This can increase the framework’s suitability for use in practical contexts and contribute to developing a solid empirical base. Research can also be expanded by looking into the intersection of cutting-edge “technologies like big data analytics, machine learning”, and artificial intelligence. Exploring how these technologies can improve the MCDM approach’s precision, effectiveness, and real-time application can have significant theoretical and practical implications for the airline sector. The Analytical Network Process (ANP) may be used to examine the probable feedback and interaction between the sub-criteria. To acquire a more complete review, future research might be conducted with various levels of stakeholders directly or indirectly involved in the entire process. Moreover, future studies should concentrate on different variables such as the pre-flight (ground), in-flight, and post-flight main process parts, which would fully cover the entire airline operation.
Additionally, comparative studies that evaluate the efficacy and efficiency of various MCDM methodologies and models may assist in determining the best strategies for enhancing airlines’ operational performance. To advance the comprehension and implementation of a combined MCDM approach in the airline industry, future research should concentrate on improving existing frameworks, investigating novel facets of operational performance, adopting emerging technologies, and performing thorough comparative analyses.