Evaluating Influential Nodes in Social Networks by Local Centrality with a Coefficient

Abstract

Influential nodes are rare in social networks, but their influence can quickly spread to most nodes in the network. Identifying influential nodes allows us to better control epidemic outbreaks, accelerate information propagation, conduct successful e-commerce advertisements, and so on. Classic methods for ranking influential nodes have limitations because they ignore the impact of the topology of neighbor nodes on a node. To solve this problem, we propose a novel measure based on local centrality with a coefficient. The proposed algorithm considers both the topological connections among neighbors and the number of neighbor nodes. First, we compute the number of neighbor nodes to identify nodes in cluster centers and those that exhibit the “bridge” property. Then, we construct a decreasing function for the local clustering coefficient of nodes, called the coefficient of local centrality, which ranks nodes that have the same number of four-layer neighbors. We perform experiments to measure node influence on both real and computer-generated networks using six measures: Degree Centrality, Betweenness Centrality, Closeness Centrality, K-Shell, Semi-local Centrality and our measure. The results show that the rankings obtained by the proposed measure are most similar to those of the benchmark Susceptible-Infected-Recovered model, thus verifying that our measure more accurately reflects the influence of nodes than do the other measures. Further, among the six tested measures, our method distinguishes node influence most effectively.

1. Introduction

Social networks have created a new distributed information propagation architecture that greatly improves peoples’ ability to spread and obtain information [1]. In the social network propagation architecture, the spread of information is often affected by the influence of certain nodes. Research results show that these highly influential nodes are rare in social networks, but their influence can quickly spread to most nodes in the network. These vital nodes greatly influence the structure and function of networks. Identifying these influential nodes helps to better our understand complex networks; moreover, such identification can help in accurately predicting and controlling network evolution.

In recent years, various centrality measures to identify vital nodes have been proposed such as Degree Centrality (DC) [2], Betweenness Centrality (BC) [3], Closeness Centrality (CC) [4], K-Shell (KS) [5], and so on. Based on these basic measures, researchers have proposed many other influence-mining algorithms [5,6,7,8,9,10,11,12,13,14]. Degree centrality is a simple metric and has low computational complexity; however, its result is not sufficiently accurate because it considers only the local node information. Chen et al. [6] proposed a semi-local centrality (LC) measure that considers both the nearest and the next-nearest neighbors of a node. LC improves accuracy at the cost of low computational complexity. BC and CC compute the influence of nodes based on global structure, and they achieve higher accuracies; however, they are incapable of being applied in large-scale networks because they need to calculate the shortest paths between all pairs of nodes in the network, which is very time-consuming [3,4,8]. Kitsak et al. [5] noted that the most influential spreaders do not correspond to the nodes with the largest degree, but to those located at the core of the network, as identified by the K-Shell decomposition. However, the K-Shell method can divide nodes’ influences into only a few levels: its analysis is coarse, and therefore, it is usually employed only to identify the most influential nodes in the network. Liu et al. [9] discovered that not all real networks follow the rules that nodes in high shells are very influential. In some networks, nodes in high shells, even those in the innermost core, are not good spreaders: Lie et al. termed these a core-like group. Based on the above results, they proposed a more accurate K-Shell measure that identifies influential nodes by removing the edges between core-like nodes [10]; However, this method still does not consider the impact of topological connections among neighbor nodes.

Studies show that the diversity of topological connections among the neighbors has a significant effect on a node’s influence. Nodes with the same degree can have influences that are inversely proportional to the number of connected components of their neighbors [11,12,13,14,15]. In addition, the explosive growth of social networks adds importance to the efficiency of the influence measures. Therefore, in large-scale social networks, to identify vital nodes efficiently and accurately, it is necessary to consider both a node’s centrality and the topological connections among its neighbors. The local clustering coefficient is an important metric that reflects the density of interactions among neighbors [8,16]. Therefore, we propose a novel measure based on local centrality with a coefficient (CLC), in which the local clustering coefficient of a node is used to measure its influence in addition to its semi-local centrality. We performed experiments to measure node influence by using DC, BC, CC, KS, LC and CLC. The results show that the precision of CLC is the same as or better than the other five centrality metrics, yet involves little increase in time cost.

The rest of this paper is organized as follows. Section 2 introduces the novel proposed measure, CLC. In Section 3, we introduce eight datasets and the evaluation methodologies used to study which measures are most accurate. We also analyze the experimental results in this section. Section 4 concludes the paper and lists possible future work.

2. Local Centrality with a Coefficient to Measure Node Influence

We focus on unweighted, undirected, and simple networks in this paper. Let $\mathrm{G}=\left(V,E\right)$ be a graph with $\mathrm{n}=\left|V\right|$ vertices and $\mathrm{m}=\left|E\right|$ edges. The influence of node $v$ is denoted by $CLC\left(v\right)$:

$$CLC(v)=f(c(v))\times LC(v),$$

(1)

where $LC\left(v\right)$ is the semi-local centrality measure, $c\left(v\right)$ is the local clustering coefficient of node v, and $f\left(c\left(v\right)\right)$ accounts for the effect of v’s clustering coefficient:

$$LC(v)={\displaystyle \sum _{u\in \mathsf{\Gamma }(v)}Q(u)},$$

(2)

$$Q(u)={\displaystyle \sum _{w\in \mathsf{\Gamma }(u)}N(w)},$$

(3)

where $\mathsf{\Gamma }\left(v\right)$ is the set of the nearest neighbors of node v, and $\mathrm{N}\left(w\right)$ is the number of the nearest and next-nearest neighbors of node w. Usually, the local clustering coefficient ($c\left(v\right)$) plays a negative role during spreading [13,14,15]; thus, $f\left(c\left(v\right)\right)$ denotes a decreasing function of $c\left(v\right)$:

$$f(c(v))={\mathrm{e}}^{-c(v)}.$$

(4)

We first demonstrate the efficiency of our method by investigating its computational complexity. Calculating $\mathrm{N}\left(w\right)$ requires traversing node w’s neighborhood within two steps, which costs $\mathrm{O}({\langle k\rangle }^2)$, where $\langle k\rangle$ is the average degree of the network. The computational complexity for calculating the local clustering coefficient of each node O(n). Therefore, the total computational complexity for our centrality measure is $\mathrm{O}(n{\langle k\rangle }^2)$ which is the same as the LC measure and has a much lower computational complexity than the BC or CC measure. Further, in

Table 1. The CPU time (in seconds) of six measures on five real networks. ¹

Network	DC	BC	CC	KS	LC	CLC
Email	0.0001	0.3551	0.5616	0.5621	0.2350	0.2372
Twitter	0.0003	24.5725	37.7616	37.7718	14.4024	14.6907
Facebook	0.0003	17.0798	33.6466	33.6534	11.6703	11.8865
Epinions	0.0003	26.6689	40.6052	40.6201	16.3923	16.6214
Blog	0.0006	56.4583	85.3895	85.4497	30.0134	30.4575

¹ We used Python running on a Core i5-6300 2.4 GHz CPU processor with 4 GB memory.

, we show the CPU (Central Processing Unit, Core i5-6300 2.4 GHz) time for the six centrality measures on the five real networks described in Section 3.1: Email, Twitter, Facebook, Epinions and Blog. We can see that our measure requires slightly more time than LC but far less time than BC, CC and KS, especially on large-scale networks. Compared with LC, the execution time of CLC increases less than 0.5 s and its growth rate is less than 2% on all five real networks.

The CLC measure considers both the topological connections among neighbor nodes and the number of neighbor nodes. The vital nodes in networks are usually those that are located in the core of a node cluster or that function as a bridge between node clusters. To ensure low computational complexity, the local area of a node includes only its four-layer neighbors. For each node in the network, the greater the number of nodes in its local area, the more vital that node is. In this way, we can identify the nodes that are located in the core of node clusters and those low-degree nodes that function as a bridge between node clusters. As shown in Figure 1, node 2 is located at the core of a node cluster, and node 3 is a bridge node. Although the degrees of nodes 2 and 3 are smaller than the degree of node 1, the former have many four-layer neighbors. Therefore, we also consider them to be of high influence. To rank the nodes with the same number of four-layer neighbors, we compute the local node clustering coefficient and construct a decreasing function of it. The larger the local clustering coefficient of a node is, the more tightly its neighbor nodes are connected to each other rather than with other nodes, which confines the information spreading initiated from the node in a local region and weakens the influence of nodes. In summary, the method we propose can rank node influence more accurately than previous measures because it measures node influence by applying the product of the decreasing function of the local clustering coefficient and the number of four-layer neighbors.

3. Experimental Results

3.1. The Datasets Used in the Experiments

To evaluate the effectiveness and the efficiency of our proposed centrality measure, we apply it to both real and artificial networks. The real networks include Email [17], Twitter [18], Facebook [19], Epinions [20] and Blog [21], all of which are treated as undirected. The artificial networks include networks generated by the Erdos-Renyi (ER) random network model [8], the Watts-Strogatz (WS) network model [8] and the Barabási-Albert (BA) scale-free network model [8], and are all undirected and unweighted. The basic topological features of the eight networks are summarized in

Table 2. The basic topological features of the eight tested networks.

Network	n	m	$\langle \mathit{k}\rangle$	${\mathit{k}}_{\mathit{m}\mathit{a}\mathit{x}}$	C	${\mathit{\beta }}_{\mathit{t}\mathit{h}}$
Email	1133	5451	9.62	71	0.22020	0.05350
Twitter	5000	135,610	27.12	733	0.26070	0.04740
Facebook	4039	88,234	43.69	1045	0.51917	0.01938
Epinions	5000	180,493	36.10	1344	0.15240	0.00580
Blog	10,312	333,983	64.78	3992	0.09139	0.00181
ER	2000	6000	6	18	0.00023	0.14220
WS	2000	6000	6	11	0.30014	0.16067
BA	2000	11,988	5.99	414	0.01124	0.01828

. n and m are the total numbers of nodes and links, respectively, $\langle k\rangle$ and $k_{max}$ denote the average and the maximum degree, respectively, C is the clustering coefficient, and ${\beta }_{th}$ is the epidemic threshold. In homogenous networks such as ER and WS, ${\beta }_{th}=\frac{1}{\langle k\rangle }$, while in heterogeneous networks, ${\beta }_{th}=\frac{\langle k\rangle }{\langle k^2\rangle }$ [8,22].

3.2. Evaluation Methodologies

We obtained the ranked lists by applying the six measures on each network. In principle, the ranked list generated by an effective ranking method should be as consistent as possible with the ranked list generated by the real spreading process. To simulate a realistic spreading process and obtain the true spreading influence of nodes, we adopted the susceptible-infected-recovered (SIR) model [23]. The SIR model, which is usually considered as the benchmark for measuring the accuracy of other influence metrics, can effectively simulate an epidemic and the spread of information.

In the SIR model, a node has three states: (1) susceptible—a node is in the susceptible state before it is infected by its neighbors; (2) infected a node that was just infected is in this state and can infect its neighbors with a probability; and (3) refractory—a node that was in recovery and immune to the disease is in this state.

In the SIR model, all the nodes are initially in the susceptible state except for one node, v, which is in the infected state. At each time step, infected nodes infect their susceptible neighbors with probability β and enter the recovered state with a probability of 1, after which they become immunized and cannot be infected again. The spreading process ends when no infected node exists in the network. The spreading ability of the original node v, $S_{\beta }\left(v\right)$, is defined as the number of nodes that were infected by the end of the spreading process that originated from node v. When β is assigned a large value, the spreading process finishes too quickly to distinguish the node influence. Therefore, we assigned a small value to β, which was approximately the epidemic threshold ${\beta }_{th}$. We set the number of simulations to be 5000. The spreading influence of a node is defined as the average spreading ability of node v over the entire range of β, $\overline{S_{\beta }\left(v\right)}$. The value of β used for each network is listed in

Table 3. The propagation probability values of eight networks.

Network	Email	Twitter	Facebook	Epinions	Blog	ER	WS	BA
β	0.01	0.01	0.01	0.0058	0.00181	0.01	0.01	0.01
	0.02	0.02	0.02	0.01	0.003	0.02	0.02	0.0183
	0.03	0.03	0.03	0.02	0.005	0.03	0.03	0.02
	0.04	0.04	0.04	0.03	0.01	0.04	0.04	03
	0.05	0.05	0.05	0.04	0.015	0.05	0.05	0.04
	0.0535	0.06	0.06	0.05	0.02	0.06	0.06	0.05
	0.06	0.07	0.07	0.06	0.03	0.07	0.07	0.06
	0.07	0.08	0.08	0.07	0.04	0.08	0.08	0.07
	0.08	0.09	0.09	0.08	0.05	0.09	0.09	0.08
	0.09	0.1	0.1	0.09	0.1	0.1	0.1	0.09
	0.1			0.1	0.2	0.1422	0.15	0.1
						0.15	0.1607

.

We can obtain a ranked list of nodes by a certain measure. To evaluate the correctness of that measure, we compared the list to the ranked list generated by $\overline{S_{\beta }\left(v\right)}$. The higher the correlation between them is, the more accurate the metric is. We adopt Kendall’s tau ($\tau$) as a rank correlation coefficient [24]. Kendall’s tau ($\tau$) is defined as follows:

$$\tau \left(R_1,R_2\right)=\frac{N_c-N_d}{\frac{1}{2}N\left(N-1\right)}$$

(5)

where $R_1$ and $R_2$ are two ranked lists that contain N elements, respectively. Any pair of ranks $\left(R_{1i},R_{2i}\right)$ and $\left(R_{1j},R_{2j}\right)$ are said to be concordant if the ranks for both elements agree: that is, if both $R_{1i}>R_{1j}$ and $R_{2i}>R_{2j}$ or if $R_{1i}<R_{1j}$ and $R_{2i}<R_{2j}$; otherwise, if $R_{1i}>R_{1j}$ and $R_{2i}<R_{2j}$ or if $R_{1i}<R_{1j}$ and $R_{2i}>R_{2j}$, they are said to be discordant. If $R_{1i}=R_{1j}$ or $R_{2i}=R_{2j}$, the pair is neither concordant nor discordant. $N_c$ and $N_d$ denote the amount of concordant and discordant pairs, respectively, and $\tau \in \left[-1,1\right]$. A higher $\tau$ value indicates that the ranked list generated by the measure is more accurate, and $\tau$ = 1 indicates that the ranked list generated by the measure is exactly the same as the ranked list generated by the real spreading process.

3.3. Experimental Results and Analysis

3.3.1. Rank Influence of Nodes

We evaluated the effectiveness and the efficiency of the CLC measure individually on each of the eight networks proposed in Section 3.1. For the first six networks, we measured the nodes’ influence using DC, BC, CC, KS, LC and CLC, respectively. Because KS does not apply to BA and WS networks, we tested and showed the performance of only the other five measures on those two networks. We computed the $\tau$ values for the six measures under different propagation probabilities $\beta$. The results in Figure 2 show that our CLC metric achieves a better performance across a wide range of propagation probability values ($\beta$) for all eight networks, which indicates the robustness of the proposed measure. In particular, when $\beta$ is near the epidemic threshold ${\beta }_{th}$, the $\tau$ value of the CLC metric is the largest in all the networks except for the Email network.

The $\tau$ value for CLC is smaller than that of LC on the Email network because the community structure in the Email network is strongly self-similar; consequently, the topologies of the neighbor nodes are similar to each other [25], which reduces the discrimination ability of the CLC metric. In the BA network, the $\tau$ value for CLC is same as that of LC when $\beta$ is small and equal to ${\beta }_{th}$. As the $\beta$ value increases, the CLC results in a slightly worse performance than the LC. We argue that this occurs because the local clustering coefficient of the BA network we constructed for this paper is 0.011214; in other words, it has no obvious clustering characteristics. Therefore, for most nodes, the slope of the function $\mathrm{f}\left(c\left(v\right)\right)$ is larger and more sensitive to the clustering coefficient. Under the above condition, this means that nodes of the same degree whose neighborhood structures are similar will have different influences when calculated by CLC. Therefore, we can conclude that the accuracy of the CLC metric is slightly below that of LC in the BA network. In the Blog network, CLC is more efficient than LC across the entire range of $\beta$, and it achieves the best performance when $\beta$ is close to the epidemic threshold ${\beta }_{th}$. However, when $\beta$ is less than 0.015, both CLC and LC perform worse than DC and KS. This result occurs because the Blog network is heterogeneous, which means that large-degree nodes are apt to link to small-degree nodes and, therefore, the method that measures node influence by using the number of its neighbors is better than the one that measures influence through the four-layer neighbors. In the other five networks, CLC achieves the best performance. To reflect the overall spreading ability of all nodes, we calculate $\langle \tau \rangle$ (the average value of $\tau$ across the entire range of $\beta$). The $\langle \tau \rangle$ values resulting from analyzing the eight networks using the six measures are listed in

Table 4. The $\langle \tau \rangle$ values and ranks for six measures on eight networks.

Network	${\langle \mathit{\tau }\rangle }_{\mathit{D}\mathit{C}}$/Rank	${\langle \mathit{\tau }\rangle }_{\mathit{B}\mathit{C}}$/Rank	${\langle \mathit{\tau }\rangle }_{\mathit{C}\mathit{C}}$/Rank	${\langle \mathit{\tau }\rangle }_{\mathit{K}\mathit{S}}$/Rank	${\langle \mathit{\tau }\rangle }_{\mathit{L}\mathit{C}}$/Rank	${\langle \mathit{\tau }\rangle }_{\mathit{C}\mathit{L}\mathit{C}}$/Rank
Email	0.786259/4	0.662523/6	0.819400/3	0.700200/5	0.881227/1	0.862679/2
Twitter	0.637459/3	0.356691/6	0.417217/5	0.628729/4	0.665546/2	0.684402/1
Facebook	0.650335/3	0.512972/5	0.510590/6	0.648818/4	0.778076/2	0.790055/1
Epinions	0.754799/2	0.700373/5	0.670692/6	0.740910/3	0.734021/4	0.786574/1
Blog	0.903491/2	0.736955/6	0.808483/5	0.903646/1	0.864197/4	0.895490/3
ER	0.729468/5	0.767019/4	0.829537/3	−0.300700/6	0.841899/2	0.843974/1
WS	0.384922/5	0.620022/3	0.516354/4	/	0.686010/2	0.691206/1
BA	−0.037630/5	0.512135/4	0.76890/2	/	0.801210/1	0.766298/3

. The CLC measure ranks second for Email (${\langle \tau \rangle }_{CLC}$ is smaller than ${\langle \tau \rangle }_{LC}$), third for BA (${\langle \tau \rangle }_{CLC}$ is smaller than ${\langle \tau \rangle }_{LC}$ and ${\langle \tau \rangle }_{CC}$), and third for Blog (${\langle \tau \rangle }_{CLC}$ is smaller than ${\langle \tau \rangle }_{DC}$ and ${\langle \tau \rangle }_{KS}$), but in the other five networks, the CLC metric ranks first. Additionally, we can observe that none of the methods achieve optimal results on all the networks. Among the eight networks, CLC achieves the top ranking for six measures, and its average ranking is 1.625, which is better than the other five measures, and its performance is the most stable.

3.3.2. Rank the Most Influential Nodes

In many practical applications, people are interested only in the most influential nodes in the network. The most influential nodes are those with the strongest average spreading ability $\overline{S_{\beta }\left(v\right)}$, which is estimated by averaging a node’s spreading ability over the entire range of $\beta$ using the SIR model simulation. In this section, we investigate another measurement, ${\tau }_L$, which considers only the Top-L most influential nodes, where L ranges from 20 to 500. The calculation of ${\tau }_L$ is exactly the same as the calculation of $\tau$. The results from the five real networks analyzed by the six measures in Figure 3 show that CLC achieves the best ${\tau }_L$ value on almost the entire range of L in the Email, Twitter and Blog networks, and it is obviously better than LC. In the Facebook and Epinions networks, CLC performs slightly better than LC and achieves the best score. To reflect the accuracy of the rankings of the Top-L nodes for the six measures, we calculated $\langle {\tau }_L\rangle$ (the average value of ${\tau }_L$ across the entire range of L). The $\langle {\tau }_L\rangle$ values resulting from the analysis of the five real networks by the six measures are listed in

Table 5. The ${\langle \tau \rangle }_L$ values and ranks for six measures on five real networks.

Network	${\langle {\mathit{\tau }}_{\mathit{L}}\rangle }_{\mathit{D}\mathit{C}}$	${\langle {\mathit{\tau }}_{\mathit{L}}\rangle }_{\mathit{B}\mathit{C}}$	${\langle {\mathit{\tau }}_{\mathit{L}}\rangle }_{\mathit{C}\mathit{C}}$	${\langle {\mathit{\tau }}_{\mathit{L}}\rangle }_{\mathit{K}\mathit{S}}$	${\langle {\mathit{\tau }}_{\mathit{L}}\rangle }_{\mathit{L}\mathit{C}}$	${\langle {\mathit{\tau }}_{\mathit{L}}\rangle }_{\mathit{C}\mathit{L}\mathit{C}}$
Email	0.6440	0.5502	0.6870	−0.0482	0.7229	0.8241
Twitter	0.3190	0.2781	0.2899	0.1292	0.4688	0.4975
Facebook	0.4171	0.1247	0.1818	−0.0770	0.4564	0.5080
Epinions	0.3468	0.3730	0.2653	−0.6165	0.6108	0.6499
Blog	0.5892	0.4174	0.6130	−0.5851	0.6998	0.7674

, which shows that the ${\langle {\tau }_L\rangle }_{CLC}$ achieved by CLC is larger than that achieved by the other five centrality measures on all five real networks. Compared with LC, the $\langle {\tau }_L\rangle$ value of CLC increases by 9.50% on average. Generally, the CLC metric is better at ranking the most influential nodes in the networks than the other five metrics.

3.3.3. Capability of Distinguishing Nodes’ Spreading Ability

To evaluate the performance of a node’s influence measure, we should consider not only its sorting accuracy and the ability to recognize influential nodes, but also its capability to distinguish the spreading ability of nodes. For example, K-Shell can effectively identify the most influential nodes in a network; however, because of its coarse-grained measure, it considers nodes with the same K-Shell value as having the same influence. Consequently, the ${\tau }_L$ values obtained by KS are smaller, as shown in Figure 3. To further measure the effectiveness of metrics, we defined the discriminability metric, D, to measure how well the node influence measures can distinguish a node’s spreading ability [26]:

$$D=\frac{Lis{t}_{diff}}{N},$$

(6)

where $Lis{t}_{diff}$ is the number of distinct elements in a list that contain the value for all nodes in the network obtained by a given measure, and N is the number of nodes in the network. The maximum value, $D=1$, indicates that all the nodes in the network are assigned distinct values and can be identically distinguished, while the minimum value, $D=\frac{1}{N}$, indicates that all the nodes are assigned the same value. Obviously, a larger D indicates a finer ranking of the nodes. The results of D for the five real networks are shown in

Table 6. D values for six measures on five real networks.

Network	${\mathit{D}}_{\mathit{D}\mathit{C}}$	${\mathit{D}}_{\mathit{B}\mathit{C}}$	${\mathit{D}}_{\mathit{C}\mathit{C}}$	${\mathit{D}}_{\mathit{K}\mathit{S}}$	${\mathit{D}}_{\mathit{L}\mathit{C}}$	${\mathit{D}}_{\mathit{C}\mathit{L}\mathit{C}}$
Email	0.043248	0.819064	0.741395	0.010591	0.963813	0.969991
Twitter	0.071800	0.908400	0.747600	0.02700	0.988400	0.989800
Facebook	0.056202	0.866304	0.300569	0.023768	0.954444	0.95593
Epinions	0.089400	0.897200	0.606200	0.018400	0.942400	0.943500
Blog	0.055857	0.925524	0.584756	0.011055	0.980023	0.980100

. The CLC measure achieves the largest D values for all five networks. Hence, we can conclude that our method is fine-grained and more effectively distinguishes node influence than do the other five measures.

4. Conclusions

In this paper, we propose a novel measure based on local centrality with a coefficient (CLC) to evaluate influential spreaders in social networks. Based on a semi-local central measure (LC), our method combines the topological connections among neighbors and the number of neighbor nodes. Moreover, it utilizes the local clustering coefficient of nodes to distinguish the influence of nodes with the same number of four-layer neighbors, which overcomes a limitation of other centrality measures, which ignore the impact of neighbors’ topology on a node. Compared with the LC metric, CLC adds only the calculation of the nodes’ local clustering coefficient; therefore, the computation time increases only slightly, neatly balancing computational complexity and precision. We applied our method to both artificial and real networks and adopted three metrics to verify its effectiveness. The experimental results show that the CLC measure is better than the other five methods tested, and it achieves the best results for ranking the influence of nodes, identifying the key spreaders and discriminating the influence of nodes. Furthermore, the method presented in this paper can easily be extended to directed networks. Because the scale of social networks continues to grow, designing efficient and effective methods to rank the spreading ability of nodes in complex networks will be a long-term challenge. Many real networks such as the World-Wide Web are fractal networks. Other types, such as actor collaboration and cellular networks, consist of self-repeating patterns under different-length scales [27]. The main feature of a fractal network is repulsion between hub nodes, which makes the hub nodes tend to not connect to other hub nodes [28]. In our measure, some hub nodes will have little contribution to the influence of their hub neighborhoods due to their large distance in fractal networks and the similarity between modules will reduce the accuracy of our measure. Therefore, how well our measure will perform on real-world fractal networks may be related to their fractal dimensions and the distance between self-similar modules and is an aspect that still needs further research. In addition, further investigation could analyze the trust relationships between nodes to determine their effects on node spreading ability.