4.1. Empowering Individuals for Action (Part II)
Now that the curriculum is developed and communicated at college and university levels to obtain the necessary approvals, it is time to work on the last phase of the strategy: implementation. This phase is not trivial and requires strong support from the college administration to allow its members to have protected time to work on the new curriculum in parallel to their education, administrative and research tasks. There are several issues that can lead to suboptimal execution of implementation, including lack of leadership, poor communication and conflicting priorities within an ambiguous strategy [
26].
To make sure that communication flows and that the staff feels supported throughout the implementation phase, an implementation support team (IST) should be created to provide constant guidance, to help implement the learning methods and to review the courses to make sure they align with the guiding principles (
Figure 4). The academic staff needs to feel empowered to reach the expected goals by being trained and coached. Letting the implementation go unattended will most likely result in a curriculum that will resemble the current one and not the one envisioned. When people do not get the support needed to move beyond their comfort zone, most will naturally revert to what they are currently doing for fear of failure or being criticized, with the exception of a handful of more adventurous individuals.
The IST can be an evolution and expansion of the guiding coalition and needs to represent all departments or scientific sectors of the college. It should consist of influential colleagues having a clear desire to make the transition a success. If new members are joining the initial team, they have to be brought up to speed to understand the choices that were made and the reasons why. It is not a time to reconsider major changes, although one can always see if suggestions from new team members make sense to improve the current strategy.
It is also important to emphasize that not everything has to be fully planned before moving forward. Some things can be decided along the way after implementation has started, as they may depend how initial decisions actually turn out. Indeed, “If we wait until we are ready, we’ll be waiting for the rest of our lives”—Lemony Snicket. Another important concept to keep in mind is the “Pareto Principle”, also referred to as the “80–20 rule” [
27]. This principle is based on the fact that roughly 80% of results come from 20% of the efforts. Thus, focusing on fewer key elements can provide most of the benefits. This principle can be applied in several contexts and can help redirect efforts when perfectionism becomes paralyzing.
In addition to the IST, additional working groups should be created to support other aspects of the curriculum (
Figure 4). This is to offload the main support team and to involve more players in implementation of the curriculum. When people are actively involved in a project, they usually offer less resistance to change [
28]. For instance, if active learning is to be heavily used within the new curriculum, a specific working group can be created to support the academic staff by developing training workshops on the main active learning approaches. These workshops will go a long way in preparing and supporting staff to develop their learning material. It will also make sure that the student experience will be more homogenous than if the staff is left to implement the active learning methods on their own without proper guidance. A similar approach can be used for assessment (including objective structured clinical examination (OSCE) and competency assessment) and other general aspects of a curriculum, as identified in the guiding principles.
Experiential learning is becoming a more substantial component of modern pharmacy curricula [
29]. It is an area where a dedicated team can work on the placements’ learning objectives, site recruitment (capacity building), preceptor training and placement allocation policies. This also expands the number of staff involved in curriculum implementation (
Figure 4). They can report their work to the IST to keep the desired alignment with more theoretical and practical components of the curriculum. Ideally, such a team should include individuals representing all aspects of the placement management, from academic staff to support staff, including preceptor and student representatives.
Importantly, every working group should develop “SMART” objectives, meaning that the objectives are specific, measurable, attainable, relevant and time bound [
30]. The benefits of SMART objectives include that they are unequivocal and clear and provide the foundation for key performance indicators (KPIs) and specific metrics which allow the team to measure, track and report progress. For example, a SMART objective for an experiential learning working group could be to recruit and train 5 new preceptors in 5 different healthcare institutions every 6 months. The associated KPIs could be the number of preceptors recruited as a percentage of the target 25. Furthermore, a simple system of green, yellow and red lights can be used to illustrate whether the team is on target, experiencing some delay or significantly behind.
Finally, it is also important to create a program committee that will oversee all administrative aspects of the implementation (
Figure 4). The program committee can evolve from the IST or ideally have some members that are part of both to ensure optimal communication/sharing of information (avoiding things “falling through the cracks”). This committee can start to work quite early in the process to devise a working schedule for all years of the program at once as the older program is phased out. It can also work with institutional bodies for admissions and registration. They can start preparing a model of continuing program improvement, using standing entities like a quality assurance unit and a curriculum committee.
For each course within the new curriculum, there should be one team leader for content and assessment development, often called the course coordinator. Even if teams are expected to work together for a single course, it is generally a good idea to have a single person responsible for ascertaining accountability and leadership. Sometimes, when a team is composed of several co-coordinators, nobody actually feels accountable towards implementation or there is confusion regarding allocation of specific responsibilities. For integrated courses, one has to make sure to include all relevant disciplinary experts, but their involvement should be proportional to the amount of material that will be part of the course. As such, some team members may not attend all meetings if their presence is not necessary in an effort to reduce the workload of course development. For some transversal competencies, like communication, critical appraisal and problem solving, to name a few, it can be a good idea to identify a content expert that can be used as a consultant for several courses to ensure that competency is gradually being mastered by students throughout the academic years through activities that are gaining complexity.
There should be a mechanism to resolve conflict or inertia within teams if the members are struggling to do it by themselves. Ineffective teams may miss deadlines and cause problems for implementation of the curriculum. This is another reason to have an IST that schedules regular meeting with course team leaders. Workshops on team dynamics and effective teamwork can be a good investment to help the teams move beyond the storming phase into the performing phase [
16]. Moreover, for course teams that do not provide the expected results, the IST has to determine if it is related to resistance to change or other factors, and to address the issue quickly. Actions have to be taken early on to prevent major fallbacks, and it may involve changing some members of a course team to allow a more productive environment. The dean and vice-dean of academic affairs could be involved in this aspect to support the general implementation effort.
4.2. Generating Quick Wins
The next component in Kotter’s model of change management that fits within the implementation phase of the strategy is to generate and celebrate short-term visible improvements or “quick wins” [
11]. This creates a major boost in the morale of those who have gone through the innovation implementation, showcases progress and successful achievements, and will reassure those still awaiting their turn to contribute to the new curriculum. As much as possible, these quick wins should be planned ahead and not left to chance. For instance, a student satisfaction survey can be prepared in advance for the first cohort of students that have undergone active learning within their first semester. Other examples include positive feedback from preceptors, healthcare providers and administrators working closely with students from the new curriculum.
The quick wins can also be generated outside the new curriculum before its actual implementation, for example by applying some of the planned innovation within the existing curriculum and by reporting its satisfaction. If the college offers a shorter program with a small number of students, like an add-on PharmD or a residency program, it can also become a testing ground for some of the innovation choices. One has to keep in mind that the solution needs to be scalable for the main pharmacy undergraduate cohort. Moreover, students that are used to one type of teaching approach may not adapt readily to a new form of education and can report a negative experience because, in the short term, they cannot see the positive outcomes and rely mainly on their feelings [
31].
Celebrating the quick wins can take many forms. It can be publishing a manuscript on the project and its innovation, supporting presentations at educational conferences, or sharing academic staff and student experiences within the college through internal communication channels. Students can also be encouraged to write in their association’s journal or on their social media platform to share their positive experience.
At this step, it is important to communicate with stakeholders so that they can be reassured that the project is progressing well and that positive outcomes are emerging early on. Importantly, the nature, frequency and type of communication will depend on their position on the stakeholder map. Social media is a great way of providing regular and focused communications with the pharmaceutical ecosystem without needing to resort to long face-to-face meetings and presentations. The goal is to create a positive momentum around implementation of the new curriculum. Leaving a communication void may provide the necessary space for naysayers to distort the narrative. It might prove helpful to develop a thorough communication plan either with the support of the college’s public relations office or with an external communications consultant.
As previously mentioned, key performance indicators (KPI) should measure your “SMART” objectives to show the impact of the new curriculum beyond subjective experiences. Improvement in student grades, reduced attrition rates, global student satisfaction measurements and other indicators can convince the more analytical colleagues that the new approach is working. Impact on the quality of the admitted students is also another potential metric to measure, as positive experiences from students quickly circulate on social media and this can lead to better students wishing to enrol in an innovative and stimulating professional program.
4.3. Building on Change
Until the curriculum reform is completely implemented, the IST needs to supervise the work being done. Ideally, there should be a generous global timeline to allow each course team to have plenty of time to work on the syllabus and to define their learning and assessment strategies according to the guiding principles. Workshops can be done in phases, with colleagues newly involved having their training only just before they need it. Involving colleagues who have already gone through their course implementation in the subsequent workshops can help to alleviate any anxiety related to planned innovation. This approach keeps the momentum, allows to share experiences and to build on change.
It is also a good idea to organize a yearly town house meeting to summarize the progress and to discuss the plan ahead, as the curriculum is gradually implemented. On a more regular basis, the college can publish newsletters to share learnings, emphasizing what worked and what did not. A “lunch and learn” activity can also be created and supported by higher management, where new experiences are shared and discussed. Such a community of practice is an effective way of identifying and refining best practices for some aspects of learning and assessment identified in the guiding principles. These activities can be organized by the working groups already identified (
Figure 4). If the institution has specific interest groups, academic staff should be motivated to attend and share the positive outcomes at this level. Recognition by the institution of the college as a leader and game changer will most likely be acknowledged, and the accolade will “rain down” on all its members. It is the same in the context of conferences and scientific societies, where recognition of the college’s leadership leads to improved notoriety and disciplinary ranking. Taken together, these will foster a sense of pride and will reinvigorate the motivation and engagement of college staff.
As the reformed curriculum is gradually implemented, changes may be required at the college level to sustain the new learning environment. It is indeed important to put the needed structure in place to ensure that the forming curriculum does not revert back to a mix of old and new because the necessary support is not present. For instance, the experiential learning working group can become an official unit with the task of overseeing this component of the curriculum, with the necessary technical and academic workforce (
Figure 4). Also, if competence assessment is to be done, a competence review unit can be instituted to closely follow students’ performance and to provide remedial activities as early as possible. A quality assurance and accreditation unit can work towards continuing improvements and aligning the new curriculum with accreditation standards by identifying gaps or tools to be developed. If interprofessional education is introduced in the new curriculum, a global unit, including members from other health sciences, needs to be put in place to support this component of the curriculum. Basically, the new structure should support the major novel components of the curriculum, as outlined in the guiding principles. This may require targeted hiring of academic staff and personnel if it was not already done during the early implementation phase.
4.4. Imbedding Change Into the Culture
The organizational culture is a complex and living entity with technical and social customs [
6] that are shared through values, attitudes, beliefs and assumptions [
32]. It is an organization’s personality. Culture is important because it guides the ways in which employees think, feel and act; it guides decisions and performance [
33]. It is based on the group’s past accumulation of shared learning, problems solved, adaptation to external situations and internal integrations, usually retaining what worked well and reproducing similar behaviours for new challenges [
33]. As such, culture usually changes when experiences are positive for the whole organization. Success of implementing innovative solutions allows for a certain opening for future experimentation when facing new challenges. Indeed, an organization’s capacity to change is influenced by elements such as attitude towards criticism, mindset towards experimentation, willingness to give autonomy and support, and openness to discuss sensitive issues [
34]. Culture change is a slow process, and one should be careful if trying to transform the culture too quickly [
6,
33]. A strategy that is not aligned with the prevailing culture will have a harder time being implemented by “going against the grain”. Moreover, a negative experience can make any future attempt even more difficult, as the collective memory of the previous attempt will quickly resurface and will enhance resistance. This is one of the reasons why curriculum reform needs an effective strategy and celebration of improvements, as discussed previously.
The academic culture in general is one that has been quite static in the past decades, and several authors recognize this status [
1,
35,
36]. Universities are hierarchical organizations, and they tend to be internally focused and less inclined to innovation (besides its research mission) as compared to, say, technological industries, which are more adhocratic [
37]. Academia is still very professor-focussed and has not embraced a shift towards student-centred learning despite the benefits supported by educational research [
38]. It is similar to the healthcare system that is slowly moving from a physician or provider-focussed system towards patient-centred care. However, the shift seems even slower in academia, and it is lagging in providing the work-ready workforce needed [
36]. This shows how a culture is strong and impacts attempts to move some of the fundamental beliefs. However, the social accountability of universities is coming under pressure and changes are happening to produce graduates that better address societal needs in a more efficient way [
36,
39]. It is important to recognize this aspect as one engages in reform of a professional curriculum. It is an integral part of the environment that a college has to consider, and it could even be the main driver for change, as discussed in
Section 2.
To support innovation and a gradual shift in culture, leaders have to use certain mechanisms, most of which have been discussed already, like (1) being involved in the transformation by adopting the appropriate leadership style; (2) allocating resources to it; (3) coaching, rewarding and promoting people aligned with the transformation; (4) changing the organizational structure; (5) hiring new people; (6) changing physical allocations; and (7) developing new procedures to support innovation [
33]. Importantly, identifying and supporting the future leaders of the college is important to sustain an open mindset towards innovation and change. Indeed, part of gradually changing the culture is to reward, coach, train and promote those that are aligned with the new direction, sending a message of what is valued. Academics are more or less prone to supporting innovation and having a succession plan that includes people that are not afraid of change is important to imbed innovation into the prevailing culture in a sustainable manner.